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@themarketingsoc

#braveleaders


OUR HISTORY

TODAY

OUR PURPOSE

Established in 1959 by a small group of London-based marketers who wanted to improve the standard and reputation of marketing. In 2019, we celebrate 60 years

We are an influential global network of 3,000 senior marketing leaders across London, Scotland, Hong Kong, Singapore, Dubai, India and New York

To empower braver leaders by having the conversations that matter and building meaningful connections


OUR BRAVE AGENDA Everything we do is through a brave lens - pushing boundaries, tackling taboos, providing comfortable spaces to have TITLE GOES HERE uncomfortable but important conversations. It gives us a powerful platform to engage with our members around tough topics such as mental health, gender bias and race discrimination as well as the day to day challenges facing CMOs and our industry today. JUNE We speak up, we inspire one another, we listen, we share best practice, ideas and challenges, we work together to make our industry better for business and better for the world around us.

www.marketingsociety.com


SCOTLAND 1965

LONDON NEW YORK

1959

2017

HONG KONG 2014

DUBAI 2016

2017

OUR VISION IS TO BE THE LEADING GLOBAL NETWORK FOR MARKETING LEADERS OUR LEADERS

INDIA

SINGAPORE 2015

OUR REGIONAL CHAIRS PRESIDENT

CHAIR

GEMMA GREAVES

SYL SALLER

CRAIG INGLIS

Chief Executive The Marketing Society

Global CMO Diageo

Customer Director John Lewis

MARGARET MOLLOY

MICK DORAN

KHALED ISMAIL

Global CMO Siegel+Gale

Head of Brand Sainsbury Bank

VP Communications Tetra Pak

VIRGINIA SHARMA

ERICA KERNER

DARREN CHUCKRY

Director, Marketing Solutions, India LinkedIn


INDIA THE HUB • • • •

Launched in 2017 Over 18 members 6 events hosted a year Made up of 75% brand-side marketers

MEMBERS

OUR REGIONAL BOARD CHAIR VIRGINIA SHARMA

PUSH BANERJI

SID BANERJEE

Director, Marketing Solutions LinkedIn

Brand Director Kyndal Group - Cutty Sark

Director, Global Sales Facebook

JUHIE GORWARA

KANIKA MITTAL

RAJESH KUMAR

Head, Group Marketing Philips

Business Head, India Twitter

VP & Head of Marketing UiPath


YOU’LL BE IN GREAT COMPANY OUR MEMBERS • 70% of our members represent global brands

• We represent all sectors

• 15% C-Suite, 62% Marketing Director/Head of, 23% Managers

• Over 160 brands have a corporate membership with us


THE BENEFITS JOIN OUR INFLUENTIAL NETWORK

CONTENT •

120 events globally

Access to our member-only website

Over 500 inspirational videos and podcasts

40 regular bloggers

Our monthly newletter, The Edit

Industry publications – EMPOWER (global), Campaign (London and Dubai) and Marketing Week (London)

Professional development and training

CONVERSATIONS

CONNECTIONS & COMMUNITY

Be a part of the conversation with likeminded senior marketers

Be part of an influential global community

Engage with members and friends at events to broaden your perspective

Develop your personal connections

Listen, learn and inspire others

Stay up to date with your peers and thought leaders around the world via our social channels

Build a global professional network to take advantage of opportunities in other markets

Discounts for industry events Advertising Week, Media360, Brand Exchange meeting space (London only)

Have your work recognised as part of our Brave Awards


EVENTS PROGRAMME OUR FORMATS

FISHBOWL

UNDER THE SPOTLIGHT (UTS)

INTIMATE EVENTS

FLAGSHIP

Creating comfortable spaces to have uncomfortable conversations, discussing the issues that matter beyond marketing, including mental health, diversity and harassment

No-holds-barred conversations with leading industry figures, high profile business leaders and other inspirational people

Breakfasts, lunches, dinners - delve deeper into specific topics, over good food, in the company of a select group of your peers

An opportunity to join the industry at our larger events featuring inspirational guests, awards and celebrations

OVER 120 EVENTS GLOBALLY - EXAMPLES

LONDON

HONG KONG

SINGAPORE

DUBAI

INDIA

NEW YORK

UTS: SYL & CRAIG

UNCOMFORTABLE BREAKFAST

GROWTH DRIVERS DINNER

UTS: KARIM NAGATY

PROVOCATIVE DINNER

GENDER BIAS

Our president and chair in conversation, shedding light on their leadership journeys

We tackled the topic of Digital Transformation with HSBC, Google and Cathay Pacific

A preview of Accenture’s latest research on the role of the CMO in driving growth

An open, honest and brave conversation with Dubai Properties’ CMO

Making the leap from CMO to CEO with partners Spencer Stuart

Exploring unconscious bias in advertising in a safe space and how we can make a difference


FLAGSHIP BRAVEST CONFERENCES

60TH ANNIVERSARY DINNER

GLOBAL

LONDON ONLY

27 NOV

10 OCT

30 OCT

6 NOV

12 NOV

19 NOV

21 NOV

NEW YORK

SINGAPORE

LONDON

DUBAI

INDIA

HONG KONG

THE DAY

Speak up. Our Bravest Conferences will give you the courage to do the right thing, shift your brand’s direction, stand up for what you believe is right, apply for that promotion. Scheduled over six weeks, each hub will feature brave leaders. NEW YORK SPEAKERS

LONDON SPEAKERS SPEAKERS INCLUDE

VICKY GOSLING OBE

FRANKIE WEST

DREW POVEY

DAN CABLE PHD

SIR DAVID NOTT

FARNAZ FASSIHI

RONAN DUNNE

British Ski & Snowboard

Protect

Former Head Teacher

London Business School

War Surgeon

Wall Street Journal

Verizon

LOCATION

The Artillery Garden, The HAC

THE NIGHT

We invite the industry to celebrate with us as we take a look back over the past six decades. A perfect opportunity to reward and recognise your team with fine food and wine, entertainment and plenty of familiar faces to catch up with and new acquaintances to meet.


