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@themarketingsoc

#braveleaders


OUR HISTORY

TODAY

OUR PURPOSE

Established in 1959 by a small group of London-based marketers who wanted to improve the standard and reputation of marketing. In 2019, we celebrate 60 years

We are an influential global network of 3,000 senior marketing leaders across London, Scotland, Hong Kong, Singapore, Dubai, India and New York

To empower braver leaders by having the conversations that matter and building meaningful connections


OUR BRAVE AGENDA Everything we do is through a brave lens - pushing boundaries, tackling taboos, providing comfortable spaces to have TITLE GOES HERE uncomfortable but important conversations. It gives us a powerful platform to engage with our members around tough topics such as mental health, gender bias and race discrimination as well as the day to day challenges facing CMOs and our industry today. JUNE We speak up, we inspire one another, we listen, we share best practice, ideas and challenges, we work together to make our industry better for business and better for the world around us.

www.marketingsociety.com


SCOTLAND 1965

LONDON NEW YORK

1959

2017

HONG KONG 2014

DUBAI 2016

2017

OUR VISION IS TO BE THE LEADING GLOBAL NETWORK FOR MARKETING LEADERS OUR LEADERS

INDIA

SINGAPORE 2015

OUR REGIONAL CHAIRS PRESIDENT

CHAIR

GEMMA GREAVES

SYL SALLER

CRAIG INGLIS

Chief Executive The Marketing Society

Global CMO Diageo

Customer Director John Lewis

MARGARET MOLLOY

MICK DORAN

KHALED ISMAIL

Global CMO Siegel+Gale

Head of Brand Sainsbury Bank

VP Communications Tetra Pak

VIRGINIA SHARMA

ERICA KERNER

DARREN CHUCKRY

Director, Marketing Solutions, India LinkedIn


YOU’LL BE IN GREAT COMPANY OUR MEMBERS • 70% of our members represent global brands

• We represent all sectors

• 15% C-Suite, 62% Marketing Director/Head of, 23% Managers

• Over 160 brands have a corporate membership with us


THE BENEFITS JOIN OUR INFLUENTIAL NETWORK

CONTENT •

120 events globally

Access to our member-only website

Over 500 inspirational videos and podcasts

40 regular bloggers

Our monthly newletter, The Edit

Industry publications – EMPOWER (global), Campaign (London and Dubai) and Marketing Week (London)

Professional development and training

CONVERSATIONS

CONNECTIONS & COMMUNITY

Be a part of the conversation with likeminded senior marketers

Be part of an influential global community

Engage with members and friends at events to broaden your perspective

Develop your personal connections

Listen, learn and inspire others

Stay up to date with your peers and thought leaders around the world via our social channels

Build a global professional network to take advantage of opportunities in other markets

Discounts for industry events Advertising Week, Media360, Brand Exchange meeting space (London only)

Have your work recognised as part of our Brave Awards


EVENTS PROGRAMME OUR FORMATS

FISHBOWL

UNDER THE SPOTLIGHT (UTS)

INTIMATE EVENTS

FLAGSHIP

Creating comfortable spaces to have uncomfortable conversations, discussing the issues that matter beyond marketing, including mental health, diversity and harassment

No-holds-barred conversations with leading industry figures, high profile business leaders and other inspirational people

Breakfasts, lunches, dinners - delve deeper into specific topics, over good food, in the company of a select group of your peers

An opportunity to join the industry at our larger events featuring inspirational guests, awards and celebrations

OVER 120 EVENTS GLOBALLY - EXAMPLES

LONDON

HONG KONG

SINGAPORE

DUBAI

INDIA

NEW YORK

UTS: SYL & CRAIG

UNCOMFORTABLE BREAKFAST

GROWTH DRIVERS DINNER

UTS: KARIM NAGATY

PROVOCATIVE DINNER

GENDER BIAS

Our president and chair in conversation, shedding light on their leadership journeys

We tackled the topic of Digital Transformation with HSBC, Google and Cathay Pacific

A preview of Accenture’s latest research on the role of the CMO in driving growth

An open, honest and brave conversation with Dubai Properties’ CMO

Making the leap from CMO to CEO with partners Spencer Stuart

Exploring unconscious bias in advertising in a safe space and how we can make a difference


