Iconoclasts - Sundance

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TABLE OF CONTENTS ICONOCLASTS SERIES OVERVIEW . . . . 1 ON-AIR PROMOTION. . . . . . . . . . . . . . . . . 4 THE NEXT GARDE. . . . . . . . . . . . . . . . . . . . 6 ADDITIONAL DISTRIBUTION. . . . . . . . . 13 CONSUMER MARKETING . . . . . . . . . . . . 17 LAUNCH EVENT . . . . . . . . . . . . . . . . . . . . 36 PRESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 RESEARCH. . . . . . . . . . . . . . . . . . . . . . . . . 39 EPISODES. . . . . . . . . . . . . . . end of booklet

ICONOCLASTS SERIES OVERVIEW

ICONOCLASTS | SERIES OVERVIEW

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rey Goose Entertainment and Sundance Channel returned with the third season of the critically acclaimed original series, ICONOCLASTS. This exclusive series features todayâ&#x20AC;&#x2122;s most provocative personalities as they explore the passions and aspirations of the innovators, rule breakers and ground shakers who inspire them.

ICONOCLASTS | Series Overview CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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CONOCLASTS, consisting of six, one-hour episodes (shot in HD) premiered on October 25th at 10pm E/P with new episodes every Thursday.

SEASON 3

Premiered Thursdays at 10pm; Encore Fridays at 2am, Sundays at 9pm and Tuesdays at 6pm.

10/25 11/1 11/8 11/15 11/22 11/29

+ Jon Krakauer Alicia Keys + Ruby Dee Mike Myers + Deepak Chopra Howard Schultz + Norman Lear Wynton Marsalis + John Besh Madeleine Albright + Ashley Judd

ICONOCLASTS | Series Overview CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

Sean Penn

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THE ICONOCLASTS SEASON 2

Eddie Vedder Quentin Tarantino Isabella Rossellini Mikail Barshynikov Paul Simon Maya Angelou

+ Laird Hamilton + Fiona Apple + Dean Kamen + Alice Waters + Lorne Michaels + Dave Chappelle

SEASON 1

Samuel L. Jackson Robert Redford Mario Batali Sumner Redstone Tom Ford Christiane Amanpour

ICONOCLASTS | Series Overview CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

+ Bill Russell + Paul Newman + Michael Stipe + Brian Grazer + Jeff Koons + Rene Zellwegger

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ICONOCLASTS ON-AIR PROMOTION

ICONOCLASTS | ON-AIR PROMOTION

ON-AIR PROMOTION Premiere promo (168x) :30 second premiere tune-in spot including Grey Goose Entertainment aired four weeks prior to promote series launch.

Generic promo (168x) :45 second generic tune in spot including Grey Goose Entertainment ran Thursdays at 9:00pm after premiere, and during shorter breaks for duration of series up to 4 times per day.

Episode specific promo (168x) :45 second (on the next episode) including Grey Goose Entertainment treatment aired after the previous episode premiere and promoted next episode upwards of four times per day.

National Sweepstakes (x145) “Your Ultimate ICONO Sweepstakes” drove viewers to ICONOCLASTS mini-site to enter.

ICONOCLASTS | On-Air Promotion CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Interstitial Series include: • Editorial Intro (42x) Six 2:00 minute vignettes shot on location at the Grey Goose ICONOCLASTS launch event.

• What is an Iconoclast? IDs (84x) Twelve :30 second promotional spots which included Grey Goose Entertainment treatment aired inside 2 show breaks during all show airings (premiere & encores).

• Grey Goose Presents “The Next Garde” (36x) Twelve, custom one-minute Grey Goose Vodka branded vignettes profiling emerging talent in a diverse range of fields.

ICONOCLASTS | On-Air Promotion CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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ICONOCLASTS THE NEXT GARDE

ICONOCLASTS | THE NEXT GARDE

GREY GOOSE VODKA PRESENTS THE NEXT GARDE Sundance Channel created a new short-form on-air & online series which highlights twelve of today’s emerging cultural pioneers in the worlds of art, business, design, music and literature. These profiles explore the creative process and inspiration which makes these dynamic individuals “Someone to Watch.”

A custom landing page featuring prominent Grey Goose Vodka branding www.sundancechannel.com/nextgarde was designed to support the initiative.

