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Project book Martina Karklina Ba(Hons) Graphic & Media Design Yr3 London College of Communication London 2010/11


noun 1 the process of translating words or text from one language into another • a written or spoken rendering of the meaning of a word, speech, book, or other text, in another language • the conversion of something from one form or medium into another • Biology the process by which a sequence of nucleotide triplets in a messenger RNA molecule gives rise to a specific sequence of amino acids during synthesis of a polypeptide or protein. 2 formal or technical the process of moving something from one place to another • Mathematics movement of a body from one point of space to another such that every point of the body moves in the same direction and over the same distance, without any rotation, reflection, or change in size. ORIGIN : from Latin translat- ‘carried across’.


4 brief reflective ideas initial ideas and evaluation 5 oak - idea 1 6 what is translation? 7 examples 12 trials to find true representative 14 experimentations 18 spam food 20 translating love for celebrities 21 names, nicknames 23 human behavior and dogs 24 dog behavior 25 can dogs immitate human speach 27 idea 2 28 translating the bark 30 dogs outlook 31 idea 3 32 idea 4.1 and 4.2 34 4 final ideas to choose from developement 35 ideas how tree could look like 36 experimentations with tree 40 many different language trees, diagrams and maps 44 sorting out languages by trees and branches 46 result of found trees and branches 49 idea about how map would look like 50 experimentations, planing 51 trial of map done in illustrator 54 Rike & finding the lead for dogs application 60 poster 62 alternative outcome 63 dogs & sound recording devices 64 referencies & bibliography



my definition

“Essentially we want you to investigate what translation means. It could be in relation to language, biology, mathematics, movement or any other area where the concept is relevant. Your project can take any form and be in any media you feel appropriate. It does, however, need to contain some information and communicate this to the audience.”

“Translation” from latin - carried across.

That means for information: the same one sign/ meaning applied/ reflected in another format/outcome for different kind of platform/audience to perceive in easy understandable way. The purpose of this is to make it much more easier to convince. In normal language speaking - translation in info graphics is - to show to “normal” people what it means.


oak Later becoming into idea nr 1, and used for final outcome

Firstly, translation reminds about languages. Translate from one language to another. There is a common understanding about “language tree� and usually this tree is an oak.


what is translation?

Graphic translation:

Choosing the pose or point of view:

“choosing the pose or point of view drawing with closed paths, copy, rotate creating shade and shadow silhouette visual punctuation repetition closure converting lines to points communicating movement communicating function style”

the process of graphic translation in steps:

(from Elam, Kimberly (2006) Graphic Translation, BookSurge Publishing,)

- to produce drawing of the object detailed, descriptive silhouette (understandable drawing); front, side, 3/4 view, showing descriptive details, recognizable, key features. Drawing an outline or lines, using grayscale, stylizing, experiment with shade and shadow, selection of eliminating lines (viewer’s mind completes the missing lines), converting lines to points. Translating graphic drawing backwards.



Translation dialog image form: screenshot

Florida Topographic Map image form: screenshot


example Idea later used for final outcome Idea of this - animal making sound and human trying to repeat it .

Translation of an animal language. Or how people are trying to reflect animal language’s sounds in to sounds they can pronunce and in the same time, if said to another human, he/she would imagine the animal whos voice that was meant to be presented.

There is an audio recording to listen on site: Here you can hear how human is trying to learn and repeat sound of the sheeps.


Editing sheep and human voices, sounds I recorded in farm.



“Postman distributing spam leaflets on behalf of post office should not call himself working for Royal Mail. Its a paradox to distribute SPAM in the name of QUEEN.�

Accidentally found, but little interesting Its about translating your thoughts in to poetry.



This is how the calls are recorded in a letteric format on a phone screen - translating of what has happened with the phone. Could be a translation of The Language Tree To translate every language by its traditions (national costumes, dance, music styles) (food, weather, alphabetical letters or signs not used by other nations) To translate graphically - Who the people are if they come from particular place in the world?

image from: my personal phone.

Like these ones pretty much! Suggest them for a interior of my home. Instead of ugly (making me feel bad) landlords wallpapers. (in a ‘sandish’ colour with a bits of ‘shitish’ brawn)

image from:


trials to find the true representative


trials to find the true representative

To choose to translate from 1.5 levels: sign; tradition; words; map; drawing; language; latin; sound; queen; mail; music; dance? words - language, sound,music tradition - drawing, queen, dance sign - map, latin, mail; or:

sign, words, drawing, latin, queen, music, tradition, map, language, sound, mail, dance sign, words, latin, music (latin - sounds weird as its not used much, however, it is basis for many languages; sign - too ordinary, although used in means of translation) words and music - won! congratulations!










spam food

Spam food is: translation of “bad� human habits. Mass feeding with the same produce (shit), to make them able to be fed quickly to maintain daily routine for working class. This food typically consist of: artificially grown meat, vegetables grown in sponges and fed with chemicals, fruits which never saw sunlight etc.


