Your Guide to Selling

Prepared by: Rachel Markus | Salesperson 416-783-6040

com

OUR COMMITMENT TO YOU

We acknowledge that selling a home can be an emotionally charged journey. That's why we are wholeheartedly committed to providing you, the seller, with an experience that is both seamless and stress-free. Regardless of your reasons for selling, our promise is to deliver exceptional service that helps you achieve your desired price, all within a timeline that aligns with your needs.

At Slaven’s and Associates, we understand that your home holds immense sentimental value. It's where you've woven countless memories, shared laughter, and found solace. Though we may not have lived there, we hold your home in the highest regard, treating it with the care and respect it deserves. Your satisfaction is our driving force, and together, we can navigate the selling process to make it a resounding success

Distinguished as one of Toronto's premier boutique brokerages, Slavens and Associates is wholly committed to serving your needs as a seller We're attuned to the unique pulse of the local market and possess the skills to price your property accurately, implement strategic marketing campaigns, and adeptly negotiate on your behalf Our full-service approach ensures that you are supported at every turn, from the initial decision to sell to the final closing details.

As you embark on this journey, we're here to be your trusted ally and guide. We extend our heartfelt appreciation for considering Slavens and Associates as your partner in achieving your home selling goals.

Let’s begin!

CORE VALUES

Slavens & Associates Real Estate Inc. is a brokerage built on a foundation of client satisfaction and loyalty. A careful and considerate approach has been integrated into our daily activities to inspire both clients and staff, while creating an environment of growth and success These core values will always represent the strength of our company:

1. Maintain a Client Comes First Attitude

Install a Sense of Teamwork

Exceed Everyone's Expectations

Impact Integrity into the Workplace

Leverage the Talent of our Expert Staff

Remain at the Forefront of Technology

Demonstrate Passion and Commitment

Stay Involved in our Community

Have Fun and let it Show

Define Success Through Results

MEET RACHEL MARKUS

YOUR SALES REPRESENTATIVE

Rachel is a Real Estate professional with a wealth of experience and a passion for assisting others reach their goals. Rachel goes above and beyond to understand her clients' motivations, ensuring she can offer the best possible solutions tailored to sellers individual needs.

With a keen eye for market trends and statistics, Rachel takes a strategic approach to every transaction, ensuring maximum value for all parties involved. Her expertise also extends to helping clients find suitable investment properties, earning her a reputation as a trusted and reliable resource within the industry. Whether it's buying a dream home or making a sound investment, Rachel's commitment to her clients is unwavering, making the journey of buying or selling a seamless and satisfying process

Rachel Markus | Salesperson

416.783.6040

rachel@markusteam.com

OUR TEAM

DARREN SLAVENS PRESIDENT, BROKER OF RECORD

Darren Slavens is the Broker of Record at Slavens & Associates Real Estate Inc. Loyalty to his clients combined with a full service approach and extensive knowledge of the real estate market has lead Darren to be a consistent Triple Diamond Award Winner He is a recognized Broker by Who’s Who in Luxury Real Estate with hundreds of satisfied clients. Darren is known for providing outstanding customer service and top notch negotiating skills

NATALIA GOMES

DIRECTOR, CLIENT SERVICES

As a real estate saleperson with over 8 years of administrative experience, Natalia is knowledgeable, efficient and organized She prepares offers and all related documentation for both residential and commercial properties. She also provides print materials, social media graphics as well as updates the Slavens' website with listings, photos and agent profiles. Her exemplary customer service skills, discretion and positive attitude make her an invaluable member of the team

LYNN MITCHELL DEALS ADMINISTRATOR

Lynn is a real estate salesperson and goal-oriented professional with over 10 years of extensive experience in administration, sales and client relations She is adept at processing all deals, coordinating with lawyers, ensuring all paperwork is processed smoothly while maintaining a strong attention to detail Highly self-motivated with a solid work ethic, Lynn employs professionalism and superior communication skills to meet organizational and client objectives

CATHERINE MCCULLOCH DIRECTOR OF MARKETING

Catherine has developed and implemented successful programs to build brand images for retail, manufacturing and service industries on both the client and agency side Catherine is responsible for Slavens' brand development on digital platforms, print and media advertising, as well as Slavens' community involvement She also provides customized marketing and design services to our agents to help them differentiate themselves and grow their business

LUCA FOGOLINI MARKETING MANAGER

Luca is a UX/UI designer who's passionate about technology and loves finding new ways to help users navigate the online world As a grad from Ryerson's Fine Art New Media program Luca is well versed in both graphic design and digital implementation His experience involves brand building, social media content creation, e-marketing and video production

HOME SELLING ROAD MAP

WHAT WE OFFER

OUR COMPREHENSIVE SERVICES

COMPLETE LIST OF SLAVENS & ASSOCIATES SERVICES

STAGING FAQ

MARKETING PLAN

FINANCING SELLER COSTS

STRATEGIC PRICING

EXCLUSIVE VS MLS LISTING

NEXT STEPS TO SELL YOUR HOME

WHAT WE OFFER

Listen: Understanding Your Unique Needs

We take the time to truly comprehend your individual needs and aspirations as you navigate the process of selling your home. By establishing a strong foundation of open communication, we ensure that your preferences and goals remain central throughout the entire journey.

