Big Data in Tourism – Market Research Reports 2018 | Aarkstore
The tourism industry is confronted with an incredible abundance of information, which has the potential to completely transform the sector, as long as it is wisely, efficiently, and correctly analyzed and used. Big Data solutions can help the tourism industry in various ways, such as - Increase the efficiency of internal operations; - Travel, revenue, and investment management; - Boost financial performance; - Improve distribution management; - Offer more personalized and tailored products and services; - Target the right customers with the right offers and marketing campaigns; - Help in the decision-making process; - Improve quality of services and products; and
Big Data in Tourism – Market Research Reports 2018