CRM & LOYALTY AGENCY OF THE YEAR
Silver
ACCENTURE INTERACTIVE, GREATER CHINA Headed by: Jason Chau, Greater China Lead Owned by: Accenture Company
Securing silver in this category is Accenture Interactive. Offering unequalled services in strategy, consulting, digital, technology and operations, the agency provides transformational outcomes in today’s demanding new digital world. 2018 was an outstanding year for Accenture Interactive, seeing it exceed its yearly business targets and add a great many new clients to its already impressive portfolio. To achieve its superior marketing performance, the company makes sure to create meaningful human experiences. For example, Accenture Interactive partnered with Asia Miles to design a new loyalty programme. This included UX/UI design, content curation and translation into multiple languages,
image sourcing and user testing. The company also helped to create the very first marketing campaign based on blockchain technology, thereby improving business efficiency. Accenture Interactive also worked closely with Shiseido to develop a global solution for its loyalty programme and CRM. The key to the agency’s outstanding performance is its talent. As such, it invests heavily in their training, professional development and wellbeing by holding regular workshops, sharing sessions and social events. Diversity and inclusivity are of paramount importance to Accenture Interactive and it makes sure to create a healthy and happy workplace where everyone feels comfortable and valued.
Bronze
PRIZM Headed by: Jeffrey Hau, Director Owned by: PRIZM
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Over the past five years, the agency also consolidated Friso’s CS data to tailor-make a customer-oriented chatbot that handles the brand’s daily customer service functions. By applying sentiment analysis, PRIZM was able to quickly process enquiries, then categorise and distribute messages to the corresponding departments for a response. Similarly, PRIZM worked closely with KFC to develop a chatbot experience that seamlessly helps participants navigate the membership process, make purchases and set pick-up times for their orders. As an award-winning agency that offers a wide range of training workshops, knowledge-sharing sessions and participates in various undergraduate programmes, PRIZM’s long-term strategic vision ensures it maintains its position as an industry leader.
W W W . MA R KE T I N G — I N T ER A C TI V E . CO M
PRIZM shares bronze in CRM & Loyalty Agency of the Year. Serving clients across a wide range of sectors, PRIZM’s team of expert digital marketers follow a simple philosophy for success: dedication, innovation and communication. Already partnering with a wide-range of top brands, the company added to its impressive portfolio in what was an extremely successful 2018. In co-operation with Pizza Hut, PRIZM became the brand’s first CRM agency to manage and analyse its membership database. After PRIZM reorganised the data architecture and implemented a thorough data-cleansing process, the agency’s insights were able to identify several major customer behaviours, which were then translated into executable marketing campaigns that enhanced sales performance and customer retention.