Leah Shaw Hawkins - Pickerings Gin

The #Ginbaubles that stole Christmas

Star Awards 2017 Gold: Brand Development Bronze: Food and Drink

• • • •

The art of storytelling The #Ginbaubles that stole Christmas campaign Tips for success Pitfalls to avoid

Part 1: Set the scene

Part 2: Objectives 1. Increase Ginfriends mailing list 2. Increase brand awareness 3. Increase social media following 4. Sell more gin, naturally

Part 3: Strategy and Planning •

Batch Release

•

#GinBaubles social media campaign

•

Strategic advertising

•

Triple Tipple pack push

Part 4: Results

Tips and Pitfalls • • •

•

SMART Objectives Use graphics where possible Give facts in context

Most importantly, make sure you don’t miss the point of the campaign. Ours was so much more than just selling gin baubles…