Issuu

Page 3: The Wizardress Behind the Curtain

Page 5: Tricks for Troubleshooting Your Automation Errors

JUNE PUZZLE

Page 7: Card Shuffle

Page 9: Answer

Page 11-12

Page 13-14: Upcoming Client & Marove Events

THE WIZARDRESS BEHIND THE CURTAIN

First order of business: Happy Juneteenth! I hope you find some peaceful and restful time to celebrate today.

Second order of business: At some point during this past month, I realized I accidentally, yet completely intentionally, became a social media “wizardress behind the curtain.” I counted and realized that I am the admin on seven count ‘em: SEVEN active social media accounts.

To name a few… There’s Marove Agency (of course) and a few clients, including The 401(k) Girls. There’s also WIFS (my networking group), and Hera Games.

My wizardress moment came when I was posting something for WIFS, which happened to be an event with The 401(k) Girls, and I wanted to include them as a collaborator on the post (adding a collaborator is a type of a tag on Instagram). Normally, I have to wait for people to accept the invitation, but this time I could just switch accounts and do it myself. “…Pay no attention to the woman behind the curtain!”

I’ll let you in on another secret, which is that when I post something on one account, I go in and like the post from my other accounts (Maddy, Marove, and Hera). I like to think of this as a perk of using Marove Agency social media services: built-in, instant post engagement!

So yes, this is how the sausage gets made. There’s no million-dollar budget buying likes and followers. It’s just a good, honest business bish with boots on the ground, switching accounts, throwing likes and comments, and hyping up other business bishes.

by Madelyn Veith, Founder

And the results are in! I wrapped up my social media collaboration with The 401(k) Girls this month, and they had these kind words to share:

Working with Marove Agency was exactly what we needed after launching our new brand. We brought Maddy on board with the goal of building a strong, consistent social media presence across multiple platforms and she absolutely delivered. From the very beginning, Maddy took the time to understand our vision and the “vibe” we wanted to bring to life online Her thoughtful, strategic approach helped us clarify our voice, define our direction, and establish a plan we could feel confident about. What stood out most was how collaborative the process felt. Maddy didn’t just hand us a cookie-cutter strategy she truly got what we were trying to do and empowered us with the tools and insight to grow authentically. We walked away feeling energized, aligned, and equipped to keep building the 401(k) Girls brand in a way that feels true to who we are. We’re so grateful for her creativity, clarity, and care throughout the process!

I never thought I’d be so deep in social media, but when I get feedback like that, it truly feels like I’m doing what I’m meant to be doing bringing the voices of brilliant women to life.

Wrap session with The 401(k) Girls. Be sure to follow them on social media!

SECRET STRATEGIES

Tricks for Troubleshooting Your Automation Errors

Quite possibly the bane of every business bish’s existence, a glitch - even a small one - in your automated workflows can be enough to bring your digital business endeavors to a literal halt. Sometimes the errors are obvious, but many times you’ll need to do some digging to get to the root of the issue.

Here are a few tricks to simplify your troubleshooting process:

Start by identifying the *big* issue. Stay out of the weeds for a moment and start at the most general level: What is the action that is or is not happening?

Example: When people register for my event, they’re receiving both a confirmation email and a ‘failure to register’ email, when they should only receive one or the other.

Map out the workflow of the process surrounding the problematic action. Once you’re clear on your big issue, list out each step of the overall process it sits within and the platform associated with each step. This can help you identify where there could be problem spots in your workflow.

Example:

> [Squarespace landing page] Contact registers for the event

> [Embedded Stripe payment block] Contact pays for the event

> [Zapier] Contact is transferred from Squarespace to Active Campaign and tagged with ‘Event Registrant’ and ‘Purchase Complete’

> [Active Campaign] Contact enters automated registration sequence, triggered by tag added

> [Active Campaign] If contact is tagged with ‘Event Registrant’ and ‘Purchase Complete’, receives confirmation email + reminder emails. If contact is missing ‘Purchase Complete’ tag, receives ‘failure to register’ email.

Tricks for Troubleshooting Your Automation Errors

Use contact data to track the completion of automation steps. Take a look at the contact data across platforms for someone who has already entered or completed the sequence.

Example:

In Squarespace: check list of contacts who have submitted registration form In Stripe: check if a payment was processed for one of those contacts In Active Campaign: check which emails that contact has received, which sequences they’re in (you can find this info in a contact’s profile page in most CRM tools), and which tags they have.

Rule out the steps that can’t be the issue.

In our example, let’s say there’s a log of the contact’s registration form in Squarespace, a confirmation of their payment in Stripe, and they have both of the correct tags in Active Campaign. But, somehow they’re still receiving both sets of emails in the sequence (registration vs. failure to register).

That means you can rule out the steps that happen before the Active Campaign sequence as the issue So, something must be happening once they’re in Active Campaign that’s interfering with the flow into the email campaign.

Gotcha!

Once you’ve ruled out the non-issues, you can tear the problem spot(s) apart layer by layer.

Example:

The issue is definitely in the Active Campaign sequence and it must be happening right before contacts get sent their registration emails. Let’s take a closer look at the if/then logic step in the automation sequence… aha! The logic is set up incorrectly - I need to add another qualifier to specify which paths the contacts go down.