Top 500.
Top 500.
Brand Finance Global 500 – Full Table Top 500 most valuable brands 1-50. Rank Rank Brand name 2015 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50
1 2 3 4 5 7 8 6 13 9 12 10 11 15 17 14 19 18 27 30 26 16 20 51 24 21 29 28 25 122 35 36 37 58 22 31 23 33 47 40 38 39 61 41 54 44 48 50 52 43
Apple Samsung Google Microsoft Verizon AT&T Amazon.com General Electric China Mobile Walmart Coca-Cola IBM Toyota Wells Fargo BMW T (Deutsche Telekom in Germany) Volkswagen Shell Walt Disney ICBC Mercedes-Benz Vodafone HSBC China Construction Bank Citi Bank of America Intel Chase Home Depot Facebook Nike Cisco Oracle Agricultural Bank Of China Mitsubishi Honda McDonald's American Express Pepsi Nestlé Allianz Siemens Bank of China Ford CVS Caremark Orange UPS Axa Hyundai Santander
* 2014 Value and rank restated 22. Brand Finance Global 500 February 2015
Top 500 most valuable brands 51-100. Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Technology Conglomerate Technology Technology Telecoms Telecoms Technology Technology Telecoms Retail Beverages IT Services Automobiles Banks Automobiles Telecoms Automobiles Oil&Gas Media Banks Automobiles Telecoms Banks Banks Banks Banks Technology Banks Retail Technology Apparel Telecoms IT Services Banks Conglomerate Automobiles Restaurants Credit Cards Beverages Food Insurance Technology Banks Automobiles Retail Telecoms Logistics Insurance Conglomerate Banks
US South Korea US US US US US US China US US US Japan US Germany Germany Germany Netherlands US China Germany UK UK China US US US US US US US US US China Japan Japan US US US Switzerland Germany Germany China US US France US France South Korea Spain
128,303 81,716 76,683 67,060 59,843 58,820 56,124 48,019 47,916 46,737 35,797 35,428 35,017 34,925 33,079 31,108 31,025 30,716 30,698 27,459 27,328 27,287 27,280 26,417 26,210 25,713 25,011 24,819 24,471 24,180 24,118 23,217 22,888 22,714 22,679 22,424 22,040 21,567 21,379 21,225 20,937 20,508 20,392 20,315 20,267 19,867 19,537 19,529 19,357 18,700
23% 4% 12% 7% 12% 30% 24% -9% 50% 4% 6% -15% 0% 15% 14% 2% 15% 7% 30% 20% 13% -8% 2% 39% 7% -4% 9% 7% 1% 146% 16% 12% 11% 28% -13% 1% -15% 2% 10% 5% 3% 1% 22% 0% 11% 0% 1% 2% 3% -7%
104,680 78,752 68,620 62,783 53,466 45,410 45,147 52,533 31,845 44,779 33,722 41,513 34,903 30,242 28,962 30,607 27,062 28,575 23,580 22,803 24,171 29,612 26,870 18,954 24,518 26,683 22,940 23,157 24,323 9,819 20,821 20,784 20,635 17,783 26,145 22,152 26,047 21,116 19,442 20,273 20,425 20,358 16,725 20,236 18,283 19,851 19,431 19,115 18,831 20,021
AAA AAAAAA AAA AAAAA+ AAAAA+ AAAAA+ AAA+ AA+ AAAAAAAAA AA+ AAAAAAAAA+ AA+ AAA AA+ AAA AAAAA+ AA+ AAAAA AA+ AAAAAA+ AAAAA+ AA+ AA AAAAAAAAAAAAAAA AA+ AA+ AAAAA+ AA+ AA+ AA+ AA AAAAAA-
AAA AAA AAA+ AAA AAAAA AAAAA+ AA+ AA+ AAA+ AA+ AAAAAAAAA AA AAAAA+ AAA+ AA+ AAAAAAAAA AA+ AA+ AA+ AA AA+ AAAA+ AAA AAA AA AA+ AA AA+ AAAAAAAAAAAA AA+ AA+ AA+ AAAAA AA AA+ AA AA+ AAA-
