Marketing automation software market forecasts 2019

Telecom and IT

TC 2819 | 2014

MARKETING AUTOMATION SOFTWARE MARKET

By Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019

Introduction Table of Contents List of Tables Sample Tables

Related Reports

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

1

INTRODUCTION

1.1

OBJECTIVES OF THE STUDY



To define, describe, and forecast the global marketing automation software market on the basis of application, deployment, and users



To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry specific challenges)



To strategically analyze micromarkets1 with respect to individual growth trends, future prospects, and contribution to the total market



To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders



To forecast the size of market segments with respect to five main regions, namely North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA)



To strategically profile key players and comprehensively analyze their market shares and core 2

competencies 

To track and analyze competitive developments such as joint ventures, mergers and acquisitions, new product developments, and research and developments in the marketing automation software market

__________ 1. Micromarkets are defined as the further segments and sub-segments of the global Marketing Automation Software market included in the report.

2. Core competencies of the companies are captured in terms of their key developments and key strategies adopted by them to sustain their position in the market.

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

1.2

MARKETS COVERED

This research report categorizes the marketing automation software market into the following segments:

Global Marketing Automation Software market, By Application

Campaign Management

Email Marketing

Mobile Application

Inbound Marketing

Lead Nurturing and Lead Scoring

Reporting and Analytics

Social Media Marketing

Other Applications*

Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis *Notes: Others include segmentation, and drip marketing

Global Marketing Automation Software market, By Vertical

Academic & Education

Advertising and Design

Banking, Financial Service, and Insurance

Healthcare

High Tech

Manufacturing and Distribution

Media and Entertainment

Retail

Sources: Annual Reports, SEC Filings, Press Releases, Investor presentations, Expert Interviews, and MarketsandMarkets Analysis

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3

Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

Global Marketing Automation Software market, By Deployment Type 

On-Premises



Cloud

Global Marketing Automation Software market, By User 

Small and medium businesses



Enterprises

1.3

STAKEHOLDERS



Marketing automation software providers



Cloud solution providers



Service professionals



Investors and venture capitalists



Market research and consulting firms

1.4

MARKET SCOPE

In this report, marketing automation software has been defined as a sales and marketing technology that helps the company to nurture prospects with its likes and dislikes and turn customers into delighted customers. 

The market study covers various marketing automation software applications (including campaign management, email marketing, mobile application, inbound marketing, lead nurturing and lead scoring, reporting and analytics, social media marketing, and other applications).



The market study covers marketing automation software by verticals (academic & education, advertising and design, banking financial service and insurance, healthcare, high-tech, manufacturing and distribution, media and entertainment, and retail)



The market study covers marketing automation software by deployment models (on-premises and cloud) and by end users (small and medium businesses and enterprises)



The market has also been covered by regions (NA, Europe, APAC, LA, and MEA).

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

TABLE OF CONTENTS 1

2

INTRODUCTION ................................................................................................................. 17 1.1

OBJECTIVES OF THE STUDY............................................................................................. 17

1.2

MARKETS COVERED........................................................................................................ 17

1.3

STAKEHOLDERS .............................................................................................................. 18

1.4

MARKET SCOPE .............................................................................................................. 19

RESEARCH METHODOLOGY ............................................................................................... 20 2.1

MARKET SIZE ESTIMATION ............................................................................................. 21

2.1

MARKET BREAKDOWN AND DATA TRIANGULATION...................................................... 23

2.2

MARKET SHARE ESTIMATION ......................................................................................... 23 2.2.1

KEY DATA POINTS TAKEN FROM SECONDARY SOURCES ................................. 24

2.2.2

KEY DATA POINTS FROM PRIMARY SOURCES ................................................. 24 2.2.2.1

2.2.3

KEY INDUSTRY INSIGHTS ............................................................................ 25

ASSUMPTIONS .............................................................................................. 25

3

EXECUTIVE SUMMARY....................................................................................................... 26

4

PREMIUM INSIGHTS .......................................................................................................... 28

5

4.1

ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING AUTOMATION SOFTWARE ..................................................................................................................... 28

