Customer Journey Analytics Market Highlights: The global customer journey analytics market is anticipated to touch USD 14.92 billion at a 20% CAGR between 2017- 2023 states the recent Market Research Future (MRFR) analysis. Customer journey analytics, simply put, is the weaving together of each touchpoint which a customer interacts with, across different channels over time. Product management, brand management, campaign management, customer attrition analysis, customer behavioral analysis, customer journey and mapping, and others are its different applications. Various factors are propelling the Customer Journey Analytics Market. As per the current MRFR report, such factors include an increase in the accessibility of real-time data & digitalization, expanding retail industry, demand for constant customer support all through the business interaction, and focus on virtual points. Besides, the ongoing COVID-19 outbreak has made people dependent on e-commerce to keep away from social gatherings. Along with this, the gaming, food delivery service, and healthcare sectors have resulted in the growing demand for customer journey analytics for determining buying preferences, which are adding market growth. On the contrary, data privacy issues and complexity in data synchronization are factors that may limit the global customer journey analytics industry growth over the forecast period. Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/4536 Major Key Players: Eminent players profiled in the customer journey analytics market report include Quadient, Clickfox, Pointillist, SAP, Verint Systems, Nice Systems, IBM, Salesforce, Adobe Systems, and Acxiom, among others. Market Segmentation: The MRFR report provides an inclusive customer journey analytics market segmental analysis of the report based on end user, application, organization size, deployment model, and interaction type. •
By interaction type, the global customer journey analytics market is segmented into call center, branch/store, email, mobile, social media, web, and others. Of these, the email segment will lead the market over the forecast period.
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By deployment model, the global customer journey analytics market is segmented into cloud and on-premises. Of these, the cloud deployment model will dominate the market over the forecast period.
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By organization size, the global customer journey analytics market is segmented into large enterprises and small & medium-sized enterprises (SMEs). Of these, large enterprises will have a major share in the market over the forecast period.