Page 1

the marketing society

inspiring bolder marketing leadership www.marketingsociety.com


ABOUT US LAUNCHED IN 1959, WE ARE AN EXCLUSIVE NOT-FOR-PROFIT GLOBAL MEMBERSHIP NETWORK OF 3000 SENIOR MARKETERS

OUR PURPOSE IS TO INSPIRE BOLDER MARKETING LEADERSHIP AND CHALLENGE OUR MEMBERS TO THINK DIFFERENTLY

OUR VISION IS TO BECOME THE LEADING GLOBAL NETWORK FOR SENIOR MARKETERS AND TO HAVE A HUB IN 10 MAJOR CITIES BY 2020


OUR GLOBAL HUBS SCOTLAND Launched in 1965 490 members 27 events in 2016

NEW YORK

LONDON

HQ launched 1959 43 events in 2016

Launch planned 2017

DUBAI

NEW DELHI Launch planned 2017

Launch May 2016 70 members 8 events in 2016

HONG KONG Launched 2014 120 members 11 events in 2016

SINGAPORE Launched 2015 75 members 10 events in 2016

OUR REGIONAL CHAIRS

ASIA Tricia Weener HSBC

HONG KONG Guy Parsonage PwC

SINGAPORE Erica Kerner Tiffany & Co.

DUBAI Asad Rehman Unilever

INDIA Virginia Sharma LinkedIn


OUR GLOBAL MEMBERS


WORLD-CLASS MEMBERSHIP WHY BECOME A MEMBER? PEOPLE

THINKING

Build your business and personal network

Access latest thinking and leading-edge content

OFFERING A REAL SENSE OF PROGRESSION

SKILLS

ASSOCIATE EXECUTIVE MEMBER MEMBER

Grow your skills and share bestpractice

BUSINESS LEADER

FELLOW

YOU’LL BE IN GREAT COMPANY

John Allert McLaren

Keith Weed Unilever

Sarah Warby

Elizabeth Fagan Boots

Craig Inglis John Lewis

Pete Markey Aviva

Jill McDonald Halfords

Roisin Donnelly

Martin Glenn The FA

Sir Martin Sorrell WPP

CORPORATE MEMBERSHIP

OVER 120 TEAMS ALREADY TAKE PART

• Designed for 10 or more in your team

ACCENTURE ADOBE AKZONOBEL AVIVA B&Q BARCLAYS BBC BRITISH GAS BT BUPA CAMELOT CAPITAL ONE DAIRY CREST DIRECT LINE EBAY EUROSTAR EXPEDIA EXPERIAN GOOGLE GSK HEINEKEN HIGHLAND SPRING HISCOX HOMEBASE HONDA HSBC INTERCONTINENTAL HOTELS GROUP ITV JOHN LEWIS LEGAL AND GENERAL LINKEDIN MARS MARKS & SPENCER MCDONALD’S RSA SCOTTISH GOVERNMENT SHELL STANDARD LIFE STARBUCKS TENNENTS TRANSPORT FOR LONDON TRAVELEX TSB TWITTER UNILEVER

• Opportunity to reward and recognise talent internally • Devise a personal member engagement plan


OUR MANIFESTO FOR LEADERSHIP How to become a bolder marketing leader and why it matters

To become a bolder and more effective marketing leader you need to master three things:

FUTURE

ENGAGE

DELIVER

Create a shared vision of how you will succeed

Inspire the organisation to be customer-led

Create value for customers, earn value from customers

Make sustainable growth your ultimate goal Agree a guiding purpose, set a stretching goal Choose where and how to compete

Find creative ways to get the whole business involved

Anticipate what customers value and find new ways to create it

Bring your customers into the boardroom

Shape the customer experience

Be commercially fluent

Create a dialogue and earn advocacy


OUR PROGRAMME LEADING THE AGENDA ACROSS ALL AREAS OF MARKETING THROUGH A BRAVE LENSE SPEAKERS FROM WITHIN AND OUTSIDE OF THE INDUSTRY Jayne-Anna Gadhia Virgin Money Aline Santos Unilever

