Delivery Report 2022 by Marketing Humber

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DELIVERY REPORT 2022

DELIVERY REPORT 2022 ONE HUMBER ONE VOICE UNRIVALLED CONNECTIVITY
3 DELIVERY REPORT 2022 CONTENTS FOREWORD 4 BONDHOLDER EVENTS 8 INDUSTRY INSIGHTS 12 PARTNER ROUNDTABLES 16 THE WATERLINE SUMMIT 19 STUDENT CHALLENGE 20 YOUNG TALENT NETWORK 23 PR & DIGITAL JOURNEY 32 ONE VOICE 34 2023 LOOK AHEAD 36 2023 EVENT PROGRAMME 37 OUR PARTNERS 38
4 DELIVERY REPORT 2022 BILL WALKER, CHAIR, MARKETING HUMBER Our membership spans 62,000+ Bondholder employees Over 70,000+ website visits The Humber has seen £47.5bn investment over 9 years £ £ £

As we approach the end of another eventful year, I would like to extend my heartfelt thanks to each and every one of you for your continuing support for Marketing Humber and the fantastic region in which we all work, rest, study and play.

It has been wonderful to see so many of you back out at in-person events - a truly optimistic sign of times gradually moving on after such a difficult couple of years. You, as our cherished Bondholders, are at the heart of everything we do. We are bursting with pride to endorse, champion and serve you. We simply wouldn’t exist without you.

I am pleased here to be granted an opportunity to look back at all that has been achieved over the past 12 months, while looking forward to 2023 and, all things being well, another year of productive and enjoyable partnership with you all.

2022 has been another exciting, if challenging, chapter in the evolving story of the Humber, with page turners including huge global investment announcements and innovative local growth and collaboration. The region’s distinctive position as the UK’s Energy Estuary, and it’s critical role in the necessary transition to net zero, continues to present momentous opportunities for our businesses and communities.

The past year has seen the successful launch of Oh Yes! Net Zero, huge strides being made towards the green production of hydrogen in the Humber, and the world’s largest carbon removals deal. And of course,

the Marketing Humber programme has centred on consistent and inspiring place promotion, fulfilled through our strategic partnerships, our powerful PR, and our excellent marketing materials.

We have continued to bring together the region’s most dynamic and influential businesses with key partners, unifying the Humber’s voice on the global stage. We have connected and collaborated with many strategic partners, including our Local Authorities, LEPs, the Humber Energy Board, Make UK, the CBI, Humber Freeport and Opportunity Humber, all of which helps to shine a spotlight on the fantastic investment and growth opportunities in our region.

Our materials library has continued to grow as a result, with a range of fabulous new digital and print resources. Key deliveries include The Humber 2030 Vision, a muchlauded collaborative resource launched in the House of Lords which showcases the region’s astonishing £15 billion portfolio of decarbonisation projects.

I am especially pleased that we were able to reinstate our in-person events programme for 2022, filled with

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DELIVERY REPORT 2022 FOREWORD
“WE ARE DELIGHTED THAT OUR CLOSE PARTNERS, THE CBI HAS CHOSEN THE HUMBER AS ITS FIRST NATIONAL CLUSTER DEMONSTRATOR REGION”.

Bondholder Breakfasts and Industry Insights, providing our brilliant Bondholder businesses of all shapes and sizes with opportunities to take centre stage, tell their stories, and ignite meaningful conversations and connections.

Our Humber Business Week launch event prioritised the challenges Bondholders told us they increasingly face in terms of talent and skills. Delegates were actively engaged in discovering innovative solutions to upskilling dilemmas, changing employee expectations, and talent acquisition challenges. The event doubled up as the launch of our new recruitment guide, Your Time, which we produced to support regional employers and education providers in attracting and retaining top talent.

A particular highlight was our Bondholder Ambassador Celebration in the summer, which brought together a glittering array of Bondholders, from founding Bondholders to new recruits, and provided an opportunity to proudly celebrate our many collaborative successes over the years.

The year’s events programme saw the ground-breaking Waterline Summit, delivered for a fourth fabulous year. The flagship summit enabled businesses large and small to come together with academics, industry experts and young people from around the world, as the Humber united to showcase why its collective journey from negotiation to implementation is integral to the UK achieving its 2050 net zero target.

The brilliant Young Talent Network continues to thrive, providing peer-to-peer networking and personal and

professional development opportunities. It is the only network of its kind in the region and I am proud of the work it does to enable the creation of strong cross-industry connections and engaging our future leaders.