Rank Rank Brand name 2015 2014 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100
53 62 49 32 46 45 64 69 63 70 68 92 57 56 70* 72 107 42 89 67 96 76 60 85 79 65 87 73 83 75 66 82 78 261 81* 86 91 71 113 New 55 110 102 112 97 136* 94 90 137 74
IKEA ExxonMobil Chevron Nissan HP Mitsui PetroChina Comcast PWC BT Walgreens Sinopec SoftBank Target Tata Total Boeing BNP Paribas BP NTT H&M Deloitte MUFG Fox Sam's Club GDF Suez ALDI Barclays eBay China Telecom China Unicom FedEx ING Baidu Marlboro Generali Group Lowe's Airbus au NTT Docomo Hitachi L'Oréal Royal Bank Of Canada Bradesco KPMG Subway 3M LG NBC J.P. Morgan
Industry Group
Domicile
Brand % Brand Brand Brand value ($m) change value ($m) rating rating 2015 2015 2014 2014
Retail Oil&Gas Oil&Gas Automobiles Technology Conglomerate Oil&Gas Media Accounting Telecoms Retail Oil&Gas Telecoms Retail Conglomerate Oil&Gas Aero&Def Banks Oil&Gas Telecoms Retail Accounting Banks Media Retail Utilities Retail Banks Technology Telecoms Telecoms Logistics Fin. Services Technology Tobacco Insurance Retail Aero&Def Telecoms Telecoms Conglomerate Cosmetics Banks Banks Accounting Restaurants Technology Conglomerate Media Banks
Sweden US US Japan US Japan China US US UK US China Japan US India France US France UK Japan Sweden US Japan US US France Germany UK US China China US Netherlands China US Italy US Netherlands Japan Japan Japan France Canada Brazil Netherlands US US South Korea US US
18,540 18,242 18,163 18,085 18,068 17,596 17,521 17,514 17,330 16,175 16,157 16,135 16,039 15,381 15,378 15,203 15,199 14,939 14,743 14,734 14,715 14,694 14,511 14,503 14,453 14,331 14,301 14,179 14,070 14,064 13,791 13,672 13,415 13,284 13,112 13,002 12,790 12,744 12,677 12,641 12,612 12,480 12,473 12,385 12,332 12,246 12,212 12,112 12,004 11,958
0% 9% -5% -15% -9% -11% 6% 14% 4% 6% 5% 31% -11% -15% 4% 5% 39% -26% 16% -6% 26% 7% -17% 10% 6% -13% 11% 0% 5% 1% -13% 2% -2% 161% -3% -1% 1% -12% 21%
18,471 16,706 19,171 21,194 19,824 19,838 16,526 15,329 16,623 15,261 15,350 12,356 18,008 18,084 14,781 14,514 10,943 20,206 12,682 15,697 11,678 13,755 17,561 13,227 13,667 16,399 12,917 14,166 13,379 13,887 15,851 13,467 13,674 5,092 13,476 13,163 12,629 14,559 10,506
-31% 16% 13% 17% 6% 41% 0% 4% 43% -15%
18,242 10,766 11,060 10,600 11,596 8,661 12,191 11,689 8,417 14,039
AAAA+ AA+ AA+ AAAAAA AA+ AAA+ AAAAA+ AA AA AA AA AA AAA AA AA AA AA AAA AA AAAAA AA+ AAAA AA+ AA+ AA+ AA+ AA+ AA+ AAAAAAA AAAAA+ AA+ AAAAA+ AA AAAAAAAAAAAAAA AAAAA
AA+ AA AA+ AA+ AAAA AA AA+ AAA+ AAAAA A+ AA AA AA+ AAAA+ AAAAA AA AA AAAAA AAA AA+ AA+ AAAA+ AAAAAAA+ AA+ AA+ AAAAAAA AA AAAAA AAAAA+ AA+ AAAAAAAAA AA+ AA+ AA+ AA
n/a Value restated but restated 2014 value would not make 2014 Global 500 Brand Finance Global 500 February 2015 23.