@themarketingsoc
#braveleaders
OUR HISTORY
TODAY
OUR PURPOSE
Established in 1959 by a small group of London-based marketers who wanted to improve the standard and reputation of marketing. In 2019, we celebrate 60 years
We are an influential global network of 3,000 senior marketing leaders across London, Scotland, Hong Kong, Singapore, Dubai, India and New York
To empower braver leaders by having the conversations that matter and building meaningful connections
OUR BRAVE AGENDA Everything we do is through a brave lens - pushing boundaries, tackling taboos, providing comfortable spaces to have TITLE GOES HERE uncomfortable but important conversations. It gives us a powerful platform to engage with our members around tough topics such as mental health, gender bias and race discrimination as well as the day to day challenges facing CMOs and our industry today. JUNE We speak up, we inspire one another, we listen, we share best practice, ideas and challenges, we work together to make our industry better for business and better for the world around us.
www.marketingsociety.com
SCOTLAND 1965
LONDON NEW YORK
1959
2017
HONG KONG 2014
DUBAI 2016
2017
OUR VISION IS TO BE THE LEADING GLOBAL NETWORK FOR MARKETING LEADERS OUR LEADERS
INDIA
SINGAPORE 2015
OUR REGIONAL CHAIRS PRESIDENT
CHAIR
GEMMA GREAVES
SYL SALLER
CRAIG INGLIS
Chief Executive The Marketing Society
Global CMO Diageo
Customer Director John Lewis
MARGARET MOLLOY
MICK DORAN
KHALED ISMAIL
Global CMO Siegel+Gale
Head of Brand Sainsbury Bank
VP Communications Tetra Pak
VIRGINIA SHARMA
ERICA KERNER
DARREN CHUCKRY
Director, Marketing Solutions, India LinkedIn
SINGAPORE THE HUB • • • •
Launched in 2015 Over 180 members across the region 8 events hosted a year Made up of 70% brand-side marketers
MEMBERS
OUR REGIONAL BOARD CHAIR ERICA KERNER
HARRIET DE SWIET
Senior Advisor ONE Championship
Managing Director Brand Learning
Executive Director, APAC Eight Inc.
WENDY WALKER
DAVID MAYO
MELISSA CHAN
CMO Salesforce Singapore
Group Sales & Marketing Director Verita Healthcare
Managing Director Craft WW
YVETTE TEMPLAR
DAN BARNETT
NICOLA MCMILLAN
VP Marketing & Comms Allied World Assurance
ANDREW AU
VP Marketing Mars
XIAOWEI LIU
WENDY HOGAN
VP External Relations APAC Shell
Head Of Marketing & Digital Knight Frank
YOU’LL BE IN GREAT COMPANY OUR MEMBERS • 70% of our members represent global brands
• We represent all sectors
• 15% C-Suite, 62% Marketing Director/Head of, 23% Managers
• Over 160 brands have a corporate membership with us
THE BENEFITS JOIN OUR INFLUENTIAL NETWORK
CONTENT •
120 events globally
•
Access to our member-only website
•
Over 500 inspirational videos and podcasts
•
40 regular bloggers
•
Our monthly newletter, The Edit
•
Industry publications – EMPOWER (global), Campaign (London and Dubai) and Marketing Week (London)
•
Professional development and training
CONVERSATIONS
CONNECTIONS & COMMUNITY
•
Be a part of the conversation with likeminded senior marketers
•
Be part of an influential global community
•
Engage with members and friends at events to broaden your perspective
•
Develop your personal connections
•
Listen, learn and inspire others
•
•
Stay up to date with your peers and thought leaders around the world via our social channels
Build a global professional network to take advantage of opportunities in other markets
•
Discounts for industry events Advertising Week, Media360, Brand Exchange meeting space (London only)
•
Have your work recognised as part of our Brave Awards
EVENTS PROGRAMME OUR FORMATS
FISHBOWL
UNDER THE SPOTLIGHT (UTS)
INTIMATE EVENTS
FLAGSHIP
Creating comfortable spaces to have uncomfortable conversations, discussing the issues that matter beyond marketing, including mental health, diversity and harassment
No-holds-barred conversations with leading industry figures, high profile business leaders and other inspirational people
Breakfasts, lunches, dinners - delve deeper into specific topics, over good food, in the company of a select group of your peers
An opportunity to join the industry at our larger events featuring inspirational guests, awards and celebrations
OVER 120 EVENTS GLOBALLY - EXAMPLES
LONDON
HONG KONG
SINGAPORE
DUBAI
INDIA
NEW YORK
UTS: SYL & CRAIG
UNCOMFORTABLE BREAKFAST
GROWTH DRIVERS DINNER
UTS: KARIM NAGATY
PROVOCATIVE DINNER
GENDER BIAS
Our president and chair in conversation, shedding light on their leadership journeys
We tackled the topic of Digital Transformation with HSBC, Google and Cathay Pacific
A preview of Accenture’s latest research on the role of the CMO in driving growth
An open, honest and brave conversation with Dubai Properties’ CMO
Making the leap from CMO to CEO with partners Spencer Stuart
Exploring unconscious bias in advertising in a safe space and how we can make a difference
FLAGSHIP THE BRAVE AWARDS For over 30 years our awards have been setting the standard for marketing excellence. Our awards recognise and reward the teams behind campaigns that demonstrate not only marketing excellence but also bravery in their approach to a considerable challenge or made an impact in business and society. The judging panel includes CMOs, Marketing Directors, and CEOs from leading brands such as McLaren, Aviva, Unilever, Birds Eye, BT, Disney, John Lewis and more.
