Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Maxwell Rushton Artist Identity.
www.martynwoolley.com
hello@martynwoolley.com
Maxwell Rushton From this brief I wanted to collaborate with another creative that was a non designer. This was to enhance my collaborative communication and negotiation skills. I was also wanted to communicate to a different target audience who are a focused gallery audience. I wanted to understand the artist’s aesthetic as well as solve a communication problem. From this I have learnt 1. How to approach clients with new ideas and concepts 2. How to negotiate with the client. 3. How to work to organize and plan to meet deadlines. 4. How to get the best products we can from a limited budget.
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Maxwell Rushton Artist Identity.
www.martynwoolley.com
hello@martynwoolley.com
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Maxwell Rushton Artist Identity.
www.martynwoolley.com
The Mark.
Colour Palette.
- Created using Maxwell’s signature using ink to create a modern yet traditional artist style mark.
- Maxwell’s work is textured & colourful, The idea was to create an identity that was almost neutral but gave off a established feel. The gray scale colour palette was chosen to create less of a point of the identity and more of a point of the work.
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White Substrate
15 % K
30 % K
Primary Typeface. - The primary typeface used was Din pro, this creates a professional look that gives off almost a neutral appearance. It can be used for headers & larger lettering where the mark cannot be used. - BLACK - BOLD - REGULAR - LIGHT
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Maxwell Rushton Maxwell Rushton Maxwell Rushton Maxwell Rushton
60 % K SecondryTypeface. 85 % K
The Mark. - The mark can be used in either black or white to fit in with the colour palette.
100 % k
- The secondry typeface used is courier. Although this typeface has conitations of coding and web, It also gives of a typewriter look and sits well against a more structured typeface like Din pro. It can be used for body copy within the website and promotional material such as postcards & books. - REGULAR
Maxwell Rushton
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Business Card.
Maxwell Rushton Artist Identity.
Spec. - Full CMYK print - 400 GSM untreated stock
www.martynwoolley.com
hello@martynwoolley.com
Client Using Business Cards. - Custom stamp applied after printing.
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Maxwell Rushton Artist Identity.
www.martynwoolley.com
hello@martynwoolley.com
Promotional Postcards.
Spec.
Solo Exhibitions Posters.
Spec.
- Previewing work & for use at exhibitions and events.
- Full CMYK print - 160 GSM matt finish card
- For use within proposed solo exhibition.
- Full CMYK print - 70 GSM matt finish paper - 450mm x 640mm
+44 (0) 7921 130 398
Martyn Woolley Graphic Design BA (Hons). OUGD 303 FMP
Online Potrfolio.
Maxwell Rushton Artist Identity.
Spec.
-Showcasing featured work & -900 px wide linking to blog & contact details. -HTML & CSS
www.martynwoolley.com
Matching Stationary.
Spec.
- Proposed letterheads can be - 80 GSM HQ used for client communication & - 200mm x 297 invoices etc.
hello@martynwoolley.com
Artist Book. - Proposed idea to create an artist’s book/look book/ portfolio to showcase artist work & pertray an established artist.
+44 (0) 7921 130 398