Coldwell Banker 2021 Global Marketing Program

20 21

GL O BAL M ARKET IN G PR O G RAM

LU XURY IS TIMELESS When a real estate company has been known and trusted for more than 110 years, it’s because extraordinary service and success never go out of style.

COLDWELLBANKERLUXURY.COM The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. ©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 203WH0_10/20

There’s no power quite like star power. For decades, the Coldwell Banker Global Luxury® program has been the guiding force of luxury.

Our comprehensive advertising program is one of the many exclusive advantages we offer to Global Luxury Property Specialists so you can truly stand out in today’s competitive real estate landscape.

For 2021, we have created one of our most robust digital packages yet. We’ve added 10 new media partnerships, plus a dynamic program for customized property media plans. There’s also a brand-new Coldwell Banker alliance that allows you to create designer websites for your top listings (or for your personal brand). From exclusive partnerships to pre-negotiated rates for top-tier print and digital luxury publications, only the Global Luxury program brings it all together for you under one brilliant banner, saving you both time and money.

Even the most successful best-in-class agents need bestin-class tools. I invite you to set your sights higher this year and harness the collective power of the Coldwell Banker Global Luxury program for your luxury marketing. This is your year to shine.

Sincerely, Craig Hogan Vice President of Luxury Coldwell Banker Real Estate LLC

TABLE OF CONTENTS

6

DIGITAL 1 Million Impressions • Paid Search & Social Media • Luxury Media Partners

33

HOMES & ESTATES

40

FINANCIAL & NE WS

46

LUXURY LIFEST YLE & GENERAL INTEREST

59

CONDÉ NAST LUXURY GROUP

70

CIT Y LIFEST YLE & SPECIFIC INTEREST

Luxury Media Partners

The Wall Street Journal • The New York Times • Financial Times The New York Times International Edition • The Sunday Times of London

Robb Report • Haute Living • Tatler Asia • Cowboys & Indians • Dwell • Elite Traveler Ocean Home • Elle Décor • Equestrian Living • Gentry • Jetset • Quest

Architectural Digest • Condé Nast Traveler • GQ • Wired • Vogue Vanity Fair • The New Yorker • Golf Digest • Bon Appétit • Condé Nast UK

Modern Luxury • Greendale Regional Titles • Unique Homes

LUXU RY R E AL E S TATE

20 GMLAORBK AE TL IN G 21 P R O GR A M

D I G I TAL

20 GMLAORBK AE TL IN G 21 P R O GR A M

WHY

DIG ITAL ?

• People spend 24 hours per week online consuming media • Up to 10 hours per day connected to a screen • Up to 5 hours per day on their mobile devices • 90% of home buyers use the Internet as a primary part of the search process

KEY WAYS TO REACH PEOPLE BANNER ADS • Prime national and local websites • Premium editorial environment to enhance listings and personal brand • Guaranteed impressions and guaranteed click-throughs • Highly Cost Effective • Minimal waste with zip code level targeting • Ability to adjust plans in real time based on performance, creative change or client need • Good for high profile listings support, traffic generation and brand building • Minimum commitment – 3 months www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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7

1 MILLION

I M PRESSIONS CUSTOMIZABLE. AFFORDABLE. MEASURABLE.

The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. With beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, city, high income zip or postal code and lifestyle.

A simple property/development focused program targeting

premium local and global white listed websites at a fraction of the

Get the most out of your marketing dollars with affordable and measurable results that only a digital program can offer. Link directly to your property website, personal website or office website. Detailed analytic reports on advertising performance provided monthly.

direct cost.

IMPRESS LOCALLY. IMPRESS GLOBALLY. CUSTOM PROGRAMS AVAILABLE.

Many more websites available for local and global targeting.

TYPICAL COSTS Prime Websites • Guaranteed Click-Throughs • Low CPM Reach the right buyers 1,000,000 IMPRESSIONS

$2,450 PER MONTH

1,000 GUARANTEED CLICK-THROUGHS

500,000 IMPRESSIONS

$1,625 PER MONTH

500 GUARANTEED CLICK-THROUGHS

250,000 IMPRESSIONS

$1,195 PER MONTH

250 GUARANTEED CLICK-THROUGHS

3 month minimum purchase. One time Banner generation fee : $350 8

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

1 MILLION

I M PRESSIONS CUSTOMIZABLE. AFFORDABLE. MEASURABLE.

TARGET BY GEOGRAPHY Reach the right buyers

Targeting

• Target by Geography • Target by Lifestyle • Re-Target

TARGET BY LIFESTYLE Golf

Wine & Vineyard

Beach/Waterfront

Equestrian

Farm & Ranch

Waterfront Living

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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1 MILLION

I M PRESSIONS CUSTOMIZABLE. AFFORDABLE. MEASURABLE.

THE PROCESS • Completely Turnkey

• Targeting Preferences

• Ad Creatives provided for approval

• Select platform

• Banners – sites

• Campaign Planning

• Monthly Spend

• AdWords – keywords

• Launch Report

• Geography

• Facebook – targeting criteria

• Monthly Delivery Reports

• Receive detailed reports

• Click-through rates

• Adjust the program to OPTIMIZE

• Impressions

• Geo-target delivery

(websites, content and ad units)

ENSURE EFFICIENCY

Overall Delivery Summary Total Days

Projected Impressions

Delivered Imps

% Delivery

Clicks

C.T.R.

92

3,121,836

3,190,497

102.20%

3,735

0.12%

Delivery By Day By Site

Delivered Imps

April

May

June

July

40K

BBC.com

30K

Economist.com

Bloomberg.com Forbes.com

20K

FoxBusiness.co..

NYTimes.com

10K

Reuters.com WSJ.com

0K 15

18

21

24

27

30

2

5

8

11

14

17

20

23

26

29

2

5

8

11

14

17

20

23

26

29

2

5

8

11

14

Delivery By Site 869

661,919

NYTimes.com 505,057

Forbes.com 372,930

BBC.com Reuters.com

342,479

Bloomberg.com

342,380

200K

0.11%

370

0.10%

357

0.09%

293

0.08%

184

218,996 0K

0.11%

472

315,265

Economist.com FoxBusiness.com

0.15%

575

431,471

WSJ.com

0.13% 0.12%

615

400K 600K Delivered Imps

800K 0

200

400

600

800

1000 0.00%

0.05%

Clicks

0.10% C.T.R.

0.15%

Northwest

Delivery By Geographic Segment

Silicon Valley

Geo-Target1

|

500K

1000K 1500K Delivered Imps

Coldwell Banker global luxury

0.12%

1,545

1,309,248 0K

10

2,190

1,881,249

Northwest Silicon Valley

2000K

0

500

1000

1500 Clicks

0.12% 2000

2500 0.00%

0.05%

0.10% C.T.R.

www.skyadgroup.com/coldwellbanker

PAID SEARCH /

S OCIAL ME D I A PRIME WEBSITES • GUARANTEED CLICK-THROUGHS • LOW CPM

PAID SEARCH Reach people who are “in the moment”, actively searching for property • Guaranteed click-throughs • Ability to adjust plans “in real time” based on performance, creative change or client need • Good for long term brand and lead management • Minimum commitment – 6 months

SOCIAL MEDIA • Highly engaged audience • Guaranteed click-throughs • Drive traffic to Facebook page or direct to listings • Minimal waste with zip code level targeting • Micro targeting based on age, high income zip or postal code, lifestyle • Flexibility to adjust plans in real time • Good for traffic generation and brand building • Minimum commitment – 3 months

www.skyadgroup.com/coldwellbanker

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COLDWELL BANKER GLOBAL

L UX URY M E D I A PA RT NE R S Leverage the relationship between Coldwell Banker Global Luxury and its media partners by participating in advertising upgrades for a fraction of the cost.

GOOGLE ADWORDS

FACEBOOK

• Target consumers who are “in-market”, active in the Real Estate market, when they are searching and motivated to take action.

Facebook has restricted many targeting options for Real Estate advertising, but there are still many ways to take advantage of Facebook’s unmatched data engine.

• No other medium can target as effectively.

• Pay only when people click through to your listing/site.

From $750 for Tier 1 Account Analysis and Setup Budget, commitment and target geography can Affect pricing.

ROBBREPORT.COM

From custom page set-ups, content strategy, content creation and promotion, we can put together a cost-effective program to put your key properties in front of qualified customers across Facebook, Instagram and WhatsApp.

FACEBOOK AD CAMPAIGNS Tier 1: Campaign Setup & Optimization $750 Tier 2: Campaign Setup & Optimization with Monthly Management $750/Set up + $200/month management Tier 3: Custom Program FACEBOOK MINI-LEAD CAMPAIGN 3 days/ 12 guaranteed leads $275

REAL ESTATE MEDIA BAR The Real Estate Media Bar positions a billboard banner of your property right on the Real Estate Home Page, providing outstanding visibility and click-through for high impact awareness.

• Limited Space available: only 10 properties per month are permitted • Above average click- through rate • Can click directly to provided URL • Property is live within 24-48 hours of receiving materials.

$950 per 30 days ($1,895 open rate)

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

COLDWELL BANKER GLOBAL

L UX URY M E D I A PA RT NE R S Leverage the relationship between Coldwell Banker Global Luxury and its media partners by participating in advertising upgrades for a fraction of the cost.

NEW & TRENDING SECTION HOME PAGE POSITIONS

JAMESEDITION.COM

JE users love browsing a curated selection of the best listings.

Include your property to be part of the latest buzz.

$680 – 2 weeks Founded in 2008, JamesEdition.com features the largest collection of luxury goods worldwide. The exquisite items curated range from celebrity-owned luxury real estate to rare supercars. An affluent audience of 25,000 per day is browsing for the finest the globe has to offer.

With over 10 million monthly page views from around the world, JamesEdition.com is the quintessential marketplace for ultrahigh net worth individuals. With users evenly spread through the Americas, EMEA and Asia, JamesEdition.com is the only truly global site to market luxury.

E-NEWSLETTER Feature your listings in the weekly newsletter which attracts very high quality traffic.

FEATURED STORY & EMAIL Receive a custom article on your property with none of the writer’s block. Let the James Edition Editorial Team work their magic and craft custom editorial that is sent out to their exclusive subscriber base in their e-newsletter.

$1,625 for one article and deployment.

DEMOGRAPHICS Subscribers: Open Rate:

130,500 16-18%

Top Position: $1,050 Middle Position: $575

SOCIAL MEDIA POSTS Ride the momentum of the James Edition followers by participating in their exclusive handles on Facebook, Instagram and Twitter.

$280 per post.

HERO SLIDER PLACEMENTS Promote your listings through generously sized hero bars to capture the attention of the ULNW:

REAL ESTATE PAGE HERO SLIDER: (1ST AND 2ND POSITIONS) 2 weeks - $550 Per month $ 895 MAIN PAGE HERO SLIDER (1ST AND 2ND POSITIONS ) 2 weeks - $675 Per month $1,125

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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COLDWELL BANKER GLOBAL

L UX URY M E D I A PA RT NE R S Leverage the relationship between Coldwell Banker Global Luxury and its media partners by participating in advertising upgrades for a fraction of the cost.

WSJ.COM + MANSION GLOBAL

MANSION GLOBAL TOP MARKET TILES Showcase premier listings alongside regionally relevant editorial.

Available Markets:

WHY WSJ & MANSION GLOBAL? Whether it’s searching for a summer home or a condo in the city, 18 million affluent readers are dedicated to seeking out the most sumptuous and luxurious real estate. And in their journey to the perfect place, The Wall Street Journal + Mansion Global brands are their inspiration - their guide home.