As a year of myriad successes reaches a close, I am delighted to share this delivery report with you. While times remain challenging, in an ever-changing number of ways, it is as crucial as ever that we continue to share one voice for the Humber, and that our collaborative community unites to promote and celebrate a region in which we can live, learn and prosper. We at Marketing Humber Bondholders stand ever ready to do all that we can in 2023 to help achieve that on your behalf.

We will address our region’s big challenges and opportunities including skills, talent and recruitment, and technology, all while we continue to accelerate towards net zero. And we will always hold you, our fabulous Bondholders, at the heart of everything we do.

Thanks again for your continuing support. It is hugely appreciated by the small yet fabulously talented and dedicated Marketing Humber team. Our ambitious programme, delivered to showcase this dynamic region on the national and international stage, would not be possible without your commitment and enthusiasm. I wish you all a happy, healthy and prosperous 2023 and look forward to seeing you all again soon.

Warmest wishes, Bill

Click to see what it means to be a Bondholder

6 DELIVERY REPORT 2022
PLAY FILM
FOREWORD
7 DELIVERY REPORT 2022 4 Bondholder Breakfasts 3 Industry Insights 2 Principal & Major Partner Roundtables 6 Young Talent Network Events The Waterline Summit 2022

BONDHOLDER BREAKFAST EVENTS

Culture in Play - The Power of Art, Sport & Tourism

Biz Week Launch: Talent on the Move

Celebrating 50 years of Hull Truck Theatre, our first event of the year took place live on set, to recognise and support the positive impact, success and future of our regional arts, sport and culture businesses.

A strong turn-out of over 100 attendees came to the theatre to catch up, network, and learn more about the significant role our creatives play in our local and national economy, including putting the UK and Humber on the global stage.

Stellar line-up from Hull Truck, Hull City AFC, Active Humber, VisitBritain and Sport England:

• Patricia Yates, Deputy CEO, VisitBritain

• Mark Babych, Artistic Director, Hull Truck Theatre

• James Rodwell, CEO, Hull City AFC

• David Gent, CEO, Active Humber

• Chris Boardman MBE, Chair, Sport England.

In partnership with leading employee engagement company H&H, our skills and talent solution driven event marked the launch of Humber Business Week 2022 at the MKM Stadium.

Addressing one of the biggest challenges for many Humber businesses, this event encouraged attendees to discover innovative solutions to upskilling dilemmas, changing employee expectations and talent acquisition and retention challenges.

H&H used the data to create a fantastic new resource that demonstrates how your organisation can take action to attract and retain employees looking for a compelling work environment - by developing a powerful Employee Value Proposition.

The event also launched our new recruitement guide: Your Time - a print and digital publication showcasing career and lifestyle opportunities the Humber offers young people to attract and retain talent in our region.

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3RD MAR 6TH JUN PLAY FILM PLAY FILM
9 DELIVERY REPORT 2022
ME, BEING A BONDHOLDER IS ABOUT BEING A PART OF THE BUSINESS COMMUNITY, SUPPORTING EACH OTHER, HELPING EACH OTHER AND THRIVING TOGETHER.”
“TO
Antonio Tombanane, MD,
GB
Recruitment & Founder, Tech
Week
Humber

BONDHOLDER BREAKFAST EVENTS

Bondholder Ambassador Celebration

Leading a Food Revolution

Held in the gardens of Mercure Grange Park in Willerby, our ambassador celebration event allowed us to personally thank our Bondholders for their incredible support over the years.

Founding Bondholders reminisced about where the Bondholder journey began, new recruits made important new connections, and all those inbetween celebrated our regions collective successes.

Our Bondholder ambassadors enjoyed delicious canapes, drinks and fantastic live entertainment from Back on Track.

Local artist Alex Hunt, created a magnificent selifie window, in the shape of wings, depicting core landmarks and all those brilliant things that make our region so distinctive.

In partnership with Team Lincolnshire, we brought Humber and Greater Lincolnshire’s business communities together for the first time, to explore what matters most right now in the food and drink sector.

Over 100 delegates, including industry leaders, academics, culinary experts and ambitious local businesses from across both region’s descended on Doubletree Hilton, Forest Pines in Scunthorpe. To discuss the biggest challenges facing their sector, highlighting regional success stories and sharing their vision for the future of food.

12 exhibitors joined the event, to share their stories, products and produce with delegates. Refreshments were sponsored by Lincoln’s Stoke’s Tea and Coffee, and South Cave-based Drewton’s created a deluxe grazing table comprised of some of the region’s most outstanding, delicious and highest-quality local produce.

