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Page 3: The End of the Beginning

Page 5: The Care & Keeping of Your Contact Lists

Page 8: Photo Label Page 9: Answer

Page 11-12

Page 13-14: Upcoming Client & Marove Events

THE END OF THE BEGINNING

There’s a quote from The Office that’s been popping into my head a lot lately. It’s from the final season, when the show is winding down and the characters are all getting ready to go their separate ways, and Andy says, “I wish there was a way to know you’re in the good old days before you’ve actually left them.” Damn. Deep.

Call it a gut feeling or call it womanly intuition, but I have a really strong premonition that I’m in the midst of exiting one era and entering another, and in a few years I’ll look back on this moment and think, “yeah, those were the good old days.”

I’m hitting my five year mark of entrepreneurial endeavors this year and I’ve definitely noticed a shift lately in my process and how much more confidence I have around creative decisions. Through a ceaseless stream of trial-and-error and reiterating, I’ve narrowed my target audience, I’ve evolved my business model, I’ve learned to tune out noise (and I’ve figured out how to detect when something is noise or if it’s actually helpful), and I finally have a clear vision for where I want take my business. I wouldn’t have any of that now were it not for what I’ve endured these first few years (which is simply way too much for this word count).

It’s been hard, and I’ll be the first to admit that I’ve spent a lot of time yearning for the next phase; fighting tooth-and-nail for every contract is exhausting, and money has been a relentless source of bone-deep stress. But above all, it’s been formative and I think I’m going reflect on these scrappy years with fondness for every penny I pinched and every caution I threw to the wind.

by Madelyn Veith, Founder

I can’t say for certain that my ‘start-up years’ are over but something about where I’m landing right now just feels different, and I know I won’t be going back to life as it has been these past few years.

I mean that literally, too. My logistics are completely changing I’m moving back in with my parents this month (shoutout mom & dad!!) AND I recently migrated Marove Agency to a four-day work week (suck on that, Henry Ford!).

I’m super excited about those changes. I think they’re exactly what needs to happen in order for me to take this whole business thing to the next level.

Which, of course, brings me to the Magnifier Monthly rebrand. I feel like the version that’s coming is what I’ve been tiptoeing around for YEARS, I just needed to iterate for 32 issues until I figured out what the 33rd should be. I’m so excited to unpack it all for you next month.

So the countdown is officially on, bishes. One month until the new era of Magnifier Monthly (tell your girl gang!), and the new era of Maddy begins NOW.

P.S. This times well with Taylor Swift’s next era, lucky me!! Showgirls unite! I bought myself these sexy boots to ~kick off~ my new era.

SECRET STRATEGIES

The Care & Keeping of Your Contact List

Your contact list is no different than a little plant. It will certainly grow and thrive, but only if you show it the proper amount of TLC And when it blossoms, it blooms: A well-maintained contact list has the power to cultivate more high-quality leads, boost sales, and store a treasure trove of data for future business-building plans.

Here are our top 4 best practices for maintaining a thriving, leadgenerating contact list.

1. Store your contacts in an email marketing or CRM platform.

No more letting contacts roam free in the ether of spreadsheets and gmail autofills, no more mass copy-pastes into the bcc line. Your list deserves a happy home, and email marketing/CRM (customer relationship management) platforms are just the place.

Beyond reliably organizing and storing contact information, these platforms give you the capabilities of a digital superwoman like tracking crucial subscribe (and unsubscribe) actions and sending individual automated messages (‘happy birthday!’) Once you’re operating on a platform, you’ll be able to seamlessly integrate your contact list into all of your other marketing activities to create a type of feedback loop that syncs your output with up-to-date information about your audience.

2. Make use of multiple lists

In the same way the frame of a house has multiple pillars to support the whole structure, you don’t want one single list to bear the entire organizational burden of all of your business-building activities.

Keep a master list as the main place for all contacts past, present, and future, but make life easier for yourself by adding segments where appropriate for your purposes. This might be sub-lists of your clients, event attendees, product purchasers, newsletter subscribers, etc.

The Care & Keeping of Your Contact List

Speaking from experience, segments can come in handy when you least expect them to; you never know when you’ll need to quickly reach all of your 11am workshop registrants at the last minute because you accidentally sent them the 9am workshop Zoom link…

3. Tag your contacts whenever possible

Tags are one of the most powerful tools for sorting, organizing and analyzing your contacts in a way that goes beyond lists. They are as the name suggests: A label that you add to a contact to classify additional information about them.

For example, say you’re looking for extra data about how well your subscriber growth campaign is doing, specifically who is coming in through social media versus your website. You can set up a “Social Media Subscribe” tag for contacts who subscribe on your Instagram page, and another “Website Subscribe” tag for contacts arriving through your website. Bam! Extra data.

4. Automate everything

You knew it was coming! Our love for automating all of our digital activities knows no bounds, and the care & keeping of your contact list is no exception. It might actually be the primo place to automate because not only do you spare yourself the minutiae of list management, but you can also orchestrate entire customer journeys out of simple contact behaviors.

Here’s an example:

The premise: A new contact subscribes to your newsletter and you want to show them some love and gratitude.

The automation sequence: Contact subscribes to newsletter

> Add to master list

> > Add tag ‘Website Subscribe’

> > > Add to ‘Newsletter’ segment

> > > > Send ‘welcome to the community!’ email

MONTHLY PUZZLE

PHOTO LABEL

CRM FLUENCY

Label each image with the the stat in your CRM platform that can help you identify the stage of a customer journey your clients/customers are at.

(answer on next page)

AND THE ANSWER IS...

The subscribe status tells you that someone has opted in to receive your marketing material, indicated light interest. The open/click rates measure customer engagement, or how much they actually interact with the content they receive. This moves them towards their decision, and you can use purchase stats (available in most CRMs) to see what they’ve bought and how much they’ve spent. Then, use list segments to organize your contacts based on their level of engagement. For instance, contacts who have purchased one type of product may be interested in another product you’re launching and you can send this group an exclusive first-access coupon code. Then, when contacts enter their customer loyalty era, they may advocate on behalf of your brand. You can tag them for unique behaviors, like ‘referred a friend’.