marta vitali works

2005-2022

.marta vitali senior designer

.contents

.about me pro le

.designer

I'm a senior freelance designer specializing in men's and women's leather goods for the fashion, casual and sports industries, plus seven-year of experience as a lecturer for a di erent degrees, diplomas and certi cate institutes and seven years of experience in sustainability managing process.

Passionate and dedicated to my work, I have recently collaborated with the creation of various start-ups, developing the stylistic lines and designing the accessory collections. I create, design, develop and organize accessories collections with total autonomy. My goals are to acquire the technical skills necessary to help a company grow with the correct range of targeted products, a production chain and the required qualitative range of successful goods.

.lecturer

For seven years, I have alternated work in the company with teaching, which is the pattern that I can bring up-to-date knowledge aimed at entering into the world of business. I believe that the training of a designer must be creative but at the same time very attentive to the technical side of the product, for this matter, and more, I encourage our students to simulate professional, feasible, sustainable and updated projects.

I have gained experience in the eld of webinars, I can use remote teaching techniques that allow me to have an interaction equal to the live one. These are all the contents that I believe are essential for training in the eld of 360 ° accessory design, which, depending on the needs of people, infrastructures and timing, can be combined to create customized courses.

.work experience

Female and male senior designer and developer for bags and small leather goods | FRATELLI ROSSETTI, RITZ SADDLER, MCS, MONTEGRAPPA, MAISON HEROINE, MIOMOJO.

Current | freelance | 2014, July | MILANO |

Silk and hi-tech designer | DSQUARED2

2014, January- 2014, July | STYLE OFFICE | MILANO |

Male designer | HUGO BOSS

2013, July | 2013, December | STYLE OFFICE | MENDRISIO, CH |

Female designer | ADIDAS BY STELLA MCCARTNEY |

2012, February | 2013, July | STYLE OFFICE | HERZOGENAURACH, D |

Male and female designer | DIESEL

2011, June | 2005, June | STYLE OFFICE | MAROSTICA, VI |

FASHION ACCESSORIES ASSISTANT | CIVIDINI

2005, January | 2005, April | STYLE OFFICE | BERGAMO |

.education

FASHION DESIGNER DEGREE | 2004 | MILANO

ISTITUTO EUROPEO DI DESIGN E MODA LAB 100/100

Best Shoe Design Award "SHOE 2004"

ART DIPLOMA | 2001 | BERGAMO

ART SCHOOL 98/100

.key skills

Design; Market research; Sketch design; Graphic design; Product management; Sourcing and supply chain management; Product merchandising.

.soft skills

Analytical skills; Adaptability; Self-management; Teamwork skills Comunication; Decision making; Leadership; Problem-solving; Teamwork; Time and budget management.

.hard skills

Creative suite 2022; Operating system MacOS ; Microsoft o ce pack: Excel, Outlook, PowerPoint; Microsoft Word; Clo3D (amateur).

.introduction

Collectivo is an open-minded creative space focused on creating ideas and transforming them into innovative products and platforms.

I’s mainly focused on handbags design and sustainability, Collectivo is a “collective” of talented designers based out and in italy, who function as experts within a eld of professionist, encompassing brand consulting, freelance design, middlemen and collaborators.

.branding .Journey

MY FOCUS

The possibilities are out there at the time of a click.

We are a Collectivo of pioneering fashion designers who share their approach to designing for a circular economy that has started taking steps to eliminate waste and pollution from the lifecycle of their products.

We believe we're witnessing a beautiful moment in the industry, where many are actively looking at how they can change their businesses and the way they design products to be t for the circular economy, sharing the values of integrity, sustainability and feminism. The circular design is about regeneration, this includes thinking beyond just end-of-life solutions, such as turning plastic bottles into textiles, to instead move towards actively regenerating local ecosystems and communities.

Circularity is about designing for systems change, for a future where instead of being a source of global challenges like climate change or biodiversity loss the industry can become a solution to those issues.

Fashion is a huge lever in the overall economy because it touches every one of us!

Collectivo values, from cradle to cradle: Studying from the beginning of design which element can be reused to create others or provide a growth asset for which a product can always extend its life cycle.

DURABILITY RECHARGING UPGRADE REPAIRING AND REHABILITATION RETURNING AND BUYBACK

We focus on the quality and longevity of the products.