FLAGSHIP BRAVEST CONFERENCES

60TH ANNIVERSARY DINNER

GLOBAL

LONDON ONLY

27 NOV

10 OCT

30 OCT

6 NOV

12 NOV

19 NOV

21 NOV

NEW YORK

SINGAPORE

LONDON

DUBAI

INDIA

HONG KONG

THE DAY

Speak up. Our Bravest Conferences will give you the courage to do the right thing, shift your brand’s direction, stand up for what you believe is right, apply for that promotion. Scheduled over six weeks, each hub will feature brave leaders. NEW YORK SPEAKERS

LONDON SPEAKERS SPEAKERS INCLUDE

VICKY GOSLING OBE

FRANKIE WEST

DREW POVEY

DAN CABLE PHD

SIR DAVID NOTT

FARNAZ FASSIHI

RONAN DUNNE

British Ski & Snowboard

Protect

Former Head Teacher

London Business School

War Surgeon

Wall Street Journal

Verizon

LOCATION

The Artillery Garden, The HAC

THE NIGHT

We invite the industry to celebrate with us as we take a look back over the past six decades. A perfect opportunity to reward and recognise your team with fine food and wine, entertainment and plenty of familiar faces to catch up with and new acquaintances to meet.


FLAGSHIP THE BRAVE AWARDS For over 30 years our awards have been setting the standard for marketing excellence. Our awards recognise and reward the teams behind campaigns that demonstrate not only marketing excellence but also bravery in their approach to a considerable challenge or made an impact in business and society. The judging panel includes CMOs, Marketing Directors, and CEOs from leading brands such as McLaren, Aviva, Unilever, Birds Eye, BT, Disney, John Lewis and more.

2019 WINNERS BRAVEST MARKETING LEADER

GRAND PRIX Nationwide

Michele Oliver, Mars

BRAVEST BRAND

ONE TO WATCH

Absolut

Katie Laviolette, AkzoNobel

2020 AWARDS braveawards.marketingsociety.com

SEP ‘19

CALL FOR ENTRIES

MAR ‘20

JUDGING DAYS

JUN ‘20

AWARDS NIGHT


CONTENT INSPIRATION

BLOG POSTS

CASE STUDIES

• Exclusive to members

HISTORY MAKERS OR HISTORY WATCHERS?

• Over 500 videos

The stand-out campaigns inspired by women taking the driver’s seat in the Middle East

The team with nothing to hide. Absolut bared all after rallying around the truth at the heart of the company. Truly audacious.

• 40 regular bloggers who provoke, question and educate

THE HIGH STREET: OUR PLACE TO BE HUMAN

2018 GRAND PRIX: BODYFORM

• Podcast channel hosting lively interviews on hot topics • Opportunities for members to become thought leaders and raise their profile

2019 WINNER: ABSOLUT

#BLOODNORMAL. You don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.

Pundits claim the great British High Street is ‘shutting down’

THE EDIT

PUBLICATIONS CURATING HIGHLIGHTS FROM Dubai, India, Singapore, Hong Kong, New York, London and Scotland and delivering them to your inbox

CAMPAIGN MARKETING WEEK

EMPOWER


PROFESSIONAL DEVELOPMENT CORPORATE

WIDER TEAM

MEMBERSHIP

INSIDERS PROGRAMME

SUBSCRIPTION ONLY

10 - 40 MARKETERS

8-16 MARKETERS

NO MAXIMUM

ANNUAL SUBSCRIPTION

HALF OR FULL DAY

10 - 50 £5,000 +VAT

GLOBALLY

GLOBALLY

50 - 100 £7,000 +VAT

£POA

£5,000 - £15,000 +VAT (POA)

100 - 150 £10,000 +VAT

Adding team members to a corporate scheme is valuable reward and recognition as well as empowering them to raise their own profile and expand their knowledge

ONES TO WATCH

A future leaders workshop, available in London and Dubai only, offering a personal leadership development journey and a ready-made network of likeminded peers

Bring The Marketing Society network inside your company with our curated offering of inspirational speakers and training

Access to all of our web content for the wider team including award winning papers, articles, videos and podcasts curated by our editorial team

MARKETING LEADERS PROGRAMME Our exclusive residential leadership development programme, for those poised to take on significant senior leadership challenges

2 RISING STARS

4 MAX PER COMPANY

2 DAY WORKSHOP

8 DAYS ACROSS 3 MODULES

LONDON, DUBAI

LONDON, SINGAPORE, NEW YORK

INCLUDED IN CORP MEMBERSHIP

£10,000 +VAT / SGD$12,300 / USD$10,000


THE BRAVEOMETER We’ve teamed up with legendary leadership expert Thomas Barta to develop our own ‘Myers-Briggs of Bravery’.

