Marque - The Marketing club, IIM Rohtak
her family to build a business empire. Her half-sister Kylie Jenner owns Kylie Cosmetics, which is estimated to be worth a billion dollars by 2020. No doubt these girls got it in their veins and brains to shake the entire beauty world, thanks to their ever-growing social media power. As of March 2018, Kim has 106 mn Instagram followers and 59.4 mn followers on Twitter. That was all about beauty products. Kim is also a tech-fan herself and has launched multiple mobile applications by her own name. Her Kim Kardashian Hollywood app has been downloaded 45 million times. It was reported to have earned 1.6 million US dollars in the very first five days of its launch! Does it bring in the nostalgia of terms like Economy of Scope? Well, today, Kim has multiple sources of income. She gets cheques for wholesale earning cuts for her Kardashian Kollection, a clothing line sold at Sears and Kardashian Beauty cosmetics line (sold at CVS and Kroger among other large chains) and Kardashian-branded tanning products, including ‘Sun Kissed’ self-tanner and ‘Glow’
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bronzer and various other sources like DASH a four-strong chain of boutiques selling the sort of sexy, clingy party dresses she and her sisters are often captured wearing by paparazzi. Besides that, the Kardashian clan is paid to tweet out ads to their many millions of fans on social media. She has made more cash than anything else by just making short appearances at places like clubs and public events. Oh and of course, she receives cheques for both Keeping Up With The Kardashians and for her supporting role on her sisters’ vehicle, Kourtney and Khloe Take The Hamptons, such is the perceived importance of herself she has built over the years. Women like Kim are truly an inspiration for all the women over the world. She is a live example of “Success doesn’t happen overnight, but you can make it happen in your own elegant fashion, squeezing out fruit juice from every single opportunity you see.” Famous-for-being-Famous star definitely has a lot to teach us, the women!