Sir Ranulph Fiennes

global events per year

A RANGE OF FORMATS Intimate Dinners / Annual Lecture Social Evenings / Global Conference Thought Leading Breakfasts An Audience With / Excellence Awards

Andy Cosslett RFU Sir Ian Cheshire Barclays

100

Martina Navratilova

DATES FOR YOUR DIARY 14 JUNE

12 JULY

9 AUGUST

31 AUGUST

13 SEPTEMBER

EXCELLENCE AWARDS

SUMMER PARTY

UNDER THE SPOTLIGHT

FELLOWS’ PARTY

BEST OF THE BEST


FLAGSHIP EVENTS EXCELLENCE AWARDS 23 CATEGORIES

CONNECTING WITH CUSTOMERS

COMMUNICATING EFFECTIVELY

MAKING A DIFFERENCE

LEADING INDIVIDUALS

MOBILISING THE ORGANISATION

BUILDING POWERFUL BRANDS

BEING BEST OF THE BEST

ROYAL ARTILLERY GARDEN AT THE HAC

June 2017

SENSODYNE

2016 HOST RUSSELL KANE

GLOBAL CONFERENCE & DINNER DAY BFI SOUTHBANK

14

2016 GRAND PRIX WINNER

VENUE

2016 THEME: GLOBAL 3.57 DIGITAL AT OUR CORE

400

NIGHT SUPERNOVA

650

attendees

15

November 2017

OUTSTANDING LEADER OF THE YEAR 2016 Paul Polman

BRAND OF THE YEAR 2016 Channel 4

attendees

PAST ATTENDEES Ed Lu Astronaut

Joe Wicks The Body Coach

Nicola Mendelsohn Facebook

Silvia Lagnado McDonald’s

Mark England Team GB

AMV BBDO AVIVA BACARDI BARCLAYS BBC BIRDS EYE BRITISH GAS BRITVIC BT BUPA CADBURY CAPITAL ONE CASTROL CHANNEL4 E.ON EDF ENERGY FAT FACE GOOGLE HEINEKEN HONDA HSBC ITV JWT LLOYDS BANKING GROUP MAGNERS MARKS & SPENCER MCDONALDS MICROSOFT MUSGRAVE NEWS INTERNATIONAL NEWSPAPERS NINTENDO NOKIA RECKITT BENCKISER RED BULL ROYAL MAIL SHELL SONY STARBUCKS THINKBOX 20TH CENTURY FOX


PROFESSIONAL DEVELOPMENT ONES TO WATCH THE INITIATIVE:

50

Brands

MAY

JUNE

JULY

KEY AREAS FOR DELEGATES: RELATIONSHIPS

2

Per company

FOCUS ON ME DIGITAL FIRST SHARING BEST PRACTICE

INTERNATIONAL MARKETING LEADERS PROGRAMME

DEADLINE

A SEVEN DAY PHASED LEADERSHIP DEVELOPMENT RETREAT FOR INDIVIDUALS PREPARING FOR MARKETING LEADERSHIP ROLES.

13TH JANUARY

LEADERSHIP INSPIRATION

DESIGNED TO RECOGNISE FUTURE STARS

SPEAKERS: - Steve Radcliffe - Ruth Saunders - Chris Barez Brown - Nigel Bogle

Sarah Warby Marketing Director, Sainsbury’s

Craig Inlis Ian Cranna Commercial Director, VP Marketing & Category EMEA, John Lewis Starbucks

beingBOLD

DIGITAL DAY

INNOVATION

- The single view of the customer - The internet of things - Social customer service - Mobile marketing - Virtual reality - Paid advertising and more

Kerris Bright Chief Marketing Officer, Virgin Media

“How to do smarter marketing by using other people’s ideas.”

UNLOCKING PURPOSE 2016 HOST JASON BADBURY

“How to do smarter marketing by using other people’s ideas.”

NEGOTIATION & INFLUENCE “How to do smarter marketing by using other people’s ideas.”

DIGITAL LEADERSHIP “How to do smarter marketing by using other people’s ideas.”