2019 WINNERS BRAVEST MARKETING LEADER
GRAND PRIX Nationwide
Michele Oliver, Mars
BRAVEST BRAND
ONE TO WATCH
Absolut
Katie Laviolette, AkzoNobel
2020 AWARDS braveawards.marketingsociety.com
SEP ‘19
CALL FOR ENTRIES
MAR ‘20
JUDGING DAYS
JUN ‘20
AWARDS NIGHT
CONTENT INSPIRATION
BLOG POSTS
CASE STUDIES
• Exclusive to members
HISTORY MAKERS OR HISTORY WATCHERS?
• Over 500 videos
The stand-out campaigns inspired by women taking the driver’s seat in the Middle East
The team with nothing to hide. Absolut bared all after rallying around the truth at the heart of the company. Truly audacious.
• 40 regular bloggers who provoke, question and educate
THE HIGH STREET: OUR PLACE TO BE HUMAN
2018 GRAND PRIX: BODYFORM
• Podcast channel hosting lively interviews on hot topics • Opportunities for members to become thought leaders and raise their profile
2019 WINNER: ABSOLUT
#BLOODNORMAL. You don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.
Pundits claim the great British High Street is ‘shutting down’
THE EDIT
PUBLICATIONS CURATING HIGHLIGHTS FROM Dubai, India, Singapore, Hong Kong, New York, London and Scotland and delivering them to your inbox
CAMPAIGN MARKETING WEEK
EMPOWER
PROFESSIONAL DEVELOPMENT CORPORATE
WIDER TEAM
MEMBERSHIP
INSIDERS PROGRAMME
SUBSCRIPTION ONLY
10 - 40 MARKETERS
8-16 MARKETERS
NO MAXIMUM
ANNUAL SUBSCRIPTION
HALF OR FULL DAY
10 - 50 £5,000 +VAT
GLOBALLY
GLOBALLY
50 - 100 £7,000 +VAT
£POA
£5,000 - £15,000 +VAT (POA)
100 - 150 £10,000 +VAT
Adding team members to a corporate scheme is valuable reward and recognition as well as empowering them to raise their own profile and expand their knowledge
ONES TO WATCH
A future leaders workshop, available in London and Dubai only, offering a personal leadership development journey and a ready-made network of likeminded peers
Bring The Marketing Society network inside your company with our curated offering of inspirational speakers and training
Access to all of our web content for the wider team including award winning papers, articles, videos and podcasts curated by our editorial team
MARKETING LEADERS PROGRAMME Our exclusive residential leadership development programme, for those poised to take on significant senior leadership challenges
2 RISING STARS
4 MAX PER COMPANY
2 DAY WORKSHOP
8 DAYS ACROSS 3 MODULES
LONDON, DUBAI
LONDON, SINGAPORE, NEW YORK
INCLUDED IN CORP MEMBERSHIP
£10,000 +VAT / SGD$12,300 / USD$10,000
JOIN UP JOIN IN - INDIVIDUAL MEMBERSHIP FOR YOU
BUSINESS LEADER At least eight years’ management experience within the industry or holding a significant leadership position
SGD$795
APPLY ONLINE TALK TO THE TEAM
JOIN UP JOIN IN - FOR THE SINGAPORE TEAM WHAT’S INCLUDED
TYPICAL CORPORATE PACKAGES
• Designed for 5 or more of the team (up to 10) • The opportunity to reward and recognise talent • Inspire and energise the team through our event programme • Personal and professional development of your teams
x5
x 10
All benefits plus: Full access to events programme (up to 8 a year)
All benefits plus: Full access to events programme (up to 8 per year)
SGD$3,600
SGD$6,750
SGD$720 per member Saving SGD$375 (10%)
SGD$675 per member Saving SGD$1,200 (15%)
• A space for team members to gain fresh new thinking • Networking opportunities
Corporate packages are only available for brand-side organisations
PARTNERING WITH US IN SINGAPORE - BESPOKE PACKAGES THE OPPORTUNITY
MIX & MATCH
We partner with businesses that encapsulate and champion our purpose of empowering brave leaders.
BRAVEST CONFERENCE
Through our partnerships, we enable businesses to be a part of the conversations that matter and build meaningful connections across our global network and the marketing community as a whole. In collaboration with our partners, we build strategic packages that deliver tangible value for our members via unique experiences, thought leadership, insights and contributions. Mix and match key interest areas for a totally bespoke package. Volume discounts are applicable.
Co-partnership of our flagship event, bringing 100+ of the marketing community together for a day of inspiration, leadership and bravery
SGD$13,000 (USD$10,000)
BESPOKE EVENTS
UNDER THE SPOTLIGHT
SOCIAL EVENING
UNCOMFORTABLE BREAKFAST
An intimate breakfast, lunch or dinner tailored to your content with a targeted senior audience
Bringing together brave leaders for a provocative conversation where they share insights openly
Be the solus sponsor of a marketing leader networking evening to make new connections and profile your brand
Help curate an intimate round table discussion with a selection of members on a hard hitting topic
SGD$17,500 (USD$13,000)
SGD$13,000 (USD$10,000)
SGD$10,000 (USD$7,000)
MEMBERSHIP
EVENT BUNDLE
COLLABORATIONS
Annual membership for the team to access thought leadership content
Receive VIP invitations to further build more connections with our wider network
Promoting your activity across our channels (website, social)
$POA
NOT AVAILABLE AS STANDALONE
NOT AVAILABLE AS STANDALONE
SGD$10,000 (USD$7,000)
GET IN TOUCH: RISHI PADDA - JUNIOR ACCOUNT EXECUTIVE rishi@marketingsociety.com www.marketingsociety.com