What is ColourAutomation Technology?
Point of View (POV): It is the early 90s andAsian Paint commercials have hit the idiot box You smile as you see the iconic ‘Mera Wala Blue’ commercial, not knowing the paint industry is disrupted for good. Before the 90s, the options of colours, shades and paint were limited and consumers/industries did not have much of a choice while picking a shade for day-to-day items or industrial products. However, all of this changed with the advent of colour automation technology in India ColourAutomation Technology helps in catering to the ever-evolving needs of colour/paint industry.This technology helps in matching, monitoring and measuring colour requirements of organisations. It also helps in standardising processes and improving overall efficiency.
This colour automation technology was brought to India byAdvanced Graphics System. Colour is integral to every industry that we can possibly think of. It plays an important role in delivering the right kind of message to the end user In B2C segments such as cosmetics, FMCG, automobile etc., consumers tend to make purchases basis the shades/colours of the product. Similarly, in B2B segments, brand/organisations make conscious decisions while picking colours – in a way that it is in sync with the target audience and does not offend/displease any customer
Benefits of colour automation solutions
1. Freedomofchoicefromthousandsofcolours
2. Identifyingtheexactshade
3. Reducedinventory
4. Reduceddeviationinmassproductionbatches
5. Reducesmanualintervention&humanerror
6. Easeofoperations