Real Estate partners will have the opportunity to reach an affluent audience who take pride in their homes and consider them to be an expression of themselves.

DEMOGRAPHICS Average Hhi - US: Average Hhnw - US:

$337,499 $1,986,537

45% of our readers plan to make a real estate purchase (either primary or secondary) in the next 5 years.

• • • •

• Miami • Sydney • San Francisco

New York London & UK Los Angeles Dubai

$575 for 30 day static banner MANSION GLOBAL HOMEPAGE HERO With 3,000,000 affluent unique visitors on Mansion Global, the Homepage Hero immediately entices readers as the first listing seen on the Mansion Global homepage. It provides premium, full-page visibility and the best opportunity for your listing to reach the most qualified buyer.

• 164,000 Unique Visitors • 1.75% Click-Through Rate • 2.5% Share of Voice • Can rotate up to 5 properties

Static: $2,375/Month Listings with Video: $2,150/month

FEATURED PROPERTY UPGRADES

WSJ WEEKLY REAL ESTATE NEWSLETTER

WSJ.com and Mansion Global Featured Property upgrades place your listings to appear at the beginning of the search results in the town where the property is located for extra visible positioning.

Delivered weekly, WSJ showcases aspirational residences from all different regions in our Real Estate Newsletter –– enabling readers to research their next home purchase.

$1,200 for 10 thirty day upgrades $2,070 for 25 thirty day upgrades $5,500 for 100 thirty day upgrades Upgrades available for use one year from purchase

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Coldwell Banker global luxury

DEMOGRAPHICS Subscribers: Open Rate:

41K 19%

Pricing Starts at: $1,250

www.skyadgroup.com/coldwellbanker

COLDWELL BANKER GLOBAL

L UX URY M E D I A PA RT NE R S Leverage the relationship between Coldwell Banker Global Luxury and its media partners by participating in advertising upgrades for a fraction of the cost.

WSJ TILE UNIT

MANSION GLOBAL DAILY E -NEWSLETTER

Leveraging a fixed position on the WSJ Real Estate front, you will have 24/7 access to link directly to your website or specific listing/development. Each listing will be showcased alongside regionally relevant editorial.

A quick, comprehensive overview of the latest news impacting the global luxury real estate market.

Minimum Spend: $3,250 MANSION GLOBAL VIRTUAL OPEN HOUSE Exclusive Opportunity for Sotheby’s International Realty Affiliates and Agents. Let millions of high-net-worth individuals around the world tour your luxury homes with a dedicated Virtual Open House page.

• Pop-out video & link to listing page • 5,000 guaranteed views via Facebook • Native ad unit on front page of the Mansion Global real estate section

$8,950/month 10 virtual listings

DEMOGRAPHICS Subscribers: Open Rate:

45K 39%

Pricing Starts at: $2,375 MANSION GLOBAL NEW DEVELOPMENT PROFILE PAGE From a property neighborhood profile, video amenities and localized map feature, this feature provides an in-depth look at your new construction project to engaged, HNW buyers.

Pricing Starts at: $1,250/month *Three month minimum buy MANSION GLOBAL HOMEPAGE FEATURED LISTING MODULE The Homepage Featured Listing Module offers prominent positioning on the Mansion Global Home page and showcases listings regardless of region.

Pricing Starts at: $1,000/month

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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COLDWELL BANKER GLOBAL

L UX URY M E D I A PA RT NE R S @WSJREALESTATE INSTAGRAM Spotlight your brand to our mobile-first audience with a social Instagram post directly on the @WSJRealEstate editorial handle.

CURBED

DEMOGRAPHICS Followers:

154K Curbed is a sharp, obsessive, stylish media about cities and the people and ideas that shape them.

Pricing Starts at: Post: $1,765/per Story: $1,250/per

Relaunched in Fall 2020, Curbed has a fresh editorial vision made for these changing times. Living in cities has never felt more fraught — yet full of ideas, innovation and opportunity, and Curbed will be there to cover it all.

@MANSIONGLOBAL INSTAGRAM Leverage Mansion Global’s growing Instagram presence with native Instagram posts that showcase their properties to an active, in-market social media audience.

DEMOGRAPHICS Followers:

154K

From breathtaking interior design to sustainability coverage, Curbed will be local in depth and national in breadth, providing critical coverage to a hungry audience of both city-dwellers and those who love cities from afar.

STANDARD BANNERS & QUICK LISTINGS • Display banners appear on city specific page and resemble native content • Audience of big earners: $112,000+ average HHI • 2x more likely to own a residence valued at $1 million or more

Pricing Starts at: Net Cost: $1,765 for 1 post/week for 1 month MANSION GLOBAL WE CHAT POST Mansion Global’s listings page on WeChat,provides our clients the opportunity to showcase their listings in an impactful way to a highly coveted, in-market Chinese audience.

• 1.8x more likely to own investment properties • 1.75x more likely to purchase a home in the next 6 months

Price: $5,885/month minimum spend Can split impressions among multiple properties (up to 5).

Pricing Starts at: $2,353 listing post **2 posts min required *Min. Spend based on 2020 rates/pricing and is subject to change. Product availability is subject to change.

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BUSINESS LEADERSHIP

L UX URY M E D I A PA RT NE R S CHIEF EXECUTIVE

BLOOMBERG MARKETS

Elevate your brand on the go-to resource for the CEO community.

EVENING BRIEFING E-NEWSLETTER

Chief Executive reaches top decision makers running companies that generate 68.3% of US GDP totaling $22.3 trillion. CE reaches most CEOs running enterprise over $50M. By engaging in CE marketing products comes the rare ability to precisiontarget the CEO community with the most comprehensive database available anywhere on decision makers at U.S. large and mid-market companies.

• 169,000 Monthly Page Views • 110,000 Monthly Unique Readers

WEEKLY E-NEWSLETTER

An afternoon briefing with the biggest stories of the day.

DEMOGRAPHICS Subscribers:

467K

$11,775 per week (5 deployments) 5 THINGS E-NEWSLETTER Five Things to Start Your Day. Get up to speed with the most important business and markets news each morning in our Five Things roundup.

America Subscribers: 268K

DEMOGRAPHICS Subscribers: Open Rate:

100K + C-Suite Subscribers 20%

$8,850 per week (5 deployments) Asia Subscribers: 105K

$3,750 per week (5 deployments) Each e-newsletter contains one display banner and one text ad opportunity.

Europe

E-NEWSLETTER BANNER AD PLACEMENT

$3,750 per week (5 deployments)

600 x 180

$3,825 per insertion

Subscribers: 84K

FULLY-CHARGED (TECH) An afternoon briefing with the biggest stories of the day.

E- NEWSLETTER TEXT AD PLACEMENT

DEMOGRAPHICS

50 word article teaser, suggested headline and link to your website.

Subscribers:

148K

$4,425 per insertion

$6,500 per week (5 deployments)

ROS BANNER ADVERTISING

PURSUITS

Display ad sizes: 300 x 600, 300 x 250, 728 x 90

Bloomberg’s Exclusive Luxury Lifestyle Component

Price: $4,425 for 50K Impressions

DEMOGRAPHICS Subscribers:

58K

$4,250 month (4 weekly deployments)

www.skyadgroup.com/coldwellbanker

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BUSINESS LEADERSHIP

L UX URY M E D I A PA RT NE R S NYT REAL ESTATE NEWSLETTER

he NYT weekly newsletter keeps readers informed of the latest developments, listings, news and trends. Popular sections such as “The Hung,” “Living In,” and “Big Ticket” serve readers at any stage of their real estate endeavors with up-to-date news on an ever-changing landscape. Reach in-the-know subscribers with a banner ad surrounding the editorial content.

• SOV: 100% • 200K+ subscribers

DEAL BOOK E-NEWSLETTER

$2,300 per flight

DEMOGRAPHICS Subscribers:

723,290

Columnist Andrew Ross Sorkin and his Times colleagues help you make sense of major business and policy headlines — and the power-brokers who shape them.

$6,250/deployment

Drops every weekday.

FLEX FRAME BANNER SLIDESHOW String together a story with Slideshows. Seamless, fast-loading, and engaging, the Slideshow enables brands to showcase multiple looks or complementary products through a series of sequential images.

$2,000 a month for 164K impressions on the Real Estate homepage.

LOS ANGELES TIMES

PROGRAMMATIC - 50,000 TARGETED IMPRESSIONS Reach home buyers and sellers by directly targeting them with customized ads across the internet to include Architectural Digest, House Beautiful, Antique Road Show, and much more.

*Minimum 3 month purchase FEATURED PROPERTY MODULE Appear right below the fold on the Real Estate section front page as you sponsor one or more of the four spots available.

• Average CTR is between 0.36 - 0.55%.

$3,000/week

• Geo Fencing: Target by radius around a certain location • Cross-Device: Reach most valuable audience across all devices • Retargeting: targeting visitors of your site

past

$1,800/per month.

3 month commitment required.

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

BUSINESS LEADERSHIP

L UX URY M E D I A PA RT NE R S THE REAL DEAL

NEWSLETTER SPONSORSHIP: TRD’S DAILY NEWSLETTER The Real Deal’s newsletters offer the daily download on the trending, must-know real estate news for each market.

The Real Deal, often referred to as “the bible” for the real estate industry, reaches millions of real estate professionals nationally.

With over 50 real estate journalism awards, The Real Deal brings together the most influential people in the world. 95% of the 2 million subscribers are C-Suite, business owners, board members or senior managers.

• 1x banner per newsletter • Choice of regions as follows: - New York

- Chicago

- South Florida

- National

- Los Angeles

Package of 8 banners: $3,600

DEDICATED EBLASTS Dedicated email blasts offers an opportunity to share your vision, brand messaging and opportunities directly, and The Real Deal’s open rates for emails continue to exceed industry benchmarks.

HOMEPAGE TAKEOVERS Reaching over 60% of the over 3M visitors that come to TRD regularly, this can’t-miss placement is one of highest performing digital options TRD offers.

• HPTOs can run 24 hours to 1x full week (prices vary)

• Choice of regions as follows:

National: $7,075 New York: $5,885 San Francisco: $4,150 Chicago: $4,150

• Deliver an average of 250K impressions • 100% SOV • Region specific HPTOs available

SPONSORED CONTENT

$8,825 for 24 hour campaign

Solidify your positioning and brand story by posting existing content inclusive of articles, videos and more on TheRealDeal.com.

SUPER BILLBOARD BANNER

• Content article posted on TheRealDeal.com

Generous ad space with the best positioning

• Content promoted on homepage for 1 week

• 150K Impressions (CTR Avg. 0.61%)

• Content promoted in daily newsletters (2x) + social (2x)

$7,075

• Content remains live on TheRealDeal.com • Benchmarks: 2,000+ Pageviews & 2:03 Avg. Time Spent

$5,500 per post SITE SKINS Site skins run ROS and offer an array of targeting and timing options allowing you to reach your desired target more precisely.

SOCIAL PROMOTION

• 200K impressions delivered

Leverage the social network of TRD with posts and stories directly targeted to your audience.

• Geo-targeting available

• Facebook – 110K+ followers • Twitter – 65K + followers

• Site skins average a high 0.75% CTR

• Instagram – 120K+ followers • Linked In – 45K+ followers

• Skin ads to serve within a 7-30 day period

$6,475 per month www.skyadgroup.com/coldwellbanker

$750 PER POST Coldwell Banker global luxury

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LIFESTYLE

L UX URY M E D I A PA RT NE R S LUUX MEDIA

DWELL

LUUX specializes in connecting luxury brands to HNW and UHNW clients around the world

Advertising on Dwell allows your brand to reach a premium and influential audience that is passionate about modern living and design. The Dwell audience is the highly coveted influential consumer, and the ultimate brand influencer.

