Little Mistress - Brand Profile

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MULTIPLE AWARD WINNERS

OUR MISSION

Our mission is to create clothes with an unrivalled design aesthetic for those with an aspirational lifestyles, all with an attractive price tag attached.

Little Mistress is the go-to destination for head-turning occasionwear and everyday looks. Since launching in 2010, we've won multiple prestigious awards and have launched several sell-out celebrity collaborations. From weddings to proms, parties to dinner dates and every event in between, our signature jaw-dropping designs are guaranteed to make you stand out from the crowd. With dresses, jumpsuits and separates, you’ll find something to suit every style - and social calendar.

Designed in our London studio by our talented in-house team, couture-like details and luxurious fabrics lend each Little Mistress piece a bespoke feel. Show-stopping is the only way to describe our trademark mini, midi and maxi dresses, but the glamour doesn’t stop there, with attention-grabbing jumpsuits and standout separates to upgrade your occasionwear wardrobe.

If you’ve got the invite, Little Mistress has got the outfit.

A B O U T L I T T L E M I S T R E S S

COLLABORATIONS

Introducing the highly anticipated collection with awardwinning British brand and TV presenter, DJ and podcast host, Vogue Williams. Designed to be versatile, feminine and work around everyday life, her in-demand drops offer key styles to suit anything your schedule throws at you, from parties and weddings to off-duty casual looks.

L I T T L E M I S T R E S S B Y V O G U E W I L L I A M S

BRAND POSITIONING

CAMPAIGN IMAGERY

L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS SS23 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS SS23 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS BY VOGUE WILLIAMS 2023 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS BY VOGUE WILLIAMS 2023 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS SS22 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS JUNE/JULY CAMPAIGN 2022
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS JUNE/JULY CAMPAIGN 2022
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS BY VOGUE WILLIAMS JUNE/JULY 2022 CAMPAIGN
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y
LITTLE MISTRESS BY VOGUE WILLIAMS AW 2022
L I T T L E M I S T R E S S: C A M P A I G N I M A G E R Y BRIDESMAIDS ‘23

WEB & EMAIL MARKETING ASSETS

L I T T L E M I S T R E S S: B A N N E R E X A M P L E S
DESKTOP HOMEPAGE BANNER MOBILE HOMEPAGE BANNER
L I T T L E M I S T R E S S: B A N N E R E X A M P L E S
DESKTOP HOMEPAGE BANNER MOBILE HOMEPAGE BANNER

HOMEPAGE BANNER – VOGUE WILLIAMS

L I T T L E M I S T R E S S: B A N N E R E X A M P L E S

HOMEPAGE BANNER - VOGUE WILLIAMS

L I T T L E M I S T R E S S: B A N N E R E X A M P L E S

HOMEPAGE BANNER

L I T T L E M I S T R E S S: B A N N E R E X A M P L E S
L I T T L E M I S T R E S S: E M A I L E X A M P L E S
EMAIL EXAMPLES
L I T T L E M I S T R E S S: E M A I L E X A M P L E S
EMAIL EXAMPLES
L I T T L E M I S T R E S S: R O Y A L A S C O T S T Y L E G U I D E
ROYAL ASCOT STYLE GUIDE

SUSTAINABILITY & CHARITY PARTNERS

SUSTAINABILITY - RENT YOUR OUTFITS WITH HIRESTREET

L I T T L E M I S T R E S S: S U S T A I N A B I L I T Y

SUSTAINABILITY - RECYCLE YOUR PRE-LOVED LM CLOTHES & WE'LL DONATE TO CHARITY

L I T T L E M I S T R E S S: S U S T A I N A B I L I T Y

EVENTS

EVENTS - LITTLE MISTRESS + HIRESTREET BLOGGER BRUNCH

L I T T L E M I S T R E S S: E V E N T S

EVENTS - LITTLE MISTRESS + HIRESTREET BLOGGER BRUNCH

L I T T L E M I S T R E S S: E V E N T S

SOCIAL MEDIA

L I T T L E M I S T R E S S: S O C I A L M E D I A
SOCIAL Instagram: 167,000 followers

INFLUENCERS Reels Posts Events Competitions

L I T T L E M I S T R E S S: S O C I A L M E D I A

SOCIAL

Facebook: 365,000+ followers

Twitter (X): 62,600 followers

L I T T L E M I S T R E S S: S O C I A L M E D I A

FEATURED STOCKISTS

L I T T L E M I S T R E S S: F E A T U R E D S T O C K I S T S
FEATURED STOCKISTS
L I T T L E M I S T R E S S: F E A T U R E D S T O C K I S T S
FEATURED STOCKISTS

FEATURED STOCKISTS

L I T T L E M I S T R E S S: F E A T U R E D S T O C K I S T S

FEATURED STOCKISTS

L I T T L E M I S T R E S S: F E A T U R E D S T O C K I S T S
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