Flighting: These vignettes were created to extend the reach of Grey Goose Vodka on the network beyond the ICONOCLASTS window and aired ROS for six weeks (August - October). Additional broadcasts ran in January/February.

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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sundancechannel.com Next Garde Landing page

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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“The Next Garde”

AVROKO This award-winning design and concept firm has given the word “versatile” a whole new meaning in the world of design. The brainchild of friends William Harris, Greg Bradshaw, Kristina O’Neal and Adam Farmerie, AvroKO has established a new paradigm, creating thoughtful, provocative architecture, brands, products, and environments.

DOO-RI CHUNG Doo-Ri Chung is one of the most decorated young designers of her generation. She worked with Geoffrey Beene for more than five years as his lead designer before striking out on her own. Doo-Ri’s collections have received critical acclaim from Women’s Wear Daily and Vogue.

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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“The Next Garde”

DUNCAN SHEIK This Grammy nominated singer–songwriter’s 1996 debut album spent 30 weeks on the Billboard 200. He recently won two Tony Awards for the Broadway musical smash Spring Awakening. Sheik also composed and produced the score for A Home at the End of the World, starring Colin Farrell and recently scored Mary Stuart Masterson’s directorial debut, The Cake Eaters.

VIK MUNIZ Brazilian-born, Brooklyn-based fine artist Vik Muniz has exhibited his work all over the world. Using unexpected materials to create portraits, landscapes and still lives — which he then photographs — he delights in subverting a viewer’s expectations.

JAKOB TROLLBACK This self-taught designer from Sweden leads an innovative and highly successful company, creates seminal and award-winning designs, and is an acknowledged industry leader in branding and motion graphic design.

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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“The Next Garde”

NICOLE KRAUSS Nicole Krauss is the author of the novels Man Walks Into a Room and The History of Love, which won France’s Prix du Meilleur Livre Étranger. Her fiction has been published in The New Yorker, Harper’s, Esquire, and she was selected one of Granta’s Best Young American Novelists.

JARED KUSHNER Jared Kushner is a principal of Kushner Companies, a diversified private real estate organization. In 2006, Kushner leveraged his real estate success to purchase the venerable New York Observer.

As Publisher, Kushner is currently using a cutting-edge platform to redevelop the Observer brand into a dynamic 21st century media entity.

JACQUELINE NOVOGRATZ Jacqueline Novogratz is the founder and CEO of Acumen Fund, a non-profit global venture fund that seeks to demonstrate that small amounts of philanthropic capital, combined with large doses of business acumen, can build thriving enterprises that serve the poor.

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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“The Next Garde”

RIVES Storyteller, writer and slam poet Rives has appeared on the last four seasons of HBO’s Def Poetry Jam and he was the 2004 National Poetry Slam champion. Offstage, Rives designs and writes pop-up books for children and interactive narratives for grown-ups.

THELMA GOLDEN Director and Chief Curator of the Studio Museum in Harlem (SMH), Golden began her career at SMH in 1987 before joining the Whitney Museum in 1988. She returned to SMH in 2000 as Deputy Director for Exhibitions and Programs, and was named Director and Chief Curator in 2005. Golden has organized many notable exhibitions at SMH, including Freestyle (2001), Black Romantic (2002) and Frequency (2005-06).

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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“The Next Garde”

PETER GELB Gelb’s career has followed a singular arc that began as a teenage usher at the Metropolitan Opera and led to his appointment as General Manager of the company 35 years later. Since taking the helm, Gelb has launched many initiatives to connect the company with a larger audience.

LAURI FAGGIONI Faggioni is an award-winning Director, Production Designer and Choreographer whose body of work includes: the films “Dave Chappelle’s Block Party” and “The Science of Sleep,” music videos for Gary Jules, Robbie Williams, Bright Eyes and Steriogram, and several European commercial campaigns.

ICONOCLASTS | The Next Garde CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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ICONOCLASTS ADDITIONAL DISTRIBUTION

ICONOCLASTS | ADDITIONAL DISTRIBUTION

ADDITIONAL DISTRIBUTION ICONOCLASTS (with all Grey Goose branding intact) is now seen on multiple screens, across multiple platforms including: Sundance Channel on Universal HD (Available in 6M homes) ICONOCLAST episodes (with Grey Goose Intro) broadcast as part of the exclusive HD block from Aug-Dec; ICONOCLAST promos, “What is an ICONOCLAST?” and Grey Goose produced spots which also ran in heavy rotation during the five month window.

