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MARLEENA TEDJA

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T F O

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WHAT’S INSIDE? Curriculum Vitae Personal Information and Experiences

01

Marleena. Branding

03

Kembang Branding and Packaging

07

Well,come! Branding

11

Museum Wayang Rebranding

15

Rumah Sakit Pluit Rebranding

19


CURRICULUM VITAE FULL NAME

Marleena Tedja

BORN

Jakarta, 8 March 1997

ADDRESS

Jalan Mandala Timur no. 6, Tomang, Jakarta Barat

PHONE

+6281314402416

E-MAIL

CURRICULUM VITAE

01

marleenatedjaa@gmail.com

EDUCATION

EXPERIENCE

2002-2015 - Saint Theresia Catholic School

Pelita Harapan University’s Visual Communication Design Student Council 2016/2017 - Creative Division

2015-now - Pelita Harapan University School of Design; Visual Communication Design Major

SKILL

Pelita Harapan University’s Visual Communication Design Student Council 2017/2018 - Internal Coordinator 2015-2018 - Freelance Graphic Designer

ADOBE PHOTOSHOP

LANGUAGE ADOBE ILLUSTRATOR

BAHASA INDONESIA

ADOBE INDESIGN

ENGLISH

HIGHLIGHT DIGITAL PAINTING, ILLUSTRATION, HAND-DRAWING


02 CURRICULUM VITAE

I CONSIDER MYSELF FUN, CHEERFUL, AND EASYGOING. I BELIEVE TO HAVE GREAT COMMUNICATION SKILL AND VERY EAGER TO LEARN NEW THINGS TO GAIN MORE EXPERIENCE, NOT JUST IN DESIGN, BUT ALSO IN LIFE. I LOVE TO PLAY WITH COLORS, SHAPES, AND LINE, FINDING THE RIGHT COMBINATION BETWEEN THE THREE TO PRODUCE A DESIGN THAT IS MEMORABLE AND HAS ITS OWN PERSONALITY. I AM HEAVILY INFLUENCED WITH FLORA AND FAUNA , THUS IT SHOWS IN MY DESIGN STYLE THAT ARE RATHER EXPRESSIVE AND LIVELY.


03 MARLEENA.

MAR LEE NA.

MARLEENA. BRANDING


04 MARLEENA.

Marleena. is my first branding project, where I was asked to make a restaurant branding out of myself, based on my personality. The personality that I chose was fun, thus I ended up using vibrant colors and expressive patterns to show my (and this brand’s) fun side. Other than that, this brand has 3 keywords, which are fun, tropical, and flavorful.


MARLEENA.

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MARLEENA.

06


07 KEMBANG

KEMBANG BRANDING AND PACKAGING


08 KEMBANG

Kembang Flowery Sorbet is a branding and packaging project for a sorbet made out of (edible) flowers, with ginger torch flower, an Indonesian flower, as the main ingredient. ‘Kembang’ in Indonesian means flower, which is the exact concept that me and my other 2 team members would like to give for this brand, a sorbet made especially with Indonesian flower as the core.

We made the packaging with hand-drawn watercolor flowers, giving out a delicate feel, yet we placed these flowers in a playful and lively way, thus resulting the personality of this brand, playful, feminine, and delicate. We made 3 types of packaging, the original one, Valentine, and Chinese New Year Edition, each with different flowers as a symbols for each seasons.


KEMBANG

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KEMBANG

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11 WELL,COME!

WELL,COME! BRANDING


12 WELL,COME!

Well,come! is a project for a group of 2, which it demanded us to create a design related business, then designing the brand name, logo, and its speciality. My group decided to create a business that specializes in invitations, thus giving the name, Well,come! Invitation Specialist. The logo itself has a hand in it, inviting everyone to use our invitation service and another way to invite people to an event held by using our invitation. The base speciality of the invitations created by Well,come! is its usage of traditional and digital drawings and illustrations. It doesn’t have any range in designs and approaches, so we use vibrant colors with modern forms as the infographic and the logo, stating our invitations can be created with any designs and for any events necessary.


WELL,COME!

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WELL,COME!

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15 MUSEUM WAYANG

MUSEUM WAYANG MUSEUM WAYANG REBRANDING


In this assignment, me and my group consisting of 5 people were tasked to rebrand the Museum Wayang (located in Kota Tua). As the team leader, I assign each members with their own jobdesks, where my own was to design the logo and the stationary that comes with it. The ‘new’ Museum Wayang has a more modern approach, using Arjuna as the face of the logo.

MUSEUM WAYANG

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Arjuna is very known for his good and friendly character. By using his side view as the logo, our rebranding of Museum Wayang would like to show the new personality of this historical museum, which are friendly and welcoming, as well as good nature with educational approach. The colors that were used were contrast and vibrant, giving it the modern and youthful look, making Museum Wayang approachable to all ages, even to the young ones.


MUSEUM WAYANG

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MUSEUM WAYANG

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19 RUMAH SAKIT PLUIT

RUMAH SAKIT

PLUIT RUMAH SAKIT PLUIT REBRANDING


20 RUMAH SAKIT PLUIT

With the same team members for the Museum Wayang rebranding, this assignment also made us do a rebranding for a hospital named Pluit Hospital, or Rumah Sakit Pluit. The tasks are the same, to change the branding of this hospital and change its personality among the eyes of the citizen. To start with, the logo is consisted of several organic shapes stacked with one another, forming a hand with lifted thumb. The thumb itself shows the goal for Rumah Sakit Pluit, that it to be the best hospital and to be trusted by the people. It also shows the quality of the hospital, stating the services offered by Rumah Sakit Pluit are the best among other hospitals. The color blue lifted up the healthy and calming personality, with the organic shapes resembles blood cells.


RUMAH SAKIT PLUIT

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POLIKLINIK SARAF

POLIKLINIK B E DA H

POLIKLINIK ANAK

POLIKLINIK AKUPUNTUR

POLIKLINIK THT

POLIKLINIK U R O LO G I

POLIKLINIK KULIT & KELAMIN

POLIKLINIK K E B I DA N A N

POLIKLINIK GIGI & MULUT

POLIKLINIK P E N YA K I T D A L A M

POLIKLINIK GIZI

POLIKLINIK L A B O R AT O R I

POLIKLINIK P S I K I AT R I

RUMAH SAKIT PLUIT

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POLIKLINIK UGD


HOW TO REACH ME? WhatsApp

+6281314402416

Instagram

@marleenatedja

Line

marleenatedja

Behance

mrleenatedja


THANK YOU


Marleena Tedja Graphic Design Portfolio 2018  
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