We study how to supply parts for repairing components of the products.

We can investigate for you how to collect damaged or used products to re-sell.

We will study new capabilities and functions or designed components to add on the nal objects and productions.

The product can return to its original state and be restored, only through a dedicated intervention to remove the damages. It intends to build a service which customers can take advantage of.

Collectivo commitments:

The circular design is about regeneration, this includes thinking beyond just end-of-life solutions

.Reduce and prove the impact Minimize the waste, Increase e ciencies and showcase the proved percentage.

.Research

Search innovative materials certied, asking the factories for more accurate certi cations that can prove the percentage of sustainability.

.Inset, o set what we can do more and more for a earth positive goal?

.Renewable

Investigate and design over more the life extension of each materials, nal products and all the goods.

.introduction

Maison Heroine It’s a premium business and lifestyle brand for handbags and accessories. Each Maison Héroïne accessory is designed with the new Héroïnes in mind. They are to be carried from season to season, e ortlessly complementing the attire and lifestyle of the modern urban woman. The bags are to be worn again and again. The brand o ers elegantly chic handbags and accessories from the nest materials, innovative designs and highly detailed craftsmanship. The re ned silhouettes of the bags are designed to be enduringly reliable for life in the city. The interiors are lined in soft suede and divided into compartments for ease of organisation. Digital devices can slide into padded pockets with zip-up pockets to keep valuables safe. The design of the bags created is versatile, to be used throughout the day and night for numerous occasions.

With only the name Maison Heroine in my hand, I developed the marketing concept and overview of products aligned with the kind of women the customers have in mind.

The concept wanted to create modern business bags made for the new citizen's Heroines o ering a luxury product at an accessible price point. All the Pieces should be made for always, not just the current season: timeless and elegant.

I developed the idea of bags made for business with a formal style but able to carry di erent kinds of technologies like laptops, chargers, cables and mobiles.

My commitment to the brand was external support from Italy, o ering made in Italy nal products made by Italians. I summited the design and development of the project, delivering to the customers a list of factories and vendors for the manufacturing, main fabric/ leather materials and hardware.

I participated actively in scheduled physical and remote meetings, delivering the tasks scheduled in time with the calendars agreed upon.

I coordinated the creativity, prototypes and productions remotely but visited the vendors or suppliers once necessary to improve the process or the ow.

.introduction

That Fratelli Rossetti is a beautiful Italian entrepreneurial story that began in 1953. It's not just the story of a company, a story of a family: the founder, Renzo Rossetti and his wife, Mrs Lisetta, dedicated to the business for their entire lives. Today the company is led by the second generation of the family: the brothers Diego, Dario and Luca, who with di erent vocations and skills, have led the company to its 60th anniversary in the name of quality, united by their passion and respect for tradition. Diego, Dario and Luca are the new generational engine of the company, pursuing their family tradition but also opening up to a new and inevitable change.

My journey with the brand started in 2016 when the company decided to recreate a new internal o ce in charge of the seasonal leather goods collections to relaunch the categories of bags.

The brand mainly focuses on the shoe categories, it believes in the strong potential of pro t from a collection of bags tting the shoes.

The project wanted me as external support, o ering the design concepts and seasonal ideas for the collections, delivering by-week support and meetings with the inside development o ce and manufacturing factories.

I participated actively in scheduled physical meetings, delivering the concepts and technical tasks scheduled in time with the calendars agreed upon.

I participated actively in the creativity, prototype development and productions meeting the brand, the vendors or suppliers at every necessary time to improve the process or the ow.

.introduction

Miomojo is not just a company that produces products but is also a brand that o ers a lifestyle and authentic values. The company produces accessories born to be beautiful and to make people feel good.

The Miomojo as a brand strongly believes in the passion and determination to break with the past bringing animals and human beings side by side, respecting both equally, day after day and one step towards the other.

Miomojo is a Bene t Company and a certi ed B Corp based in Bergamo, which designs and produces cruelty-free accessories. The brand aspires to be an ethical company and the collections o ered are increasingly attentive to respecting one's values each season.

DESIGNED KIND

In seven years of collaboration, my project with the company has grown by broadening the economic perspectives and values of the brand from a simple vegan and cruelty-free start-up to becoming a certi ed B corp and bene ts company.