4.2

MARKETING AUTOMATION SOFTWARE MARKET– THREE APPLICATIONS SEGMENTS...................................................................................................................... 29

4.3

NORTH AMERICA COMMANDS OVER TWO-FIFTH OF THE MARKET SHARE .................... 30

4.4

MARKETING AUTOMATION SOFTWARE MARKET: FIVE REGIONS .................................. 30

4.5

LIFE CYCLE ANALYSIS, BY REGION ................................................................................... 31

4.6

MARKET CHASM ANALYSIS ............................................................................................ 31

MARKET OVERVIEW .......................................................................................................... 33 5.1

INTRODUCTION .............................................................................................................. 34

5.2

EVOLUTION .................................................................................................................... 34

5.3

MARKET SEGMENTATION............................................................................................... 34

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

5.4

5.3.1

MARKETING AUTOMATION SOFTWARE, BY APPLICATION .............................. 34

5.3.2

MARKETING AUTOMATION SOFTWARE, BY VERTICAL .................................... 35

5.3.3

MARKETING AUTOMATION SOFTWARE, BY DEPLOYMENT MODEL ................. 36

5.3.4

MARKETING AUTOMATION SOFTWARE, BY END USER ................................... 36

MARKET DYNAMICS ....................................................................................................... 36 5.4.1

DRIVERS ....................................................................................................... 37 5.4.1.3

5.4.2

5.4.3

RESTRAINTS .................................................................................................. 38 5.4.2.1

AVAILABILITY OF COMPLEMENTARY SOLUTIONS...................................... 38

5.4.2.2

THE TECHNOLOGY SHIFT ........................................................................... 38

5.4.2.3

DATA PRIVACY ........................................................................................... 38

OPPORTUNITIES............................................................................................ 39 5.4.3.1

5.4.4

CUSTOMER SPECIFIC SOLUTION ................................................................ 40

INDUSTRY TRENDS............................................................................................................. 41 6.1

INTRODUCTION .............................................................................................................. 41

6.2

VALUE CHAIN ANALYSIS ................................................................................................. 41

6.3

SUPPLY CHAIN ANALYSIS ................................................................................................ 42

6.4

PORTER’S FIVE FORCES ANALYSIS................................................................................... 44

6.5

7

GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY ........................ 39

CHALLENGES ................................................................................................. 40 5.4.4.1

6

GROWTH IN CHANNELS ............................................................................. 38

6.4.1

THREAT FROM NEW ENTRANTS ..................................................................... 44

6.4.2

THREAT FROM SUBSTITUTES ......................................................................... 44

6.4.3

BARGAINING POWER OF SUPPLIERS .............................................................. 45

6.4.4

BARGAINING POWER OF BUYERS .................................................................. 45

6.4.5

INTENSITY OF COMPETITIVE RIVALRY ............................................................ 45

STRATEGIC BENCHMARKING .......................................................................................... 46 6.5.1

PRODUCT ENHANCEMENT AND EXPANSIONS ................................................ 46

6.5.2

MERGERS & ACQUISITIONS, STRATEGIC AGREEMENT, AND JOINT VENTURES .................................................................................................... 48

MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATIONS ............................... 49 7.1

INTRODUCTION .............................................................................................................. 50

7.2

CAMPAIGN MANAGEMENT ............................................................................................ 52

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

7.3

7.4

7.5

7.6

7.7

7.8

7.9

7.2.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 52

7.2.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 53

7.2.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 54

E-MAIL MARKETING ....................................................................................................... 55 7.3.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 55

7.3.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 56

7.3.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 57

MOBILE APPLICATION .................................................................................................... 58 7.4.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 58

7.4.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 59

7.4.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 60

INBOUND MARKETING ................................................................................................... 61 7.5.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 61

7.5.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 62

7.5.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 63

LEAD NURTURING AND LEAD SCORING .......................................................................... 64 7.6.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 64

7.6.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 65

7.6.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 66

REPORTING AND ANALYTICS .......................................................................................... 67 7.7.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 67

