The reason why it’s so important for Japanese famous people Even if you can’t understand what’s being said on Japanese TELEVISION, it’s difficult to miss the truth that almost every TV place and, for that matter, a good chunk of print ads, feature Japanese celebrities shucking various products.
In order to the Western eye, this can be a little baffling. Sure, sometimes advertisements in English-speaking countries will fall back again on (mostly) has-been stars to provide credibility to this or that used car dealership or diet product, but almost all of time Traditional western commercials star everyday folks. Most surmise this is so the consumer – his/herself most likely an everyman/woman – feels an psychological reference to the advertisement. However, Japanese advertisement agencies hire TELEVISION and movie celebrities much, otherwise most, of the time. So prevalent is the practice that Western stars aren’t above traveling to Japan "Lost in Translation"-style for a