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YOUR TRUSTED REAL ESTATE EXPERT

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EXPERT STRATEGY, POWERFUL RESULTS

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Thank you,

Agent Name

Agent Title

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CLIENT TESTIMONIALS

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— Jane A.

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— Jane A.

THE SELLER EXPERIENCE

The seller experience begins and ends with you. I will serve as your professional consultant to guide you through this transition, and any future real estate needs. I am dedicated to streamlining the experience allowing you to focus on the demands of daily life.

INITIAL CONSULTATION

PRE-LISTING INTERVIEW

Why are you selling your home?

Where are you going?

How soon do you need to be there?

PROPERTY WALKTHROUGH

HOME SELLING TIMELINE & SCHEDULE

MARKET VALUE

Proper Pricing

I will assist you with pricing your home based on a competitive market analysis. This will help you set the best price on your home to ensure it is positioned effectively for a timely sale. I will also review potential costs associated with selling your home in order to reduce the likelihood of surprises.

Understanding

Market Value

Market-sensitive pricing can be the key to maximum market exposure and ultimately, a satisfactory sale.

Competitive Market Analysis

A Competitive Market Analysis (CMA) is an evaluation of similar, recently sold homes in proximity to the home intended to be bought or sold. These homes are of similar size, condition, age and style. Neither a seller nor a sales associate can determine the price of a home; the market determines the price of every home.

PERCENT OF BUYERS WHO WILL VIEW A PROPERTY

Dangers of Overpricing

An asking price beyond the market range can adversely affect property marketing.

• Fewer buyers are attracted and fewer offers will be received.

• Marketing time is prolonged and initial marketing momentum is lost.

• The property attracts lookers and helps competing houses look better.

• If a property does sell above true market value, it might not appraise and the buyers may not be able to secure a loan.

• The property may eventually sell below market value as a result of extended days on the market.

PREPARE THE PROPERTY

Clean Clean Clean

Give your space a refresh—wipe down the mantle and fan blades, shine up faucets and appliances, and don’t skip the windows. Moved out or too busy? Consider hiring a cleaning service to handle it.

Repaint Distracting Walls

If bold paint choices steal the spotlight, it’s time for a change. That deep red dining room might be your favorite, but it could be a deal-breaker for buyers. Repaint with soft neutrals—think white, gray, or beige—to let the space shine.

Style to Sell

Keep it simple and stylish. The goal is to help buyers picture their lives in your home, so tone down bold décor. Less personality, more possibility.

Make Room to Impress

Clear the clutter and let your space breathe. Oversized or extra furniture can shrink a room quickly—so ditch the bulky pieces and show off your home’s true size and potential.

Clear the Canvas

Let buyers picture their story, not yours. Tuck away personal touches like family photos and kids’ fridge art so your home feels like a fresh canvas ready for new memories.

Bring the Outside In

Breathe life into your space—literally. A well-placed plant or a vase of fresh flowers can add warmth, brighten empty corners, and highlight your home’s best features. No green thumb? No worries—faux plants work just as well.

Make Your Space Stand Out

Time to clear the clutter. Buyers should be admiring the room, not distracted by piles of shoes or stacks of mail. Tidy up and let your home take center stage.

Keep Scents Subtle

Skip the bacon before a showing—it’s a favorite for many, but not when it lingers in the air. Overpowering candles or incense can have the same effect, so keep it fresh and neutral to appeal to all buyers.

MAKE YOUR HOME PICTURE PERFECT

OUTSIDE

• Clear the driveway and front yard of cars, bins, and anything that might block the view.

• Give the driveway, walkways, and outdoor spaces a sweep or powerwash to keep them spotless.

• Tuck away hoses, sprinklers, gardening tools, and any toys.

• Freshen up the lawn with a mow, trim back any bushes blocking paths or doors, and remove weeds from flower beds

• Plant seasonal flowers or add potted plants.

INSIDE

• Open up all window coverings to flood the space with natural light, and give the windows a good cleaning.

• Switch off ceiling fans—blurred blades don’t photograph well.

• Ensure light fixtures are all using the same type of bulbs, and swap out any that are burnt out for a consistent, bright glow.

• Clear out the clutter—put away toys, clothes, and magazines to keep things looking tidy.

• Clear the floor of anything out of place. Remove personal bathroom items, close toilet lids, and replace any old or dirty towels for a polished look.

• Make the beds and clear dressers of personal items.

• Tidy up computer workstations by stowing away cables and clearing papers. Organize or remove clutter from bookcases for a clean, spacious feel.

• In the kitchen, clear most items off the counters, but leave out a few decorative touches. Keep it uncluttered, not bare. Hide excess appliances, pet dishes, trash cans, and anything on the fridge.

• In the living room, put away remote controls, magazines, books, toys, and other items to make the space feel open and inviting.

DEVELOP MARKETING STRATEGY

MARKETING STRATEGY

The vast majority of homebuyers use the internet in their home search. Your marketing plan will include focused online activities, in addition to print collateral and open houses.

SMART MARKETING. PROVEN RESULTS.

• To make the process easier for you.

• To put you in the strongest negotiating position possible.

• To get your home sold and get you where you want to go on time.

WHEREVER YOU’RE LOOKING, WE’RE ALREADY THERE.

KEY DATES

Your customized 6 week seller plan.