spam food

Just was searching for my randomly chosen funny word combination “SPAM FOOD� and believe it or not it does exist. Of course, in a different meaning from mine, previously given. This one is shortening (see links) and should be written with 4 separate letters S.P.A. and M.

image from


translating love for celebrities

Translation is not transformation in time, in to different object It is about showing meaning or feeling in a different way. So from this point of view theme about Rotten is in place. Its translation of love to music, icons, movement, personalities, images; its about calling a pet in this name instead of writing graffiti or carving on walls; translation of never ending appreciation to favorite celebrities by calling a pet in their name.


names, nicknames

Rabbit - “8 mile” movie says that his mother call him in this name. Does he really looks like a rabbit? “...Controversial rap star Eminem makes his acting debut in this hard-edged urban drama, inspired in part by incidents from the musician’s own life. Jimmy Smith (Eminem), known to his friends as Rabbit, is a young man trying to make his way out of the burned-out shell of inner-city Detroit. Rabbit’s entire life has been a hard climb, and it certainly hasn’t gotten. ...”

Same my dog Rotten - he never looked like Sex Pistols John Lydon (Rotten), neither he looked such ugly like a rotten.. Its just an association.

photo: Rotten, the Great Dane, named after John Lydon.


names, nicknames

A dog who also had name Rotten, but possibly it can be named for rotten and not for Rotten.

image from

To find on web other many other dog owners who gave their pets names after well known musicians was more impossible than I thought. It must for sure than out there are many dogs who could be named after Mercury, Jackson, Lenon, Madonna or Fergie. Findings for dog named Rotten, led only to number of one, also it didn’t say if he was named after “Sex Pistols� Rotten.


human behavior and dogs

Dogs are wild animals, however friendly, likely to abbey, but still animals. They are not toys! Stop dressing them like a dolls! Stop giving them spam food! They enjoy droppings from your dinner table they dont mind meat lion you have left unattended, while opening doors for your guests they want that special one bone you just threw into the bin with no valid reason for the dogs understanding. Stop shouting on them when they bark! They want to guard, its in their DNA they want to destroy all the mail suddenly entering the mail hole in their house. They want to take safeguarding responsibility of the place where you live. They love to make mess, depending on mood, but they also enjoy your clean bedding, especially if you are out! Dogs dont have private bedrooms, so dont cover your childs eyes when they are trying for puppies. Basic instinct. “SPAM DOG” So what would happen with expression like this? Does it exist? Is it usable to apply? May they are all specialised breeder dogs, puppies made for sell in “puppy generating machine”? Is the final produce spam? Mass production sold for money. “SPAM PUPPIES”


dog behavior

I went out to the park to see poeple with dogs. Most of dog owners say that their dogs always understand them, but some call them ‘stupid creatures’. At the time in the park were van representing organization called “People’s Dispensary for Sick Animals”, so I talked to them too and get some leaflets telling also about dog behavior.

I had many different dogs on my own. And can tell you that it does not matter what the words you say them mean. Dog pays attention to intonation you address to them. You absolutelly can call them ‘shitty rubish’ in very nice voice and they will love you for that.


can dogs immitate human speach?

“Human speech Though the phenomenon is often undiscussed, some dogs, followed by personal curiosities through observing the vocalization of the humans around them, may try to repeat human speech sounds, or are trained to do so. This kind of vocalization is typically achieved after lengthy training with positive reinforcement techniques. It’s more likely that the dog is exhibiting these behaviors not because they “want” to communicate with humans, but is rather instead a previously reinforced behavior for a reward. Recent examples have included a whimpering pug on the Late Show with David Letterman.”(1) “As early as 1978, Michael Mauldin was one of the first person who tried to bring some reasoning into a Chatterbot, when he created PET, a Chatterbot able to posit new information and became famous for the following Dialog: Subject: (later) Subject: PET:

I like my friend I like food. I have heard that food is your friend.”

from All is about who? what? and how? understand.


By default you can translate almost anything in graphic presentation. Almost anything, - smell? yes - to combine for display such an ugly dismatches that customer will leave wobbling and unwanting even breathe near the exhibited piece. But, still, the rule is one - you have to know the audience! What for the one is sweet - for another is vomit... reading Nietche.


ideas 2. Moving image


translating the bark

Difficulties with translating the word “woof” from english to most of other languages via “google transllator” encountered are: This translation tool do not translate exactly the asked word, but translates in most languages the overall meaning of the word, or what the phrase is supposed to mean. Therefore we obviously are getting wrong [priekshstats] about how thing(word) actually should be said in another language. However, in some languages it translates absolutely precisely giving to people clear understanding of how to say word in another language.


