A REASON FOR THE SEASON

GATHERING OVER HANUKKAH WITH ATMOSPHERIST JASON BERKE AND WARMHOUSE STORY.

Photography by Joe Dammel

Warmhouse Story embodies what we strive for in a host. Warm, gracious, and always revolutionizing ways to make the guest experience highly personalized. Jason Berke created Warmhouse Story in 2021 with the intention of bringing his maximalist vision to life by hosting warmly, living beautifully, and creating unforgettable moments.

This Hanukkah season, we honored the cultural heritage of our Jewish community and create a unique workshop to explore the many ways to bring delight and detail to a traditional menorah.

“The inspiration for this event came from my love for the numbe r eight as it relates to Hanukkah—I often create “Eight Days, Eight Ways” on my social media to show the many ways to celebrate.” shares Jason.

In this workshop, guests brought their favorite menorah from home, and worked with bud vases and dried florals to style arrangements that could be used in a variety of different ways through all eight days of celebration to keep their celebration exciting and fresh.

“To have all of these people who didn’t know each other under the same roof, creating and connecting over their cultural heritage and the Hanukkah season was truly beautiful.”

Bringing his design elements to life in our space was a natural partnership, especially for a season centered around connection and care.

“This event is one of many in MartinPatrick 3’s collaborative nature, and Jason shares how, “it’s so wonderful to partner with someone who is so open to working with a creative who is coming up with ideas that are far from the norm. When you’re such a signature destination for shopping in the Twin Cities, to be able to honor and show all kinds of different cultures and diversity is so important.”

Want to host a Warmhouse Story workshop of your own? Jason is a master of design and always ready for a challenge. Visit warmhousestory.com to host a private workshop, follow at @warmhousestory for his latest work. Plus, catch his dream-like visions at the Minneapolis Institute of Art as the resident Atmospherist in the upcoming MIA After Dark event series.

Dogs of MP3

Life as an MP3 pup is anything but ruff. As dog lovers, we designed our space to be dog-friendly and ensure your furry companion will always be treated with the same level of care and attention that we give to our customers. Meet one of the cutest customers we’ve had in the sh op over the last few months.

This is Mack, better known on Instagram as @mack.in.minneapolis! Mack is one of our favorite store pups who loves a good shopping trip and walks through the North Loop. When he’s not shopping with his owner, he spends time at InVision North Loop among the luxury designer eyewear.

We want to hear from you! Send us a photo of your pet in the store for a chance to be included in the next issue of The MP3 Standard.