7.7.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 68

7.7.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 69

SOCIAL MEDIA MARKETING ........................................................................................... 70 7.8.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 70

7.8.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 71

7.8.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 72

OTHER APPLICATIONS .................................................................................................... 73 7.9.1

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL ................................ 73

7.9.2

MARKET SIZE AND FORECAST, BY END USER .................................................. 74

7.9.3

MARKET SIZE AND FORECAST, BY REGION...................................................... 75

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

8

MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL ....................................... 76 8.1

INTRODUCTION .............................................................................................................. 77

8.2

ACADEMIC & EDUCATION .............................................................................................. 79 8.2.1

8.3

ADVERTISING AND DESIGN ............................................................................................ 80 8.3.1

8.4

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 87

OTHER VERTICALS .......................................................................................................... 88 8.10.1

9

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 86

RETAIL ............................................................................................................................ 87 8.9.1

8.10

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 84

MEDIA AND ENTERTAINMENT........................................................................................ 85 8.8.1

8.9

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 83

MANUFACTURING AND DISTRIBUTION .......................................................................... 84 8.7.1

8.8

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 82

HIGH TECH ...................................................................................................................... 83 8.6.1

8.7

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 81

HEALTHCARE .................................................................................................................. 82 8.5.1

8.6

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 80

BANKING FINANCIAL AND INSURANCE (BFSI) ................................................................ 81 8.4.1

8.5

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 79

MARKET SIZE AND FORECAST, BY APPLICATION ............................................. 88

GLOBAL MARKETING AUTOMATION SOFTWARE MARKET,

BY DEPLOYMENT MODEL................................................................................................... 90 9.1

INTRODUCTION .............................................................................................................. 91

9.2

CLOUD ............................................................................................................................ 92 9.2.1

9.3

MARKET SIZE AND FORECAST, BY VERTICAL ................................................... 92

ON-PREMISES ................................................................................................................. 93 9.3.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................... 93

10 GLOBAL MARKETING AUTOMATION SOFTWARE MARKET, BY END USER ......................... 95 10.1

INTRODUCTION .............................................................................................................. 96

10.2

SMALL AND MEDIUM BUSINESSES (SMBS)..................................................................... 97

10.3

ENTERPRISES .................................................................................................................. 98

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

11 GEOGRAPHIC ANALYSIS ................................................................................................... 100 11.1

INTRODUCTION ............................................................................................................ 101

11.2

NORTH AMERICA.......................................................................................................... 102

11.3

11.4

11.5

11.6

11.2.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 103

11.2.2

MARKET SIZE AND FORECAST, BY END USER ................................................ 104

11.2.3

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 105

EUROPE ........................................................................................................................ 106 11.3.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 106

11.3.2

MARKET SIZE AND FORECAST, BY END USER ................................................ 107

11.3.3

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 108

ASIA-PACIFIC ................................................................................................................ 109 11.4.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 109

11.4.2

MARKET SIZE AND FORECAST, BY END USER ................................................ 110

11.4.3

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 111

MIDDLE EAST AND AFRICA ........................................................................................... 112 11.5.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 112

11.5.2

MARKET SIZE AND FORECAST, BY END USER ................................................ 113

11.5.3

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 114

LATIN AMERICA ............................................................................................................ 115 11.6.1

MARKET SIZE AND FORECAST, BY VERTICAL ................................................. 115

11.6.2

MARKET SIZE AND FORECAST, BY END USER ................................................ 116

11.6.3

MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL .............................. 117

12 COMPETITIVE LANDSCAPE ............................................................................................... 118 12.1

OVERVIEW.................................................................................................................... 118

12.2

MARKET SHARE ANALYSIS, MARKETING AUTOMATION SOFTWARE MARKET ............. 119

12.3

COMPETITIVE SITUATION AND TRENDS ....................................................................... 120 12.3.1

NEW PRODUCT LAUNCHES .......................................................................... 120

12.3.2

AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES .................................................................................................. 123

