Trafford Wharfside - Strategic Masterplan Document

Trafford Wharfside

Mark Waleczek - 9866911

Bhumit Mistry - 10084797

Nathan Filkins - 11151402

Ting Wu - 11449592

Runyi Tian - 11361047

Yueting Jin - 11308131

Word Count: 4,209 (Within 10%)

bridging the gap between work & play

01

Introduction Policy Context

Development Context

02 03 04

National Policy

Sub-Regional Policy

Strategic Context Local Profile

Local Policy

Key Developments

Strategic Location

Socio-Economic Context

Heritage and History

Development Context

Transport and Connectivity

Green and Blue Infrastructure

Public Realm

Facilities and Attractions

Character

Legibility

Site Attributes

Site Identity

Matchday

Design Considerations

Opportunities

Constraints

Hard and Soft Analysis

Vision

Objectives and Actions

Key Objectives

Key Actions

Introduction

Introduction

Development Context

The regeneration of Trafford Wharfside has been a long considered priority for Trafford Council with its strategic location between Trafford Park and Salford Quays having the potential to revitalise the North side of the Borough. With strong links to the city and major transport nodes, Wharfside holds promise to drive extensive development in the area which could result in positive economical and social benefits for the Council and community.

The prime waterfront location of the 29 hectares of land presents a unique, sought after opportunity for development that could enrich the lives of local residents whilst driving investment from national businesses. With the additional presence of sporting facilities, such as the monumental Old Trafford Stadium and Lancashire County Cricket Club, there is a chance to enhance the experience for millions of visitors who travel to area every year.

The revitalisation of Trafford Wharfside not only sits strategically to form the bridge between work and play but has the potential to create a vibrant home from what is currently a temporary destination.

This SMF is designed to explore the economic, physical and social context of Trafford Wharfside and its potential for development. Following a thorough analysis, the document sets out a vision for the area with an aim to engage with local communities and drive investment into the borough.

No1. Old Trafford (2022)

Independent (2013)

MediaCity (N.D)

Graham (2014)

Strategic Context

Strategic Context

Site Location

Trafford Wharfside is strategically located just outside of Manchester City Centre, sitting adjacent to Europe’s largest industrial park (Trafford Park) and opposite MediaCity, a hub of economic and social activity.

The historical use of the site as an industrial and commercial centre has led to a fragmented arrangement of inward looking buildings in the area. However, immense structures to the West and South of the site such as the Imperial War Museum and Old Trafford Stadium act as key footfall drivers into space.

Wharfside is well connected to the city and wider regions around Greater Manchester (GM) via the Metrolink. The Metrolink accommodates immediate connections to the airport and train stations which can be used to travel to cities within the Northern Powerhouse and beyond.

Journey Times to Primary Facilities

Old Trafford Stadium holds 74,000 visitors every home game and attracts regular tourists.

Socio-Economic Context

Old Trafford Cricket Club is home to Lancashire Cricket Club, hosting games and other entertainment.

The Imperial War Museum attracts 1 million visitors per year.

Occupational Status/Role

Higher managerial, admin and professional roles

Lower managerial, admin and professional roles

Intermediate roles

Small employers and own account workers

Lower supervisory and technical roles

Semi routine occupations Routine occupations

The Lowry welcomes 85,000 visitors per year.

Key Takeaways:

• Wharfside’s key transport facilities alongside key visitor landmarks within the area places it in a prime position for development.

• The demographic makeup of the area with an ageing population among a high number of students makes the site perfect to act as a residential hub. Simultaneously, the reliance of local economy on the industrial and knowledge based economy suggests that commercial development could also be extremely successful in the area.

Educational Attainment among the highest in the North West

High proportions of rented living

Ethnically diverse communities

Low rates of crime

Policy Context

Policy Context

National Policy Regional and Sub-Regional Policy

National Design Guide (NDG)

The National Design Guide sets out the ten characteristics of a “well designed place” which has been considered in the development of this framework.

National Planning Policy Framework (NPPF)

The NPPF identifies the government’s economic, environmental and social policies to be followed in the preparation of plans and frameworks.

Greater Manchester Strategy 2021 - 2031

The Greater Manchester Strategy is a decade long plan developed by ten councils and a variety of wider organisations. The strategy provides a clear direction for development, following the shared vision of:

“GoodLivesforAll:thatGreaterManchesterisagreatplacetogrowup,get onandgrowold;agreatplacetoinvest,dobusiness,visitandstudy”

Places for Everyone (PfE) 2024 - EMERGING

The Places for Everyone Emerging plan outlines how the nine boroughs within the Greater Manchester region should be developed by 2039. Trafford is identified within Core Growth Area and Sustaining Southern Competitiveness policies within the PfE document that focus on economic and residential growth as well as redevelopment of previously used land.

