INDUSTRY SPECIALIST AGENCY OF THE YEAR
Gold
ACCENTURE INTERACTIVE, GREATER CHINA Headed by: Jason Chau, Greater China Lead Owned by: Accenture Company
FINALISTS
55
W W W . MA R KE T I N G — I N T ER A C TI V E . CO M
• Accenture Interactive, Greater China • Adfocate • DASH • MAKEITLOUD • Spectra Partnership • Xaxis Hong Kong
Accenture Interactive takes home gold in Industry Specialist Agency of the Year. Positioning itself as a mix of consultancy, creative agency and technology powerhouse, Accenture Interactive transforms businesses and drives growth through co-creating, innovating and applying cutting-edge digital technologies to redefine how people live and work. With consumers expecting their interactions to be seamless and more streamlined, recent years have seen the marketing landscape shift dramatically. As such, Accenture Interactive has remained agile and responded to the demand by offering experiences, not just advertising. This is achieved through a combination of its talent and services, forward-thinking attitude and reach across various industries and geographies. Highlights of 2018 included helping AIA build a customercentric digital ecosystem fuelled by scalable data, enhanced optimisation and sophisticated analysis. Not only does this enable customers to stay connected, but it also empowers financial planners by providing them with a 360° view of their clients. Accenture Interactive also worked closely with HSBC to develop “PayMe” – a mobile app for universal peer-to-peer
payment – and transform its credit card rewards business with the “HSBC HK Rewards+” app. In addition, to increase traffic and focus more on the younger demographic, the agency partnered with Hang Seng Indexes Company to reinvent the website’s overall usage experience from top to bottom by making it more modern, more user-friendly and more streamlined. Designed to be a physical manifestation of the agency’s principles – experimentation, exploration and co-creation – Accenture Interactive’s work environment is diverse, inclusive and happy. To support and promote its core values, the agency continues to form meaningful partnerships with forward-thinking organisations such as The Women’s Foundation to launch initiatives such as Girls Go Tech – a high-impact programme designed to spark the interests of young women in pursuing STEM learning and technology careers. Knowing the key to its exceptional business performance is its people, Accenture Interactive has invested more than US$400,000 in training and professional development. For example, the company’s RISE leadership training programme equips newly promoted or hired employees with all the tools they need to thrive. Providing a learning platform which allows peers to continuously improve and collaborate better, the company also holds regular project management workshops, project-sharing sessions and innovation technologysharing sessions. To promote a good work life balance, Accenture Interactive supports a wide range of social events and activities. Moving forward, the agency sees itself becoming the go-to partner of the world’s leading brands, offering them solutions to transform customer experiences and drive business performance.