Using a multi-tiered strategy, they are able to establish wider partnerships so advertisers can gain knowledge and expertise on how to reach this audience, as well as connect to their network of HNW private clients.

UHNW HYPER TARGETED EMAIL CAMPAIGNE 50 Locations: $6,250 per month

PACKAGE 1 • Custom Real Estate Article. This article will permanently live in the Dwell.com Real Estate Channel.

• Promotion of the Custom Article on Dwell.com Homepage through a promo tile

$1,075

PACKAGE 2 The Real Deal’s newsletters offer the daily download on the trending, must-know real estate news for each market.

• Custom Real Estate Article. This article around the listing will live in the Dwell.com Real Estate Channel.

• Promotion on Dwell.com Homepage through a promo tile •`1x Promotion of the Custom Article in the Dwell Email Newsletter • 1x Promotion on the Dwell Facebook *ability to geotag and target specific locations (893k Followers) • 1x Promotion on the Dwell Twitter

$1,625

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

LIFESTYLE

L UX URY M E D I A PA RT NE R S FEATURED LISTING

THE LAND REPORT

TheLandReport.com is the official Web site for The Land Report Magazine and serves as a daily guidebook for American landowners, featuring a database full of credible and relevant stories gathered daily from media outlets around the country.

The daily headlines are a must-read for landowners who want to stay up-to-date on topics that matter most to them.

AVERAGE Net Worth:

89.3M

Household Income:

$9.2M

• Top In-Bound Markets:

Maximize visibility for your top listings through the Featured Listing panel. This fully interactive digital ad is served to over 18,000 unique visitors per month in a prime, centralized location on the homepage. Featured Listings is the perfect venue to debut new listings, drone videos, or photo galleries.

$1,450 for 30 days

FEATURED LISTING Top Leaderboard - $1,895 for 30 days Skyscraper – $1,500 for 30 days Buttons — $1,350 for 30 days Bottom Leaderboard — $1,000 for 30 days

ONLINE DIRECTORY Premium Listing — $750 annually

1. Texas

6. Illinois

2. California

7. Georgia

3. Florida

8. North Carolina

4. Colorado

9. Pennsylvania

5. New York

10. South Carolina

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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LIFESTYLE

L UX URY M E D I A PA RT NE R S GENTRY

Silicon Valley is as much an idea as it is a place, and Gentry showcases the philanthropic events, real estate and tech news, home design, travel, curated style, and food/wine culture that continually puts this region on the map. Their resource-rich platform gives locals and visitors alike 24/7 access to the entrepreneurs, thought leaders, and everyday people that both grace our pages and makes Silicon Valley hum.

OTM (ON THE MARKET)- GENTRY & NOB HILL GAZETTE Using Gentry’s digital email platform, with opt-in subscribers, you can reach out to the community and showcase a virtual tour, video, or stills for a currently listed property.

• 3 - 6 spots per e-newsletter.

• Emailed weekly to Gentry’s and Nob Hill Gazette’s excusive VIP database.

• 33% -41% average open rate • 9% average click-through rate

$500 per spot per newsletter

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

LIFESTYLE

L UX URY M E D I A PA RT NE R S SOCIAL MEDIA POST

ELITE TRAVELER

One post on Elite Traveler’s Instagram, Facebook and Twitter accounts • 50.5K followers on Instagram

Since its launch in 2001, Elite Traveler has been the marketleading guide and curator of the global luxury lifestyle of UHNW individuals. It is written and designed by an experienced team of editors in New York and London for the elusive global elite who live the private jet lifestyle, delivering expert perspectives, meaningful analysis and advice.

Elite Traveler.com is accessed globally across multiple platforms providing unique opportunities for alignment with luxury content.

• 19.5K followers on Facebook • 35.5K followers on Twitter

$8,825 per post SOCIAL MEDIA STORY/IG LIVE One story featuring property tour on Elite Traveler’s Instagram account with 50.5K followers.

$8,825 per post

AVERAGE HHI:

$7.9M

Net Worth:

$32M

DISPLAY BANNERS ROS banners on Elite Traveler.com

$2,000 per 100K Impressions ONLINE REAL ESTATE SHOWCASE Custom online listing showcasing property

$2,500/year E-NEWSLETTER Web banner in weekly e-newsletter • 12K opted in subscribers GDPR compliant

$2,500/week DEDICATED E-BLAST Single partner dedicated e-blast • 12K opted in subscribers GDPR compliant

$6,000/week

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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LIFESTYLE

L UX URY M E D I A PA RT NE R S MODERN LUXURY

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Luxury Mail helps brands reach new customers through a nation-wide database of 95M emails and serves as a powerful lead acquisition platform. Leveraging over 130 demographic, sociographic and geographic parameters to reach new customers in any zip codes within the country, Luxury Mail tactfully uses email, social and display retargeting to reach new potential customers.

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A powerful database builder, Luxury Mail provides your brand with an ROI lead list, which includes the first name, last name, email address and postal information of everyone who opens and clicks on your email campaign throughout the 7-day program.

$6,250 for one campaign

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

CHINA

L UX URY M E D I A PA RT NE R S JUWAI.COM

JUWAI LUXE CHANNEL PROPERTY LISTING Connects you to UHNW (Ultra High Net Worth) Chinese consumers.

• For properties $2M+

$425 for 6 month listing.

Juwai.com is where Chinese investors find international property. Juwai, which means ‘home overseas’ is visited by buyers every day from over 403 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia, and Singapore. The site is the largest and most authoritative source for global property in the Chinese language, with over 2.5 million property listings spanning 89 countries.

DISPLAY BANNER ADS – LUXE CHANNEL A prime display location located at the first scroll of the Luxe Channel homepage.

• 4 Rotating Positions • SOV 100%

$750 per month

CHINA PRO 5 + AGENT PAGE A web page devoted to your office/agents to entice Chinese consumers to inquire for assistance in buying their next property. Active for 12 months. Includes five 30 day property listings to use within a year.

$500 (Each additional listing $300) HOT PROPERTY With this hot placement, your listing can attract up to 90.8X more traffic. Be seen before Chinese buyers even begin their property search! Located on the right side of the homepage.

$425 for 30 days.

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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25

CHINA

L UX URY M E D I A PA RT NE R S SUPER LEADERBOARD » DIGITAL

DEVELOPER MARKETING SOLUTION

Drive attention to your properties and increase inquiries from high-net worth Chinese searching for properties in your country.

6 month multi-media promotion with agent/office page, advertorial, ROS banners, floor plans, and more.

• 1 Position

$7,500 per six month campaign. $10,000 including Joint Live event (via Juwai TV and social media)

JUWAI.COM • SOV: 25% $300 per month

Juwai.com is where Chinese find international property.

Juwai, which means “home overseas”, is visited

by Chinese buyers each day from over 403 cities throughout China, as well aswritten major Chinese communities Professionally crafted content in close conjunction with in Taiwan, Hong Kong, Malaysia and Singapore. The site your marketing team. is the largest and most authoritative source for global in Chinese, over 2.5Page, million property • Appearsproperty on the Juwaiwith Home and relevant country listings spanning 89 countries.

CREATIVE EDITORIAL & SOCIAL MEDIA POSTING

pages

• Boosted»on Juwai Social Media Accounts including Wechat CREATIVE EDITORIAL & and WeiboSOCIAL MEDIA POSTING Chinese sponsored editorial on Juwai.com builds brand $2,355 per article identity and trust among Chinese property consumers.

Editorial content is published in Chinese on Juwai.com alongside other news and destination content.

• Editorial is professionally written by our in house editorial team in close consultation with your marketing team.

• Includes news, facts, data and quotes provided by your team for the best result.

• Will appear on the relevant Country Pages and Global Juwai Homepage.

• Chinese buyers can print, email, or share via Chinese social media.

• We will work with affiliated channels to boost distribution of this article.

• Creative editorials to be boosted on Juwai social media accounts, including Wechat and Weibo

PRICE: $1,800

30 SKYAD.COM

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

WINE/EQUESTRIAN

L UX URY M E D I A PA RT NE R S EQUESTRIAN LIVING

CUSTOM PACKAGES FOR MAXIMUM COST SAVINGS & EXPOSURE PACKAGE #1

Equestrian Living is tailored to the lifestyle led by their readers.

They enjoy a shared pride in their homes, farms, and ranches— and of course their revered horses. They spend generously on travel, vacation homes, jewelry, automobiles, high-end fashion, and other luxury items. In its inaugural year EQ was recognized nationally when a panel of 26 judges at American Horse Publications selected it as the Overall Best Equestrian Magazine in America.

WEEKLY E-NEWSLETTER A display banner ad of your property appears in the e-newsletter among editorial content.

• Subscribers: 39,000

$750 per deployment EXCLUSIVE FEATURED EMAIL

• EQ website native advertorial advertising (this can include an embedded video & slide show) • Banner in 2 e-newsletters linking to EQ Living website native advertorial advertising • Two Social media posts (each on Facebook and Instagram)

$3,000

PACKAGE #2 • EQ website native advertorial advertising (this can include an embedded video & slide show) • Banner in one e-newsletter linking to EQ Living website native advertorial advertising • One exclusive e-blast • Two Social media posts (each on Facebook and Instagram)

$3,500

Email devoted to your custom content and deployed to the EQ Living subscriber base.

• Subscribers: 39,000

$1,500 per deployment FEATURED PROPERTY Custom content article fleshing out the merits of your property which lives on the EQ Listing website.

$975 for three months

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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27

WINE/EQUESTRIAN

L UX URY M E D I A PA RT NE R S THE PLAID HORSE

TPH Readers are well-educated, have a high disposable income and a passion for the luxurious lifestyle.

With a large audience across multiple channels, digital advertising with the Plaid Horse will get you in front of high numbers in various demographics.

• Averaging 425K page views a month

COWBOYS & INDIANS

Cowboys & Indians is the voice and vision of the American west, old and new, connecting readers with Western and Native American culture through award-winning articles and stunning photography. Readers pore over the content, spending an amount of time far greater than the industry average. No other magazine or media product in the Western lifestyle market has the same authority or reach.

• 590K new users this year –a 147% increase

• 3.1 Million Annual Pageviews

• 155% year over year growth in page views

• 178K+ Monthly Unique Visitors

DISPLAY SIDEBAR ADS Run of Site banner placements.

$6,000 for the year/$1,500 per quarter E-NEWSLETTER Exclusive email devoted exclusively to your content and delivered to the entire TPH subscriber base.

• Subscribers: 85,000+

$1000 per deployment $6,000 for 12 deployments

THE POST E-NEWSLETTER • Deployed weekly to 150K subscribers

Leaderboard/Footer or Medium Rectangle $575 per deployment Sponsored Content in The Post $800 per deployment

DISPLAY BANNERS

BLOG POST WITH EMAIL

Billboard positioning on CowboysIndians.com

Receive custom content which is posted on TPH Blog as well as deployed in an email to the subscriber community.

$2,950 for 100K Impressions

$1575

Only applicable with Print buy

INSTAGRAM POSTS Get in front of the TPH’s 80,200 followers.

$675 per post

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

WINE/EQUESTRIAN

L UX URY M E D I A PA RT NE R S HORSE & RIDER

THE CHRONICLE OF THE HORSE

Horse & Rider provides all you need for today’s Western horse life. Learn from top professional trainers, clinicians, and horse keeping experts. Experience Western life. Travel to Western destinations and scenic trails. Horse & Rider is your resource to live today’s Western horse life.