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21ST JUL 7TH SEP
PLAY FILM PLAY FILM
11 DELIVERY REPORT 2022
David
Gent, CEO, Active Humber
“THESE EVENTS ARE REALLY IMPORTANT TO SHARE OUR EXPERTISE. I BELIEVE ALL THE THINGS WE NEED TO SOLVE, WE’VE GOT THE ANSWERS
AMONGST OURSELVES.”

INDUSTRY INSIGHTS

VPI Immingham - BONDHOLDERS ONLY

Siemens Gamesa - BONDHOLDERS ONLY

Humber Zero’s partners, VPI Immingham, Phillips 66 Ltd hosted an exclusive behind the scenes event to give Bondholders an insight into the pioneering project which aims to decarbonise critical industry in the Humber region.

Attendees at the fully-booked event heard from Jonathan Briggs, Project Director, Humber Zero, and a series of young people who have built careers across the Humber Zero partnership on their journey into STEM.

Followed by a bus tour of the VPI Immingham CHP plant led by David Theakstone, Project Development Engineer at VPI Immingham - attendees had the chance to gain a behind-thescenes look at the project and ask questions to the experts directly. In a unique opportunity to find out more about how the electricity you use is generated and how the project will contribute to national efforts to achieve Net Zero by 2050.

Siemens Gamesa opened their doors to external businesses for the very first time, for a unique behind the scenes experience at the successful offshore blade factory in Hull.

The fully booked industry insight started with a light networking brunch, followed by a “wellbeing moment” led by boxing champion Tommy Coyle.

The group then met colleagues from a range of diverse backgrounds who proudly shared their work in diversity and inclusion, modernising manufacturing and developing future talent.

During the factory tour, the group saw first-hand how Siemens Gamesa continue to innovate to build quality blades safely and efficiently and get up close with the titans of the North Sea, stretching just over 81 metres long.

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DELIVERY REPORT 2022
17TH MAR 6TH APR
13
FANTASTIC TO SEE FAMILIAR FACES, GREAT TO GET EVERYBODY BACK TOGETHER, IT’S BEEN SUCH A LONG TIME SINCE WE’VE BEEN ABLE TO CONNECT”
“IT’S
People Partner,
DELIVERY REPORT 2022
Laura Botham,
Wincanton

INDUSTRY INSIGHTS

G.F. Smith - Part of Tech Week Humber

Delegates joined us for a unique behind the scenes experience to discover how G.F Smith has built its outstanding reputation of maker and curator of the world’s finest papers, and what it is that makes the business a true cut above the rest.

Gareth Sheekey, Finance Director, and Ben Watkinson, Creative Director, discussed how the perhaps unassuming Hull-based company is a market-leader, and has a place in the global luxury brand and design community as provider to some of the most recognisable names out there.

Delegates were taken on a tour of the site, led by Josh Williams and Dave Power of the Business Development Team. The tour included a visit to the factory and samples room, with the opportunity to see envelope-making, CAD and duplex printing processes.

The biggest takeaway for delegates was that pride was so evident in the workforce – the people behind G.F Smith love what they do, love the business, and love Hull.

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DELIVERY REPORT 2022
9TH NOV
15
HUMBER DO
BRINGING
THE
BUSINESSES TOGETHER”
“MARKETING
A GREAT JOB OF
ALL
LOCAL
DELIVERY REPORT 2022
Susan Allan, Chief Financial Officer, Willerby Group

PRINCIPAL & MAJOR PARTNER ROUNDTABLES

Promoting the Humber – the Year Ahead

Opportunities in the Humber

Hosted at Humber Street Gallery, Principal, Major Partners, Marketing Humber Directors and Advisory Board attended a roundtable event entitled ‘Promoting the Humber – the Year Ahead’. Around 40 business leaders discussed the challenges and opportunities for their own businesses, the region and how Marketing Humber can help to promote the region during 2022.

One shared challenge for all businesses, was the issue of recruitment and retention of talent and skills in the workforce.

Identity of place, demonstrating career pathways, and training were all identified as key factors in raising the awareness of the opportunities in the Humber.

In response, Marketing Humber produced a new recruitment resource for young talent, ‘Your Time’, and dedicated the Bondholder Breakfast to addressing these key skills and talent challenges during the launch of Humber Business Week.

Hosted at the historic Jubilee Central, Principal, Major Partners, Directors and Advisory Board heard from keynote speakers; Opportunity Humber, Rugby League World Cup and CBI. Around 50 business leaders joined us in the unique event space to hear updates on critical issues for the Humber and discuss how opportunities for the Humber could be maximised.

