Luxury Listing Presentation 2022

The Berkshire Hathaway HomeServices Difference We are proud to lead the way in marketing and technology, however this innovation is not what defines us.

Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that far outlasts the closing table. Berkshire Hathaway

HomeServices is the forever brand.

Our team members are local experts, community activists, liaisons, advisors and often times a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.

I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.

What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.

— Warren Buffett, Chairman / CEO, Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices Carolinas Companies

The Seller Experience The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience so you can focus on the demands of daily life.

1. Initial Consultation

4. Accept the Best Offer

2. Prepare Property & Develop Marketing Strategy

5. Contract Period

3. Launch the Listing

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6. Closing & Beyond

Initial Consultation P R E LI S TI N G I NTE RVI E W Why are you selling your home?

Where are you going?

How soon do you need to be there?

P RO P E R T Y WALK TH RO U G H H O M E S E LLI N G TI M E LI N E & SCH E D U LE

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P RO P E R P R I CI N G I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price for your home so that it will sell within your time frame.

I will also review potential costs associated with selling your home in order to reduce surprises.

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MAR K E T VALU E UNDERSTANDING MARKET VALUE

DANGERS OF OVERPRICING

Market-sensitive pricing can be the key to maximum market exposure and ultimately, a successful sale.

An asking price beyond the market range can adversely affect property marketing.

COMPETITIVE MARKET ANALYSIS A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.

•F ewer buyers are attracted and fewer offers will be received.

•M arketing time is prolonged and initial marketing momentum is lost.

•T he property attracts lookers and helps competing houses look better.

• I f a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.

•T he property may eventually sell below market value as a result of extended days on the market.

P E RCE NT O F B U Y E R S WH O WI LL VI E W A P RO P E R T Y

+1 0 %

2%

+5%

30%

FMV

60%

-5%

80%

-1 0 %

92%

Asking Price in Relationship to Fair Market Value (FMV)

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% of Prospective Buyers who will look at Property

P R E PAR ATI O N First impressions are key when selling a home. Before the ‘for sale’ sign goes up, put in the time to make sure your home is camera ready. Fresh paint, clean closets, and staging — there’s a lot you can do to maximize your market value. Consider a pre-listing inspection if you have lived in the home for several years. Reviewing the property disclosure form can also serve as a checklist.

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MAR K E TI N G STR ATEGY SIGN LISTING AGREEMENT

PHOTOGRAPHY/ MEASUREMENTS

PREPARE MARKETING COLLATERAL

93% of homebuyers use the internet in their home search so your marketing plan will include focused online activities, in addition to print collateral and open houses.

GOALS •G et your home sold and get you where you want to go on time.

•P ut you in the strongest negotiating position possible.

• Make the process easier for you.

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D I G ITAL E XP OS U R E TAILORED FOR YOUR LISTING

ADVE R TI S E

TARG E T

FI N D P EO P LE

across the entire web

ads to the right location

who are looking to buy your home

Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet buyers online.

By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with the right buyer.

We reach over 10 million people and generate over 300,000 clicks on average per year with our digital advertising efforts.

And thousands more

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Source: National Association of REALTORS® Profile of Home Buyers & Sellers, 2017

D I G ITAL PAR TN E R S Buyer behavior has changed and the use of the internet to find properties continues to increase at a steady rate every year.

As more buyers conduct their property searches online, you can be confident your home will be showcased locally and globally.

Our strategic partnerships with select real estate websites ensure that your home will be published through hundreds of powerful online channels.

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Additionally, our worldwide recognition and unmatched marketing efforts help you reach buyers everywhere. We excel at engaging audiences through ongoing placement strategies.

93%

of buyers search online during the home buying process.

D I G ITAL A S S E T S Optimized for an easy online experience

•

Fast and easy online property search

•

Website created for your listing

•

Listing digital ads

•

Email blast for your listing

•

Open house digital ads

•

Social media posts

•

Open house registration page to capture event traffic

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E XCLU S IVE LUXU RY D I G ITAL MAGA Z I N E Our Luxury Collection Digital Magazine features exquisite properties located across our markets in North Carolina. This digital magazine maximizes your property’s exposure by reaching buyers where they are most present — online.

As a featured listing in our luxury publication, your listing will have exposure on:

Online users are able to click directly from the pages of the magazine to your listing’s property detail page on our website.