Greater Manchester Transport Strategy 2040

The Greater Manchester Transport Strategy outlines a long term vision to create a well developed transport system; helping to improve accessibility, reduce road congestion and promote cleaner and greener movement across the region.

Greater Manchester Local Industrial Strategy 2019

The Greater Manchester Local Industrial Strategy sets out an ambitious plan to drive economic activity and prosperity within the region.

Trafford is identified within the strategy as a key location for driving industrial activity on a regional scale. The role of Trafford Park is seen as a spatial opportunity for the large scale production and manufacturing of advanced materials.

The Salford Innovation Triangle is also highlighted within the strategy as one of the key growth sectors in close vicinity to the Wharfside site. The Innovation Triangle made up of the Royal Hospital, Salford University and MediaCity, is already home to 75,000 jobs with the vision to create an additional 20,000 jobs and bring in £1.5 billion in investment.

Gov.UK (2019)

Salford Innovation Triangle

Local Policy and Guidance Development Context

Trafford Local Plan: Core Strategy 2012

The Trafford Core Strategy spatially identifies the development needs within the borough as well as identifying social, economic and environmental challenges up to 2026. SL2 of the Core Strategy focuses on the potential for Wharfside to deliver a mixed use area with:

• An Economic Hub for Digital and Media Industries

• Leisure and Affordable Residential Development for Communities

The Local Strategy also requires the following for acceptable development:

• Provision of High Frequency Public Transport (e.g. Metrolink)

• Provision of a Strategic Processional Route

• A New Bridge Crossing, linking with the Irwell River Park Scheme

• A New Primary School serving the Residential Community

• Re-Development of the Victoria Warehouses

Media City and Quays Point / Irwell City Park Guidance

The guidance documents identify a vision for Wharfside to become a moderen digital city with mixed use development linking to an urban park which reflects on Manchester’s historical and architectural achievments.

Anchorage Quay

Fortis, Furness & Victoria Quay

Phoebe St

Berkeley Square Cotton Quay CERT Tower Victoria Warehouse Hotel

Masterplan Developments

Singular Developments

Quays SRF

Key Takeaways:

• There is a high number of regeneration projects happening within the Wharfside area. The majority of developments are primarily for residential usage, however some have some mixed use elements.

• When developing a design on the Wharfside site, it will be key to balance the development of residential buildings alongside commercial and industrial structures to clearly link to the immediate areas outside the red line boundary.

X1 Michigan Towers

City (2021)

Council (2023)

Local Profile

Heritage and History

Herron, A. (2015) manchesterhistory.net. (n.d.)

Media City UK. (n.d.)

Woden (2019)

Historic England (2024)

Hoare, C. (2020)

John, M. (2014)

1800 1890 1920 1950 1980

In the 1800s, Trafford was part of a “beautifully timbered deer park”.

In 1888, the construction of the Manchester Ship Canal begun alongside the auctioning of land around the area.

The 1930s saw the establishment of the largest private railway in the UK, specialising in the transport of WW1 and WW2 resources. More generally, the area became a prime industrial site, appealing internationally.

The 1970s saw the decline of industrial economy in the area, largely due to the shipping canal being unable to accommodate newer, larger container ships that became more common in the late 1900s.

In 1987, the generated around 1000 investment.

Development Context

Morphology

The site is surrounded by a number of urban voids whereby built form is informally arranged

Building Heights

To the east of the site are taller buildings, often either residential or office in use, as tall as 13 stories

To the west of the site are low-rise industrial buildings measuing 1-3 storeys

Fine Grain

Small footprint urban form, often associated with residential uses. Often appear as a ‘peppercorn’ morphology.

Larger footprint buildings that may be residential, commercial or industrial in use. Buildings are taller, and streets are often more enclosed.

Low density, often industrial units that are separated by large urban voids - some used for car parking.

The new mixed use No.1 Old Trafford building acts as a model for high rise development in Wharfside

Office and commercial buildings that front directly onto the waterfront

High rise residential buildings with some office spaces

Office buildings in MediaCity, primarily used by creative media companies

Land Morphology Map

Building Heights Map

All images on page are taken from Google Maps (2024)

Land Use

Evening Activity Analysis

The site feels unwelcoming in the evening due to its primary use as an industrial area, resulting in low levels of passive surveillance. However, key structures such as Old Trafford, the Imperial War Museum and MediaCity are well illuminated and attract pedestrian activity. Wharfside and IWM tram stations are also well lit, but the site is mainly dominated by cars in the evening.