12.3.3

MERGERS AND ACQUISITIONS ..................................................................... 123

12.3.4

EXPANSION ................................................................................................ 124

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

13 COMPANY PROFILE .......................................................................................................... 126 (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

13.1

INTRODUCTION ............................................................................................................ 126

13.2

ACT-ON SOFTWARE INC, .............................................................................................. 127

13.3

ADOBE SYSTEMS INCORPORATED ................................................................................ 129

13.4

COGNIZANT .................................................................................................................. 132

13.5

HUBSPOT INC, .............................................................................................................. 135

13.6

IBM SILVERPOP ............................................................................................................ 137

13.7

MARKETO ..................................................................................................................... 140

13.8

ORACLE ELOQUA .......................................................................................................... 143

13.9

SALESFORCE ................................................................................................................. 146

13.10

SAS INSTITUTE INC. ...................................................................................................... 149

13.11

TERADATA APRIMO...................................................................................................... 151

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX ........................................................................................................................ 153 14.1

INSIGHTS OF INDUSTRY EXPERTS ................................................................................. 153

14.2

DISCUSSION GUIDE ...................................................................................................... 154

14.3

INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE ................................................ 159

14.4

AVAILABLE CUSTOMIZATIONS...................................................................................... 159

14.5

RELATED REPORTS........................................................................................................ 160

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

LIST OF TABLES TABLE 1

INCREASING NEED OF MARKETING ACCOUNTABILITY IS PROPELLING THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET

38

TABLE 2

EASY AVAILABILITY OF COMPLEMENTARY SOLUTION IS HAMPERING THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET

39

TABLE 3

INCREASING ADOPTION OF CLOUD-BASED TECHNOLOGY WILL BOOST THE MARKETING AUTOMATION SOFTWARE MARKET

39

TABLE 4

PROVIDING CUSTOMER SPECIFIC SOLUTION IS CONSTRAINT FOR THE GROWTH OF MARKETING AUTOMATION SOFTWARE MARKET

40

TABLE 5

MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

51

TABLE 6

MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY APPLICATION, 2014–2019 (Y-O-Y %)

51

TABLE 7

CAMPAIGN MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

52

TABLE 8

CAMPAIGN MANAGEMENT MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

53

TABLE 9

CAMPAIGN MANAGEMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

54

TABLE 10

E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

55

TABLE 11

E-MAIL MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

56

TABLE 12

E-MAIL MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

57

TABLE 13

MOBILE APPLICATION MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

58

TABLE 14

MOBILE APPLICATION MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

59

TABLE 15

MOBILE APPLICATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

60

TABLE 16

INBOUND MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

61

TABLE 17

INBOUND MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

62

TABLE 18

INBOUND MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

63

TABLE 19

LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

64

TABLE 20

LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

65

TABLE 21

LEAD NURTURING AND LEAD SCORING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

66

TABLE 22

REPORTING AND ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

67

TABLE 23

REPORTING AND ANALYTICS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

68

TABLE 24

REPORTING AND ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

69

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

TABLE 25

SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

70

TABLE 26

SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

71

TABLE 27

SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

72

TABLE 28

OTHER APPLICATIONS MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

73

TABLE 29

OTHER APPLICATIONS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

74

TABLE 30

OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

75

TABLE 31

MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)

77

TABLE 32

MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY VERTICAL, 2014–2019 (Y-O-Y %)

78

TABLE 33

ACADEMIC & EDUCATION MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

79

TABLE 34

ADVERTISING AND DESIGN MARKET SIZE, BY APPLICATIONS, 2014–2019 ($MILLION)

80

TABLE 35

BANKING FINANCIAL AND INSURANCE (BFSI) MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

81

TABLE 36

HEALTHCARE MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

82

TABLE 37

HIGH TECH MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

83

TABLE 38

MANUFACTURING AND DISTRIBUTION MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

85

TABLE 39

MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

86

TABLE 40

RETAIL MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

88

TABLE 41

OTHER VERTICAL MARKET SIZE, BY APPLICATION, 2014–2019 ($MILLION)