Evaluate: Gathering Essential Information

The second crucial step is the thorough evaluation of your property. We gather and analyze pertinent information about your home, leaving no detail overlooked. This comprehensive approach enables us to gain a holistic understanding of your home's distinctive attributes and characteristics, laying the groundwork for a tailored and effective selling strategy

Pricing Strategy: Data-Driven Precision

Our pricing strategy is built upon data-driven precision, setting the stage for optimal results. Through a two-step approach, we harness market insights to create an environment conducive to multiple offers. This strategic method maximizes your financial returns in the current market landscape, placing you in a strong position during negotiations. Our expertise ensures that you garner the highest possible value for your property.

Our methods are based on extensive experience and comprehensive market data.

OUR COMPREHENSIVE SERVICES

Complete staging services - including the moving in and out of designer chosen furniture and accessories to showcase your home's best features.

Pre-Listing services - decluttering, packing and storage of items. Polishing your home's appearance with minor repairs or painting as needed, Coordination of and access to our trusted service providers as required.

Professional cleaning service - ensuring that your home sparkles and is picture perfect

Professional photography and video tour - utilizing the best in the business to create magazine worthy images.

WE TRANSFORM EVERY HOME INTO THE BEST VERSION OF ITSELF BEFORE IT HITS THE MLS!

COMPLETE LIST OF OUR SERVICES

Knowledgeable team support always available

Comprehensive comparable market analysis

Detailed VIP Pre-Listing consult

Quotes for landscaping, repairs, paint, etc.

Order, install and maintain For Sale sign

Paid advertising online

Promotion on all social media

Property uploaded to MLS, BrokerBay, Realtor.ca

Advise on the sales process, list price and offer strategies

Professional feature sheets

Host private, agent and public Open Houses

24hr front desk management of showing requests, confirmations and rescheduling

Request and provide feedback

Regular updates

Extensive multiple offer expertise

Facilitate offer presentations

Review, advise and negotiate offers

Prepare and negotiate counter offers

Accept and hold deposits in trust

Guide the home inspection process

Review amendments, waivers and notices

Communicate with buyer representatives

Connect client with trusted and reliable

professional services (mortgage brokers, lawyers, insurance brokers)

Provide sales documents to mortgage brokers and lawyers in a timely manner

Arrange pre-closing viewing as required

Communicate with lawyers and mortgage brokers

to ensure closing deadlines are met

Continuous on-going support and advice as needed

STAGING FAQ

FREQUENTLY ASKED Q'S

Does my home have to be staged?

Staging is much more than the arranging of furniture It includes depersonalization, decluttering, arranging furniture to optimize photography and encourage buyers to visualize themselves in the space, our goal is to create an emotional response from prospective buyers

We have also found that homes with staging net higher sale prices than those without. Not all homes need to be staged but we consider it a Slavens best practice.

How long will my home be staged for?

Once your home is staged, it will stay that way until the home is sold firm Homes sold by our team sell 25% faster than the average Toronto home

Which rooms will be staged in an owner occupied home?

Our designer will pay attention to every room and stage each room as needed Rooms that are prioritized are: living/family room, dining room, kitchen, and bathrooms.

MARKETING PLAN

Staging

Designer consultation

Curb Appeal Assessment

Declutter Assessment

Detailed Plan

Staging Furniture and Accessories

Imagery

Daytime Photography

Twilight Photography

Aerial Footage

Lifestyle & Teaser

Videos

Digital

Paid Social Media Promotion

Feature on Local Websites

Advertise on Targeted Digital Platforms

Emails to Realtor Network & Client

Database

Events

Broker Open House

Open House

Special Events

Event Feedback

Signage

Coming Soon vs Exclusive

For Sale

Open House

Directional Signs

Print

Feature Sheets

Brochures

Mailers/Postcards

Local Advertising

Listing

MLS Listing

Syndication Listing

International Sites

Selling a home isn't just about bricks and mortar; it's about crafting a story where dreams meet reality.