The Chronicle of the Horse published its first edition in 1937 and remains the industry leader in providing news coverage of national and international sport horse competitions. Their newsletter offers everything from competition results to compelling features and thought-provoking commentary.

• E-newsletter subscribers: 35,000

• E-newsletter subscribers: 110,000

$1,500 per deployment

$8,825 per deployment

PRACTICAL HORSEMAN

True to its name, Practical Horseman provides hands-on, instructive articles on riding and training, horse care and competition for riders of all English disciplines. Clearly written, skillfully photographed step-by-step articles bring the expertise of top riders and trainers to the magazine’s goal-oriented readers. Profiles and features create a sense of community, from top professionals to dedicated amateurs.

• E-newsletter subscribers: 25,577

$625 per deployment

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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WINE/EQUESTRIAN

L UX URY M E D I A PA RT NE R S +BANNER ADS

DECANTER

Enable display ads of your property to travel among all of the content pages on Decanter.com ensuring even visibility.

• 50,000 Impressions per month

Decanter is the world’s leading wine media brand. Engaging with wine lovers in over 100 countries around the globe, Decanter provides authoritative content, independent advice and inspirational events and competitions. The international wine trade trusts Decanter to deliver a world-class audience of wine enthusiasts who interact with Decanter and explore their passion for wine.

$2,500

BANNER

• 600,000 users per month • 1.2 million page views.

• 80,000+ readers through decanterchina.com and Decanter China social media

E-NEWSLETTER

DOUBLE MPU

DEMOGRAPHICS Subscribers:

28,000 weekly

$695 per deployment SINGLE MPU

SOCIAL MEDIA Drive engagement, views and reach through the Decanter Social Media network that is boosted to a bespoke audience determined by you and can be linked to advertorials.

One month Facebook campaign - $2,350 One month Instagram campaign - $4,000

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

YACHTING/BOATING

L UX URY M E D I A PA RT NE R S BOAT INTERNATIONAL

For more than 30 years, Boat International has been the world’s most authoritative, trusted and comprehensive media for the superyacht community, inspiring the lifestyles of the international wealthy elite. Boat International.com provides an inspirational daily fix of luxury yacht news, yacht reports and yachting lifestyle features. It is the global marketplace for the sale and charter of the world’s finest luxury yachts and is the world authority on the superyacht fleet.

CIRCULATION U.S Edition:

25,600

International Edition:

12,925

SAILING WORLD

Sailing World connects the community of racing sailors though words and images across several mediums. It explores a sailor’s passion and showcases their lifestyle, destinations and technology. It links knowledge-hungry participants to the sport’s top experts, providing un-rivaled instructional content.

Sailing World’s audience comprises of sailors who are actively researching the newest gear, techniques and how-to information.

• Subscribers: 20,000

$600 per deployment

CRUISING WORLD

Price: $640 per deployment

YACHTS & YACHTING

Yachts & Yachting has been essential reading for sailors with a passion for competitive racing since its launch in 1947. Each issue is filled with advice from sailing experts covering every aspect of the racing scene, from dinghies to keelboats and sailing techniques to gear tests. Yachts and Yachting is recognized the world over as essential reading for anyone with a passion for competitive sailing. Boasting a unique heritage that both inspires and informs its readers. Yachts and Yachting reports directly from the cutting edge of the sport.

Cruising World is your go-to site and magazine for the best sailboat reviews, live-aboard sailing tips, chartering tips, sailing gear reviews and more. Their weekly editorial e-newsletter delivers editorial content and industry trends, providing their marketing partners the opportunity to deliver your message alongside relevant content.

• Subscribers: 50,000

$1,400 per deployment

• Subscribers: 70,000

$695 per deployment

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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SIMPLE CREATIVE

I N C REASED BRA ND S OV ADVERTISING CREATED TO BRAND STANDARDS BY SKY ADVERTISING

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

HO M ES & E S TAT E S

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HOMES & ESTATES, International Edition Two Publications, One Investment

EDITORIAL PROFILE Published by Coldwell Banker Real Estate® through the Coldwell Banker Global Luxury program, Homes & Estates offers stories of lifestyle inspiration in a visually stunning printed format—fabulous art, amazing architecture, extraordinary homes, elegant furnishings and must-see destinations for travel and living. Interviews range from acclaimed interior designers to worldrenowned architects and insiders of the art and fashion worlds.

ADVERTISING RATES

AUDIENCE Homes & Estates magazine is targeted to the most successful people in the world. They are high achievers, driven and financially successful; and they prefer to work with an established, globally recognized brand and seasoned network of independent sales associates who are among the top in their field. Our readers have a passionate interest in—and a high level of influence on—the trends, styles and attitudes that shape the modern luxury lifestyle.

Full-page $1,995

•

Half-page $999 Quarter-page $549

Contact: Bruce Griset 833-928-9020; 310-977-5915 bgriset@uniquehomes.com

READER DEMOGRAPHICS UHNW individuals with a minimum property value of $2 million and $25 million net worth2 • Unique Homes readership (average reader has net worth of $4.5 million) • Coldwell Banker independent sales associates and their clients • Subscribers to the Coldwell Banker Global Luxury blog

DISTRIBUTION1 Print

60,000 standalone copies of Homes & Estates are distributed through multiple channels to provide targeted reach to an affluent international audience.

Placement on select newsstands in the U.S., Canada, Mexico, Europe, Asia, the Middle East, Australia and South America.

Direct mail to ultra high net worth (UHNW) individuals, including the Wealth Engine Demi-Billionaire list and top clients of Coldwell Banker sales associates.

Distribution to Coldwell Banker offices worldwide.

Placement in first-class/member airport lounges serving nearly 30 international airlines including British Airways, Virgin Atlantic, Air France, Swiss Air, SAS, Lufthansa, Emirates, El Al, Cathay Pacific, Air China, Air India, and Japan Airlines.

•

•

•

•

In addition, the entire Homes & Estates magazine is inserted into the subsequent issue of Unique Homes magazine, which has a readership of 100,000+ representing more than 80 countries worldwide.

Digital

100,000+ digital editions sent to subscribers of the Coldwell Banker Global Luxury blog.The digital Homes & Estates also appears in the digital edition of Unique Homes, which can be found on UniqueHomes.com.

•

NEW! Run a full-page ad and we will customize covers of the magazine specifically to promote you. Your name will appear on the front cover, while the inside front cover will feature your personal branding ad or intro letter. We will mail 100 copies of this customized magazine to your supplied list (U.S. addresses), and send you 20 copies for use in your local marketing.

Distribution subject to change at publisher’s discretion.

1

Data provided by Wealth Engine.

2

© 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

The HOMES & ESTATES Supplement Partnering with The Wall Street Journal & Wealth Engine to Target the Highly Affluent

Two issues of the Homes & Estates Supplement are published annually, in January and July.

EDITORIAL PROFILE Published by Coldwell Banker Real Estate® through the Coldwell Banker Global Luxury program, the Homes & Estates Supplement includes feature stories on luxury lifestyle attributes as well as magnificent properties offered by Coldwell Banker sales associates as part of the Coldwell Banker Global Luxury marketing program.

AUDIENCE Like the Homes & Estates International Edition, the Homes & Estates Supplement is targeted to a readership that is highly motivated and truly affluent. Through partnerships with the Wall Street Journal and Wealth Engine, the Homes & Estates Supplement is able to be placed in the hands of those with the means to purchase the properties featured in the magazine.

ADVERTISING RATES Full-page $1,595

READER DEMOGRAPHICS • The Wealth Engine list reaches individuals with a median net worth of $500 million.

• Wall Street Journal readership (average reader has net worth of $1.957 million; average household income of $288,346) • Coldwell Banker independent sales associates and their clients • Subscribers to the Coldwell Banker Global Luxury blog

Half-page $799

DISTRIBUTION Print 80,000 copies of the Homes & Estates Supplement are distributed through multiple channels to provide targeted reach to an affluent audience.

• Insertion into The Wall Street Journal subscriber copies in top high-net-worth ZIP codes in the following metro markets: Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Francisco, and Seattle.

• Direct mail to Wealth Engine’s DemiBillionare List. It represents those with at least $500 million in net worth who own, on average, 19 homes!

• Additional direct mail to ultra high net worth (UHNW) individuals, including top clients of Coldwell Banker sales associates.

• Distribution to Coldwell Banker offices throughout the United States.

Digital • 100,000+ digital editions of the Supplement are sent to subscribers of the Coldwell Banker Global Luxury blog. It also appears on UniqueHomes.com.

NEW! Run a full-page ad and we will customize covers of the magazine specifically to promote you. Your name will appear on the front cover, while the inside front cover will feature your personal branding ad or intro letter. We will mail 100 copies of this customized magazine to your supplied list (U.S. addresses), and send you 20 copies for use in your local marketing.

Quarter-page $450

Contact: Bruce Griset 833-928-9020; 310-977-5915 bgriset@uniquehomes.com

Also, your full-page ad will be repeated at no additional charge in the subsequent issue of Unique Homes. (The January Supplement repeats in the winter issue of Unique Homes; the July Supplement repeats in the fall issue of Unique Homes.)

Distribution subject to change at publisher’s discretion.

1

Data provided by Wealth Engine.

2

© 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

Reaching the Affluent Worldwide.

2021 SCHEDULE Homes & Estates Spring 2021 Ad close: February 19, 2021 Materials due: February 23, 2021 Starts shipping: April 6, 2021 Newsstand on-sale date: April 27, 2021 Homes & Estates Summer Supplement 2021 Ad close: June 11, 2021 Materials due: June 15, 2021 Starts shipping: July 22, 2021 Inserts into WSJ: August 6, 2021 Homes & Estates Fall 2021 Ad close: August 13, 2021 Materials due: August 17, 2021 Starts distribution: September 28, 2021 Newsstand on-sale date: October 19, 2021

Homes & Estates Advertising Prices $1,995 Full Page $999 Half Page $549 Quarter Page

Homes & Estates Winter Supplement 2022 Ad close: December 10, 2021 Materials due: December 15, 2021 Starts shipping: January 20, 2022 Inserts into WSJ: February 4, 2022

Homes & Estates Supplement Advertising Prices $1,595 Full Page $799 Half Page $450 Quarter Page

Š 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

Your Own ‘As Seen In HOMES & ESTATES’ Brochure As a Thank You for purchasing an ad in Homes & Estates, you may take advantage of this exclusive, discounted offer from our partners at Unique Homes.

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Reservation Deadlines Spring 2021 February 19, 2021 Summer 2021 June 4, 2021

Fall 2021 August 20, 2021 Winter 21-22 December 17, 2021

Contact: Unique Homes Managing Editor Mark Moffa 609.283.1338 UHProduction@UniqueHomes.com

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© 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

Š 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.

FINA N C I A L & N E W S

20 GMLAORBK AE TL IN G 21 P R O GR A M

THE WALL

S TR EET JO URNA L P2JW318000-0-M00100-1--------XA

THE MANSION SECTION

$58 Million

A colorful estate is on the market in the Hollywood Hills. M2 HOMES

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MARKETS

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PEOPLE

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REDOS

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SALES

MANSION

Eclectic Historic

A gut renovation revives the past.

M3

THE WALL STREET JOURNAL.