Social Media Channels

BHHSCarolinas.com BHHSCarolinas.com Company Blog

Digital Display Network Includes thousands of popular websites Email Marketing Campaigns Distributed via our extensive database of consumers and luxury brokers

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LO C AL MAGA Z I N E ADVE R TI S I N G

O’HENRY MAGAZINE This lifestyle magazine explores everything from thriving arts in Greensboro to homes and gardens. Every issue presents outstanding short fiction, poetry and essays that touch the heart and stir the soul. 18,000 magazines are distributed each month.

PINESTRAW MAGAZINE This magazine is deeply rooted in the Sandhills community and proudly presents a monthly publication that is both representative and deserving of this unique town. While we aim to please the local readers, our timeless content excites and entertains visiting tourists as well and can be found in most local hotels. 15,000 copies printed and distributed each month.

SEASONS STYLE & DESIGN This magazine’s target readers are individuals who love their homes, enjoy a fine garden, and appreciate gracious living. Seasons is a lavishly designed resource guide that aims to inspire and captivate readers with the freshest ideas and finest writing on the art of creating outstanding homes & gardens in the Triad. Stories on new trends in home improvements & decorating, the latest dirt on seasonal gardening & outdoor living, and of course, tips & inspiration for entertaining in your home are what makes Seasons so engaging. 25,000 copies are distributed throughout Winston-Salem, Kernersville, High Point, Greensboro, Burlington, Gibsonville, and Elon.

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WALTER MAGAZINE This reaches some of the most affluent homeowners across Wake County with 23,800 copies mailed to Wake County residents living in homes valued at $450,000 or more. 600 copies are distributed in offices, spas, hotels and select upscale retail. There are more than 600 paid subscribers, in addition to complimentary mailed copies.

WINSTON-SALEM MONTHLY Readership is an upscale demographic requiring a minimum household income of $100,000 and a minimum home valuation of $200,000. These demographics reach affluent home owners and high-income earners through direct mail in Forsyth county and surrounding areas. 20,000 magazines are mailed each month reaching buyers.

NATI O NAL MAGA Z I N E ADVE R TI S I N G

DUPONT REGISTRY

Homes.duPontRegistry.com

Founded in 1984, duPont Registry publishes five luxury/lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale. After 30 years in the publishing industry, duPont Registry monthly magazines continue to be the leading publications for the highend marketplace.

Over 219,000 copies are distributed throughout every state and 54 countries in over 10,000 newsstands, upscale bookstores, and international airports (including first-class airline seats and lounges). duPont Registry enjoys exclusive distribution to locker rooms professional sports teams (NFL, NHL, MBA, MLB, PGA), Fortune 400 and 500 CEOs, celebrities, and entertainers.

Advertised listings receive online exposure for one year.

UNIQUE HOMES

Launched in the early 1970s, Unique Homes quickly became a must-read for affluent individuals interested in high-end real estate. Today it is one of the most recognized magazines of its kind. With paid readership that spans all 50 states and more than 80 countries around the globe, each bi-monthly issue of Unique Homes provides savvy real estate professionals with a high-quality marketing vehicle that immediately sets them apart from their competition.

Unique Homes offers a readership of 100,000+, and is sold by subscription and at newsstands both domestically and worldwide. Advertised listings also receive online exposure for one year.

UNIQUE HOMES CHINA PRESTIGE

BerkshireHathawayHS.com

Prestige is a glossy, coffee-table quality publication showcasing luxury and resort properties, as well as luxury lifestyle editorial content. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase.

Published three times each year (Spring, Summer, and Fall), Prestige offers a minimum print distribution of 20,000+, with copies direct-mailed to affluent US consumers with a net worth of over $25 million, domestic and international airline lounges, over 2,500 Luxury Collection Specialists, and 100 copies are mailed to any advertiser’s provided mailing list. The printed edition is inserted into the full run of Unique Homes and remains on their website for one year. Issues are also distributed online.

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UniqueHomes.com

UniqueHomes.com

Unique Homes China is the premier luxury home magazine for marketing to the Chinese market.

Including high-end properties for both the United States and China, Unique Homes China puts you front and center before one of the most-desired audiences in the world. The print distribution for Unique Homes China is 10,000 and is sent to individuals in major Chinese cities — including Beijing, Shanghai, and Hong Kong — as well as Taiwan and Macau. Unique Homes China digital versions have received over 25,000 unique visitors, and continues to grow.

