A tourism hot-spot: Tifajek Mud Pools and Hot Springs, Sabeto, Fiji

Page 1

PARTNERSHIPS FOR PRO-POOR GROWTH

A tourism hot-spot

Tifajek Mud Pools and Hot Springs, Sabeto, Fiji

Economic Constraint

Ms. Miliana Racule, Managing Director of Tifajek is the woman behind its success

Tourism is one of the largest industries in Fiji, and the largest employer of Fijian men and women. Visitor arrivals are growing every year averaging over 600,000 tourists over the last five years. But growth has come with its challenges. Competition from other islands in the Pacific region, offering similar attractions to Fiji is increasing. Fijian tour operators and tourism marketing campaigns are seeking out local authentic products, new unique Fiji experiences to maintain the appeal of Fiji tourism. While most foreign investors in tourism in Fiji are adapting and diversifying their operations, many local operators and service providers struggle to properly capitalise on their unique Fijian offerings and activities. Many local entrepreneurs find it difficult to improve tourist amenities and provide appropriate hospitality services. Tifajek is a small indigenous family-owned business trying to turn a unique all-natural thermal and mud pool treatments into a viable tourism business.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
A tourism hot-spot: Tifajek Mud Pools and Hot Springs, Sabeto, Fiji by Market Development Facility - Issuu