FINANCING SELLER COSTS

Mortgage Discharge Fee

If you currently have a mortgage, there is a chance that the Buyer will not be interested in assuming it. Therefore, you may need your mortgage lender to accept an early discharge of the mortgage. Mortgage companies usually charge a discharge fee of 3 months interest on the outstanding principle; however, this penalty can take other forms such as interest differential fees depending on the terms of your mortgage contract

Legal Fees

Lawyer fees vary but are reasonable Most will have flat fee plus disbursements that they have no control over such as 'discharging a mortgage' We encourage our clients to discuss with a lawyer what their fees are when hiring a lawyer to close a transaction.

Adjustments

The annual real estate taxes will be apportioned to the Seller and the Buyer as of the date of closing. If you have not yet paid your property taxes, you will be billed for your prorated share. If you have pre-paid your taxes, the Buyer will reimburse you for the amount you paid for the time after closing.

Moving Costs

Moving costs vary depending upon the distance moved and the amount of possessions moved It is wise to get an estimate from more than one mover It is also wise to book your mover well in advance of closing We have trusted movers to provide you with quotes

Insurance Policies

You should contact your property insurer to discuss your moving date and to arrange property insurance on your new home.

Commission

The full commission that you have agreed to pay your Realtor is due and payable on successful closing, paid by your lawyer or from the deposit . You must also pay HST on the commission charged.

STRATEGIC PRICING

We take pride in offering an insightful market evaluation of your property. Our commitment to providing accurate and up-to-date information ensures that you have a clear understanding of your property's value in the current market. Whether you're looking to sell now or in the future, our in-depth analysis will equip you with the knowledge needed to make informed decisions and achieve the best possible outcome for your real estate goals.

PRICE VS TIMING

Timing is extremely important in the real estate market. The following graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning.

PRICINGIS EVERYTHING

More

buyers purchase their properties at market value rather than above market value.

EXCLUSIVE VS MLS LISTING

An Exclusive Listing authorizes our team to prepare your home while strategically offering it to targeted buyers. We want your home to look its best before going on the MLS to ensure maximum exposure and traffic. We take advantage of this period by offering your home at a higher strategic price than what it may be once on the MLS.

The Multiple Listing Service (MLS) reaches thousands of buyers everyday Properties have one chance to make the best first impression to allow for the most amount of interest Once live on the MLS, you will notice an influx of showings as the listing will land in the inboxes of more Realtors and buyers

NEXT STEPS TO SELL YOUR HOME

Staging consult

Install lockbox with spare key or set up guest code for keypad entry

2. Exclusive Period

Receive strategic plan & timeline

Exclusive promotion of property at strategic price point.

3.

Prep For MLS

Approve photography & description of your property

Reassess pricing strategy and current market

List on MLS & allow showings

4. Present Offer(s)

Refer to the pricing strategy for when to expect offers from prospective buyers

5. Lawyer: Closing Day

We can connect you with a real estate lawyer to finalize the transfer of ownership of your property and coordinate all necessary documents for a smooth process.

"New Home New Adventures New Memories"

COMMUNITY INVOLVEMENT

Slavens & Associates is proud to support organizations in our community. We are grateful for the opportunity to give back and have had so much fun with our colleagues, clients and neighbours!

Build

Share the Love Food Bank Drive - Daily Bread

Pumpkinfest Food Bank Drive - Daily Bread

TESTIMONIALS

"Rachel and her team were able to tell me exactly what I needed to do to sell my home for the maximum price. They staged my home with beautiful furniture and artwork.

It sold quickly. The interactions with Rachel and her team were professional, and she was very understanding and accommodating of my personal situation. I would highly recommend Rachel and her team if you’re looking at selling your home"

Dave Gerwing | Seller

"Rachel came highly recommended and she delivered! She is a clear communicator that outlined her plan based on her view of the current market, with a pragmatic approach to pricing.

She offered staging and a marketing plan.

Rachel was punctual and easy to reach — overall a pleasure to work with. Our condo sold promptly to a great buyer who we know will enjoy their new home."

Sheila Taylor| Seller

"Rachel and her team have done a phenomenal job in both the sale of my former home and the purchase of my new residence.

Professional, organized and a pleasure to work with! Highly recommended"

Darek Biango | Buyer & Seller

Thank you for meeting with me

My goal is not only comprehending but truly empathizing with your unique needs, ensuring that every aspect is carefully considered It is my heartfelt aspiration to not merely meet, but to surpass any expectations you may hold Your satisfaction is my foremost priority, and I am committed to going above and beyond to ensure that your experience is nothing short of exceptional.

Prepared by:

Rachel Markus | Salesperson 416-783-6040

rachel@markusteam

com

Phone: 416 483 4337

info@slavensrealestate com

slavensrealestate com