89

TABLE 42

MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

91

TABLE 43

MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY DEPLOYMENT MODEL, 2014–2019 (Y-O-Y %)

92

TABLE 44

CLOUD MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)

93

TABLE 45

ON-PREMISES SIZE, BY VERTICAL, 2014–2019 ($MILLION)

94

TABLE 46

MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)

96

TABLE 47

MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY END USER, 2014–2019 (Y-O-Y %)

97

TABLE 48

SMBS MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)

98

TABLE 49

ENTERPRISES MARKET SIZE, BY VERTICAL, 2013–2019 ($MILLION)

99

TABLE 50

MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY REGION, 2014–2019 ($MILLION)

102

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

TABLE 51

MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY REGION, 2014–2019 (Y-O-Y %)

102

TABLE 52

NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY VERTICAL, 2014–2019 ($MILLION)

103

TABLE 53

NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY END USER, 2014–2019 ($MILLION)

104

TABLE 54

NORTH AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

105

TABLE 55

EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)

106

TABLE 56

EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)

107

TABLE 57

EUROPE: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

108

TABLE 58

ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)

109

TABLE 59

ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014– 2019 ($MILLION)

110

TABLE 60

ASIA-PACIFIC: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

111

TABLE 61

MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY VERTICAL, 2014–2019 ($MILLION)

112

TABLE 62

MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY END USER, 2014–2019 ($MILLION)

113

TABLE 63

MIDDLE EAST AND AFRICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

114

TABLE 64

LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY VERTICAL, 2014–2019 ($MILLION)

115

TABLE 65

LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY END USER, 2014–2019 ($MILLION)

116

TABLE 66

LATIN AMERICA: MARKETING AUTOMATION SOFTWARE MARKET SIZE,

BY DEPLOYMENT MODEL, 2014–2019 ($MILLION)

117

TABLE 67

NEW PRODUCT LAUNCHES, 2011–2014

121

TABLE 68

AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,2011–2014

123

TABLE 69

MERGERS AND ACQUISITIONS, 2011–2014

123

TABLE 70

EXPANSIONS, 2012–2014

124

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

LIST OF FIGURES FIGURE 1

RESEARCH DESIGN

20

FIGURE 2

MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH

22

FIGURE 3

MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH

22

FIGURE 4

BREAK DOWN OF DKIP: BY COMPANY TYPE, DESIGNATION, AND REGION

23

FIGURE 5

MARKETING AUTOMATION SOFTWARE MARKET SNAPSHOT (2014 VS 2019): MARKET FOR INBOUND MARKETING IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS

26

FIGURE 6

GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SIZE, 2014–2019 ($BILLION)

27

FIGURE 7

ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING AUTOMATION SOFTWARE

28

FIGURE 8

LEAD NURTURING AND LEAD SCORING TO GROW AT THE FASTEST RATE AMONG THESE THREE SOLUTIONS IN MARKETING AUTOMATION SOFTWARE MARKET (EXCLUDING CAMPAIGN MANAGEMENT, EMAIL MARKETING, MOBILE APPLICATION, INBOUND MARKETING, AND OTHER APPLICATION)