FLAGSHIP THE BRAVE AWARDS For over 30 years our awards have been setting the standard for marketing excellence. Our awards recognise and reward the teams behind campaigns that demonstrate not only marketing excellence but also bravery in their approach to a considerable challenge or made an impact in business and society. The judging panel includes CMOs, Marketing Directors, and CEOs from leading brands such as McLaren, Aviva, Unilever, Birds Eye, BT, Disney, John Lewis and more.

2019 WINNERS BRAVEST MARKETING LEADER

GRAND PRIX Nationwide

Michele Oliver, Mars

BRAVEST BRAND

ONE TO WATCH

Absolut

Katie Laviolette, AkzoNobel

2020 AWARDS braveawards.marketingsociety.com

SEP ‘19

CALL FOR ENTRIES

MAR ‘20

JUDGING DAYS

JUN ‘20

AWARDS NIGHT


CONTENT INSPIRATION

BLOG POSTS

CASE STUDIES

• Exclusive to members

HISTORY MAKERS OR HISTORY WATCHERS?

• Over 500 videos

The stand-out campaigns inspired by women taking the driver’s seat in the Middle East

The team with nothing to hide. Absolut bared all after rallying around the truth at the heart of the company. Truly audacious.

• 40 regular bloggers who provoke, question and educate

THE HIGH STREET: OUR PLACE TO BE HUMAN

2018 GRAND PRIX: BODYFORM

• Podcast channel hosting lively interviews on hot topics • Opportunities for members to become thought leaders and raise their profile

2019 WINNER: ABSOLUT

#BLOODNORMAL. You don’t break taboos without triggering visceral negativity. Otherwise, it wouldn’t be a taboo.

Pundits claim the great British High Street is ‘shutting down’

THE EDIT

PUBLICATIONS CURATING HIGHLIGHTS FROM Dubai, India, Singapore, Hong Kong, New York, London and Scotland and delivering them to your inbox

CAMPAIGN MARKETING WEEK

EMPOWER


JOIN UP JOIN IN - INDIVIDUAL MEMBERSHIP FOR YOU

BUSINESS LEADER

APPLY ONLINE

15 years’ experience or holding a significant leadership position

AED$1,750

TALK TO THE TEAM


JOIN UP JOIN IN - FOR THE DUBAI TEAM WHAT’S INCLUDED

TYPICAL CORPORATE PACKAGES

• Designed for 5 or more of the team (up to 10) • The opportunity to reward and recognise talent • Inspire and energise the team through our event programme • Personal and professional development of your teams

x5

x 10

All benefits plus: Full access to events programme (up to 8 a year)

All benefits plus: Full access to events programme (up to 8 per year)

AED$7,875

AED$14,870

AED$1,575 per member Saving AED$875 (10%)

AED$1,487 per member Saving AED$2,630 (15%)

• A space for team members to gain fresh new thinking • Networking opportunities

Corporate packages are only available for brand-side organisations


PARTNERING WITH US IN DUBAI - BESPOKE PACKAGES THE OPPORTUNITY

MIX & MATCH

We partner with businesses that encapsulate and champion our purpose of empowering brave leaders.

BRAVEST CONFERENCE

Through our partnerships, we enable businesses to be a part of the conversations that matter and build meaningful connections across our global network and the marketing community as a whole. In collaboration with our partners, we build strategic packages that deliver tangible value for our members via unique experiences, thought leadership, insights and contributions. Mix and match key interest areas for a totally bespoke package. Volume discounts are applicable.

Co-partnership of our flagship event, bringing 100+ of the marketing community together for a day of inspiration, leadership and bravery

AED$55,000 (USD$15,000)

BESPOKE EVENTS

COLLIDE

NETWORK EVENING

BRAVER CONVERSATIONS

An intimate breakfast, lunch or dinner tailored to your content with a targeted senior audience

A series where we collide two topics, hearing from speakers inside and outside the industry

Be the solus sponsor of a marketing leader networking evening to make new connections and profile your brand

Help curate an intimate round table discussion with a selection of members on a hard hitting topic

AED$37,000 (USD$10,000)

AED$37,000 (USD$10,000)

AED$28,000 (USD$7,500)

MEMBERSHIP

EVENT BUNDLE

COLLABORATIONS

Annual membership for the team to access thought leadership content

Receive VIP invitations to further build more connections with our wider network

Promoting your activity across our channels (website, social)

$POA

NOT AVAILABLE AS STANDALONE

NOT AVAILABLE AS STANDALONE

AED$18,000 (USD$5,000)


GET IN TOUCH: RISHI PADDA - JUNIOR ACCOUNT EXECUTIVE rishi@marketingsociety.com www.marketingsociety.com

Profile for The Marketing Society

About The Marketing Society Dubai  

About The Marketing Society Dubai