Giving peace of mind that youâ€™re getting entire market exposure for your property
ADVERTISING HAS CHANGED FOREVER
Social media has drastically changed the way consumers interact, engage with and consume media content. Advertising on social media is generally considered non-invasive and subliminal (you probably don’t even realise how many adverts you’ve already seen today!). On average, each user .spends over 3 hours and 40 minutes a day on social media* * Source: Ofcom - The Communications Market 2018: Summary
REACHING THE RIGHT AUDIENCE, AT THE RIGHT TIME
VUZ algorithms create campaigns of up to 72 digital property ads, each showcasing your property in a different way. VUZ monitors in real time who is engaging with your campaign via click- through rates, likes and shares. This insight allows us to serve your property ad to the right audience, at the right time. We know who to look for and how to reach them, including the passive as well as active audience. This approach increases your audience size by up to 1,200% increasing exposure to relevant potential buyers. This has already been proven as we have secured a number of sales directly through enquiries targeted by VUZ . VUZ advanced technology examines thousands of data points to identify and target those who are most likely to be interested in your property or development. VUZ will advertise your property on Facebook (incl. Messenger and instant articles), Google Display Networks, thousands of sites with advertising space on the page and Instagram. The platform algorithm learns from past campaigns and studies behaviour which is constantly evolving. Everybody’s individual profile has cookies that tell a story.
*VUZ statistics from all campaigns run in 2018
YOUR CAMPAIGN IS OPTIMISED BASED ON:
Sites visited, daily interactions, expected habits
Interactions with websites and services
Location, travel routes, popular places you visit e.g. work & home
Targets both the ‘passive’ & ‘active’ buyers, increasing audience size up to 1,200% and leading edge, unique technology
Facebook, Instagram, Google Display Network
THE POWER OF SOCIAL MEDIA
THE NEW WORLD ORDER
TRADITIONAL ADVERTISING Sophistication level: Low Mass advertising, limited targeting, e.g: Press, Print, Portals, Our website.
FACEBOOK BOOST & RETARGETING Sophistication level: Medium Simple, channel-based targeting, e.g: Facebook boost.
VUZ MARKETING Sophistication level: High Highly automated self-learning platform that optimises targeting in real-time.
D N A G IN T R O P RE S C I T Y L to ANA cess
ac d has d which r a r r e r e yn G hboa Mar t Z das ve real tim i U the V es extens epor ting w r d provi ates and an see ho r d c u up t. We e seen yo le u o h g v throu people ha any peop m many and how ged ga home have en s esult r r u yo gn nitor e campai o m t th We ghou u o r th
OF THOSE WHO BOUGHT A PROPERTY AFTER INTERACTING WITH A VUZ ADVERT WERENâ€™T PREVIOUSLY REGISTERED WITH AN ESTATE AGENT!
YOUR PROPERTY EXPOSURE WITH BASIC SOCIAL MEDIA ADVERTISING
Recently moved house
Lives in the Artic!
Your family Your neighbour
H T I W E SUR AMPAIGN O P X E Y C T G R E N I P T O E R P RG A T R E P HY Children have all moved out (Phew)
Goes to the gym close to your property
Travels past your property on their way to work
Looking at DIY websites & redecorating
Just had a baby
Visits friends & family in your area a lot
Engaging with brands, shops & local amenities within an area
Looking at interior design, furniture brands
Children starting new school
Having a baby soon
Just Married New Job in your area
Campaigns usually run for two weeks, targeted group reached is on average 10,000 viewers.
We provide detailed reports and support thats shows you the amount of advert views, click throughs and time people spend looking at your property.
On average 77% more people see a property advertised with us via VUZ than property portals combined. Visitors from VUZ adverts don’t just click on your property. They spend an average of 1 min 15 seconds looking at the pictures, watching the video tour and reading information on our page.
90% of customers using VUZ to market their property have either Sold or Let their property.
“CAMPAIGN OVERVIEW” ANYALYSIS
DON’T JUST TAKE OUR WORD FOR HOW GOOD VUZ IS... Here is what our VUZ customers say “Today we exchanged contracts on the sale of our property. This has been a long and difficult process for us - we had a previous sale fall through, due to the collapse of a chain, with another estate agent last year. Rowland Slinn is the Branch Manager at the Muswell Hill Branch of Martyn Gerrard. Rowland has helped us at every stage. He has been both professional & very understanding during what has been an emotional time. Calm, clear headed advice whenever it was needed. Can not speak highly enough of the service we have received from both him & his team.” - Nicola S
“Had a really good experience with Anthony in particular. Great service, so helpful and kept me informed throughout the whole process. Everything was super speedy. He is an asset to the team. Would highly recommend. Thank you!” - Sonia
“Scott Henderson from Martyn Gerrard Finchley Central recently helped me sell a property and buy a new one. I would recommend his services as his knowledge was amazing and the process went very smoothly. 10/10 service and professionalism.” - Denisa V
“Bought a house after looking for a year. Friendly and professional service. Had much contact with the team while waiting for completion and the entire team were always ready to assist and professional. Very happy with the outcome.” - Tanya J
.. N O S OW U
Martyn Gerrard Estate Agents
Martyn Gerrard Estate Agents
Martyn Gerrard E/A
EMAIL MARKETING Your property is advertised through our ‘Hot property’ emails that are sent to our database via our smart filters to those looking in the area of a home featured, as well as a similar price range.
Any property you sell or let through us is advertised on the Martyn Gerrard website and Rightmove and Zoopla.
DIGITAL MARKETING FOR YOU AND YOUR PROPERTY
Our website is mobile optimized and all social media channels are able to be viewed on the go. If you are subscribed to our emails these too are tailored to be easily accessed via your smart phone or tablet.
PHOTO & VIDEO MARKETING Videos and photos are a great marketing tool where we can show your property off to its full potential. Our photo and videographer films video tours and takes photos of your property which are then edited and uploaded onto our YouTube channel and website as well as Zoopla and Rightmove.
We are on several social media platforms which include LinkedIn, Instagram, Facebook, Twitter and YouTube. We post ‘properties of the week’ as well as various other homes that are for sale or to let.