Photography and portfolios

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EVENT PUBLIC RELATIONS MANAGER

TO QUALIFY AS AN EVENT PUBLIC RELATIONS MANAGER, COLOUR COSMETICA ACADEMY RECOMMENDS THE COMPLETION OF 40562SA DIPLOMA OF LA MODA.

DIPLOMA OF LA MODA 40562SA | DOMESTIC | INTERNATIONAL COURSE CONTENT CORE UNITS CUEPRP03B Apply a general knowledge of props construction CUVPHI08B Enhance, manipulate and output photo images CUEFOH10B Monitor entry to a venue CUEFOH06C Manage venue services CUEFOH04C Usher patrons CUFPPM409A Organise and facilitate rehearsals CUFPPM408A Compile production schedules BSBLED501A Develop a workplace learning environment BSBWOR502A Ensure team effectiveness BSBMGT401A Show leadership in the workplace BSBMKG401B Profile the market BSBCMM401A Make a presentation LMTFD4006B Interact and network with fashion industry participants SITXEVT017B Provide on-site event management services SITXEVT013A Manage event staging SITXEVT001B Develop and update event industry knowledge SITXEVT008A Plan and develop event proposals and bids SITXEVT009A Develop event concepts SITXEVT012A Select event venues and sites LMCFS5 Use specialised fashion photography techniques

ELECTIVE UNITS EVENT MANAGEMENT AND MARKETING SELECTED COMPULSORY ELECTIVE UNITS FROM THE DIPLOMA OF LA MODA FOR AN EVENT PUBLIC RELATIONS MANAGER 40562SA | DOMESTIC | INTERNATIONAL CUEFIN03B Obtain sponsorship CUFPPM407B Coordinate continuity CUEFOH03C Provide seating and ticketing advice SITXEVT006A Research and evaluate event industry trends and practices SITXEVT019A Manage multi-venue events CULMS012A Plan event touring

FASHION

FASHION

An Event Public Relations Manager will be responsible for inviting prominent and senior fashion writers to review collections prior to the show and to build buzz for the upcoming shows. You will communicate information about the upcoming event through publicity materials to the media who will then inform the public through print or broadcast mediums. As the Event Public Relations Manager, you will promote the event, encourage celebrity attendance and identify corporate sponsors. Having a front row featuring the fashion elite from Anna Wintour to Kate Moss to Blake Lively will make or break your event!

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DIPLOMA OF LA MODA 40562SA | DOMESTIC | INTERNATIONAL

Shape the communications in the fashion industry. There is an increasing need for Public Relations Managers as designers reach for wilder ideas. You will be the link between the fashion house and the public as you promote the image of the organization through all levels of communication. Shows are becoming more elaborate forms of theatre and design houses are taking advantage of the unlimited potential for exposure through new media such as social networking. Well-placed words have the potential to become the dominant sound bite of the shows. As an Event Public Relations Manager, you will be responsible for all communications that will be used to promote your fashion events.

EVENT PUBLIC RELATIONS MANAGER

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