Stephen Brown, Chief Operating Officer presented the opportunities from the Rugby League World Cup, providing a platform for Hull to shine on the global stage and gave our partners the chance to see the Trophies on tour!

David Lewy, Director of Government Relations, UK, Reckitt, outlined the vision of Opportunity Humber, a private-sector led partnership that brings together senior stakeholders from both the private and public sectors, to drive forward the Humber’s economic future.

Beckie Hart, Director Yorkshire & Humber, CBI, outlined her personal views on all the recent changes in Government and what this may mean for the UK, the economy and future investment into our region.

29TH SEP 16 DELIVERY REPORT 2022
17TH FEB
17
SMALL MEETINGS, AND
GREW AND GREW
AT US
“WE
STARTED FROM
WE
AND GREW, LOOK
TODAY, IT’S INCREDIBLE NOW”
DELIVERY REPORT 2022
Mike Killoran, Bondholder Ambassador
“THERE ARE FEW PLACES AROUND THE WORLD MORE CRUCIAL TO THE ROAD TO NET ZERO THAN THE HUMBER - IT IS A LOCATION FROM WHICH SO MUCH CAN BE ACHIEVED AND LEARNED”.
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Jorgen Sandstrom, Head of the Industrial Transformation Programme, World Economic Forum

WATERLINE SUMMIT 2022

Our 2030 Vision

Brought to you by Marketing Humber and the University of Hull with event partner Phillips 66, the fourth Waterline Summit was held on 17th-19th October in the Aura Innovation Centre at Bridgehead Business Park, in the heart of the Humber region.

Over three days, businesses large and small joined academics, industry experts and young people, to learn, discuss and tackle the greatest challenge of our time.

With a clear focus on both action and change, the event empowered delegates with information, resources and enablers for action, while also inspiring them with case studies, expert advice and real-world business support. Highlighting the critical need for delivery, the Humber region showcased why its move from negotiation to implementation is integral to the UK achieving its 2050 net zero target.

The Waterline launch, an interactive panel event was once again hosted by renowned television presenter and broadcast journalist Louise Minchin, who asked hard hitting questions of our national and regional experts about what matters to you in our region’s journey to net zero.

The Waterline Live provided the latest overview of the state of the planet, how climate change is impacting the UK and the global relevance of the Humber’s response in the ‘race to zero’ through decarbonisation of industry, energy transition with offshore wind expansion and Hydrogen development, plus growth of carbon capture, utilisation and storage networks. We heard how the critical mass of initiatives here is being recognised on a world stage as the Humber emerges not just as a UK but also an international exemplar in its response to the threats and opportunities.

Catch up with the event and discover more about the challenges and opportunities that will change the way we all live and work for generations to come.

Event Programme:

Monday 17th October 2022- Launch Day - CATCH UP

• The Waterline Summit launch - PLAY FILM

• The Waterline Live - PLAY FILM

• The Waterline Student Event - PLAY FILM

Tuesday 18th October 2022- Day 2: Adaptation & Resilience Day - CATCH UP

• Innovation Thinking: Shaping a Greener Future - PLAY FILM

• Building Resilience in Society

• How to Adapt to Rising Flood Risk

• Accelerating to Net Zero- University of Hull and Team GB

Wednesday 19th October 2022- Day 3: Energy Transition Day - CATCH UP

• Humber 2030 Vision Launch

• Freeports & Investment Zones

• Energy of the Future

• Offshore Wind- Leading Edge for Green Transition

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THE

THE STUDENT SUSTAINABILITY CHALLENGE

Marketing Humber and the University of Hull, along with The Waterline Student Sustainability Challenge 2022 sponsors, Equinor and SSE Thermal, were delighted to welcome finalists of the challenge and schools and colleges from across the region to The Waterline Summit 2022 on Monday 17th October.

The event centred around the Awards Ceremony and celebration for this year’s Waterline Student Sustainability Challenge, and included a keynote speech from guest speaker, Ed Clancy OBE of Team GB, plus interactive exhibitions and experiences hosted by key regional businesses to give students an insight into exciting updates, projects and opportunities in sustainability across the Humber.

The Waterline Student Sustainability Challenge gave students aged 9-18 across the Humber region the chance to make a positive impact on communities and the environment by creating inspiring solutions to harmful climate problems.

Students from across the region created a range of innovative ideas and Finalists were selected from a shortlist of high-quality entries following presentations to the judging panel in July.

The panel was made up of business representatives Richard Royal, Equinor; Jade Fernandez, SSE Thermal; Stephen Munn, Absolutely Cultured; Emma Lingard, Associated British Ports; Caroline Morris, KCOM; Lauren Little, Orsted, and Eve Pierrepont, Yorkshire Water.