These Homes Keep It All In the Family

Friday, November 13, 2020 | M1

A Next Gen bedroom

As the pandemic drags on, luxury homeowners, worried about older family members in senior-living facilities, are buying properties that are built to house multiple generations

The Wall Street Journal represents credibility and to be the leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience. The WSJ’s ‘Mansion’ section provides you with an unprecedented ability to strengthen your brand, expand visibility and deliver your message.

Combined living and kitchen areas

20%

INCREASE Expected change in sales of Lennar Corp.’s Next Gen design homes between 2019 and 2020

The Lennar Corp.

Next Gen suite, left, is like the one in which Ms. Williams lives. The company’s first-floor suite design includes a bedroom, living room, kitchen and bathroom to allow elders to live with family without needing to share the same living spaces.

BY KATY MCLAUGHLIN

T

FROM TOP: LENNAR (2); CASSIDY ARAIZA FOR THE WALL STREET JOURNAL (2)

Listings displayed on ColdwellBankerLuxury.com are automatically distributed to WSJ.com independent from agent advertising.

Ron and Theresa Hale’s home in Tolleson, Ariz., has a suite, above, for Ms. Hale’s mother, Thelma Hall Williams.

heresa “Tree” Hale, a 70-year-old retired paralegal, didn’t particularly want to move from her home of 40 years. But in July, she and her husband, Ron Hale, closed on a newly built house about 20 minutes away in Tolleson, Ariz.

Her motive: The home was builder Lennar Corp.’s Next Gen design, featuring a first-floor suite with its own bedroom, living room, kitchen and bathroom. It would be the perfect place for Ms. Hale’s mother, 95-year-old Thelma Hall Williams, to live.

“We did not want Mom in any kind of group home setting, especially because of Covid-19,” said Ms. Hale. When Ms. Williams, who only this year retired from a 72-yearlong career in nursing, saw the new home “she said this was just good enough to give her sufficient independence, and me peace of mind,” Ms. Hale said.

The Hale/Williams family is part of a shift that has emerged during the pandemic. It is a change that worries providers of traditional senior housing, but offers opportunity for other players.

Covid-19 has caused occupancy at assisted-living facilities and independent-living centers to slide by more than Please turn to page M6

Thelma Hall Williams

The Real-Estate Empire Purdue Pharma Built Members of the Sackler family, whose firm developed OxyContin, own homes valued at hundreds of millions of dollars

BY KATHERINE CLARKE EACH YEAR, the town of Greenwich, Conn., one of the country’s most affluent municipalities, puts together a “Grand List” of its taxable properties. The town’s most valuable property in 2019—appraised at $45.99 million—was a roughly 10-acre estate on tony Field Point Circle, one of Greenwich’s most exclusive enclaves.

The property was long owned by Raymond and Beverly Sackler, property records show. The couple is now deceased.

Dr. Sackler and his two brothers cofounded Purdue Pharma, the drug company that developed OxyContin.

For decades, Purdue’s founding family was best known for its philanthropy and its art collecting. A wing was named for them at the Metropolitan Museum of Art in New York. Purdue, which has its headquarters in Stamford, Conn., was known for selling products like disinfectants, Please turn to page M4

2021 R AT ES — C O LO R R ES I D EN T I A L A DS ZONE

1/4PAGE

National

$18,280

Eastern

$15,005

Northeast

$7,389

New York

$6,962

New England

$4,069

Wash/Balt

$2,556

Southern

$5,250

S. Atlantic

$3,066

Florida

$3,110

Midwest

$11,649

Chicago

$3,078

Detroit

$2,008

St. Louis

$2,077

Ohio

$2,532

Western

$8,492

So. Calif.

$4,783

No. Calif.

$3,541

Pacific NW

$2,502

Rocky Mtns

$2,209

Arizona

$1,983

Southwest

$3,948

Texas

$2,694

Other ad sizes are available. Email or call for a quote. www.skyadgroup.com/coldwellbanker

KAT MALOTT/THE WALL STREET JOURNAL

DEMOGRAPHICS Circulation:

Readership:

THE SAN REMO, NYC Ilene Sackler Lefcourt

Ms. Lefcourt owns a roughly 3,100-squarefoot unit in this building.

Male/Female Skew: Average Hhi – Us: Source

994,600

For Life

4,167,000 69% / 31% $379,920 Ipos Affluent Survey U.S. Fall 2020

Luxurious “off the grid” Retreat on 110 acres in Scenic West Virginia 5 bedrooms, 7 full and 3 half baths $19,500,000 Represented by Marin Hagen and Sylvia Bergstrom D. 202.257.2339 O. 202.387.6180

LUXURY IS MASTERFUL When a Luxury Property Specialist offers local expertise along with extensive knowledge, skill and responsiveness, you receive the exceptional representation you truly deserve.

Washington, DC | $4,500,000 7 bedrooms, 4 full and 1 half bath

Washington, DC | $500,000 Watergate 1 bedroom, 1 full bath

Represented by Gary Jankowski D. 202.439.6009 O. 205.547.3525 Search DCDC499050 on coldwellbankerluxury.com

Represented by Gary Jankowski D. 202.439.6009 O. 205.547.3525 Search DCDC485350 on coldwellbankerluxury.com

Annapolis, Maryland | $2,850,000 5 bedrooms, 4 full and1 half bath

Annapolis, Maryland | $2,390,000 5 bedrooms, 5 full and 1 half bath

Represented by Day Weitzman D. 410.353.0721 O. 410.263.8686 Search MDAA431760 on coldwellbankerluxury.com

Represented by Day Weitzman D. 410.353.0721 O. 410.263.8686 Search MDAA423534 on coldwellbankerluxury.com

COLDWELLBANKERLUXURY.COM The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations.

Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. ©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 204RRP_MA_10/20 ®

Coldwell Banker global luxury

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41

THE NEW YORK

T I M ES

FRIDAY MAIN NEWS The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. The Main News section provides extensive coverage of the leading events and issues of the day, global and national. It features the editorial page and Op-Ed articles contributed by leaders in every field. Daily, the Main News section is the most well-read section and it sets the agenda for the most important news of the day.

THE NEW YORK TIMES SUNDAY REAL ESTATE Through innovative journalism and captivating photography, video, and graphics, we aim to educate, delight, and inspire readers in their quest for the ultimate home or investment. This section is distributed in the New York Tri-State area each Sunday.

CMYK

NxMB,2020-11-08,RE,001,Bs-4C,E1

2 ASK REAL ESTATE

8 BRANDING

Do emotional-support pets pose a coronavirus risk?

Giving a house a fancy name might enhance its allure.

4 SHOPPING GUIDE

10 THE HUNT

A couple consider a choice between a condo and a co-op.

An armoire can be used to hold more than just clothes.

OWNERS

RENTERS

RENOVATORS

SUNDAY, NOVEMBER 8, 2020 MB

The Pandemic Is Hitting Co-ops in the Pocket Losses in commercial rent are being offset by increases in shareholder maintenance fees.

By C. J. HUGHES

As the coronavirus devastates New York’s retail economy, making it hard for stores to pay rent, co-op buildings with ground-floor stores are losing a vital source of income.

Already stressed co-op shareholders have had to pick up the slack, in some cases with maintenance charges increasing by as

ON LOCATION

much as 40 percent.

“It’s a huge problem,” said Michael Wolfe, the president of Midboro Management, who added that residents were grumbling about the extra costs, as they also struggled with reduced work, furloughs and layoffs.

But Mr. Wolfe said that most residents realized that “anything is better than a vacancy,” adding that co-ops would face long odds

at finding replacement tenants during the pandemic.

Also driving the decision to accommodate stores rather than evict them, is a desire to preserve the convenience of having on-site shops, board members say. Other coops want to preserve jobs of employees who have become like family members after CONTINUED ON PAGE 13

SHELTER ISLAND, N.Y.

A Tiny House Has Grown Up

PHOTOGRAPHS BY MATTHEW WILLIAMS (ABOVE AND BELOW); SALLY N. MacNICHOL (FAR LEFT)

Katrin Thormann and Nick Gavin (shown with their daughter, Greta) renovated and expanded a cottage on Shelter Island previously owned

by Melvin Dwork, an interior designer, with help from the design firm Workstead.

DEMOGRAPHICS Circulation: Readership: Male/Female Skew: Median Age:

423,111 To fit a family, a cottage needed some creative thinking.

3.1M

DEMOGRAPHICS

By TIM McKEOUGH

48% / 52%

In 2013, when Nick Gavin was still a bachelor, he found a one-bedroom, 1,700-squarefoot cottage on Shelter Island that seemed like the ideal personal retreat.

The previous owner, Melvin Dwork, a New York interior designer, had created a casually stylish interior with pine-paneled cathedral ceilings and a floor of lagoongreen ceramic tile that was deeply appealing to Mr. Gavin, now 39, a real estate agent at Compass, in New York.

“It was really a big, open loft space, with 15-foot ceilings,” he said. “There were no walls.”

Other than adding a pool to the yard, he didn’t see the need to change a thing. So

Sunday Circulation:

49

when another buyer made a competing offer on the house, Mr. Gavin met with Mr. Dwork to assure the designer that he planned to maintain what Mr. Dwork had created.

That meeting helped, Mr. Gavin said, and Mr. Dwork, who died in 2016, sold him the house for $675,000. But life can be unpre-

Male/Female Skew:

381,268

spent so much time there.”

But after the couple had a daughter, Greta, in November 2016, they began to realize that crashing on a mattress in front of the fireplace couldn’t be a permanent arrangement, and that having more than one bedroom might be helpful.

About a year later, they hired the design firm Workstead to create an addition that would contain a new primary suite, and to make selective updates to the rest of the house, including splitting the old primary bedroom into two rooms: one for Greta and one for overnight guests.

“Nick was just really in love with the house,” said Ryan Mahoney, a principal at Workstead. “They had a lot of respect for Melvin as well, so they wanted to treat what was there with a lot of deference.”

Workstead designed a 620-square-foot addition inspired by the original structure but set apart from it by a glass-walled breezeway.

For abundant sunshine, the designers added four pairs of French doors and tall windows in the new structure, and split the bathroom into separate nooks containing the vanity, shower and bathtub, all connected by a central corridor.

They also repeated details from the original structure, including the pine-paneled cathedral ceiling in the living room and the interior shutters.

To expand the kitchen — previously just a compact area of countertop with a small,

48% / 52% dictable. Just before closing, Mr. Gavin’s solo existence began to change when he met Katrin Thormann, now 33, a fashion model he married in 2019.

As they began dating, it didn’t take long for Ms. Thormann to see the appeal of the house. “It was so fun,” she said. “We just put our mattress in front of the fireplace and

CONTINUED ON PAGE 12

51

MEDIAN Hhi:

$104,000

Median Age:

Average Hhi:

$143,000

Average Hhi:

$149,000

Median HHI:

$115,000

FR I DAY M A I N N E WS 2021 R AT ES SIZE

COST

1/4 Page Weekday

$11,080

1/4 Page Sunday

$12,560

Other sizes available. Please email paula@skyad.com for a quote.

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S U N DAY R E A L ESTAT E SIZE

COST

1/4 page 4 color Ad

$7,650

Other sizes available. Please email paula@skyad.com for a quote.

www.skyadgroup.com/coldwellbanker

THE NEW YORK TIMES

I N TERNATIONA L ED I T ION The New York Times International Edition is a leading international source for opinion leaders and decision-makers around the globe. With dedicated newsrooms in Paris, London, Hong Kong and New York; and journalists reporting from all corners of the globe, its informative, inspiring and intelligent coverage of the world makes it required reading in 130 countries around the world.