I NTE R NATI O NAL N E WS PAP E R ADVE R TI S I N G

WALL STREET JOURNAL WSJ.com, WSJ.Europe.com, WSJ.Asia.com, MansionGlobal.com The premier media franchise for reaching luxury property buyers, The Wall Street Journal printed edition delivers essential news and information to 6.29 million success-minded professionals worldwide. There are also multiple opportunities to advertise listings in the Friday International issue.

Every property advertised in a print issue receives a Featured Upgrade online.

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Featured Results are served at the top of the search results list on every page in the target market, for 30 days. Up to four Featured Results appear on each page, regardless of the user’s advanced search filters.

Listings enjoy extensive viewership with over 871,000 unique visits per month. Properties valued at $1 Million+ appear on Mansion Global with over 1.85 million unique visits per month.

S H OWC A S I N G TH E P RO P E R T Y OPEN HOUSE

BROKER OPEN HOUSE

Open your door to potential buyers on Open House Extravaganza weekends, which include a targeted digital ad promoting your open house on Facebook, Instagram, and the online display network. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached.

A valuable opportunity for area sales associates who represent prospective buyers to preview your property.

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QUALITY PRINT COLLATERAL · Yard Sign · Just Listed Postcards · Flyers · Brochures

Launch the Listing AC TIVATE & S H OW P RO P E R T Y After preparing your home for market and developing our marketing plan we will begin showings. Our showing service will contact you to schedule appointments on behalf of buyer agents who desire to bring their clients. We will provide consistent communication with showing feedback and report results of marketing activities. During this time we can modify the marketing plan and pricing strategy as necessary.

ANALYTICS & REPORTING We keep you informed every step of the way.

Our seller reports contain extensive information regarding online views of your property, including the number of times visitors to our website looked at the listing details, how many times the property was emailed to clients, and any activity that was completed by a visitor looking at the property online.

Our digital performance reports contain information about ad views, clicks and engagements for our online campaigns promoting your listing.

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Accept the Best Offer R ECE IVE O F F E R Once an offer (or multiple offers) is received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.

N EG OTIATI O N S Response — Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate through the buyer’s agent to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties.

D U E D I LI G E N CE P E R I O D The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.) During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items, such as the roof, major systems, structure, plumbing, and electrical systems.

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R E PAI R N EG OTIATI O N S The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.

PENDING PERIOD I can help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of the timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.

CLOS I N G SOLD

At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Proceeds are delivered to the seller and keys are made available to the buyer.

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Beyond Closing At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you by providing annual real estate reviews and recommendations for service providers. I also look forward to assisting your friends and family.

Berkshire Hathaway HomeServices Carolinas Companies

Strength, Trust, & Integrity Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO is Warren Buffett and according to Time magazine’s ranking, among the world’s most influential people. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation.

Our roots are local, and our reach is global.

We thrive on helping buyers and sellers find their perfect home whether around the corner or across the globe.

Berkshire Hathaway HomeServices Carolinas Companies

Ranked #6 on Fortune’s 2021 list of World’s Most Admired Companies

Ranked by Real Trends as #1 Real Estate Company and Home Services Provider in America

Our Promise B E YO N D O U R NAM E TH E R E AR E CE R TAI N Q UALITI E S THAT D E F I N E U S — TR AIT S , P R AC TI CE S , VALU E S .

EXCEED

BUILD

expectations for exemplary service and professionalism in everything we do.

lasting relationships based on trust and care with our clients and the communities we serve.

PARTNER

REDEFINE

with our associates to create an environment that fosters success and meaningful careers.

the home buying, selling, and owning experience by integrating all the elements of the transaction into a seamless real estate experience.

Unsurpassed Service I N E VE RY MA J O R MAR K E T I N N O R TH C ARO LI NA & U P S TATE SO UTH C ARO LI NA

GREATER CHARLOTTE

TRIANGLE

Lake Norman | SouthPark | Ballantyne

Raleigh | Durham | Cary | Chapel Hill

TRIAD

PINEHURST

Winston-Salem | Kernersville | Greensboro – Elm Street | Greensboro – Adams Farm | Greensboro – Friendly Center

Pinehurst | Southern Pines

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Our Complete Suite of Home Services

Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.

— Warren Buffett, Chairman / CEO, Berkshire Hathaway Inc.

Berkshire Hathaway HomeServices Carolinas Companies

Berkshire Hathaway HomeServices Carolinas Companies

© 2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.