Key Takeaways:

• The site currently sits in between a large area of industry and commercial activity.

• Whilst the site is used by employees and residents in the daytime, the area has a very limited amount of use in the evening with only the arterial routes and key structures around the site providing a hub for socialisation.

Quay West

Ordsall Community

Transport and Connectivity

Route Hierarchy

Trafford Wharfside is situated between the edges of Trafford and Salford, strategically located at the gateway of Trafford Park. It holds significant importance due to its proximity to Media City, Salford Quay, and Old Trafford Stadium, which are all accessed by major arterial routes which pass near by the site from wast to west.

This area serves as a transportation hub for freight and shipments.

Wharfside Way is not connected to Sir Alex Ferguson Way. Instead, the space in between is designated as a pedestrian zone for football spectators to pass through and reach the tram station.

This is a pedestrian bridge linking to Salford Quay. The waterfront is a low-quality pedestrian sidewalk.

The tram line cross through the main road making the complex intersection, and it blocks the movement from waterfront to Trafford Park.

It is a traffic hub connecting Trafford and Salford. The high traffic volume results in poor-quality access to the Wharfside site.

Site

Connectivity and Sustainable Modes

Site Scale Connectivity and Sustainable Routes Map

Wharfside Way features high volumes of traffic and offers poor walkability.

Secondary roads within the site are mainly used by employees.

A route between Old Trafford Stadium and the tram station has been retrofitted to re-prioritise pedestrians.

The main junction connects Salford and Trafford which is hard for pedestrians to pass through.

Within the site, pedestrian and cyclist flows are minimal. The waterfront sidewalk is of low quality but holds significance as it connects to The Lowry and Media City by two bridges. The processional road from Old Trafford Stadium becomes crowded on matchdays, but otherwise the site is largely devoid of pedestrian activity with exeption for the waterfront route.

For cycling, Trafford Wharf Road has two separate cycling paths, and Trafford Road also provides cycling lanes. To the south of the site, the Bridgewater Canal has a small sidewalk of low quality, shared with pedestrians.

20

by public transportation to the City Centre.

by car to the city centre.

• Two tram stations fall within the site

• Wharfside Way serves as an arterial road through Trafford Park, primarily used for shipments and access to Lowry’s.

• The waterfront sidewalk, although of low quality, is essential for its views and connects to Media City and The Lowry.

The sidewalk beside the waterfront is low quality although there are some sculptures showing the area’s history.

Trafford Wharf Road is a main road that runs through the site and features segregated cycling paths.

Green and Blue Infrastructure

Green Infrastructure

The site is devoid of high-quality green spaces, yet in its vicinity lies an expansive network of green infrastructure. When assessing the dimensions, internal amenities, proximity to the site, and other factors, four major green spaces emerge. These identified green spaces not only enrich the environmental landscape but also play a pivotal role in fostering community well-being and promoting a sustainable and ecologically conscious living environment.

Blue Infrastructure

The local Blue Infrastructure Network establishes direct connections with key water bodies, namely the Manchester Ship Canal, North Bay, Eerie Bay, and Huron Bay. Each of these aquatic environments boasts its own distinctive charac ter and serves unique functions within the overall ecosystem.

The walking experience on the canal is average, the green space on the south side is overgrown with trees and the buildings on the north side are of average quality and lack active frontage.

View from the site

Bridgewater Canal

Bridgewater Canal Analysis Map

Public Realm Analysis and Network

Within the site and its surrounding neighbourhood, a tapestry of significant public spaces adorned with landmarks unfolds, contributing to the area’s rich cultural fabric. There are four major public realm within area which not only enrich the urban landscape with their architectural splendor but also serve as dynamic hubs that cater to a spectrum of cultural, recreational, and communal needs, including:

Media City UK

The Lowry

Old Trafford IWM North

Trafford Wharfside

bringing together work & play

The pedestrian experience along the waterfront possesses moderate walkability. While a scenic river vista enhances the right side, the adjacent left green space suffers from inadequate design, exhibiting substandard quality. This demands attention as part of any comprehensive design interventions.

Situated along a bustling urban artery, the stadium’s accessibility hinges on a major traffic thoroughfare. The influx of vehicular activity, exacerbated on match days, poses a safety concern for pedestrians navigating the space.

Key Takeaways

• There are four major public spaces that are within a 20 minute walk of the site, with Old Trafford on the south side being a landmark building with a high concentration of people at certain days and times.

