Eastern Seaboard Report July 2015 – Prepared by Mark Bowling, Chairman BCCT Eastern Seaboard
Slow economic prospects and myriad risks have prompted Toyota Motor Thailand to cut its domestic sales target to 280,000 vehicles this year from an earlier projection of 330,000. The cut means the Japanese car maker's sales will fall for three years in a row. Toyota recently reported its sales fell by 24.9% in the first half of the year to 123,125 vehicles, with its market share falling to 33.4% from 37.1%. However earlier in July, Toyota made the first shipment of 2,700 Hilux Revo pickups to 120 countries and territories from Chon Buri's Laem Chabang port. It plans to export 186,000 Hilux Revos this year. Mitsubishi Motors Corp’s factory in Thailand will see an increase in production if published reports prove true that the Japanese automaker will close down operations in the United States. Japan's leading business newspaper, the Nihon Keizai Shinbun, said that Mitsubishi will stop making vehicles at its factory in Normal, Illinois, and try to sell the plant. It was also stated that the withdrawal from the US is part of an effort to focus more on growing Asian markets. The company has three facilities in Thailand, bought a plant from Ford in the Philippines, and is building one in Indonesia. Afterward, the carmaker will shift more resources to its Asian plants. With three plants in Laem Chabang on the Eastern Seaboard, Mitsubishi has a maximum capacity of 500,000 units per year here, with Thailand ranking the company's second-largest production centre globally after Japan. US car maker Ford Thailand remains positive on its pickup truck sales prospects despite falling sales in the first six months and sluggish consumer consumption in light of falling farm prices. Managing director Yukontorn Wisadkosin said pickup sales still had room to grow in the second half thanks to a new weight regulation. The Land Transport Department in March introduced a regulation raising the maximum weight of pickup trucks from 1,600 to no more than 2,200 kilogrammes. This should lead to more attractive specifications as manufacturers add more technology and options to vehicles. The new excise tax due to take effect early next year will increase the price of pickup trucks, passenger pickup trucks and sports utility vehicles by 30,000 to 40,000 baht. But with customers able to buy bigger pickup trucks, the tax is not expected to harm sales. The new tax regime will be based on carbon dioxide emissions, E85 gasohol compatibility and fuel efficiency instead of engine size as before. Ford sold 10,202 pickup trucks from January to June, down 18% from the same period last year.
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British Chamber of Commerce Thailand, 7 Floor 208 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: 038 427 771 Fax: 038 427 772 Email: mark.bowling@colliers.com www.bccthai.com