DEMOGRAPHICS Circulation:

164,460

Distribution:

Europe, Asia, Pacific

Median Age:

Average Hhi: Source:

Average Hhi ANNUALLY: Source:

APAC: 41 WESTERN EUROPE: 44 $83, 377 Ipsos Affluent APAC H2 2020 11 Markets. €137,978 Ipsos Affluent (Western) Europe H1 2020.

2021 R AT ES SIZE

COST

1/4 page

$8,350

1/2 page

$11,700

Other ad sizes are available. Email or call for a quote. NYTIE Real Estate ads run every Saturday.

2021 C LO S I N G DAT ES ISSUE

PUBLICATION DATE

MATERIALS DUE

Weekly

Friday

Monday (week of)

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Coldwell Banker global luxury

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FINANCIAL

T I M ES

FRIDAY MAIN NEWS The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its stand-alone “House & Home” section. Targeting upscale readers who are passionate about home and living, this full-color supplement is the world’s only weekly property and lifestyle section, which is internationally focused and globallydistributed every weekend.

DEMOGRAPHICS Sunday Circulation: Distribution: Readership: Male/Female Skew: Median Age: Average Hhi: Source:

193,337 Global 1,625,987 82% / 18% 53.5 $330,000 FT Global Commercial Update Q3 2020

2021 R AT ES SIZE

COST

Front Page Strip, Color

$14,725

Gallery Strip, Color

$6,510

Gallery Box, Color

$1,240

Saturday “House & Home” section color proprietary gallery box Ad space based on availability.

Front Page Strip:

Gallery Box:

80mm high x 345mm wide

100mm high x 83mm wide

2021 R AT ES

44

|

Gallery Strip:

SIZE

COST

Full Page, Color

$32,250

Half Page, Color

$16,125

Quater Page, Color

$8,100

Coldwell Banker global luxury

100mm high x 345mm wide

2021 C LO S I N G DAT ES ISSUE

PUBLICATION DATE

MATERIALS DUE

Weekly

Saturday

Monday (week of)

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THE SUNDAY TIMES

OF LON D ON HOME The Sunday Times is one of the largest-selling British national Sunday newspapers. Established over 200 years ago, The Sunday Times is one of the most trusted commercial news brands in the United Kingdom and continues to lead the market with quality journalism. HOME is the pre-eminent, awardwinning national property supplement of The Sunday Times; advertisers, including estate agents, developers, retailers, architects and designers, use HOME to drive enquiries to their teams and help readers to make the best decision on how to spend their money.

DEMOGRAPHICS Circulation: Geographic distribution: Readership: Male/Female Skew: READ BY AB SOCIO-ECONOMIC

618,000 UK 1.5M 53% / 47% 63%

SECTOR: Median Age:

49

DEMOGRAPHICS Circulation: Geographic distribution: Readership: Male/Female Skew: Median Age:

68,675 REPUBLIC OF IRELAND 316,000 52% / 48% 45

www.skyadgroup.com/coldwellbanker

2021 H O M E PR I N T O FFER SIZE

COLOR

COST

Full Page

Color

$9,350

Half Page

Color

$4,950

Quarter Page

Color

$3,300

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LU XU R Y LI FE S T Y LE & GEN ERA L I N T E R E S T

20 GMLAORBK AE TL IN G 21 P R O GR A M

ROBB

R E PORT Robb Report is the leading voice in the global luxury market. Its discerning audience around the world has a shared appreciation and desire for quality, exclusivity, artisanship, heritage, and fine design. With its fingers on the pulse of the latest superlative products and experiences that today’s modern consumers seek, Robb Report is synonymous around the world with affluence, luxury, and the best of the best.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi: Average HNW:

78% / 22% 45 $489,000 $$2,700,000

2021 C LO S I N G DAT ES ISSUE

AD DUE

ON SALE

APRIL

FEB 5, 2021

FEB 8, 2021

JUNE

APR 2, 2021

APR 5, 2021

AUG

JUN 11, 2021

JUN 14, 2021

OCT

AUG 6, 2021

AUG 9, 2021

NOV

SEP 10, 2021

SEP 13, 2021

DEC

NOV 12, 2021

NOV 15, 2021

2021 R AT ES

www.skyadgroup.com/coldwellbanker

SIZE

COLOR

COST

2 Page Spread

Full Color

$20,275

Full Page

Full Color

$10,595

1/2 Page

Full Color

$5,895

Coldwell Banker global luxury

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HAUTE

L I V ING The primary element of the Haute Living brand is the sophistication and unique leadership we offer to our affluent audience. Haute Living incorporates elite lifestyle reporting throughout distinguished, market-specific publications in Miami, New York, Los Angeles & San Francisco. Through their celebrated regional publications, Haute Living captures the hearts and minds of the world’s most influential consumers in the most affluent destinations, and act as both guide and signpost in their stellar lifestyle. Haute Living characterizes the cultivation of luxury living.

DEMOGRAPHICS Male/Female Skew: Median Age:

56% / 44% 50

MARKET DISTRIBUTION Miami:

20,000

New York:

20,000

Los Angeles:

20,000

2021 R AT ES COST

Full Page Color from $2,950

2021 C LO S I N G DAT ES

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ISSUE

AD DUE

ON SALE

FEBRUARY / MARCH

JAN 4, 2021

JAN 7, 2021

APRIL / MAY

MAR 5, 2021

MAR 8, 2021

JUNE / JULY

APR 30, 2021

MAY 3, 2021

AUGUST / SEPTEMBER

JUL 2, 2021

JUL 5, 2021

OCTOBER / NOVEMBER

SEP 3, 2021

SEP 7, 2021

DECEMBER / JANUARY 2021

NOV 1, 2021

NOV 4, 2021

www.skyadgroup.com/coldwellbanker

TATLER

ASIA

Established in 1977 with the launch of Hong Kong Tatler, the Asia Tatler magazines do not just chronicle society, they define it – the people, the places, the events, the objects.

They connect high society and the most influential people in eight Asian markets, a readership that shapes opinions and trends.

The sophistication of the Tatler brand is matched by awardwinning design and stylish photography on both print and digital platforms, as well as creative events services.

8 PRINT EDITIONS AROUND ASIA • Hong Kong: 174,925 • Indonesia: 325,000 • Mainland China: 822,500 • Malaysia: 70,170 • Philippines: 158,006 • Singapore: 80,000 • Taiwan: 175,000 • Thailand: 411,424

DEMOGRAPHICS Readership:

2.2 M

Male/Female:

48% / 52%

AVERAGE AGE:

42

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

March

Jan 4, 2021

Jan 7, 2021

April

Feb 3, 2021

Feb 5, 2021

May

Mar 5, 2021

Mar 8, 2021

2021 R AT ES

June

Apr 5, 2021

Apr 8, 2021

COST

July

May 5, 2021

May 8, 2021

$3,500-$23,250

August

Jun 4, 2021

Jun 7, 2021

September

Jul 6, 2021

Jul 9, 2021

October

Aug 5, 2021

Aug 8, 2021

November

Sep 3, 2021

Sep 6, 2021

December

Oct 5, 2021

Oct 8, 2021

January 1, 2022

Nov 5, 2021

Nov 8, 2021

AVERAGE annual HHI:

AVERAGE PERSONAL INCOME

HK $3.2M $400,000)

(approx.

US$11,600,000

www.skyadgroup.com/coldwellbanker

USD

Coldwell Banker global luxury

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COWBOYS

& IN DIAN S The Voice and Vision of The American West, old and new. We connect our readers with Western and Native American culture through award-winning articles and stunning photography.

Readers pore over our print issues and online content, spending an amount of time far greater than the industry average. No other magazine or media product in the Western lifestyle market has the same authority or reach.

C&I is a key influencer with a reputation for brand excellence, and we’ve been engaging with dialed-in readers for 28 years now. We offer a powerful mix of print and digital platforms that give our advertising partners effective ways to showcase their products and services to our robust and ever-growing audience.

By joining us, advertisers will extend their reach beyond current geographic limitations and connect with their target audience — the C&I audience.

DEMOGRAPHICS Circulation:

150,000

Readership:

471,000

Male/Female Skew: AVERAGE AGE: AVERAGE HHI:

48% / 52% 51 $127,000

2021 R AT ES COST

Starting at $2,625

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

May/June

Feb 12, 2021

Feb 19, 2021

July

Apr 2, 2021

Apr 9, 2021

August/September

May 14, 2021

May 21, 2021

October

May 26, 2021

Jul 2, 2021

November/December

Aug 13, 2021

Aug 20, 2021

January 2022

Sept 24, 2021

Oct 1, 2021

February/March 2022

Nov 5, 2021

Nov 12, 2021

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Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

DW ELL Dwell is the marketplace to living with good design. A trusted authority for 20 years, connecting consumers and design professionals with inspiration, products, and the tools they need to achieve their goals. Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design.

DEMOGRAPHICS Circulation:

200,000

Total Reach:

778,000

Male/Female Skew: AVERAGE AGE: Median HHI: Source:

40% / 60% 44.4 $130,000 Google Analytics, Quantcast, and Sprout Social 2019

2021 R AT ES SIZE

Starting at $1,250

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

March/April

Jan 15, 2021

Jan 27, 2021

May/June

Mar 12, 2021

Mar 23, 2021

July/August

May 7, 2021

May 25, 2021

September/October

Jul 9, 2021

Jul 27, 2021

November/December

Sep 13, 2021

Sep 29, 2021

January/February 2022

Nov 9, 2021

Nov 21, 2021

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

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ELITE

T RAVEL ER Since its launch in 2001, Elite Traveler has been the marketleading guide and curator of the global luxury lifestyle of ultrahigh-net-worth individuals. It is written and designed by our experienced team of editors for the elusive global elite who live the private jet lifestyle, delivering expert perspectives, meaningful analysis and advice. Each issue provides detailed information covering the spectrum of the luxury lifestyle, including travel, fashion, jewelry, watches, spirits, autos, jets, yachts and real estate.

As an audited publication with worldwide distribution aboard private jets, first-class lounges and in FBOs across over 100 countries, Elite Traveler provides advertisers unique access to the wealthiest consumers in the ultimate luxury market.

SPRING 2020

Ultimate Experiences

SUMMER 2020

ADVENTURE AWAITS IN ALL FOUR CORNERS OF THE GLOBE, PLUS THE WORLD’S BEST GOLF COURSES AND HOW TO GIVE BACK WHILE TRAVELING

The Inspiration Issue

DEMOGRAPHICS Circulation: Age: Male/Female:

IN THESE UNCERTAIN TIMES, WE LOOK FORWARD TO FUTURE TRIPS TO FABULOUS PLACES WITH FAMILY AND FRIENDS

557,000 45 69% 31%

Average HHI:

$7.9M

Average Net Worth:

$32M

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

Spring March/April/ May

Jan 4, 2021

Jan 4, 2021

Summer: June/July/ August

Mar 29, 2021

Apr 5, 2021

Fall: September/October/November

Jun 28, 2021

Jul 5, 2021

Winter: December/ January/February

Sep 27, 2021

Oct 4, 2021

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2021 R AT ES SIZE

Starting at $2,950

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OCEAN

H O ME Published bi-monthly, the magazine captures the essence of ocean home living, featuring the best architects, interior designers, landscape architects, real estate experts and luxury travel destinations in the United States and around the world.

From high-end developments in the Caribbean to private beachfront estates in California, Ocean Home not only unveils dream homes of the top coastal communities but also reveals the best vacation escapes, trending designs for ocean homes, and the key players in the next generation of luxury oceanfront living.

Every issue of Ocean Home inspires and educates our highly affluent readers about the world’s most exceptional oceanfront architecture, interior design, exclusive resorts, and luxury lifestyle.