29

FIGURE 9

NORTH AMERICA COMMAND OVER TWO-FIFTH OF THE MARKET SHARE

30

FIGURE 10

NORTH AMERICA IS EXPECTED TO HAVE 7.57% CAGR DURING THE FORECAST PERIOD 2014–2019

30

FIGURE 11

MIDDLE EAST AND AFRICA SOON TO ENTER EXPONENTIAL GROWTH PHASE IN THE COMING YEAR

31

FIGURE 12

RELUCTANCY AMONG OGANIZATIONS TO ADOPT MARKETING AUTOMATION SOFTWARE IS A MAJOR OBSTACLE

32

FIGURE 13

SOCIAL MEDIA TO PLAY A CRUCIAL ROLE IN MARKETING AUTOMATION TECHNOLOGY

34

FIGURE 14

MARKET SEGMENTATION: BY APLICATION

35

FIGURE 15

MARKET SEGMENTATION: BY VERTICAL

35

FIGURE 16

INCREASING DEMAND OF MARKETING ACCOUNTABILITY WILL STIMULATE THE DEMAND FOR MARKETING AUTOMATION SOFTWARE

37

FIGURE 17

VALUE CHAIN ANALYSIS

42

FIGURE 18

SUPPLY CHAIN ANALYSIS

43

FIGURE 19

PORTER’S FIVE FORCES ANALYSIS

44

FIGURE 20

STRATEGIC BENCHMARKING: IBM SILVERPOP, ORACLE ELOQUA, ADOBE AND SALESFORCE LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT

47

FIGURE 21

STRATEGIC BENCHMARKING: IBM SILVERPOP, ORACLE ELOQUA, ADOBE, AND SALESFORCE ADOPT INORGANIC STRATEGIES TO GROW IN MARKETING AUTOMATION SOFTWARE MARKET

48

FIGURE 22

GLOBAL CAMPAIGN MANAGEMENT APPLICATION IS EXPECTED TO GROW TO $0.18 BILLION BY 2019

50

FIGURE 23

CAMPAIGN MANAGEMENT MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 10.24% DURING FORECAST PERIOD

52

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

FIGURE 24

CAMPAIGN MANAGEMENT MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 13.28% DURING THE FORECAST PERIOD

53

FIGURE 25

CAMPAIGN MANAGEMENT MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 24.63% DURING THE FORECAST PERIOD

54

FIGURE 26

E-MAIL MARKETING MARKET SIZE, BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 2.68% DURING THE FORECAST PERIOD

55

FIGURE 27

E-MAIL MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 3.72% DURING THE FORECAST PERIOD

56

FIGURE 28

E-MAIL MARKETING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 6.6% DURING THE FORECAST PERIOD

57

FIGURE 29

MOBILE APPLICATION MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 11.49% DURING FORECAST PERIOD

58

FIGURE 30

MOBILE APPLICATION MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 14.56% DURING THE FORECAST PERIOD

59

FIGURE 31

MOBILE APPLICATION MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 12.66% DURING THE FORECAST PERIOD

60

FIGURE 32

INBOUND MARKETING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 12.39% DURING THE FORECAST PERIOD

61

FIGURE 33

INBOUND MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 15.49% DURING THE FORECAST PERIOD

62

FIGURE 34

INBOUND MARKETING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 13.57% DURING THE FORECAST PERIOD

63

FIGURE 35

LEAD NURTURING AND LEAD SCORING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 13.2% DURING THE FORECAST PERIOD

64

FIGURE 36

LEAD NURTURING AND LEAD SCORING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 16.33% DURING THE FORECAST PERIOD

65

FIGURE 37

LEAD NURTURING AND LEAD SCORING MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 14.39% DURING THE FORECAST PERIOD

66

FIGURE 38

REPORTING AND ANALYTICS MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 12.61 % DURING THE FORECAST PERIOD

67

FIGURE 39

REPORTING AND ANALYTICS MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 15.72% DURING THE FORECAST PERIOD

68

FIGURE 40

REPORTING AND ANALYTICS MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 8.26% DURING THE FORECAST PERIOD

69

FIGURE 41

SOCIAL MEDIA MARKETING MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 13.2 % DURING THE FORECAST PERIOD

70

FIGURE 42

SOCIAL MEDIA MARKETING MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 16.32% DURING THE FORECAST PERIOD

71

FIGURE 43

SOCIAL MEDIA MARKETING MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 8.83% DURING THE FORECAST PERIOD

72

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15

Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

FIGURE 44

OTHER APPLICATIONS MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 9.34% DURING THE FORECAST PERIOD

73

FIGURE 45

OTHER APPLICATIONS MARKET SIZE IN SMALL AND MEDIUM BUSINESSES ARE EXPECTED TO GROW BY 12.36% DURING THE FORECAST PERIOD

74

FIGURE 46

OTHER APPLICATIONS MARKET SIZE IN LATIN AMERICA IS EXPECTED TO GROW BY 10.49% DURING THE FORECAST PERIOD

75

FIGURE 47

GLOBAL MARKETING AUTOMATION SOFTWARE ARE EXPECTED TO HAVE $302.50 MILLION MARKET FROM ACADEMIC & EDUCATION VERTICAL IN 2019

