Branding is crucial for both well-established companies and young start-ups. A company’s brand is
more than distinctive colours and logo, it reflects the values of the business and represents an image that consumers can relate to. Consumers associate certain values and principles with a brand, it gains real influence and attracts new customers increasing loyalty and engagement among existing ones.
Our goal for this project is to refresh Air Canada's brand. In order to build a strong connection between the audience and the company, we need to tell an interesting brand story. According to the current trends, my goal is to focus on the logo and some minor details that speaks to its Canadian costumers without rebranding the whole company.
Here is Air Canada's New Brand Manual Guide.