• The site itself is a vacuum within this network and disconnects public spaces to the north and south.

Facilities and Attractions

The site is enveloped by a diverse range of high-activity zones, each serving distinct urban functions. An array of vibrant entertainment, tourism, and commercial hubs are strategically complemented by proximate hotel amenities. This hotel network forms a crucial foundation for fostering further growth in tourism and entertainment.

Media City boasts a dynamic mixed-use character, featuring high-quality office spaces, educational institutions, entertainment venues, retail outlets, and tourism amenities. On-site, Victoria Warehouse stands as an additional event facility ripe for strategic utilisation.

Although the site accommodates some lodging and tourist infrastructure, there is a noticeable absence of community facilities. Particularly noteworthy is the poor accessibility to existing schools. The dynamics of matchdays also significantly alters the site’s context, a facet to be explored in greater detail later.

Cricket Ground Lowry Outlets

White City Retail Park

Premier Inn

Victoria Warehouse

Old Trafford

Ridge and Partners (2019)

Yandex (2020)

(N.D)

VisitNorthWest (N.D)

Premier Inn (2024)

(2024)

Lowry Outlets

The Lowry Outlets integrates retail and leisure uses within a contemporary urban landscape.

Cricket Ground

Old Trafford Cricket Groundoffers a dynamic space for cricket enthusiasts, though is increasingly used as a venue for other summer events.

Old Trafford

Old Trafford has an important role as a football stadium but is also a symbol of pride for Manchester United fans.

Victoria Warehouse

Victoria Warehouse integrates a remaining element of the area’s industrial heritage within a modern events space.

Character

Wider Area

The area surrounding Trafford Wharfside features a wide range of different land uses, morphologies, architectural styles, building sizes or forms and landscapes which contribute to a range of character areas which can be identified. Twelve character areas have been identified within one kilometre of the site boundary which are extremely varied in typology, ranging from areas dominated by victorian terraced and semi-detached housing, areas of contemporary mixed use waterfront regeneration and areas dominated by a character resulting from heavy industrial land uses.

Site Character

Three seperate character areas can be observed within the site. Such is the nature of these areas, the transition from one area to the next is stark and results in harsh boundaries between areas. Of these three areas, none are particularly strong and do not contribute significantly to this area of Trafford.

Key Takeaways:

• The site and wider area contain significantly varied characters which are relatively disconnected from eachother, beginning and ending abruptly without transition.

• Three character areas can be identified within the site, all of which extend beyond the site boundary.

To the east of the site are large, vacant areas of land which have no prevailing character

Salford Quays Residential

Trafford Gateway

Trafford Park Quay

Character Areas Map

Three seperate character areas are located within the site

Legibility

All major, recognisable districts which help provide legibility are across the waterfront which is a barrier.

Strong sense of legibility to north of site where there are fewer barriers, more established routes and major landmarks

The site lies in a compromised position with regard to legibility insofar as there are poorly defined districts to the south, east and west. The two major districts within the area are located across the waterfront, which although visible from the site, are not easily accessible.

The northern edge of the site is where the most pedestrian activity occurs. This area benefits from a clear route which is well lit and features a series of landmarks, however, the presence of the Metrolink line severely restricts movement.

Chester Road acts as a major barrier to pedestrians which prevents almost all movement south west of the site

Serial Vision

Most pedestrians which use the site often arrive by Tram. Immediately next to the tram stop, an existing waterfront promenade provides a well used area of public realm which connects the site with Salford Quays and Media City.

A serial vision of this route illustrated on the page opposite indicates that the pedestrianised waterfront route can be experienced differently at various stages on the route. It is clear that the Metrolink line and ovegrown vegetation provide significant physical and visual barriers which result in a poor sense of place and awareness of the surrounding environment.

Tram Line prevents pedestrian connections between Trafford Wharf Road and the Waterfront

Key Takeaways:

• A large number of landmarks surround the site but there insufficient routes and recognisable districts which significantly restrict legibility

• Three character areas can be identified within the site, all of which extend beyond the site boundary.Additional character areas terminating at the site boundary contribute to a complex surrouding context in respect of Character.

Trafford Park

Old Trafford

Ordsall (Salford)

Salford Quays / MediaCity

Metal gates bordering private space impede on legibility on approach from Millenium Bridge

1.

Emerging from the tram to the right, regeneration across the waterfront in Ordsall is visible.

A level crossing provides a single opportunity to cross the Metrolink line, with reduced prominence of GI. 4.