CONTENT ONLINE CLUBHOUSE BROWSE CASE STUDIES HAVE A MIND WORKOUT VIEW THE LATEST VIDEOS SEE WHAT’S GOING ON NEAR YOU MEET MEMBERS & SHARE IDEAS

SOCIAL MEDIA 35,000 FOLLOWERS

2,200 MEMBERS

@ themarketingsoc

PUBLICATIONS


JOIN UP JOIN IN At least 5 years experience at manager level

EXECUTIVE MEMBER £325 +VAT

Annual subscription + £175 +VAT enrolment fee

At least 7 years experience at director level

BUSINESS LEADER £375 +VAT Annual subscription + £175 +VAT enrolment fee

JOIN THE CONVERSATION

Connect your team

CORPORATE MEMBERSHIP £POA

Bespoke packages available to connect your team

Join the conversation along with our 33,000 followers on twitter @TheMarketingSoc

To discuss your options, please call James Sutcliffe on 020 8973 1363 or email james@marketingsociety.com

Members can share, discuss and connect with over 2,000 senior members in our LinkedIn group

Apply for membership online at marketingsociety.com/apply-membership

Like our newly updated Facebook page, another way of catching up on our events and content


corporate membership benefits For our corporate members (dependant on package) • Access to an influential network of the country’s most senior marketers • Access to select events free of charge • Tickets to our flagship events • 2x nominations for our #OnesToWatch initiative

package option 1

10 members

• Ticket allocation to The Marketing Society Annual Conference • A dedicated account manager to ensure you get the most out of your membership

All benefits plus: 3 x Global Conference tickets

• Complimentary copies of our member journal Market Leader

Full access to core events programme

• Select VIP invites to exclusive social member events and dinners

£10K +VAT £1k +vat per member Saving £1.5k (15%)

• Monthly complimentary copy of Campaign magazine and Marketing Week • Thought leadership and profile-raising opportunities across editorial platforms Our online benefits • Online membership to our Digital Clubhouse • Watch over 200 inspirational videos in our Cinema • Access our Library full of global marketing content including member interviews, reviews and thought-leading articles • Access to our Excellence Awards case studies • Grow your skills and have a mental workout in our Gym • Digital subscription to our quarterly journal, Market Leader • Access to all event content through our Events Gallery

option 2

20 members All benefits plus: 5 x Global Conference tickets Full access to core events programme

£17K +VAT

£850 +vat per member Saving £5.5k (25%)


PARTNERSHIP PACKAGES WHY BECOME A PARTNER?

BESPOKE £100k VALUE IF SOLD SEPARATELY £160K

TIER 1 £75k VALUE IF SOLD SEPARATELY £85K

TIER 2 £50k

VALUE IF SOLD SEPARATELY £55K

CORPORATE MEMBERSHIP

• Access to key decision makers

• Time efficient & cost effective

• Four events - three bespoke, one part of wider programme • Five memberships • Four full page advertisments in our quarterly journal Market Leader • Headline sponsor at Annual Conference & Dinner • Event bundle and content package • Three events - two bespoke, one part of wider programme • Two memberships • Two full page advertisment in our quarterly journal Market Leader • Support sponsor at Annual Conference • Event bundle and content package • Two events bespoke to you • Two memberships • One full page advertisment in our quarterly journal Market Leader • Event bundle and content package • POA - minimum 10 members

• Prestigious association

• Bespoke opportunities

MIX & MATCH

We can create bespoke packages tailored to your objectives

ANNUAL CONFERENCE

ANNUAL DINNER

£20k support £30k headline

£40k

AWARDS FOR EXCELLENCE

£35k 1 of 5 partners

? BESPOKE EVENT

FELLOWS PARTY

£20k INTERNATIONAL

£25k £POA

SOCIALS

£15k

Become a founding International Partner (Hong Kong/Singapore/Dubai/New York)


THE MARKETING SOCIETY

INSPIRING BOLDER MARKETING LEADERSHIP

James Sutcliffe james@marketingsociety.com +44 (0)20 8973 1363

About US - England  
About US - England  

Find out about The Marketing Society membership in England