The Waterline Summit saw the Overall Winner of the challenge crowned, alongside Year 10-13 Age Category Winner.

The Finalist teams were each praised for their innovative, unique ideas, and their hard-work and commitment to their projects, receiving £250 and a VIP experience with a judging panel business. The experiences include workshops, mentoring and behind-the-scenes site visits.

Engineering UTC Northern Lincolnshire’s Year 9 Loyal Leaders were chosen by the judging panel as the Overall Winner. The team developed an energy pledge to share within and outside of the college, explored methods of reducing energy consumption within the college and worked to secure savings of a third on college energy bills, working with senior managers and leadership team.

The team won £2,000 to put towards developing their eco plans within the college, plus a unique opportunity to visit an Equinor facility in Norway, with challenge sponsor.

The Year 10-13 Age Category Winner, Wyke College’s Conserve2Preserve, was chosen for producing an excellent, runner-up project. The team created the concept of a social networking app, through which users are able to receive daily sustainability tips, and track carbon emissions in real time, while being able to see the impact on their community and local area.

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DELIVERY REPORT 2022
Engineering UTC Northern Lincolnshire’s Year 9 Loyal Leaders.
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“IT’S CHANGING THE WORLD, IF WE’RE NOT WORKING HAND IN HAND WITH BUSINESSES, WE’RE NOT GOING TO INSPIRE THE STUDENTS TO BE THE PROBLEM SOLVERS, THE CRITICAL THINKERS”
DELIVERY REPORT 2022
Jen Vincent, Director of Business Development, Engineering UTC Northern Lincolnshire
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“AS A YOUNG PERSON, YOU ARE VERY MUCH WELCOMED IN AS AN EQUAL”
DELIVERY REPORT 2022
Sophie Lee, Estates Consultant, Shared Agenda

YOUNG TALENT NETWORK (YTN)

Our thriving Young Talent Network (YTN) continued to grow and provide peer-to-peer networking, selfdevelopment, social and insight events, as well as many social media campaigns to engage and empower our young talent.

2022 has seen the return of a fully in-person events programme, a new charity partnership with Hull and East Yorkshire Mind, plenty of online campaigns, new content to inform and inspire, and considerable network growth.

The Young Talent Network contributed significantly to the creation of our new recruitment guide: Your Time. The steering group collaborated with Marketing Humber to create the content and themes, and a number of members of the network also featured in the guide.

Marketing Humber’s Young Talent Network named Hull and East Yorkshire Mind as its Charity of Choice. The partnership means that the Young Talent Network will raise funds for Hull and East Yorkshire Mind through its events and other initiatives, as well as using the network to raise awareness of the services that the charity offers to those experiencing poor mental health.

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4 Development Events 2 Social Events 2 Rapid Insights 6 Network Reach of 1.4k @YTNHumber ONE HUMBER ONE FUTURE ENDLESS OPPORTUNITY DELIVERY REPORT 2022

YOUNG TALENT NETWORK DEVELOPMENT EVENTS

Making a Manager: becoming the leader you aspire to be

Leading the Way with Effective Communication

Antonio Tombanane helped attendees crack the critical personal and professional skills we need when becoming the leader we aspire to be, at the first event of the year, which took place at City Group X, K2. Bond Street Hull.

Founder of Tech Week Humber, Antonio Tombanane led the session, offering his words of wisdom, answering the question ‘what makes great management?’.

Antonio shared tips and tricks from his own journey, covering everything from how to create a positive work culture and adapting to a hybrid environment, as well as how to give your team the confidence they need, and how to find that confidence yourself.

The session included a Q&A with Antonio, giving attendees the opportunity to ask for advice tailored to their own journeys.

Mike Raven, Principal Project Manager at East Riding Council and recipient of the G4C Mentor of the Year award, led the second development event, at Village Hotel, Hull.

Mike offered his wealth of knowledge around communication and leadership, including how to improve your self-awareness and understanding of those around you.

Exploring how to become a great leader, and the importance of ensuring an effective communication style in doing this. Mike provided an overview of ways in which we can all improve our self-awareness and understanding of those around us.

By identifying what works for us as individuals and increasing our personal awareness, we can harness our strengths to build strong relationships with our teammates and colleagues.

Mike shared that it is not all about communicating, it’s about communicating in the right ways.