2.

Turning left, the route naturally progresses along the waterfront which has a feel of openness.

5.

Close to the bridge between the site and Salford Quays, the route divides around an area of public realm.

3.

Dense vegetation and Green Infrastructure screens the Metrolink line but is significantly overgrown.

The Millenium Bridge signifies arrival into Salford Quays, framed by the Lowry Theatre and the Lowry Shopping Centre. 6.

Site Attributes

Topography

The lidar map to the left accurately depicts the topography of the site by showing in darker the areas that are inclined. In the map there are three viewpoints which can be seen above. These represent some of the most significant level changes within the site.

The cross section located above shows that the canal to the South (lefthand side), and Salford Quays to the North (right-hand side) of the site are at different heights, as the site slopes down to the north. The cross-section indicates the relative width of the site at this point and shows the width of traffic lanes, with heavily prioritise vehicles.

A.

B. C.

Long Section between Canal and Ship Canal

Key Environmental Issues

A combination of the site’s size, historic use and surroundings results in a number of environmental considerations that must be taken into account. Flood Zone 2 masks the edges of the canal as well as some of Trafford Wharf road that is within the site, with areas of historic landfill located within and surrounding the site which may require remediation.

Whilst the presence of two Metrolink stops provides a unique benefit and opportunity for the site, the infrastructure associated with it including tram lines, stops and overhead wires, are physical and visual contraints.

Birds of Salford Quays

The Salford Quays Site of Biological Importance (SBI) directly adjoins the site and provides an important habitat for a range of birds.

Key Takeaways:

• The site features various environmental constraints which must be considered. A number of these, such as the site of biological importance and Metrolink infrastrusture, do however provide key opportunities for the site to deliver improvement to these assets.

• Other aspects such as areas of historic landfill and flood zones constrain the feasbility of development in certain areas.

Canadian Goose

European Goldfinch

Comorant

Peregrine Falcon Coot

Chiffchaff Swan

Red-Breasted Merganser

5G Towers Substation

Trafford Road Junction

Site of Biological Importance Metrolink Stop

Matchday Activity

Master Manchester (2023)

Site Identity

Building Quality and Frontages

Poorer Quality buildings are located to the West side of the site. These buildings have enough maintenance for industrial use, however, they serve on aesthetic purpose and add no value to the townscape. These buildings also provide poor frontages onto the surrounding area.

Substandard Quality buildings are concentrated in the central part of the site. These structures are well maintained, have decent architectural quality, however their impact on the surrounding townscape is minimal. The frontages are not very strong, especially with a GI barrier surrounding most buildings.

Excellent and Adequate Quality buildings are located to the East of the site. Some of these buildings have a more public use such as the Premier Inn hotel and Victoria Warehouse hence their stronger frontage. The new development in this area has excellent architectural quality, is well maintained and has a significant impact on the local townscape.

Key Takeaways:

Stronger frontages and higher quality buildings are located to the East of the site whilst poorer buildings are located centrally and to the West. Key structures in the surrounding area such as Old Trafford and MediaCity UK provide strong frontage onto the site from a distance which we will hope to take advantage of when developing the area.

bringing together work & play

Edges and Views

The strategic location of the site on the waterfront provides key views towards MediaCity UK and Salford Quays. There are also key views towards Old Trafford at the South side of the site; some of these views are also available from Bridgewater canal. Sections below show the relationship between the site and various surrounding buildings and roads as well as the topographical changes that occur.

Metres

Matchday

Extraordinary Events, Everday Places

Old Trafford is one of two significant football venues located in Manchester, with a capacity of around 74,000 people. On matchdays the site and its surrounding area changes dramatically, with road closures, heavy traffic congestion, an increase in pedestrian movement and greater noise pollution. Quiet residential spaces such as Sir Matt Busby Way are completely altered and dominated by football fans walking to Old Trafford. Noise from the stadium can be heard up to 300m away.

Surface level car parks are usually full around the site and several routes extending from the Talbot Road junction to the stadium are lined with food and souvenir stalls. Some of the main hotel that are used by fans are also located along the main processional route between Old Trafford tram station and Wharfside.

1.

Talbot Road acts as a key junction when fans are travelling from the Old Trafford tram station towards the stadium.

After passing the stadium, fans move towards the waterfront to access key public transport facilities and Salford Quays. 4.

2.

Fans continue to walk along the processional route on Sir Matt Busby Way, lined by the terraced houses.

5.

Fans turn onto Trafford Wharf Road to access the proximal tram station which allows travel into and out of the city.

3.