translating the bark

People translate dog barking differently in different languages. Woof is the conventional representation in the English language of the barking of a dog. As with other examples of onomatopoeia or imitative sounds, other cultures “hear” the dog’s barks differently and represent them in their own ways. Some of the equivalents of “woof” in other European and Asian languages are as follows: English - woof, woof; ruff, ruff; arf, arf (large dogs and also the sound of sea lions); yap, yap; yip, yip (small dogs), bow wow Afrikaans - blaf, blaf; woef, woef; keff, keff (small dogs) Albanian - ham, ham Arabic - hau, hau; how how Armenian -haf, haf Basque - au, au; txau, txau (small dogs); zaunk, zaunk (large dogs); jau, jau (old dogs) Balinese - kong, kong Bengali - gheu, gheu; bhao, bhao Bulgarian - bau-bau; jaff, jaff Brazilian Portuguese - au au Burmese - woke, woke Catalan - bau, bau; bub, bub Chinese, Cantonese - wow, wow Chinese, Mandarin - wang, wang Croatian - vau, vau Czech - haf, haf; štek (the bark itself) Danish - vov, vuf Dutch - waf, waf; woef, woef Esperanto - boj, boj Estonian - auh, auh Finnish - hau, hau; vuh, vuh; rauf, rauf French - waouh, waouh; ouahn, ouahn; vaf, vaf; wouf, wouf; wouaf, wouaf; jappe jappe German - wuff, wuff; wau, wau; rawrau, rawrau Greek - ghav, ghav Hebrew - hav, hav; hau, hau Hindi - bho, bho Hungarian - vau, vau Icelandic - voff, voff Indonesian - guk, guk Irish - amh, amh Italian - bau, bau Japanese - wan-wan; kyan-kyan

Korean - meong, meong Latvian - vau, vau Lithuanian - au, au Macedonian - av, av Marathi - bhu, bhu; bho, bho Norwegian - voff, voff or boff Persian - vogh, vogh Polish - hau, hau Portuguese - au, au; ão-ão (nasal diphthong); béu-béu (toddler language); cain-cain (whining) Romanian - ham, ham; hau, hau Russian - gav, gav; tyav, tyav (small dogs) Serbian - av, av Sinhala - baw, waw Slovak - haf, haf; hau, hau Slovene - hov, hov Spanish - guau-guau; gua, gua; jau, jau Swedish - voff, voff; vov, vov; bjäbb, bjäbb Tagalog - aw, aw; baw, baw Thai - (hoang, hoang); Turkish - hev hev; hav, hav Ukrainian - (hau, hau);(dzyau, dzyau) Urdu - bow bow Vietnamese - gâu gâu Welsh - wff, wff

Barking translations are taken from http://en.wikipedia. org/wiki/Bark_(utterance)


dogs outlook


ideas 3. Worlds Map

Glass-plastic screen like a walk over map on a floor or ground. People then walk and meet pop-out (may-be) dogs.


ideas 4.1. Childrens book

Soft world map. By pressing with finger on different places on a map, people could hear different dog barkings according to languages spoken there.


ideas 4.2 Digital screen application




of o w

Soft world map. Same, but instead of sound there would be flashing barks written in appropriate languge.


4 final ideas to choose from


ideas how tree could look like


experimentations with tree



experimentations with tree


experimentations with tree


many different language trees, digramms and maps


many different language trees, digramms and maps


many different language trees, digramms and maps


many different language trees, digramms and maps


sorting out languages by trees and branches


sorting out languages by trees and branches


result of found trees and branches


result of found trees and branches


Nostratic Languages (EurAsia) Indo European Uralic Altaic Kartvelian AfroAsiatic (N.Africa, Arabian Peninsula, + Dravidian[Indian subcontinent], Elamo Dravidian - Persian) Austronesian Sino Tibetian Isolated Languages


idea of how map would look like


experimentation, planning


trial of map done in illustrator





Rike is dog girl, puppy found abandoned together with her brothers and sisters in the woods. They were rescued and taken to offenege in Veterinar University where she was sold to a young boy, 7, as he was looking for a little friend-dog - someone who he could trust as he had no parents. They became best friends. For the project she suits as she could bark in any language in the world, depending what nationality owner would be her friend, thanks to loyality what all abandoned dogs have. From the graphic side she has a ready to bark opened mouth in picture. That is good as letters describing sound can kind of come out of there.

finding the lead for dogs

This chain could be very historical, even, possibly , it could have been travelled all around the world. This piece, weighing nearly one stone, I found washed out of river Thames in Cutty Sark. From this place ships were travelling all around the world, seeing different people and hearing many languages spoken. So may did the chain. So this chain suits for the translation project. Also many dogs are kept on a chain, but to make it more trendy, association with jewellery and names written on a plates in chain, would be ideal where the name of each language could be written in a language tree.







making poster




alternative outcome


dogs & sound recording devices

bibliography: Referencies: (1) (2)



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