77

FIGURE 48

ACADEMIC & EDUCATION MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 9.01% DURING THE FORECAST PERIOD

79

FIGURE 49

ADVERTISING AND DESIGN MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 6.98% DURING THE FORECAST PERIOD

80

FIGURE 50

BANKING FINANCIAL AND INSURANCE (BFSI)MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.31% DURING THE FORECAST PERIOD

81

FIGURE 51

HEALTHCARE MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.32% DURING THE FORECAST PERIOD

82

FIGURE 52

HIGH TECH MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 6.88% DURING THE FORECAST PERIOD

83

FIGURE 53

MANUFACTURING AND DISTRIBUTION MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.13% DURING THE FORECAST PERIOD

84

FIGURE 54

MEDIA AND ENTERTAINMENT MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.22% DURING THE FORECAST PERIOD

86

FIGURE 55

RETAIL MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.46% DURING THE FORECAST PERIOD

87

FIGURE 56

OTHER VERTICAL MARKET SIZE FOR CAMPAIGN MANAGEMENT IS EXPECTED TO GROW BY 7.46% DURING THE FORECAST PERIOD

88

FIGURE 57

MARKETING AUTOMATION SOFTWARE MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS EXPECTED TO GROW BY 11.89% DURING THE FORECAST PERIOD

91

FIGURE 58

CLOUD-BASED DEPLOYMENT MODEL IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 14.04% DURING THE FORECAST PERIOD

92

FIGURE 59

ON-PREMISES DEPLOYMENT MODEL IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 5.81% DURING THE FORECAST PERIOD

93

FIGURE 60

MARKETING AUTOMATION SOFTWARE MARKET SIZE IN SMALL AND MEDIUM BUSINESSES IS EXPECTED TO GROW BY 14.97% DURING THE FORECAST PERIOD

96

FIGURE 61

SMALL AND MEDIUM BUSINESSES MARKET SIZE IN ACADEMIA AND EDUCATION VERTICAL IS EXPECTED TO GROW BY 17.19% DURING THE FORECAST PERIOD

97

FIGURE 62

ENTERPRISES MARKET SIZE IN ACADEMIC & EDUCATION VERTICAL IS EXPECTED TO GROW BY 7.28% DURING THE FORECAST PERIOD

98

FIGURE 63

GEOGRAPHIC SNAPSHOT

101

FIGURE 64

MARKETING AUTOMATION SOFTWARE MARKET SIZE IN NORTH AMERICA IS EXPECTED TO GROW BY 7.57% DURING THE FORECAST PERIOD

101

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16

Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

FIGURE 65

NORTH AMERICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.64% DURING THE FORECAST PERIOD

103

FIGURE 66

NORTH AMERICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 13.94% DURING THE FORECAST PERIOD

104

FIGURE 67

NORTH AMERICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.88% DURING THE FORECAST PERIOD

105

FIGURE 68

EUROPE: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 11.58% DURING THE FORECAST PERIOD

106

FIGURE 69

EUROPE: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 15.96% DURING THE FORECAST PERIOD

107

FIGURE 70

EUROPE: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 12.84% DURING THE FORECAST PERIOD

108

FIGURE 71

ASIA-PACIFIC: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.70% DURING THE FORECAST PERIOD

109

FIGURE 72

ASIA-PACIFIC: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 14.00% DURING THE FORECAST PERIOD

110

FIGURE 73

ASIA-PACIFIC: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.94% DURING THE FORECAST PERIOD

