Transparency Market Research (TMR) has published a new report on the home blood pressure monitoring devices market for the forecast period of 2019–2027. According to the report, the global home blood pressure monitoring devices market was valued at ~ US$ 1 Bn in 2018, and is projected to expand at a CAGR of ~ 6% from 2019 to 2027. Global Home Blood Pressure Monitoring Devices Market: Overview
Blood pressure measurement is a way of measuring how much force is being exerted on the walls of the blood vessels when blood flows through them. The two basic measuring units of blood pressure are systolic and diastolic. A joint scientific statement from the American Heart Association, the American Society of Hypertension, and the Preventive Cardiovascular Nurses Association stated that, selfmeasurement of blood pressure at home has been shown to be useful in eliminating the white coat effect, and multiple readings can be taken over a prolonged period of time. Growth of the global home blood pressure measurement market is attributed to the rise in the awareness about the advantages of self-measurement through several campaigns, such as 'Because I Say So', and the availability of affordable blood pressure monitors at online stores.
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North America dominated the global home blood pressure monitoring devices market in 2018, and the trend is anticipated to continue during the forecast period. This is attributed to the larger user base of new advanced products such as wrist monitors, which come at a high price. However, the increase in the number of local manufacturers that is creating a pricing pressure in the market is likely to hamper the growth of the global home blood pressure monitors market in North America in the latter half of the forecast period. Asia Pacific is expected to be a highly lucrative market for home blood pressure monitors during the forecast period.
Rise in Awareness about Advantages of Home BP Machines and Launch of New Advanced Home BP Monitors to Drive Market
Technological advancements in the field of healthcare has brought about significant changes in health care diagnostics, treatment, and clinical research & development. This is a major factor driving the global home blood pressure monitoring devices market. Developments in digital blood pressure monitors which help to connect the devices and send data directly to a doctor have led to new monitoring techniques for better treatment. New wearable blood pressure monitors such as HeartGuide, where patients can keep a close watch on their blood pressure anytime and anywhere, are helpful in preventing heart diseases and strokes. Hence, technological developments in blood pressure monitors are propelling the global home blood pressure monitoring devices market. Additionally, rise in the awareness about advantages such as reduction in white coat effect of self-measurement or home blood pressure measurement through various campaigns conducted by the International Society of Hypertension increases the number of users of home blood pressure monitors.
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