I have supported the brand over the years as if it were my own, helping the company nd the main body materials, the right products and their aesthetic coding. In 2020 we embarked on the "Made in Italy" project together. I helped the company sourcing factories and suppliers in the domestic area abling to develop a production worthy of the project and the available budget.

The collections that follow up to today are four and are made up of toiletry products for the mass market with well-established productions for ten years and three di erent lines of bags produced between China and Italy: the Prima linea, the Vevè linea and MJ0 linea. After various publications on Vogue talent, a rebranding and an increase in distribution, the brand has now achieved good visibility. Now the made-in-Italy collection (Prima) has expanded, the materials investigated and produced are more and more, quoting among apple skin, corn skin, Mylo, Mirum, Vegea and Pinatex.

.introduction

Dean and Dan Caten, twin brothers from Willowdale in Toronto, started their path in fashion at the Parson school of design in new york city in 1984.

Eight years later, the Canadian duo moved to Italy with their sights set on creating their brand. After collaborating with some of Italy’s most celebrated fashion houses, in 1995 the designers presented their rst men’s collection under the label dsquared2. Dsquared2's philosophy is an edgy mix of Canadian iconography, re ned Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous. Laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury.

Dean and Dan divide their lives between Milan and London, and the Dsquared2 collections are produced in Italy, giving rise to the brand's motto of "born in Canada, made in Italy".

foulard and phone cases.

I coordinated with the lead creative director to support the fashion shows process for the ideas and development of hats, gloves, scarves, socks and foulards.

I interfaced with the product developer and supply chain to de ne construction and coordinate with manufacturing teams to execute successful product launches and ensure compliance with quality standards.

I also managed a team of three assistant fashion and graphic designers, leading the graphic department and providing constructive feedback on creative designs, and delivered coaching and mentorship to facilitate professional growth.

Diana Vreeland

David Hockney

.introduction

It is a collection of women's sportswear by Stella McCartney. The garments are made with post-industrial and recycled waste materials, such as plastic bottles, to ensure high sports performance with the least impact on the planet.

The collection is led by Stella's artistic direction and her London o ces, which follow all the products step by step in building a total look that re ects Maison's unmistakable style. The accessories designer, the development and production are instead under the careful and rigorous direction of Adidas.

https://www.stellamccartney.com/it/it/adidas/adidas-by-stella-mccartney

In Adidas by Stella McCartney as an employee, I worked as an internal designer for products across various markets of performing sports, including female bags, wallets, gadgets, hard accessories (belts, packable shoppers, keyrings, yoga mats) and soft accessories (beanies, running caps, gloves, socks, scarves).

I coordinated with the lead creative director Stella McCartney and cooperating with the London team to support the design process for the collections to present each season.

I interfaced with the product development team to de ne construction and coordinate with manufacturing teams to execute successful product launches and ensure conformity with the design and sport-performing standards.

I coordinated with the merchandising teams and buyers to design and develop products based on categories, market potential and emerging sports trends.

.introduction

In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovative denim. Amidst a worldwide oil crisis, during which Diesel was considered to be an alternative fuel, Renzo liked the idea of his brand being known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavour. Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US. Between 1978 and 2012, the company produced more than 2,000 di erent washes of denim.

34-35

employee

During my seven years at Diesel, I had the opportunity to grow my position as an assistant designer to a self-managed designer, working across both genders' product categories of female and male accessories. With this project, I've learned all the bases for my career and I pushed myself hard to reach the goal of becoming a senior expert designer before leaving the company.

I Coordinated with the lead fashion designer coordinator and creative teams to develop and produce new fashion products across women’s and man's accessories product lines.

I Identi ed innovative designs for every seasonal line of women’s and man accessories and collaborate with the fashion designer, marketing team, and production team. I conducted market and artistic research on emerging fashion trends within the industry to de ne the design to propose seasonally.

I used to travel for research trips with an assigned budget for buying innovative and inspirational physical references.

I created layouts, prints, and visual designs using Adobe Creative Suite. Interface with the product development team to de ne construction and ensure conformity with the design.

.THANKYOU

Everything is designed. Few things are designed well.

.Brian Reed