Discovery Travel Channel and Discovery Channel HD Season 1 broadcast on the national cable network(s) supported

by Grey Goose spots and a promotional schedule for Season 2.

ICONOCLASTS | Additional Distribution CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Sundance Channel ON DEMAND SUN VOD is available in 29M households nationally. GGE received prominent inclusion as follows: • ICONOCLASTS Seasons 1 and 2 delivered over 225K unique orders – all episodes include the Grey Goose Intro.

• ICONOCLASTS 3 promotional spots running prior to On Demand content in Nov/Dec • ICONOCLASTS Season 3 available On Demand with total views of 132,295 (includes full episode with intro) • ICONOCLASTS 3 promotion in Nov/Dec on “On Demand Barker” (i.e. 24 hours interactive promotional reel)

ICONOCLASTS | Additional Distribution CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Time Warner HD Showcase (Available in 2 million homes) Sneak Peek of Episode One (10/18 through 10/24) followed by Season 3 episodes throughout December DirecTV 101 a 24/7 channel that offers a mix of original content, concerts and live events exclusively to DirecTV consumers, aired Season 1 and 2 in standard definition followed by Season 3 Sneak Peek of Episode 1 week prior to Sundance Channel premiere in high definition.

Sundance Channel for Virgin America Grey Goose presents the Next Garde and Grey Goose Vodka spots to air as part of our branded in-flight channel.

Appleâ&#x20AC;&#x2122;s iTunes ICONOCLASTS Season Two available on iTunes for download-to-own; 10,000 episode sales-to-date and growing monthly.

ICONOCLASTS | Additional Distribution CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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INTERNATIONAL To date ICONOCLASTS Seasons have been sold in the following territories Denmark Greece Israel Italy Middle East Norway Poland Poland Poland Spain Spain Sweden Turkey United Kingdom Australia Australia Hong Kong New Zealand Philippines Singapore Canada Argentina Brazil

ICONOCLASTS | Additional Distribution CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

Viasat Hellenic Parliament Noga Fox ME TV Network Viasat Canal + Canal + Canal + Compania Int TV Sogecable Viasat CNN Turk BSKYB ABC FoxTel Asia TV Ltd. Rialto Channel ABC-CBN Mediacorp TV 12 The Documentary Ch Pramer Globosat

S S S S S S S S S S S S S S S S S S S S S S S

1, 2, 3 1, 2, 1, 2, 3 1, 2 1, 2 1, 2, 3 1, 2 2 3 eps 1 4 eps 1 1 1, 2, 3 1 1, 2, 3 1 1, 2 1, 2, 3 1, 2 1, 2 1 1, 2 1 1

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ICONOCLASTS CONSUMER MARKETING

ICONOCLASTS | CONSUMER CAMPAIGN

OFF-AIR The multi-platform campaign launch for ICONOCLASTS (S3) from Oct - Dec targeted a national TV audience of Creatives & Thought Leaders. Campaign highlights featuring prominent Grey Goose Entertainment branding include: NATIONAL BROADCAST/NATIONAL AND LOCAL CABLE • NBC • MSNBC, CNBC, BRAVO, USA, SCI-FI, COMEDY • Local Networks/Programs include: DISC, NAT GEO, CNN, AMC, E, STYLE, HGTV, HLN, FOX NEWS, TLC, HIST, FOOD, A&E, TRAVEL, Late News, Entertainment Tonight, Access Hollywood • ICONOCLASTS 3 TV spots ran in 60+ markets as part of our affiliate cable/satellite schedules

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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NATIONAL PRINT

Vanity fair

OCTOBER 10, 2007

Vogue

OCTOBER 23, 2007

new yorker

OCTOBER 19, november 2, November 16 2007

GQ

OCTOBER 23, 2007

gourmet

OCTOBER 23, 2007

conde nast traveller OCTOBER 25, 2007

wired

OCTOBER 23, 2007

w

OCTOBER 5, 2007

details

OCTOBER 23, 2007 total circulation

5,369,035

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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ENTERTAINMENT WEEKLY OCTOBER 1, 2007 2-page spread Circulation 1.8 million