JUST YOU

10+ OF YOUR TEAM

20+ OF YOUR TEAM

Your own bravery report, which includes your bravery profile and four bravery dimensions

Each team members’ own bravery report. Your company’s own unique brand profile

Each team members’ own bravery report. A benchmark against your industry/company size *

* which you’ll receive later this year

IN PARTNERSHIP WITH

WHATSYOURBRAVE.ORG Braveometer example


JOIN UP JOIN IN - INDIVIDUAL MEMBERSHIP FOR YOU

BUSINESS LEADER

ALL INCLUSIVE

PREMIUM

At least five years’ experience at managerial level

Includes membership, all standard events and access to unlimited global events

Includes all mentioned before plus a ticket to the London Conference

£375 +VAT

£700 +VAT

£1,400 +VAT

plus £175 +VAT enrolment fee

plus £175 +VAT enrolment fee

plus £175 +VAT enrolment fee

APPLY ONLINE

TALK TO THE TEAM


JOIN UP JOIN IN - FOR THE TEAM WHAT’S INCLUDED

TYPICAL CORPORATE PACKAGES

• Designed for 10 or more of the team (up to 40) • The opportunity to reward and recognise talent • Inspire and energise the team through our event programme • Personal and professional development of your teams • A space for team members to gain fresh new thinking • Networking opportunities

x 10

x 20

All benefits plus: 3 x Global Conference tickets Full access to events programme

All benefits plus: 5 x Global Conference tickets Full access to events programme

£10,000 +VAT

£17,000 +VAT

£1,000 +VAT per member Saving £1,500 +VAT (15%)

£850 +VAT per member Saving £5,500 +VAT (25%)


PARTNERING WITH US IN LONDON - BESPOKE PACKAGES THE OPPORTUNITY

MIX & MATCH

We partner with businesses that champion our purpose of empowering brave leaders.

BRAVEST CONFERENCE

BRAVE AWARDS 2020

60TH ANNIVERSARY DINNER

Exposure across our largest inspirational platform, with the opportunity to take to a global scale

Align yourselves with the bravest brands and marketers in our industry

Exposure to over 500 senior marketers at our biggest event of the year

Through our partnerships, we enable businesses to be a part of the conversations that matter and build meaningful connections across our global network and the marketing community as a whole. In collaboration with our partners, we build strategic packages that deliver tangible value for our members via unique experiences, thought leadership, insights and contributions. Mix and match key interest areas for a totally bespoke package. Volume discounts are applicable.

SUPPORT - £25,000 +VAT

SUPPORT - £25,000 +VAT

SUPPORT - £25,000 +VAT

HEADLINE - £35,000 +VAT

HEADLINE - £35,000 +VAT

HEADLINE - £POA Brave Brand of the Year opportunities

BESPOKE EVENTS

ONES TO WATCH

SUMMER SOCIAL DRINKS

UNDER THE SPOTLIGHT

An intimate breakfast, lunch or dinner tailored to your content with a targeted senior audience

Partner on our two-day workshop for the brand-side rising stars of our industry

Our annual event, bringing together 200+ of our network and toasting our new Fellows’

Position yourselves with the most influential senior leaders inside and outside of marketing

£25,000 +VAT

£20,000 +VAT

£20,000 +VAT

£20,000 +VAT

MEMBERSHIP

EVENT BUNDLE

CONTENT SERIES

COLLABORATIONS

Annual membership for the team to access thought leadership content

Receive VIP invitations to further build more connections with our wider network

Create an ongoing conversation with our global membership by sharing regular blogs, videos, podcasts etc

Promoting your activity across our channels (website, social)

£POA

NOT AVAILABLE AS STANDALONE

£10,000 +VAT

NOT AVAILABLE AS STANDALONE


PARTNERSHIP PACKAGES

SILVER •

• •

Two events - one bespoke to you, one part of wider programme Two memberships Event bundle & content package

GOLD • • • •

£50,000 +VAT

Three events - two bespoke, one part of wider programme Two memberships Support partner at Bravest Conference Event bundle & content package

£75,000 +VAT

PLATINUM • • • •

Four events - three bespoke, one part of wider programme Five memberships Headline partner at Bravest Conference & Dinner Event bundle & content package

£100,000 +VAT

EXPLORE YOUR OPTIONS


GET IN TOUCH: JAMES SUTCLIFFE - HEAD OF MEMBERSHIP james@marketingsociety.com www.marketingsociety.com

Profile for The Marketing Society

About The Marketing Society England  

About The Marketing Society England