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DELIVERY REPORT 2022
15TH FEB 19TH MAY
25
“I
LOVED MEETING SO MANY LIKE-MINDED YOUNG PEOPLE IN THE AREA”
DELIVERY REPORT 2022
Ruby

YOUNG TALENT NETWORK DEVELOPMENT EVENTS

Making Good Connections for Career Success

Creating Hope Through Action

A full house was welcomed to the event, hosted by Ruby Melling, Talent Strategy Consultant, Inclusively Tech, and Community Engagement Associate, Manchester Tech Festival.

The event offered invaluable insights into how to get out there and network fearlessly, including how to approach new conversations, and how to get the most out of them.

Attendees heard how to build good connections both in person and online, and Ruby explained why forming new and strengthening existing relationships has huge potential to make a considerable, positive difference to yourself and your career development.

Ruby outlined how it is possible to make the most of all opportunities to meet, connect and have a lasting impact. It was fantastic to see the effect Ruby’s advice had on attendees, as the session was followed by an energetic room full of conversation and ideas.

The Young Talent Network was delighted to partner with Hull & East Yorkshire Mind for its latest personal development event - workplace mental health training.

The training was delivered interactively with practical exercises, participation from attendees and the opportunity for questions and discussion, using Mentimeter, by Yvonne Sharp, a fullyqualified Mind trainer.

According to Mind, one in six people will experience a mental health problem at work in any given week. Often, the people they are surrounded by will have no idea. If they do, they may not know how to help.

The partnership with HEY Mind for this event placed mental health at the forefront, reminding employees and employers of the importance of wellbeing in the workplace.

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DELIVERY REPORT 2022 PLAY FILM
9TH JUN 22ND SEP
27
FANTASTIC EVENT, I’VE REALLY ENJOYED BEING ABLE TO LEVERAGE THE OPPORTUNITIES THAT
LEARN A LOT AND BE ABLE TO INSERT THAT INTO MY ROLE ON A DAY TO DAY BASIS.”
“IT’S BEEN
A
ARE HERE,
DELIVERY REPORT 2022
Jonny Ellams, Commercial Executive, Hull KR

YOUNG TALENT NETWORK SOCIAL EVENTS

Adventure Golf Social

Summer Social @ Hammonds of Hull

Members of the Young Talent Network came together on Thursday 21st April to putt their skills to the test at our crazy golf social

Held at Lost City Adventure Golf, St Stephen’s, Hull. It was a great opportunity for Young Talent Network members to catch up and try a new, unique activity on our doorstep.

The venue, new to the city centre in 2021, brings crazy golf to the jungle and is fully decked out with immersive tropical scenery across two unique courses.

The social wouldn’t have been complete without trying some of Lost City’s amazing tiki bar drinks, with loads of cocktails, mocktails and more to choose from.

We had a fantastic evening at our Summer Social at Hammonds of Hull Food Hall!

Around 40 members of the network attended the event at the city centre venue, and enjoyed relaxed networking, good drinks and some delicious pizzas!

As always, it was great to catch up with members from across the network, but also to meet so many new faces, too.

APR 18TH AUG DELIVERY REPORT 2022 28
21ST
29
COMMUNITY
EXPERIENCED
REGION.”
“THE
HERE IS NOTHING LIKE I’VE
BEFORE, PEOPLE REALLY WANT TO HELP EACH OTHER AND THEY ARE REALLY PASSIONATE ABOUT THE
DELIVERY REPORT 2022
Ruby Melling, Talent Strategy Consultant, Inclusively Tech

RAPID INSIGHTS

Imposter Syndrome by Jo Fleming

Public Speaking by Jan Antons

Hosted by Entrepreneur & Multi Award Winning Businesswoman, Jo Fleming, this bitesize webinar will offer you a snapshot into Imposter Syndrome, what it means, and how you can overcome it.

Imposter syndrome disproportionately affects high-achieving women, with your brain tricking you into feeling like a fraud - but it can impact anyone, at any stage of their career.

We enlisted the advice of Jo Fleming to share her personal journey and experiences with tackling imposter syndrome, take ten minutes to boost your confidence by watching our first Rapid Insight of 2022.

Hosted by Jan Antons, Business Development Manager at Vertual & Member of Toastmasters, this 15 minute bitesize webinar will offer you an important insight into how you can sharpen up your Public Speaking skills.

Jan kicked off the session by finding out what your biggest fear is about public speaking. Followed by a step by step guide of what you need to know so you can fully prepare to speak publically.

From audience to content, this insight also explores the three most important P’s in speech delivery - Pitch, Pace and Pause.

Most importantly, don’t forget to practice, practice, practice!

