The Crafted by Fitness collection was designed to fill a gap for the everyday fitness freak – taking you seamlessly from session to session, regardless of the sport.
A selection of versatile workout staples, the gear is the result of years of research, testing and consumer insights.
For the Sustain phase and the launch of new product designs, myself and a Senior Design Specialist created a full digital experience and Toolkit for Reebok Global. Our vision was to take the storytelling established in the Launch phase to a new space – by really honing in on the technology that sets the collection apart. We created the strategy, the guidelines and the full suite of creative assets that can be used across multiple touchpoints and user journeys, by a range of teams and markets.