Ocean Home captures the artistry and exclusivity of luxury coastal living in ways that move people. We don’t just write about opulent ocean “houses.” We celebrate ocean “homes” and the families, designers, and artisans who turn coastal dreams into reality.

DEMOGRAPHICS Circulation: Readership: Geographic breakdown: Male/Female Skew: Median Age:

70,000 195,000 US Coastal Areas- 29% Northeast, 35% Southeast, 28% West, Canada, Caribbean

49% / 51% 51

Average Hhi:

$2,400,000

AVERAGE NET WORTH:

$9,600,000

Average Primary Residence Value:

$3,300,000

2021 C LO S I N G DAT ES ISSUE

DISTRIBUTION DATE

MATERIALS DUE

April/May

Feb 5, 2021

Feb 10, 2021

June/July

Apr 9, 2021

Apr 14, 2021

August/September

Jun 11, 2021

Jun 16, 2021

October/November

Aug 6, 2021

Aug 11, 2021

December/January 2022

Oct 8, 2021

Oct 13, 2021

2021 R AT ES*

www.skyadgroup.com/coldwellbanker

PAGE SIZE

COLOR

COST

Spread

Full Color

$5,900

Full Page

Full Color

$3,125

Coldwell Banker global luxury

|

53

ELLE

DÉ C OR ELLE DECOR is about the best design in the world. Design always has been, and will forever be, in every pocket of a stylish life. From interiors, fashion, and art to food and travel — design is a reflection of who we are at any given moment.

DEMOGRAPHICS Circulation: Age: Male/Female: median Average:

500,000+ 46.5 29% 71% $191,874

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

March

Jan 4, 2021

Jan 4, 2021

April

Jan 28, 2021

Feb 4, 2021

May

Feb 25, 2021

Mar 4, 2021

Summer

Apr 9, 2021

Apr 16, 2021

September

Jun 25, 2021

Jul 2, 2021

October

July 30, 2021

Aug 6, 2021

November

Aug 27, 2021

Sep 3, 2021

December/Holiday

Oct 15, 2021

Oct 22, 2021

2021 R AT ES

January/February

Oct 29, 2021

Nov 5, 2021

COST

Starting at $5,275

54

|

Coldwell Banker global luxury

www.skyadgroup.com/coldwellbanker

EQUESTRIAN

L I V ING

35,000

EQ U E S TR I A N LIV I N G EQLiving.com

DECEMBER/JANUARY 2019/2020

DESIGN ISSUE

EQ

EQUESTRIAN LIVING

Circulation:

PEOPL E | TRAV EL | D ES I GN | FA S H I ON | S T Y L E | D ÉCO R

THE

DEC 2019 / JAN 2020

DEMOGRAPHICS

EQ

EQUESTRIAN LIVING

Throughout history, the equestrian lifestyle has woven its way through our culture. From the magnificence of vast western ranches to elegant English hunt-country estates, horses are an integral element of modern fashion, style, and decor. Equestrian Living magazine encompasses the absolute best of these timeless traditions. Our readers are an affluent group of very diverse people who have one thing in common ---their love of the majestic horse. EQ Living delights them with luxurious features and breathtaking photography displayed within a beautiful, award-winning format.

DISPLAY UNTIL FEB 10 2020

P EO P L E | TR AVEL | D ES I G N | FA S H I O N | ST Y LE | DÉCOR

EQ U E S TR I A N LIVING

®

EQLiving.com

FEB/MARCH 2020

THE POLO CAPITAL OF THE WORLD WHERE TO EAT AND STAY IN PALM BEACH

98% look to EQ for Ranch/Farm/Home architectural design 95% look to EQ for Real Estate Average HHI: Average Net Worth:

$335K $6M EQUESTRIAN TRAVEL FEB/MARCH 2020

2021 C LO S I N G DAT ES

DISPLAY UNTIL APRIL 10, 2020

FABULOUS GETAWAYS

ISSUE

RESERVATIONS

MATERIALS DUE

March/April

Feb 1, 2021

Feb 8, 2021

May/June

Mar 29, 2021

Apr 5, 2021

July/August

Jun 1, 2021

Jun 8, 2021

September/October

Aug 2, 2021

Aug 9, 2021

2021 R AT ES

November / December

Sep 27, 2021

Oct 4, 2021

COST

January/February 2022

Nov 29, 2021

Dec 6, 2021

www.skyadgroup.com/coldwellbanker

Starting $1,125

Coldwell Banker global luxury

|

55

GEN TRY As the finest regional lifestyle brand, Gentry targets the most desirable local demographic. With a keen eye for engaging photography and editorial content aimed to inform, delight and inspire our readers, we truly capture the essence of the San Francisco Bay Area lifestyle defined by its people, ideas, arts, activities, and issues of the day.

DEMOGRAPHICS Circulation: Readership Age: Average HHI: Female Readers

32,000 155,000

THE JEWELRY ISSUE

41

Inside the journey of The Pink Promise diamond

$2,170,000 57%

S I L I C O N EST 1993

V A L L E Y

&

S A N

F R A N C I S C O

NOV 2019

2021 C LO S I N G DAT ES

56

ISSUE

RESERVATIONS

MATERIALS DUE

March

Jan 22, 2021

Jan 29, 2021

April

Feb 26, 2021

Mar 4, 2021

May

Mar 25, 2021

Apr 1, 2021

June

Apr 22, 2021

Apr 29, 2021

July

May 27, 2021

Jun 3, 2021

August

Jun 25, 2021

Jul 2, 2021

September

Jul 28, 2021

Aug 4, 2021

October

Aug 26, 2021

Sep 2, 2021

November

Sep 24, 2021

Oct 1, 2021

December

Oct 28, 2021

Nov 4, 2021

January 2022

Nov 26, 2021

Dec 3, 2021

February 2022

Dec 23, 2021

Jan 3, 2022

|

Coldwell Banker global luxury

2 0 21 R ATES SIZE

COST

Full Page

$3,290

www.skyadgroup.com/coldwellbanker

J ET SET Jetset Magazine is a luxury publication curated specifically for the most elite and prestigious readers, reaching them while they are relaxed and captive aboard a private jet or luxury yacht, at their primary residence or vacation home, or attending a VIP event or five-star resort. Jetset Magazine attracts the discerning reader with intelligent and relevant editorial. Through this private invitation into an exclusive club of class and luxury, readers are given immediate access to topics, products, and services that accommodate their lifestyle. From superior design and photography to impressive covers and high-quality paper, Jetset distinguishes itself amongst its newsstand peers.

DEMOGRAPHICS Circulation: Readership: Age Male / Female Median HHI:

75,000 500,000 41 70% 30% 2.4M

2 0 21 R ATES

www.skyadgroup.com/coldwellbanker

SIZE

COST

Full Page

$3,750

Coldwell Banker global luxury

|

57

QU E S T QUEST and its unique audience share an inseparable connection ‌ a passion for taste, style, and luxury. QUEST readers are educated, affluent, and transaction-oriented.

QUEST audience includes three generations of readers -Millennials, Gen Xers and Baby Boomers, those who helped launch the magazine and those who grew up with it. QUEST provides the most appropriate advertising vehicle for luxury goods, services and consumables. QUEST uncovers the latest trends in real estate, entertainment, art, antiques, fashion, luxury goods, travel, music, and philanthropy in every issue.

DEMOGRAPHICS Total Audience : Age: Average HHI: Average HHnw: Male / female

631,750 readers 43.4 $1,437,000 $13,900,000 44% 56%

2021 C LO S I N G DAT ES

58

ISSUE

RESERVATIONS

MATERIALS DUE

February

Jan 4, 2021

Jan 11, 2021

March

Feb 5, 2021

Feb 12, 2021

April

Mar 8, 2021

Mar 15, 2021

May

Apr 5, 2021

Apr 12, 2021

SIZE

COST

June

May 7, 2021

May 14, 2021

Full Page

$3,900

July

Jun 7, 2021

Jun 14, 2021

August

Jul 6, 2021

Jul 13, 2021

September

Aug 6, 2021

Aug 13, 2021

October

Sept 7, 2021

Sep 14, 2021

November

Oct 7, 2021

Oct 14, 2021

December

Nov 5, 2021

Nov 12, 2021

January 2022

Dec 6, 2021

Dec 13, 2021

|

Coldwell Banker global luxury

2 0 21 R ATES

www.skyadgroup.com/coldwellbanker

C O N D É N AS T L U XU R Y G R O UP

20 GMLAORBK AE TL IN G 21 P R O GR A M

ARCHITECTUR AL

DIG E ST

Published monthly, Architectural Digest is a modern icon of architecture and design. More about the art of architecture than commerce, AD has far more cachet than a mere “house book,� inspiring decisions as well as feeding fantasies. Advertisements within directly inspire their affluent audience to pursue and source their dream homes. Special issues focus on cities, country homes and global architecture.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

50% / 50% 52 $168,517

2021 C LO S I N G DAT ES

60

ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

|

Coldwell Banker global luxury

2021 R AT ES COST

Full Page Color from $2,190

www.skyadgroup.com/coldwellbanker

CONDÉ NAST

T RAVEL ER Published monthly, Condé Nast Traveler features articles written by writers who do not accept free travel and accommodations — writers for other travel publications do.

Because of the magazine’s objectivity and fascinating editorial content, they have earned the loyalty of the most frequent and affluent travelers in the world — individuals who spend more than virtually any other group on luxury items, including lavish vacation homes and primary residences. With six National Magazine Awards, Condé Nast Traveler is the only travel magazine to have won more than one award.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

58% / 42% 55 $166,685

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

www.skyadgroup.com/coldwellbanker

2021 R AT ES COST

Full Page Color from $2,190

Coldwell Banker global luxury

|

61

GQ For more than 50 years, GQ has been the premier men’s magazine, providing definitive coverage of style and culture.

With its unique and powerful design, work from the finest photographers and a stable of award-winning writers, GQ reaches millions of leading men each month.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

75% / 25% 37 $76,590

2021 C LO S I N G DAT ES

62

ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

|

Coldwell Banker global luxury

2021 R AT ES COST

Full Page Color from $2,190

www.skyadgroup.com/coldwellbanker

WIR ED WIRED makes sense of a world in constant transformation.

WIRED tells an ongoing adventure story—the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations they cover lead to new ways of thinking, new connections, and new industries, introducing you to the people, companies and ideas that matter.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

65% / 35% 45 $148,810

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

www.skyadgroup.com/coldwellbanker

2021 R AT ES COST

Full Page Color from $2,190

Coldwell Banker global luxury

|

63

V OGUE The foundation of Vogue’s leadership and authority is the brand’s unique role as a cultural barometer for a global audience.

