EVENT AGENCY OF THE YEAR
MARKETING AGENCY OF THE YEAR SPECIAL ANNUAL EDITION 2017
Local Hero
JOYOUS COMMUNICATIONS
⋴⢜⁙〃㻊⑤䍮摆仓⎴‣テ⌋⫹ㄦ㢻⢮咀桓䓝䠓虇 㞾㜿㟘䖕⋻▇㠉㈔⋻杫䳥␒㢘柟⋻▇Ҹ ㎟䱚㝋2009〃虇㠉㈔⋻杫䳥␒㢘柟⋻▇㞾ᾏⵅ 䓷䱚⋻杫╙⾑⧃㔷ひ屽寱⋻▇虇㙐㢘29▜♰⽴虇㝷⢷
Getting both a finalist and Local Hero title in the event category is newcomer Joyous Communications. Established in 2009, Joyous Communications is a PR and marketing boutique consultancy, with 18 staff, which aim to work efficiently with clients to build up their businesses and branding. The agency achieved a retention rate of 100% in 2016, a year which many agencies would recognise as a difficult one. It also earned seven clients. The agency’s key clients now include
Citibank, SmarTone, Sky 100 Observation Deck, Nan Fung Development, Sun Hung Kai Properties, Häagen-Dazs and Maxim’s Caterers. One landmark campaign in the past year included The Law Society of Hong Kong’s teen talk, an education event designated for local high school students. The agency organised the event to the last detail – from recruitment, digital marketing to programme design, and more. The depth and attention to detail has resulted in two years of successful events.
厖ⴱ㏅汧㛗▗⃫虇䉉ⴱ㏅ら䱚㫼⑨╙♐䏛Ҹ 寀⪩ 䖕⋻▇抌 嬥 2016 〃䉉吀愪䠓ᾏ 〃虇⃕ 封 ⋻▇ ┊ ╥ㄦ 汧 懣 100虀䠓 㫼 ⑨ Ⅼ 䛨䔖Ҹ封 ⋻▇ ⌀ 庞ㄦᾒ↚ⴱ㏅虇⌅䡽⏜䠓Ὴ 嬐 ⴱ㏅⒔㑻呀 㝦 搏 姛ҷSmarToneҷ⪸株 100欨㾾孏㟾╿ҷⓦ巟桕⢧ҷ㜿 滊⦉⢿䚱ҷHaagen-Dazs╙儝ㅒ橮♐Ҹ ⌅╊〃䠓ᾏ榔姷㻊⑤⒔㑻欨㾾ㄚ⾺㢒䠓Teen Talk虃棡 Teen岪⧃虄虇㞾ᾏ↚䉉㢻⢿汧ᾼ䚮军厘愵䠓 㛨剁㻊⑤Ҹ封⋻▇帯帻㻊⑤䠓▓榔亿䵏虇⒔㑻㑪凧ҷ 㜇䩋㔷ひҷ䵏䡽佷㔡䳘䳘Ҹ封⋻▇亿䵏䠓㹷虇ℎ 封㻊⑤憲倛⋸〃䔁㎟Ҹ
Headed by: Judy Wong, managing director | Owned by: Independent 88