5 TOURISM ACTION PLAN Product development and quality improvement There is a need to improve the quality of existing tourism products and services7 and to diversify, over the medium to longer term, the product offer, In accordance with the aim to develop Berat as a high quality tourism destination that contributes to the well being of citizens. Improving existing products and services focuses on upgrades in the Historic Centre and its surrounds (buffer zone) and building on and improving products based on the culture and traditions of Berat. The development of new products and services aims to increase the variety of products available to tourists thereby attracting a broader market and encouraging visitors to stay longer in the region. The development of products and services is based on an understanding of the demands of tourists from target markets and the need to create conditions for a thriving and sustainable destination Stakeholders: Ministry of Tourism, Culture, Youth and Sports, Berat Municipality, DRKK, World Bank, EU, UNESCO, Bilateral Donors, Directorate of Museums, Directorate of National Culture, Directorate of Education, Non-Government Organisations, Regional Tourism Office, Private Sector Businesses, Art Gallery, School of Arts, Artisans, Emigrants, Citizens
7 Tourism products and services include accommodation, food and beverage, attractions, tours and transport, shopping and souvenirs.
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