Upon passing security points and the souvenir stalls, Old Trafford stadium and Hotel Football come into a clearer view.

Fans may continue past the tram station and continue along Wharf End, towards Trafford Road Bridge. 6.

05

Considerations

Design

Considerations

Opportunities

Key Takeaways:

• The site benefits from a number of opportunities, many of which are not contained within the site but instead are located on the site’s periphery. Integrating these assets into a future masterplan will help to unlock the full potential of the site.

0 500 Metres

Constraints

Key Takeaways:

On match days, Old Trafford’s liveliness brings with it a range of nuisances. The tram line and canal create barriers, disrupting pedestrain flows. Addressing these issues demands innovative solutions to ease traffic, preserve site integrity, and improve environmental quality, ensuring sustainable coexistence with the historic venue’s surroundings and the community.

Hard and Soft Analysis

The analysis presented in this document has enabled informed judgments to be made for each element of the site in respect of the desirability and feasibility of its retention. The hard and soft plan shown opposite indicates that in the most part, the site features a range of buildings which are of poor architectural quality. In addition, the streets and spaces surrounding them are in need of significant uplift so that they are capable of providing genuine value to potential residents.

No. 1 Old Trafford is a high density, modern development of good quality that is fit for retention without change.

Roads within the site function well for their purpose but redesigning to prioritise pedestrian movement.

Key Takeaways:

‘The Casuals’ sculpture celebrates an important part of the site’s history but has fallen into disrepair.

The majority of the site consists of surface car parks, vacant land and poor quality buildings to be removed.

• The majority of the site features buildings and curtilage which are of poor physical and visual quality and are likely to be removed, although the businesses which they accommodate are important.

• Some development within the site is sound in principle, but could benefit with significant redesign. Other elements such as Metrolink infrastructure and the Victoria Warehouses should be retained.

Spillover from Trafford Park has caused the western edge of the site to be encapsulated by low-quality buildings. Their replacement with better quality development is preferential.

The Casuals’ is a sculpture by Broadbent Studios that encapsulates the heritage of this waterfront within the public realm. However, the space has fallen into disrepair and requires renovation.

Currently, the waterfront is a pederstrian network with little value to wider links into the site. With better integration and improvement to the route, this can change

Metrolink stops are perfectly situated along the waterfront to accomodate first-class transit-oriented development.

The centre of the site possesses uninspiring architecture with no frontage onto key public routes and spaces. This has created a hostile character which requires change.

Vision

Vision

Trafford Wharfside will bridge the gap between work and play

to deliver a new, mixed-use district to Trafford’s waterfront. By embracing the world leading creative enterprise and key visitor attractions on its doorstep, the development will attract new investment and residents to what will become one of the most successfulandexcitingcreativeneighbourhoodsinEurope.

The Masterplan will establish anewbeatinghearttoserveTraffordandSalford’secologicalnetwork whilst boldy pursuing the delivery of inclusive streets, spaces and public realm which provide fun, enjoyment and respite for all.

Objectives and Actions

Objectives

Prioritise Human Scale Experiences Making a Destination a Home

Reflecting on the Past

Unearthing and Revitalising

World Leading Sustainability Trafford Wharfside will deliver a masterplan that is led by greener and cleaner living; taking advantage of existing sustainable transport routes

Capitalising on the Waterfront

Valuing the Fans

A Perfect Transition Trafford Wharfside will transition effectively between land uses and character areas, from heavy industry through to key visitor attractions

Best Practice: Hammarby , Stockholm

Best Practice: Lots Road Power Station, London

Zquid (2019) Soloman (2023)

Revitalising and Unearthing

The masterplan will reintroduce new spaces of Green Infrastructure and create a soft landscape edge to frame the waterfront

Capitalising on the Waterfront

This landmark development will create a new frontage and visual gateway on the Trafford and Salford waterfront.

Valuing the Fans

The matchday atmosphere will be embraced by optimising elements of the public realm to provide a rich experience for fans whilst reducing the negative impacts associated with events

Inclusive Places and Spaces

The masterplan will contain a range of public spaces and facilities accessible for all in order to establish a truly inclusive community

Prioritise Human Scale Experiences

The masterplan will create a permeable and legible district to the Trafford Waterfront that is considerate of safety,

Making a Destination a Home

Introduce a range of mixed land uses which will sustain a community and overcome the transient nature of the area.

