Markstein’s employer branding and workforce solutions methodology helps clients attract and retain the right talent for their companies and industries. Our approach consists of methodical research, data-backed strategy, authentic storytelling, compelling creative and measurable results.
A MESSAGE FROM LEADERSHIP:
Our team is passionate about connecting people with fulfilling careers, and employers with their future leaders. We dive into your culture, your competition, the types of people who thrive in your company and industry, and how to be successful in a particular job and career path. We then identify your ideal employees’ motivators and values, meet them where they are and inspire them to act. By using the right messages with the right audiences, our campaigns attract a higher ratio of qualified candidates who share your organization’s goals and values. And we measure results in real time and frequently pivot to optimize outcomes – but we don’t stop there. We’ll build a retention plan that consistently communicates your values to help you retain your most valuable assets – your people.
About the Agency
Markstein is a full-service creative communications agency that unlocks opportunity through workforce solutions that empower communities, clients and individuals. We deeply understand the challenges the transportation, healthcare and skilled trades industries are facing when it comes to finding quality workers. Our process guides candidates from awareness to hire. We’ll create a connection to your target audience’s values and equip you with effective recruitment and retention tools to set you up for lasting success.
Our Workforce Focus Areas
SKILLED TRADES
We help build, sustain and empower our country’s skilled trades workforce, inspiring them to build careers based on values.
TRANSPORTATION
Our campaigns feature stories from real transportation professionals, informing new candidates about the exciting possibilities this industry offers.
MANUFACTURING
We spread awareness about career opportunities in manufacturing to help create a sustainable pipeline of workers for future generations.
HEALTHCARE
We work with healthcare organizations and associations to create custom workforce solutions that build talent pipelines and position our clients as thought leaders.
Skilled Trades
We help build, sustain and empower our country’s skilled trades workforce, inspiring them to build careers based on values.
GO BUILD ALABAMA
Challenge: Since 2019, Markstein has proudly partnered with Go Build Alabama to help build and sustain our state’s commercial construction workforce. When the pandemic altered the workforce landscape, Markstein was quick to jump in to support our client with a revamped leads strategy and fresh creative assets.
Solution: Our “Custom Build Your Career” campaign, which speaks to four unique personas, was born from a deep dive into both employer challenges and the motivations of job seekers in a post-pandemic setting. Using bright, upbeat and graphic imagery, this campaign illustrates an empowered workforce and informs candidates about exciting ways they can shape their futures in the skilled trades.
Pictured: billboard, business cards, website, video spot
Focus Area
150,000
8,200 30%+
Results: Since launching our first campaign in January 2020, we have generated more than 150,000 new website visitors to GoBuildAlabama.com, our lead forms on GoBuildAlabama.com have resulted in more than 8,200 leads to date and our email drip campaign was optimized to deliver a 30%+ open rate.
View the full case study at: markstein.co/portfolio/go-build-alabama
Pictured: Minecraft video ad, website homepage, poster and Google Cardboard 360 experience
Transportation
Our campaigns feature stories from real transportation professionals, informing new candidates about the exciting possibilities this industry offers.
NATIONAL TANK TRUCK CARRIERS
Challenge: A driver shortage, negative perceptions and a lack of awareness around tank trucking’s focus on safety and its critical role in our supply chain have created significant workforce challenges for the trucking industry.
Solution: Member organization National Tank Truck Carriers (NTTC) partnered with Markstein to develop a hybrid workforce development and brand awareness campaign, “See Yourself in a Tank Truck,” that drives traffic to a microsite, gotanktruck.com and includes video, digital, and print advertisements, a campaign toolkit for members and custom tank truck wraps.
Results: The campaign was highly successful during the six-month pilot, driving 170,327 new users to the site, generating over 19 million impressions and capturing 5,124 total leads.
View the full case study at: markstein.co/portfolio/ national-tank-truckcarriers/
Pictured: campaign commercial and stills from video production
Focus Area
Manufacturing
We spread awareness about manufacturing career opportunities to help create a sustainable pipeline of workers for future generations.
FORESTRYWORKS OF ALABAMA
Challenge: ForestryWorks, a collaborative effort between the Forest Workforce Training Institute and partners within the forest industry, engaged Markstein to spread awareness about career opportunities and help create a sustainable pipeline of workers for future generations.
Solution: Markstein rebranded the initiative and developed a website and campaign to support expansion into states beyond Alabama. The campaign ties the many facets of the industry together, from career seekers to educators to employers.
We work with healthcare organizations and associations to create custom workforce solutions that build talent pipelines and position them as thought leaders.
ASSOCIATION OF CLINICAL RESEARCH PROFESSIONALS
Challenge: The Association of Clinical Research Professionals (ACRP), a non-profit organization dedicated to supporting clinical research professionals, engaged Markstein to help grow the industry’s talent pipeline.
Solution: Markstein developed the “Find Your Element” campaign to educate students and pique their interest in learning about careers in clinical research.
Result: The campaign launched in 10 different markets and drove nearly 200,000 visits to a website showing students how they could find their unique path with a clinical research career.
Focus Area
Pictured: campaign logo, stills and print materials
The team at Markstein has been an ideal partner in helping us meet the workforce development challenges faced in clinical research. Their strategic and creative team was able to absorb complex information about our industry’s challenges and come back to us with a full-service campaign that provided immediate ROI and is truly helping us build a capable and diverse clinical research talent pipeline.
Jeremy Glunt Chief Marketing Officer, Association of Clinical Research Professionals
Pictured: campaign periodic table, swag and Google Cardboard glasses
Danny Markstein | 205.824.7628 | danny@markstein.co
