CUSTOMER PROFILE
OVERVIEW OF OUR CUSTOMER SURVEY
THE LITTLE MISTRESS CUSTOMER
WHO IS SHE?
- Female
- Age 35-64 (56.5%)
- Spend £40-£70
- She shops LM (80%)
- Family & loved ones are important to her
- She shops for weddings & nights out/meals
- She also loves holiday shop where she can wear dresses for all occasions
- She shops at ASOS, Next, Zara, New Look & H&M
- Zara is her favourite highstreet store
- She is conscious she's getting older so looks for flattering shapes
- Shopping for her body shape is important to her
- She looks for style inspo from Holly Willoughby, Stacey Solomon, Catherine DOC & Vogue Williams
THE LITTLE MISTRESS CUSTOMER
WHAT ARE HER INTERESTS?
- SHOPPING: She spends timeshoppingfora specialoutfitfor an event, this includes amealoutwithfriends or herpartner
- ONLINE BROWSING: Browses onsocialmediatofindnew brands and outfit inspo(Facebook& Instamainchannels)
- STYLING INSPIRATION: Fashionblogs &YouTube vlogs are hermost popularchannels forfashionadvice
- READING MAGAZINES: Print & digitalmediastillpopularwith OK!, Vogue, DailyMail, Hello& Grazia
- TOP 3 CHANNELS: Fashionvlogs / Vogue & OK!
