The Difference | Mark Batson Group

THE DIFFERENCE Created by the Mark Batson Group | 2022

The leader in premium real estate, we deploy intuitive technology to deliver a truly personalized, clientdriven experience. With professionals in our 72 countries, we're local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be first and the best in exclusive property. We deliver.

Media Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partner's cutting-edge innovation, strategic positioning, and global impact enable the Sotheby's International Realty brand to connect with global consumers successfully. _________

INSIGHT: Our global media partners help us achieve our marketing goals. We leverage our relationships to deliver our messaging and articulate the Sotheby's International Realty brand strategy, a differentiator that competitors cannot replicate.

A Global Connection When the Sotheby's International Realty brand represents a home, it is presented to a highly-qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby's International Realty, a truly global real estate brand.

Only one real estate brand gives you that feeling. The feeling that you're in the presence of the world's best.

The feeling that you've left the ordinary world and have arrived somewhere exceptional.

Only one network of agents represents the longest standing tastemaker in the world. One network that delivers the highest standard of service, designed to elevate you.

Beyond the beautiful properties and the personal touch of our agents, only one brand can deliver a lifestyle that caters to you and transforms you. With experiences that expand who you are and limitless possibilities to reach your full potential.

For those who seek an exceptional home and life, there is only Sotheby's International Realty.

Brand Marketing High-quality, richly-illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in the ultra-high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey. _________

INSIGHT: Branding is the emotional bond we create with our clientele. It is our value we bring and the promise we make that stands us apart from our perceived competitors. The Sotheby's International Realty brand's marketing strategy is about developing and curating quality content across multiple platforms and devices to maintain our global brand recognition and drive highlyqualified consumers to sothebysrealty.com. It is an added value a local company simply cannot offer.

Targeted Advertising With an emphasis on exclusivity, the Sotheby's International Realty brand's advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers. _________

INSIGHT: Our targeted advertising program features extraordinary properties from the network intending to reach real estate intenders in the inspiration, exploration, selection, and conversion stages. These ads drive traffic to sothebysrealty.com, where they can search our properties around the world.

Renovate To Sell | Reworking Floor Plans We have experience in knowing that each buyer or family may have different requirements from a home: some may be looking into the aesthetic appeal of a structure, whereas others may focus on the utility and storage space. The age old real estate rule of location, location, location may not prove to stand in the digital age any longer.

People now place as much thought into how functional a home is, as they do to where it may be located.

Our group has the unique advantage of having access to an awardwinning design team that can create alternate floor plans, allowing buyers to envision a new layout in an existing home.

3D Renderings Show buyers the potential that lurks in your property by utlizing our group's 3D rendering services. Our state-of-the-art 3D renderings can give your property a new open kitchen, a more functional floor plan, or make a dingy basement into a great family room. Help potential buyers see all the possibilities of your home to get the maximum price in the minimum time.

Professional Photography

Professional Videography

Homeowner Spotlight telling the story of the home through the owner's viewpoint.

Property Spotlight virtual showing of the home in a cinematicstyle.

Custom Listing Booklet | Digital Access & Printed Versions

Telling The Story Listing Description | Press Release | Social Media | Advertising Materials

Monthly Market Analysis Reports

Monthly Marketing Reports

UNPARALLELED EXPERTISE.

Specializing in waterfront properties, including the communities of Landfall, Figure Eight, Kure Beach, and Wrightsville Beach, our clientele includes current and former CEOs and families from major metropolitan markets in North Carolina and the Northeast.

Every real estate journey has a story. If you're selling, let's tell it.

If you're buying, let's create it. If you're building, let's design it.

Learn more about our group at MarkBatsonRealty.com

Mark Batson | Broker, REALTOR® Licensed Home Designer & Builder Phone: 910.679.4611 | 910.264.1941 Email: mark.batson@sothebysrealty.com

Abby Nenichka | Broker, REALTOR® Phone: 910.679.4611 | 910.465.4569 Email: abby.nenichka@sothebysrealty.com

Libby Neil | Broker, REALTOR® Phone: 910.679.4611 | 916.539.5881 Email: libby.neil@sothebysrealty.com

Jerry Liebhart | Broker, REALTOR® Phone: 910.679.4611 | 910.367.0653 Email: jerry.liebhart@sothebysrealty.com

Anna Rudolph | Marketing Manager Phone: 910.679.4611 Email: anna@tongue-and-groove.com

Matthew Madison | Service Manager Phone: 910.679.4611 Email: service@tongue-and-groove.com