DIGITAL EXPOSURE

TAILORED FOR YOUR LISTING

Did you know the average person spends over two hours a day on social media? We know how to navigate the digital world to meet potential buyers online. By creating a diverse online presence across multiple networks, we promote our properties using our intelligent targeting system to connect with potential buyers.

Our digital advertising efforts reach over 10 million people annually, generating more than 300,000 clicks on average each year. Backed by worldwide recognition and unmatched marketing strategies, we help you connect with buyers across the globe. Through consistent, strategic ad placements, we effectively engage audiences and drive meaningful results.

SHOWCASING THE PROPERTY

ACTIVATE & SHOW PROPERTY

Once your home is market-ready and our marketing plan is in place, showings will begin. Our scheduling service will coordinate appointments with buyer agents. We’ll keep you informed with regular feedback and marketing updates, adjusting strategy and pricing as needed.

Analytics and Reporting

OPEN HOUSE

We keep you informed at every stage with detailed seller reports. These include insights on listing views, email shares, and online activity. Our digital performance reports also track ad views, clicks, and engagement from marketing campaigns.

Open your door to potential buyers. All of our open houses are advertised on our listing syndication network and our website to ensure that potential buyers are being reached. This includes targeted digital ads promoting your open house on Facebook, Instagram, and online display networks.

Promotional Materials

• Yard Sign

• Direct Mail Postcards

• Flyers/Brochures

ACCEPT THE BEST OFFER

RECEIVE OFFER

Once an offer or multiple offers are received from a potential buyer or their buyer’s agent, I will guide you through the proposed price and terms. I will clarify each item and answer questions to help you decide whether or not to accept or respond with a counter offer.

NEGOTIATIONS

Will you accept, reject or counter? Negotiations can involve everything from sales price to concessions or dates. I am an expert negotiator whose job is to represent your interests. I will negotiate to reach a favorable final agreement. The offer becomes a binding contract on the effective date, i.e. when the document is signed by all parties and communicated.

NEGOTIATIONS CAN INVOLVE EVERYTHING FROM SALES PRICE TO CONCESSIONS OR DATES.

CONTRACT PERIOD

DUE

The seller receives a copy of the executed contract along with the due diligence fee. Earnest monies are deposited with the escrow agent. Due diligence investigations are performed by buyers (inspections, appraisal, survey, etc.). During this time the buyer can terminate the contract for any reason and receive the earnest money deposit back. The home inspector is hired by the buyer to determine if the home is in need of any repairs. An inspector will check items such as the roof, major systems, structure, plumbing, and electrical systems.

The buyers will have an opportunity to submit a repair request and negotiate with you to cover the costs of requested repairs or to ask for concessions.

I will help coordinate the preparation of attorney drafted seller documents (deed, lien waiver, 1099). I will always stay in contact with you and on top of timelines. You will be responsible for removing personal property and preparing the home for the buyer’s final walk through in advance of settlement. Prior to settlement, you will receive a closing disclosure outlining all of the proceeds and fees that apply to you. We will review this together so that I can answer any questions.

At settlement, all the paperwork is signed by the buyer and seller, both parties pay any settlement fees and the documents are officially recorded. Seller proceeds are delivered to you and keys are made available to the buyer.

I WILL ALWAYS STAY IN CONTACT WITH YOU & ON TOP OF TIMELINES.

CLOSING & BEYOND

At Berkshire Hathaway HomeServices Carolinas Companies we are committed to building lasting relationships based on trust and care. I will continue to be a resource for you and look forward to assisting your friends and family.

STRENGTH, TRUST & INTEGRITY

Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, NE. Its Chairman and CEO, Warren Buffett is ranked one of the world’s most influential people according to Time magazine. “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people,” says Buffett.

Berkshire Hathaway HomeServices Carolinas Companies benefits from a globally respected reputation and a sound financial foundation. Our roots are local, and our reach is global.

As proud members of this remarkable network, we thrive on helping buyers and sellers find their perfect home whether around the corner, across the country, or anywhere in the world.

OUR PROMISE

BEYOND OUR NAME THERE ARE CERTAIN QUALITIES THAT DEFINE US – TRAITS, PRACTICES, VALUES.

EXCEED expectations for exemplary service and professionalism in everything we do.

BUILD lasting relationships based on trust and care with our clients and the communities we serve.

PARTNER

with our associates to create an environment that fosters success and meaningful careers.

REDEFINE

the home buying, selling, and owning process by integrating each element into a seamless real estate experience.

THE TRUSTED NAME IN REAL ESTATE. ROOTED IN INTEGRITY, GUIDED BY EXPERIENCE.

MORE THAN 50,000+ NETWORK SALES PROFESSIONALS

OVER 1,500 MEMBER OFFICES GLOBALLY

OUR COMPLETE SUITE OF HOME SERVICES

Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.

— Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

THE BERKSHIRE HATHAWAY HOMESERVICES

DIFFERENCE

WE ARE PROUD TO LEAD THE WAY IN MARKETING AND TECHNOLOGY, however, these innovations are not what define us. Our unparalleled value is in each one of our sales associates and their industry knowledge, professional experience and commitment to building a relationship with you that outlasts the closing table. Berkshire Hathaway HomeServices is the FOREVER BrandSM. Our team members are local experts, community activists, liaisons, advisors and oftentimes a friendly ear to listen. We earn trust by partnering with you to achieve your goals and look forward to the opportunity to help you thrive in the communities we serve or wherever life takes you.