111

FIGURE 74

MIDDLE EAST AND AFRICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 9.32% DURING THE FORECAST PERIOD

112

FIGURE 75

MIDDLE EAST AND AFRICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 13.61% DURING THE FORECAST PERIOD

113

FIGURE 76

MIDDLE EAST AND AFRICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 10.55% DURING THE FORECAST PERIOD

114

FIGURE 77

LATIN AMERICA: ACADEMIC & EDUCATION MARKET SIZE IS EXPECTED TO GROW BY 15.24% DURING THE FORECAST PERIOD

115

FIGURE 78

LATIN AMERICA: MARKET SIZE IN SMALL AND MEDIUM BUSINESS IS EXPECTED TO GROW BY 19.76% DURING THE FORECAST PERIOD

116

FIGURE 79

LATIN AMERICA: MARKET SIZE FOR CLOUD-BASED MODEL IS EXPECTED TO GROW BY 16.54% DURING THE FORECAST PERIOD

117

FIGURE 80

COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS

118

FIGURE 81

GLOBAL MARKETING AUTOMATION SOFTWARE MARKET SHARE,

BY KEY PLAYER, 2013

119

FIGURE 82

BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY

120

FIGURE 83

GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS

126

FIGURE 84

ACT-ON SOFTWARE INC: BUSINESS OVERVIEW

127

FIGURE 85

ADOBE SYSTEMS INCORPORATED: BUSINESS OVERVIEW

129

FIGURE 86

ADOBE SYSTEMS, INC.: SWOT ANALYSIS

131

FIGURE 87

COGNIZANT: BUSINESS OVERVIEW

132

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17

Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

FIGURE 88

COGNIZANT: SWOT ANALYSIS

133

FIGURE 89

HUBSPOT INC: BUSINESS OVERVIEW

135

FIGURE 90

IBM SILVERPOP: BUSINESS OVERVIEW

137

FIGURE 91

IBM SILVERPOP: SWOT ANALYSIS

139

FIGURE 92

MARKETO: BUSINESS OVERVIEW

140

FIGURE 93

ORACLE: BUSINESS OVERVIEW

143

FIGURE 94

ORACLE ELOQUA: SWOT ANALYSIS

145

FIGURE 95

SALESFORCE: BUSINESS OVERVIEW

146

FIGURE 96

SALESFORCE: SWOT ANALYSIS

148

FIGURE 97

SAS: BUSINESS OVERVIEW

149

FIGURE 98

TERADATA APRIMO: BUSINESS OVERVIEW

151

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

SAMPLE TABLES TABLE 1 MARKETING AUTOMATION SOFTWARE MARKET GROWTH, BY APPLICATION, 2014–2019 (Y-O-Y %) Application

2015

2016

2017

2018

2019

Campaign Management

XX

XX

XX

XX

XX

E-mail Marketing

XX

XX

XX

XX

XX

Mobile Application

XX

XX

XX

XX

XX

Inbound Marketing

XX

XX

XX

XX

XX

Lead Nurturing and Lead Scoring

XX

XX

XX

XX

XX

Reporting and Analytics

XX

XX

XX

XX

XX

Social Media Marketing

XX

XX

XX

XX

XX

Others

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

TABLE 2 REPORTING AND ANALYTICS MARKET SIZE, BY END USER, 2014-2019 ($MILLION)

End User

2014

2015

2016

2017

2018

2019

CAGR (2014–2019)

SMBs

XX

XX

XX

XX

XX

XX

XX

Enterprises

XX

XX

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

XX

XX

Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis

TABLE 3 OTHER APPLICATIONS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)

Region

2014

2015

2016

2017

2018

2019

CAGR (2014–2019)

NA

XX

XX

XX

XX

XX

XX

XX

Europe

XX

XX

XX

XX

XX

XX

XX

APAC

XX

XX

XX

XX

XX

XX

XX

MEA

XX

XX

XX

XX

XX

XX

XX

LA

XX

XX

XX

XX

XX

XX

XX

Total

XX

XX

XX

XX

XX

XX

XX

Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

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Marketing Automation Software Market

TC 2819

- Global Forecast to 2019

RELATED REPORTS ďƒ˜ WEB ANALYTICS MARKET

By Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019) http://www.marketsandmarkets.com/Market-Reports/web-analytics-market-17338173.html

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