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23RD
DELIVERY REPORT 2022 PLAY FILM PLAY FILM
FEB 15TH MAR
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DELIVERY REPORT 2022
Could you share your skills and knowledge for our next Rapid Insight? Get in touch, we’d love to hear from you!

Throughout 2022 our digital delivery continued to grow, with increased activity on all social media platforms, updates to our online resources and website, current news, jobs and events to keep our Bondholders informed of what’s happening in the region.

Since launching our YouTube channel in 2021, Marketing Humber content has achieved 4,900 views. We’ve also increased our online followers to 14,600 across our social media channels, which include, LinkedIn, Twitter, Instagram and Facebook.

Working with regional and national media, we secured great coverage for business in the Humber. Developing new content, facilitating interviews, providing case studies and thought leadership pieces, we were able to strengthen the regional business and economic narrative.

These resources grew throughout the year with the likes of: Our Business Voice Podcast programme – bringing local news to our network, with 438 listens and a reach to the EU, USA, South America, Australia, India, Japan and China.

The Waterline Live Podcasts engaged individuals from the UN World Meteorological Association, the United Nations Framework Convention on Climate Change, the International Centre for Climate Change & Development, the Met Office, CBI, UKRI, World Economic Forum, Accenture, the Foreign Policy Research Institute, and many more.

MyTopia reached 25,000 plays and was used to engage and inspire 100’s of students at the Humber STEM Event held at Sewell Group Craven Park. The green sustainable city building game raises awareness of how our everyday decisions will affect the future world we live in.

Our fortnightly e-news, sharing investment news, job vacancies and events from around the region, has been read 47,545 times. PR coverage has included the Yorkshire Post, Business Up North,

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PR & DIGITAL JOURNEY
DELIVERY REPORT 2022 InvestHumber-netzero has had 3,500+ visits Thewaterline.global has had 16,000 visits Marketinghumber.com has had 51,000 visits 25,000 Mytopia plays
OUR
OF 2022

the BBC, ITV and many others. The Waterline hub has seen 33,200 sessions over 2022, with 19,600 sessions across the Summit and our connection to COP27 alone.

The Waterline Event hub continued to play a vital role in hosting all of the content, information and registration process for the 2022 Summit. Also the channel used to keep our regional, national and international media a click away during the summit and throughout COP27, including the Humber’s presence at the global event.

Invest Humber – Net Zero Investment Prospectus was launched in March 2021 to detail the exciting decarbonisation projects under development and outline the region’s potential to be a world leader in the green economic recovery and continues to attract visitors. It has achieved an international reach, with top non-UK visitor origin countries of the USA, India, Germany, Canada and Australia. The new platform was designed to inspire action from high-level investors and key decisionmakers, including Government ministers, and to inform other interested parties, including MPs, think tanks and trade bodies. It has been launched with an initial 14 projects, including Humber Zero, Gigastack and Lagoon Hull, with the aim to add many more in 2023.

The site also provides supporting information about the Humber to inform and influence potential investors, including details on the region’s skills base, connectivity, available land and more. Since launching Invest Humber - Net Zero has helped to generate three enquiries to project holders through the site, and several more directly.

We shared Invest Humber with over 500 key contacts across finance, Government, trade bodies and some of the world’s largest companies from our extensive database and received accolade from Anne-Marie Trevelyan MP, Secretary of State for International Trade.

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18 Podcasts delivered, 442 Podcast listens 30 Videos produced, 2,600 Video views 525 News stories promoted 14,600 Social media followers
OUR PR & DIGITAL JOURNEY OF 2022
DELIVERY REPORT 2022

Marketing Humber brings businesses and key partners together to form a collaborative community, strengthening and unifying the Humber’s voice on the global stage, and inspiring progressive change.

Telling the Humber’s story on the national and international stage is a key element of our delivery. Consistent and inspiring place promotion is fulfilled through our strategic partnerships, our PR, and our marketing materials.

In 2022, our library has continued to grow with a mix of new digital and print resources. New additions include The Humber 2030 Vision, a resource showcasing the region’s £15 billion portfolio of de-carbonisation projects.

Your Time is Marketing Humber’s most recent recruitment resource, produced to support regional employers and education providers in attracting and retaining young talent; this sits alongside Your View and Your Life.

The Humber: A 2030 Vision for Industrial Decarbonisation joins our repertoire of maps, which includes: UK’s Energy Marketing Humber connects and collaborates with many strategic partners, such as our Local Authorities, LEPs, the Humber Energy Board, the CBI, MakeUK, the Humber Freeport and Opportunity Humber, to put a spotlight on investment and growth opportunities in our region.