Vogue places fashion in the context of culture and the world we live in — how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Vogue defines the culture of fashion and is thought-provoking, relevant and always influential.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

25% / 75% 39 $153,537

2021 C LO S I N G DAT ES

64

ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

|

Coldwell Banker global luxury

2021 R AT ES COST

Full Page Color from $2,190

www.skyadgroup.com/coldwellbanker

VANITY

FA IR

Published monthly, Vanity Fair has been highly influential and often quoted for numerous decades. Thought-provoking as well as style-making, it covers every aspect of modern life, from world affairs and business to architecture and society. This culture-defining publication reaches affluent opinion leaders in positions to purchase multiple high-end homes, typically on more than one continent. Vanity Fair readers are the perfect audience for even your highest priced estate.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

28% / 72% 46 $168,663

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

www.skyadgroup.com/coldwellbanker

2021 R AT ES COST

Full Page Color from $2,190

Coldwell Banker global luxury

|

65

THE

N E W YORKER The New Yorker has made many artists and writers household names. Its short stories are masterpieces, its reporting award winning, and its cartoons legendary. Each week, millions of high achievers turn to its mix of arts, architecture and design, business, politics, and science to be informed on all that matters, including their future dream homes. The New Yorker is the authority on practically everything, including future dream homes.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

55% / 45% 48 $165,202

2021 C LO S I N G DAT ES

66

ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

|

Coldwell Banker global luxury

2021 R AT ES COST

Full Page Color from $2,190

www.skyadgroup.com/coldwellbanker

GOLF

DIG E ST Golf Digest is the #1 most widely-read golf publication in the world and the authority on how to play, what to play and where to play. Golf Digest’s aim is to enhance the enjoyment of all facets of the game–making its readers better players, smarter consumers and more discerning travelers, while also offering the kind of informative and provocative stories that fuel the unending conversation that is golf. Golf Digest’s mantra is THINK YOUNG/PLAY HARD, a philosophy that defines both their reader and editorial alike, and is what differentiates Golf Digest from the competition. Golf Digest – It’s not just about swing speed – it’s a way of life.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

76% / 24% 54 $158,164

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

COST

August

May 12, 2021

May 14, 2021

Full Page Color from $2,190

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

www.skyadgroup.com/coldwellbanker

2021 R AT ES

Coldwell Banker global luxury

|

67

BON

APPÉTIT bon appétit focuses on what’s current and stylish, while still giving readers valuable cooking tools and tips. The only food lifestyle publication on the market, bon appétit offers “life through the lens of food” — cooking in, dining out, culture, travel, entertainment, shopping and design.

More than 60 local and feeder market regions available. Email or call for the region list with pricing, circulation, distribution maps, etc.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi:

41% / 59% 52 $164,745

2021 C LO S I N G DAT ES

68

ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 14, 2021

May

Feb 12, 2021

Feb 15, 2021

June

Mar 12, 2021

Mar 15, 2021

July

Apr 12, 2021

Apr 14, 2021

August

May 12, 2021

May 14, 2021

September

Jun 11, 2021

Jun 13, 2021

October

Jul 12, 2021

Jul 14, 2021

November

Aug 12, 2021

Aug 14, 2021

December

Sep 13, 2021

Sep 15, 2021

January 2022

Oct 12, 2021

Oct 14, 2021

February 2022

Nov 12, 2021

Nov 14, 2021

|

Coldwell Banker global luxury

2021 R AT ES COST

Full Page Color from $2,190

www.skyadgroup.com/coldwellbanker

CONDÉ NAST

UK

Condé Nast UK offer clients the unique opportunity to present products and services to their audience in an appealing editorial style. Tailored for you by our in-house creative team, no project is considered too great or too small. Running throughout the year in every issue of Vogue, Tatler, GQ and House & Garden, our promotions are designed exclusively for your property.

DEMOGRAPHICS Circulation: Readership: Age:

205,080 1,559,000 41

DISTRIBUTION:

London, Avon, Bedfordshire, Berkshire, Buckinghamshire, Dorset, Essex, Gloucestershire, Hampshire, Hereford & Worcestershire, Hertfordshire, Isle of Wight, Kent, Oxfordshire, Somerset, Suffolk, Surrey, Sussex

INTERNATIONAL

Dubai, Singapore, Malaysia, Hong Kong, and China

DISTRIBUTION

2021 C LO S I N G DAT ES ISSUE

RESERVATIONS

MATERIALS DUE

April

Jan 12, 2021

Jan 15, 2021

May

Feb 9, 2021

Feb 12, 2021

June

Mar 9, 2021

Mar 12, 2021

July

Apr 6, 2021

Apr 9, 2021

August

May 11, 2021

May 14, 2021

September

Jun 8, 2021

Jun 11, 2021

October

Jul 13, 2021

Jul 16, 2021

November

Aug 10, 2021

Aug 13, 2021

December

Sep 7, 2021

Sep 10, 2021

January 2022

Oct 5, 2021

Oct 8, 2021

March 2022

Dec 7, 2021

Dec 10, 2021

2021 R AT ES COST

$9,995 Full Page Color with Instagram Post 4 Magazines

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

|

69

C IT Y L I FE S T Y LE & SP EC IF IC I N T E R E S T

20 GMLAORBK AE TL IN G 21 P R O GR A M

MODERN

L UX URY Modern Luxury, knows that community, more than ever, defines who we are. And city by city, they make living well an art form.

Modern Luxury is the largest local luxury media company, delivering the most affluent audiences in the most prominent cities in the US. They bring luxury closer to home, because they live there too.

DEMOGRAPHICS Male/Female Skew: Median Age: Average Hhi: median hhi:

41% / 59% 47 $2,213,920 $389,540

2021 C I R C U L AT I O N & R AT ES PUBLICATION

REGION

Hamptons

Hamptons

Gotham

Manhattan

Michigan Ave

Chicago

LA Confidential

California

Ocean Drive

Miami

Palm Beach

Florida

Capitol File

Washington DC

Aspen Peak

Aspen

Boston Common

Boston

Philadelphia Style Vegas

2021 C LO S I N G DAT ES ISSUE

MATERIALS DUE

March

February 1

April

March 1

May

April 1

June

May 1

July

June 1

August

July 1

Philadelphia

September

August 1

Las Vegas

October

September 1

November

October 1

2021 R AT ES

December

November 1

COST

January 2022

December 1

Full Page Color from $3,825

February 2022

January 2, 2022

www.skyadgroup.com/coldwellbanker

Coldwell Banker global luxury

|

71

UNIQUE

H O MES Unique Homes, which celebrated its 45th anniversary in 2016, has been helping top agents promote their luxury listings to an international audience longer than any other real estate magazine in the world. Combining high-quality presentation with award-winning editorial focused on luxury, the magazine creates an ideal advertising environment for those agents looking to set their listings and themselves apart from the rest.

DEMOGRAPHICS Circulation:

100,000+

Readership:

100,000+

Male/Female Skew:

55% / 45%

Average net worth:

$4,525,000

2 0 21 CLOSI N G DATES

own 2 properties:

40%

ISSUE

AD CLOSE DATE

MATERIALS DUE

own 3+ properties

30%

Spring (Mar/Apr)

2/5/21

2/8/21

Ultimate (May/June)

4/16/21

4/20/21

Summer (July/Aug)

6/11/21

6/14/21

Fall (Sept/Oct)

8/13/21

8/16/21

Global issue (May/June)

10/8/21

10/11/21

DISTRIBUTION CIRCULATION: 100,000+ Paid distribution via newsstands and subscribers in more than 80 countries, bonus distribution to international airline members and first-class lounges, bonus mailings to Fortune 1000 and high-net-worth households, and a digital version emailed to a worldwide list of affluent consumers.

2 0 21 R ATES – 1 ISSU E PAGE SIZE

COLOR

PROPERTIES

COST

LUXURY MARKETPLACE

Full Page

Full Color

1-6

$1,995

LET US HELP PUT YOU FRONT AND CENTER

1/2 Page

Full Color

1-2

$1,195

1/4 Page

Full Color

1

$695

In 2020, Homes & Estates magazine was once again inserted into the complete run of Unique Homes, providing Coldwell Banker Global Luxury Specialists with the opportunity to get two international magazines for the price of one at two points during the course of the year. When you choose to advertise directly in Unique Homes, you will receive the following benefits: 1. Your ad in the globally distributed print version of Unique Homes.

2. Copies mailed to your supplied list with information on the mailing label that indicates the magazine is being sent “compliments of” you. For each full-page ad, we will mail 100 copies; for each half-page ad we will mail 50; for each quarter-page ad we will mail 25.

2 0 21 R ATES – 3 ISSU ES PAGE SIZE

COLOR

PROPERTIES

COST

Full Page

Full Color

1-6

$1,795

1/2 Page

Full Color

1-2

$1,095

1/4 Page

Full Color

1

$650

3. Your ad in the digital version of Unique Homes.

4. Exposure for your listings on UniqueHomes.com

A DV ER T I S I N G I N Q U I R I ES: Bruce Griset, Director of Sales at 888.928.9020 or 919.928.9020 | bgriset@uniquehomes.com 72

|

Coldwell Banker global luxury

2 0 21 R ATES – 6 ISSU ES PAGE SIZE

COLOR

PROPERTIES

COST

Full Page

Full Color

1-6

$1,595

1/2 Page

Full Color

1-2

$995

1/4 Page

Full Color

1

$595

www.skyadgroup.com/coldwellbanker

CHINA EDITION

U NIQU E H O ME S When your high-end sellers read about the staggering level of investment Chinese buyers are making in the luxury market, and especially real estate in the U.S., they likely are asking themselves: “What is my real estate agent doing to promote my home in China?”

We have the answer for you: UNIQUE HOMES China Edition For more than four decades, Unique Homes has been helping agents promote their top listings to affluent buyers outside their local marketplace. The recent launch of UNIQUE HOMES China Edition continues their mission to help luxury professionals bring buyers and sellers together.

DISTRIBUTION CIRCULATION: 25,000 Copies will be distributed to a select list of affluent Chinese individuals in the major cities – including Beijing, Shanghai and Hong Kong – as well as in Taiwan and Macau. Magazines also will be made available in private membership organizations. The UNIQUE HOMES China Edition puts you front and center before one of the wealthiest, most desired audiences in the world. And placing an ad couldn’t be easier.

2 0 21 R ATES SIZE

COLOR

COST

Full Page (one-time rate)

Full Color

$2,095

• We will create the ad using your photos and copy in one of our templates (up to 6 properties on a page).

Full Page (2-time rate)

Full Color

$1,795

• We will have your ad translated into Chinese.

Full Page (4-time rate)

Full Color

$1,395

• You will receive 5 copies for each page of advertising, plus you will be sent a link to the digital version of the UNIQUE HOMES China Edition, which is also promoted online in China.

• We can also provide you with a PDF of your ad in Chinese for your own marketing efforts.

2 0 21 U NI Q U E H O M ES CHI NA SCHEDU LE ISSUE

RESERVATION DATE

MATERIAL DEADLINE

May

February 23

March 2

August

May 25

June 5

November

August 31

September 7

February 2022

November 30

December 7

TO PL AC E A N A D, C O N TACT YO U R U N I Q U E H O M ES R EPR ES EN TAT I V E O R Bruce Griset, Director of Sales at 888.928.9020 or 919.928.9020 | bgriset@uniquehomes.com

www.skyadgroup.com/coldwellbanker

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LET S D O G R E AT CAMPAIG NS TOG E THER.

JANINE JONES Executive Vice President

PAULA DAVIDSON Senior Account Executive

212.677.2671 | PAULA@SKYAD.COM

SARA HELENI Account Executive

212.674.2402 | SARA@SKYAD.COM

JIMMY CINTRÓN Account Executive

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212.677-2714 | JANINE@SKYAD.COM

212.677.0083 | JIMMY@SKYAD.COM

www.skyadgroup.com/coldwellbanker

LUXURY IS UNIVERSAL When your home is marketed through international luxury websites and a global office network in 43 countries and territories, it attracts affluent buyers everywhere.

COLDWELLBANKERLUXURY.COM The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted and you should not rely upon it without personal verification. Affiliated real estate agents are independent contractor sales associates, not employees. Š2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell BankerŽ System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 203WH0_10/20

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© 2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term www.skyadgroup.com/coldwellbanker Banker global luxury “sales associate” or “agent” herein shall be replaced with the term “sales representative”.