Thomas Barta: London Braver Conference

Thomas Barta author: the 12 powers of a marketing leader

DITCH YOUR JOB DESCRIPTION— SAVE YOUR FIRM

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Credit: Kimberly-Clark

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Credit: BlackBerry

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Morris Viteles

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Selling Economy

Make

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RELATIONSHIP

Credit: Pixabay

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Relationship Economy

Make

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Relationship Economy

Make

Credit: Function of Beauty

Credit: L’Oreal

Credit: Porsche

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What’s Your Real Job?

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THE BRAVEOMETER

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WhatsYourBrave.Org

Online test (10-15 min.)

Personal brave report Team reports

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Participants Hong Kong

India

461

41

Dubai 8

31

UK/Ireland US

ROW

294 37 50

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Current brave scores Physical

Moral

Psychological

43% All in

76% Challenging

80% Innovative

Current scores

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High

Sympathetic, warm

Critical, Quarrelsome

Low

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Journey to 2020 2022 2019 2018 2021 2023

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Your firm’s biggest challenge

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Your brave action

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What’s Your BRAVE?

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Credit: Wiki Commons

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A leader doesn’t deserve the name unless he or she is willing occasionally to stand alone.

(Henry A. Kissinger)

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WhatsYour Brave.Org

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