Marketing Humber facilitates distinctive place promotion through the production of resources such as The Humber 2030 Vision, hosting Parliamentary Receptions and providing digital platforms such as investhumber-netzero.com to showcase these opportunities to global investors.

Our e-newsletter, Business Voice podcast and social media presence continued to elevate the Humber’s voice, promoting the messages and work of our Bondholders on the regional and national stage. An image gallery refresh ensured the most exciting, recent and relevant photography is fully accessible for our Bondholders.

Across 2022 Marketing Humber has led on a number of publications and developed strategic partnerships to build a joint Humber narrative; this is with full support of our strong Principal Partner network.

Regionally, Marketing Humber has a strong presence on the Business Engagement Board, strong relationships building with both LEPs, and with each of the Local authority economic development teams. We continue our strong relationship with Reach plc through sponsorship of the Business Awards.

Instrumental in initiating the Reckitt led ‘Vision for Hull’ campaign, bringing together the Hull City Council, The University of Hull

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with many city businesses to work together to drive the city carbon neutral strategy. This vision provided the foundations for events in both the blue and green zones at COP26.

Working in partnership with our Principal Partner ABP, we supported the Humber Freeports activity during a dedicated Waterline Summit event, exploring how the Freeports links into the broader innovation agenda and how the measures on offer will help consolidate the Humber region at the forefront of the energy transition and facilitate significant inward investment. Our strategic partnerships with Northern Powerhouse, CBI, and MakeUK, provide us the platform to promote investment opportunities within our key sectors, supported by advertorials in strategic publications for the investor and governmental audiences.

We have worked with national bodies such as Make UK, Northern Powerhouse Partnership, CBI, NOF and RenewableUK to build a national network and presence for the Humber at online conferences and forums.

Working in partnership with the Humber Energy Board, CBI and the Humber Industrial Cluster Plan, we successfully launched the Humber 2030 Vision to Westminster. Presenting the UK’s biggest decarbonisation opportunity, providing world-leading infrastructure and investment, alongside innovation and technology that can be replicated around the world. Estuary, UK’s Trading Gateway and Britain’s Kitchen.

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LOOK AHEAD

As we move into another year, our Bondholders will continue to sit at the heart of everything that we do. The Marketing Humber programme of delivery will continue to focus upon building the regional business voice through a strong, coherent message, providing the compelling proposition to attract investment and growth.

The 2023 event programme will include bespoke Bondholder Breakfasts, exclusive Industry Insights, Principal and Major Partner roundtables and a Westminster event, creating valuable networking opportunities, bringing together our Bondholder businesses, to tackle the big challenges and grasp opportunities.

The Young Talent Network will continue to deliver for those in the early stages of their career, with a strong programme of campaigns and development events. Our unique offer will continue to equip the region’s future leaders with skills they need to thrive in the world of work and directly connect them with the region’s business community.

Our commitment lies with our Bondholders and showcasing our dynamic region. Be a part of the biggest conversation in the Humber region, join us.

Strategic Aims:

To be the business voice for the Humber’s place-based marketing

• To work in collaboration and ensure our Bondholders are at the heart of all that we do

To establish a vibrant, dynamic and sustainable membership model for the long term

To champion the region’s agreed distinctive strengths to the widest audience

To advocate the Humber as an international leader in Clean Growth and Net Zero Carbon.

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2023

2023 EVENT PROGRAMME

We will deliver a strong internal event programme to allow our Bondholder businesses to connect, bringing big business, SMEs, supply chains and young talent together for rich knowledge exchange opportunities.

Place promotion will continue to be at the heart of our delivery, with a key focus on attracting investment and jobs. We will tackle the big challenges and opportunities of the region through our partnerships and collaborations – including those of decarbonisation, freeports, data science and talent attraction and retention.

Our programme will continue to support targeted commissions required by our partners and stakeholders, which support direct inward investment.

Event Types:

• Bondholder Breakfasts

• Industry Insights

• Networking Events

• Principal & Major Partner Roundtables

• Young Talent Network Develepment Events

• Sponsorships & Awards

• Conferences & Delegations

Event Forecast

• 4 Bondholder Breakfasts

• 3 Industry Insights

• 2 Principal & Major Partner Roundtables

• The Waterline Summit

• London Humber Ambassadors

• 4 Young Talent Network Events

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STRATEGIC PARTNERS
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3 Marketing Humber Wykeland House 47 Queen Street Hull, HU1 1UU Tel: +44 (0)1482 485242 www.marketinghumber.com ONE HUMBER ONE AMBITION COLLABORATIVE POWER