Reflecting on the Past

The masterplan will embrace the industrial heritage of both the waterfront and wider industrial park

Innovating for the Future

Expanding Salford’s innovation triangle by providing high-quality workspace for innovative commercial enterprise

Best Practice: Hunters Point, New York

Best Practice: Buchanan Street, Glasgow

Best Practice: Maren , Washington

Best Practice: Paddington Central, London

Best Practice: Olympic Way, Wembley

Best Practice: Port Phillip, Australia

Best Practice: Nordhavn Community Centre, Copenhagen

Best Practice: La Cienega, Los Angeles

Gollings (2019)

Leeuwen (2022)

Actions

Strategically diversify land uses in the area; blending residential, commercial, and recreational zones, complemented by essential amenities and infrastructure

Regenerate the warehouses seamlessly into the comprehensive masterplan, leveraging their unique spatial attributes and historical character.

Revitalize the site’s waterfront by enhancing public realm and green infrastructure, elevating the overall urban design and human experience.

Preserve and enhance key views into, out of and through the site, whilst establishing new sightlines through to the waterfront and surrounding landmarks.

Contribute to the wider amenity provision needed for matchdays by providing appropriate facilities that are highly demanded such as hotels and other retail.

Create several character areas which reflect, enrich and further develop the industrial and sporting culture of the area.

and Cricket Ground through the site to Wharfside Tram Station and Salford

a nuanced network of streets and spaces that consider the key sustainable transport hubs already in the area.

Enhance the waterfront’s human experience through strategic urban design interventions; fostering active frontages to promote engagement and safety

Focus development of structures and GI along the arterial route of the site to mitigate the effects of noise and pollution on pedestrians

Landmark or statement architecture will be developed in a small number of strategically important locations to frame the waterfront and improve legibility

Bibliography

Bibliography

Text Reference List

1. Gov.UK. (2019). National Design Guide. [Online]. Available at: https://assets.publishing.service.gov.uk/media/602cef1d8fa8f5038595091b/National_design_guide.pdf (Accessed 26 February 2024).

2. Herron, A. (2015). Manchester’s Trafford Park, the world’s first industrial estate – a history of cities in 50 buildings, day 26. [Online]. The Guardian. Available at: https://www.theguardian.com/cities/2015/apr/29/manchester-trafford-park-world-first-industrial-estate-history-cities-50-buildings (Accessed 26 February 2024).

3. Manchesterhistory.net. (n.d.). The Trafford Road Swing Bridge. [Online]. Available at: https://manchesterhistory.net/manchester/outside/traffordbridge.html (Accessed 25 February 2024).

4. Media City UK. (n.d.). Mediacity History. [Online]. Available at: https://www.mediacityuk.co.uk/about-us/history/ (Accessed 26 February 2024).

5. Woden. (2019). Salford History: Trafford Road Swing Bridge : an encomium. [Online]. Salford History. Available at: https://salfordhistory.blogspot.com/2019/01/trafford-road-swing-bridge-encomium.html (Accessed 25 Feb. 2024).

Image Reference List

1. Bellharbour. (2020). Mixed Use Developments – London Paddington Central. [Online]. Available at: https://www.bellharbour.co.uk/about-us/news-insights/2020/mixed-use-developments/ (Accessed 26 February 2024).

2. Byrne, P. (2023). Old Trafford Stadium. [Online]. Available at: https://www.telegraph.co.uk/football/2023/12/26/manchester-united-knock-down-old-trafford-new-stadium-plan/ (Accessed 26 February 2024).

3. Dezeen. (2022). Copenhagen Industrial Community Centre. [Online]. Available at: https://www.dezeen.com/2022/12/06/copenhagen-harbour-development-denmark/ (Accessed 26 February 2024).

4. Diskin, E. (2020). Cool Pedestrian Streets – Buchanan Street. [Online]. Available at: https://matadornetwork.com/read/coolest-pedestrian-streets-around-world/ (Accessed 26 February 2024).

5. Gollings, J. (2019). Creating Places and Communities in Port Phillip. [Online]. Available at: https://haveyoursay.portphillip.vic.gov.au/public-space-strategy/creating-places-and-communities (Accessed 26 February 2024).

6. Google Maps. (2024). Google Maps. [Online]. Available at: https://www.google.com/maps?authuser=0 (Accessed 26 February 2024).

7. Graham, H. (2014). Evening view of Lowry. [Online]. Available at: https://www.dreamstime.com/editorial-image-lowry-centre-salford-quays-manchester-uk-june-night-view-gallery-image51395690 (Accessed 26 February 2024).

8. Historic England. (2024). Heritage Listings. [Online] Available at: https://historicengland.org.uk/listing/the-list/map-search/ (Accessed 26 February 2024).

