COMPLICATION OF CREATIVE WORKS
BY
DIRECTOR © 2024
PORTFOLIO
MARSHA HARYANTO'S SELECTED WORKS
YOU BEAUTY / 2023
/BRANDING
Cloud Touch Complexion
Inspired by Korean beauty trend, Y.O.U came up with a pore-blurring complexion series. The challenge is to make a fresh visual that will make us outstanding and be the top of mind. I use a soft blue gradient visual to complement the white packaging, and emphasizes the blurring effect.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto
SCOPE
CREATIVE DIRECTION
PACKAGING DESIGN
( ) #2 Top Selling Skin Tint in Shopee
PHOTO BY Reynard Santoso | STYLED BY Afifah Yughnisa
MARSHA HARYANTO'S SELECTED WORKS
YOU BEAUTY / 2023
/CREATIVE DIRECTION
Upgraded AcnePlus
The acne care product line has been upgraded with more effective formulation that suitable for all skin types. As the brand associates itself with premium quality, I came up with elegant met nature concept, to reflect the purity and effectiveness of the products.
( ART DIRECTOR ) Marsha Haryanto
PHOTOGRAPHER Reynard Santoso
STYLIST Afifah Yughnisa
SCOPE CREATIVE DIRECTION
YOU BEAUTY / 2024
Radiance Glow
New brightening skincare line with gentle formula that won't irritate your skin. Formulated with Sakura Extract, we added a holographic element to the visual design, to make the product stand out on all channels.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Marsha Haryanto, Meilinda Khrisma
SCOPE
CREATIVE DIRECTION
GRAPHIC DESIGN
PACKAGING DESIGN
MARSHA HARYANTO'S SELECTED WORKS /BRANDING
Marsha Haryanto, Valerian Dani
MARSHA HARYANTO'S SELECTED WORKS
YOU BEAUTY / 2024
/CREATIVE DIRECTION
Sunbrella Sunscreen
Starting from "Anti Panik di Bawah Terik" slogan, which means no panic under the sun, I translate the visual to give a sense of summery joy and relaxation on the beach, because the skin has been protected from harmful UV rays by the product.
( ART DIRECTOR ) Marsha Haryanto ( PHOTOGRAPHER ) Marsha Haryanto, Reynard Santoso
STYLIST Afifah Yughnisa, Yemima
SCOPE CREATIVE DIRECTION PHOTOGRAPHER
Instagram Look
With monthly content plan from social media team, I develop a visual plan that incorporates premium concepts. Ensuring YOU's Instagram profile has a visually appealing, well-organized, and sales-driven aesthetic.
YOU BEAUTY /2023 2024
Following the visual content plan, creative team works together daily to develop the collaterals, and I lead them in this collaborative effort.
MARSHA HARYANTO'S SELECTED WORKS
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Meilinda Khrisma, Valerian Dani
DIGITAL IMAGING Valerian Dani
PHOTOGRAPHY Fairuz Nugraha R, Reynard Santoso
SCOPE VISUAL DIRECTION ASSET PRODUCTION SOCIAL MEDIA
BT21 X MAD FOR MAKEUP
Joy to the Universe
One of the hottest 2021 collaboration in beauty industry that left everyone with joy.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Aprilia Annisa, Marsha Haryanto
( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa
3D DESIGN Afifah Yughnisa
➃ CLAW MACHINE
OUTERBOX
MAD FOR MAKEUP / 2022
Elevate
MADVERSE® visual revamp with more and more cooler logo, packaging, social media, marketplace, and more to be announced!
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Aprilia Annisa
( PHOTOGRAPHY ) Marsha Haryanto, Afifah Yughnisa
SCOPE
BRANDING
CREATIVE DIRECTION
PACKAGING DESIGN
PHOTOGRAPHY
SOCIAL MEDIA
➄ T –SHIRT
MAD FOR MAKEUP / 2022
Pretty in Every Universe
MADVERSE® finally having their first offline exhibition after pandemic. With other 200+ participant brands at JXB Jakarta 2022, we challenge ourselves to make a booth that worth to take a peek and visit.
( ART DIRECTOR ) Marsha Haryanto
( BOOTH DESIGN ) Marsha Haryanto
GRAPHIC DESIGN Afifah Yughnisa, Halimah Zatalini
3D DESIGN Jesselyn Callista
SCOPE CREATIVE DIRECTION
BOOTH DESIGN
GRAPHIC DESIGN
MARSHA
➂ CUP FOR SMALL PRODUCTS
➃ PAPER BAG
HARYANTO'S SELECTED WORKS
/PACKAGING DESIGN
MAD FOR MAKEUP / 2023
Mean Girls
VISUAL DIRECTION & COLLATERALS by MADVERSE® Creative Team
"On Wednesday WE wear pink" perfectly captures this exciting collaboration heavily inspired by The Plastics and Y2K era, this limited series, ready to make everyone look "So fetch"
( PACKAGING DESIGN ) Marsha Haryanto
SCOPE PACKAGING DESIGN
TM © 2023 Par. Pics.
MARSHA
/BRANDING
GENTLE EFFECT / 2022
Gentle E ect
MADVERSE® launches a skincare brand formulated with effective yet gentle ingredients, developed through years of research by aesthetic doctors. The visual inspired by a futuristic and minimalist approach to the nature, offering a unique perspective on beauty brands.
( ART DIRECTOR ) Marsha Haryanto
GRAPHIC DESIGN Aprilia Annisa, Halimah Zatalini
( PHOTOGRAPHY ) Aprilia Annisa, Marsha Haryanto
SCOPE BRANDING
PACKAGING DESIGN PHOTOGRAPHY
SOCIAL MEDIA
MARSHA HARYANTO'S SELECTED WORKS
MARSHA HARYANTO'S SELECTED WORKS /CAMPAIGN
YOU BEAUTY / 2023
Celebrating 5th anniversary with a "Glowing Life with YOU" concept. We are curating inspirational story from employee and influencer in these past years, and showcase them on social media.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto PHOTOGRAPHY Monica, Reynard Santoso
Glow and Shine with YOU
SCOPE BRANDING
CREATIVE DIRECTION
GRAPHIC DESIGN
SOCIAL MEDIA
5TH ANNIVERSARY: GLOWING LIFE WITH YOU YOU BEAUTY @INDONESIA
➄ SOCIAL MEDIA
➃ EMPLOYEE KIT
/
YOU BEAUTY / 2024
Glowing Life with YOU
We launched a Ramadan campaign to spread kindness, not only among people but also towards the environment. Every act of kindness, no matter how small, can have a positive impact on our surroundings. With this campaign, we hope to brighten not only faces but also lives.
( ART DIRECTOR ) Marsha Haryanto
( GRAPHIC DESIGN ) Afifah Yughnisa, Marsha Haryanto
SCOPE
CREATIVE DIRECTION
GRAPHIC DESIGN
PACKAGING DESIGN
MARSHA HARYANTO'S SELECTED WORKS
CAMPAIGN
VIDEO BY Pagi Pagi Production | TEXT TREATMENT BY Marsha Haryanto
Various Works
Curated logo and packaging design from 50+ graphic design projects I have been handling for diverse clients, ranging from consumer goods to transportation company.
FREELANCE /2020 2024
( ) Logo No 1 made it's cinematic debut in the "Jatuh Cinta Seperti di Film- film" movie, with 651.074 viewers, now available on Netflix.
