Richard Shotton, The Choice Factory

The Choice Factory:

Applying behavioural science to advertising

@rshotton

85%

75 calories

113 calories

Experiment based on an idea by Adam Ferrier

Source: 2015 Northwestern University Spiegel Digital across 22 product categories with a total of 111,460 SKUs

In a cacophony of overstatement, Richard Shotton possesses a melodious and balanced voice. In this short but powerful tome you can learn about how marketing actually does influence consumers.

Mark Ritson

Will take a look Martin Sorrell

Take a look Martin Sorrell

The Choice Factory:

Applying behavioural science to advertising

@rshotton