9. Hoare, C. (2020). World War 2: Chilling unearthed photos show Old Trafford in Blitz. [Online] Express.co.uk. Available at: https://www.express.co.uk/news/uk/1245090/world-war-2-old-trafford-man-united-christmas-blitz-nazi-germany-adolf-hitler-spt. (Accessed 26 February 2024).

10. John, M. (2014). Dock Office Gates. [Online]. Available at: https://www.geograph.org.uk/photo/3823611 (Accessed 24 Feb. 2024).

11. Leeuwen, D. V. (2022). Innovation Districts – La Cienega. [Online]. Available at: https://www.gensler.com/blog/innovation-districts-affinity-districts-and-the-future-city (Accessed 26 February 2024).

12. MediaCity. (N.D). Summertime view of Media City UK. [Online]. Available at: https://www.mediacityuk.co.uk/visit-us/ (Accessed 26 February 2024).

13. MFE. (2022). Maren High Rise Awards. [Online]. Available at: https://www.multifamilyexecutive.com/design-development/mfe-awards/waterfront-setting-inspires-washington-d-c-high-rise_o (Accessed 24 February 2024).

14. No1. Old Trafford. (2022). Aerial Vision Render. [Online]. Available at: https://www.no1oldtrafford.co.uk/ (Accessed 26 February 2024).

15. Peel L&P. (2022). Pomona Island Regeneration. [Online]. Available at: https://www.placenorthwest.co.uk/pomona-island-regen-held-up-by-planning-stand-off/ (Accessed 26 February 2024).

16. Premier Inn. (2024). Premier Inn Manchester. [Online]. Available at: https://www.premierinn.com/gb/en/hotels/england/greater-manchester/manchester/manchester-old-trafford.html (Accessed 26 February 2024).

17. Ridge and Partners. (2019). Cricket Ground. [Online]. Available at: https://ridge.co.uk/projects/old-trafford-cricket-ground/ (Accessed 26 February 2024).

18. Salford Council. (2023). Regeneration Framework. Available at: https://sccdemocracy.salford.gov.uk/documents/s66310/230831_Media%20City%20Phase%202%20SRF%20Final%20Draft_ISSUE_Rev5_pages%20lowres.pdf (Accessed 26 February 2024).

19. Skyscraper City. (2021). Salford Quays. [Online]. Available at: https://www.skyscrapercity.com/threads/salford-quays.261595/page-101 (Accessed 26 February 2024).

20.Soloman, A. (2023). Lots Road Power Station. [Online]. Available at: https://luxurylondon.co.uk/property/sales-launch-at-powerhouse-development-lots-road-power-station-luxury-residences-property-apartments/ (Accessed 26 February 2024).

21. The Independent. (2013). Evening view of Old Trafford. [Online]. Available at: https://www.independent.co.uk/sport/football/premier-league/manchester-united-pull-old-trafford-from-running-to-be-world-cup-venue-8557916.html (Accessed 26 February 2024).

22. Trafford Council. (2022). Lancashire County Cricket Club Quarter Development Framework. [Online]. Available at: https://www.trafford.gov.uk/planning/development-control/Inquiries/Former-BQ/CDH-local-policy-guidance-adopted-development-plan-supplementary-planning/23. H10-LCC-Development-Framework.pdf (Accessed 26 February 2024).

23. V.P.P.R. (N.D). Wembley Olympic Way and Steps. [Online]. Available at: https://vppr.co.uk/wembley-olympic-way/ (Accessed 26 February 2024).

24. Vercerka, A. (2023). Hunters Point Public Park. Available at: https://www.archdaily.com/996676/a-waterfront-park-as-public-amenity-and-climate-mitigator (Accessed 24 February 2024).

25. VisitManchester. (N.D). Victoria Warehouse, Accessed 20/02/2024, Available at: https://www.visitmanchester.com/listing/victoria-warehouse/31133101/

26. VisitNorthWest. (N.D). Lowry Outlets, Accessed 20/02/2024, Available at: https://www.visitnorthwest.com/malls/lowry-outlet-mall/

27. Yandex. (2020). The Gym Group. [Online]. Available at: https://findit.chad.co.uk/company/1490442259931136 (Accessed 26 February 2024).

28. Zquid. (2019). Hammarby Sjostad Public Transport. [Online]. Available at: https://commons.wikimedia.org/wiki/File:Tv%C3%A4rbanan_Sthlm_01_Hammarby_Sj%C3%B6stad_2019_DSCN6104.jpg (Accessed 24 February 2024).

Trafford