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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Outcomes

Module Title

FINAL MAJOR PROJECT

1

FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Martyn Woolley Blog Address: m-woolley0811.blogspot.com

Rationale Branding & Identity design for the culture sector. Delivered through any means necessary.

Subjects / Themes My aim is to create design that is intended for the culture sector and aimed at a number of audiences helping me create a portfolio that shows I can work for a vaired amount of clients and am not stuck to one ‘style’ of design. The design will be influenced by culture sectors such as theatre the arts and music.

Design Disciplines / Creative Development I will communicate creative concepts through designed based areas such as branding, promotion, typography and identity design delivered through screen, print and experimental formats to engage with audiences from a creative back ground : Designers, Artist’s and art enthusiasts music loyalists and those with in interest in culture.


Practical Skills / Workshops – what, why and when? A consistant use of design based principles will be apparent though out my work. I will focus mainly on creating design for different clients and target audiences. -drawing skills: concept building + idea Generation - Illustrator: resolving initial ideas and treatments. -Indesign: - type, layout and portfolio generation. -Photoshop: - Mock up + reproduction. -Photography Documentation of work for portfolio and assement use and design in context. -Blogspot; - documentation of design context, design practice ppd and evaluation. -Digital print To produce products ,mock ups and proofs -Veron Street print – Full use of facilites.

Brief 1: The mart theatre.

Deadline 3rd June

Rationale:

From this brief I want to work with images, colours and typefaces that are differed my last modules work to create more depth and variety within my portfolio. Brief 2: Kestrel Film Works

Deadline 3rd June

Rationale:

From this brief I want to improve my layout skills and work with type and image. I also wanted to create a document that would be printed professionally and learn the process of dealing with a printer.

Brief 3: Sarah Walton

Deadline 3rd June

Rationale:

From this brief i want to work outside my comfort zone and use materials and colour palette that different from my other work. I also wanted to produce work that was aimed at a different target audience using design elements that would appeal to them and not just me.


Brief 4: Maxwell Rushton

Deadline 3rd June

Rationale:

From this brief I wanted to collaborate with another creative that was a non designer. This was to enhance my collaborative communication and negotiation skills. I was also wanted to communicate to a different target audience who are a focused gallery audience. I wanted to understand the artist's aesthetic as well as solve a communication problem.

Brief 5:Warp YCN/ Secret

Deadline 3rd June

Rationale:

From this brief I wanted to gain skills in creating a brand and an identity looking at how to market the ideas and see how far I could push them. I also wanted to improve my typography skills within layout and type design as well as focusing on idea based solutions to the brief rather than solely aesthetic. Brief 6: Hannh-Rachel Rationale:

Deadline

3rd June

From this brief I wanted to improve my design for web skills and implement them collaborating with a developer. I also wanted to improve my problem solving skills through communication with the client.

Contextual references / Designers / Studios / Companies (specific) -Universal everything -Build -Human Studio -TDR -Unit -Archetypal -Negro nouveau -Give Up Art -Trevor Jackson -H5-Neubauwelt -Tomato -NR0000 -Love -Music Airside -The Beautiful Meme -B&W -Fuel -Farrow

RESEARCH ACTIVITY:

Deadline

Details Details: Photography and feeling need from the mart theatre in Skipton


RESEARCH ACTIVITY:

Deadline

Details Details: Meeting with Sarah Walton to discuss here wants and needs from her branding and website.

RESEARCH ACTIVITY Deadline Details Details: D&AD tutorial to discuss the brief I have chosen and how I will tackle them.

RESEARCH ACTIVITY Deadline Details Studio visit at TBM to discuss potential employment and another placement.

RESEARCH ACTIVITY Details

Deadline


BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Refernced) Jones, Stephen .(2000) Travel Sickness DED Assoc. Berlin: Die Gestalten Verlag Shaughnessy, Adrian .(2005) How to be a Graphic Designer, Without Losing Your Soul. London: Laurence King Shaughnessy, Adrian .(2009) Studio Culture: The secret life of the graphic design studio. London: Laurence King Shaughnessy, Adrian .(2008) Cover Art By:: New Music Graphics. London: Laurence King Ekhorn Kjell , Forss Jon.(2007) Non-Format: Make a fuss. Madrid: Blur Ediciones        Shaughnessy, Adrian .(2009) This Is The End: Cover Art By H5. London: Laurence King Shaughnessy, Adrian .(2009) Graphic Design: A User’s Manual. London: Laurence King TDR .(2001) 3D>2D: The Designers Republic’s Adventures in and out of Architecture. London: Laurence King Walton, Roger.(2000) Typographics 4: T4 Communication in Print and on Screen. New York: HBI Evamy, Michael. (2007) Logo. London: Laurence King Paul, Christiane. (2008) Digital Art (World Of Art). London: Thames & Hudson Poynor, Rick. (2002) Typographica. New York: Princeton Architectural Press Punt, Michael, Pepperell, Robert .(2000) The Post Digital Membrane. London: Intellect Books TDC - Typography annuals

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) 185: Grafik: The Future Of Music 185: Grafik: Music Special Edition v17n6: IDN: Minimalism Issue, When Less is Truly More v17n1: IDN: The Branding Issue, Brand Everything v15n5: IDN: The Geometric Issue, Shaping up to geometric design v14n6: IDN: Music + Image Issue, On the Case!

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://www.graphicdesignontheradio.com/ http://www.thedesignersrepublic.com/ http://www.weareunit.com/ http://universaleverything.com/ http://bammm0811.blogspot.com/ http://processing.org/ http://www.itsnicethat.com/ http://motionographer.com/ http://motionspire.com/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) LOVEBYTES 2011 digital festival spring 2011 One dot zero X Smile for London Spring 2011


ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief. Brief What do you need to do? 1

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Deadline

SOI  

SOI for OUGD 303

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