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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variety OCTOBER 22, 2007 2-page spread Circulation 30,150

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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hollywood reporter OCTOBER 22, 2007 cover wrap Circulation 38,000

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Advertising age OCTOBER 15, 2007 full page Circulation 58,000

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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mediaweek brandweek adweek OCTOBER – November 2007 full page Circulation 68,000

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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multichannel news OCTOBER – November 2007 half and full pages Circulation 110,000

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Television week OCTOBER – November 2007 full pages Circulation 215,000

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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OUT OF HOME ICONOCLASTS was featured in key Out-of-Home vehicles in select markets including NY and LA.

premiere billboard

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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super bus king advertising

premiere billboard

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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DIGITAL CAMPAIGN Sundance Channel partnered with music, entertainment, and general interest online outlets, blogs, fan sites and more to drive consumers to the official ICONOCLASTS micro-site at www.sundancechannel.com/iconoclasts. The campaign delivered the highest single traffic day in sundancechannel.com history; outreach for the campaign was unparalleled and received significant promotion on sites including YouTube, Yahoo, Salon, AOL, NY Times and more. Traffic to date: • 967,997 Pageviews of Grey Goose branded ICONOCLASTS content on sundancechannel.com • 180,340 Video Views of Grey Goose branded ICONOCLASTS content on sundancechannel.com • 28,500 Page & Video Views of Grey Goose branded Next Garde content on sundancechannel.com • 220,000 unique visits to the ICONOCLASTS minisite • 1,700,000 Grey Goose ICONOCLASTS Banner impressions • 750,000 Grey Goose Next Garde Banner impressions • 37,879 “Your Ultimate Iconoclasts Sweepstakes” Entries • 5 Grey Goose ICONOCLASTS branded email blasts with an average open rate of 26%

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Grey Goose added value on sundancechannel.com digital partner sites • 112,381 video views on YouTube of Grey Goose sponsored content • 31,104 page views of Grey Goose sponsored area on SUN’s YouTube page • ICONO promotion on MSO Website Portals including roadrunner. com (Time Warner Cable), Charter.com, TheFan.com (Comcast), and Cox.com

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Grey Goose Entertainment was prominently featured in ICONOCLASTS digital tune-in campaign which delivered 35M+ impressions with CTR of .64% (250K+ clicks to the Icono mini-site) • Prominent Grey Goose inclusion in promotional ICONOCLASTS emails to over 2M+ targeted online users • ICONOCLASTS/Grey Goose Entertainment content/editorial featured on 67 sites to date which receive monthly combined impressions of over 826 million including: LA Times, MSN, Newsday, Media Bistro, NY Daily News, NY Post, Shakefire,TV Guide, USA Today, Yahoo

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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cnnpolitics.com website

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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newyorktimes.com website

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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rollingstone.com website

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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aol.com website

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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salon.com website

yahootv.com website

ICONOCLASTS | Consumer Campaign CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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ICONOCLASTS LAUNCH EVENT

ICONOCLASTS | LAUNCH EVENT

Launch event On October 22nd, GREY GOOSE ENTERTAINMENT, SUNDANCE CHANNEL and CONDE NAST MEDIA GROUP co-hosted the exclusive ICONOCLASTS premiere event. The custom event for 300 invited VIP guests was held at the 583 Park Avenue in New York City. Special VIP guests included Season 3 ICONOCLASTS including Ruby Dee, Deepak Chopra and John Besh.

Sundance Channel produced six Grey Goose branded “INTROS” to air prior to each episode on Sundance Channel and via all distribution partners.

The Iconoclasts – Deepak Chopra, Ruby Dee, John Besh

ICONOCLASTS | Launch Event CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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Monsell Darville, John Besh, Ruby Dee, Deepak Chopra, Richard Beckman and Larry Aidem

Alexie Gilmore

ICONOCLASTS | Launch Event CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

Willie Garson

Erin Fogel

Francesca Cecil

Maggie Gyllenhaal

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ICONOCLASTS PRESS

ICONOCLASTS | PRESS

PRESS One of the most critically acclaimed series of the Fall Season with outlets like USA TODAY calling it “one of the best documentary series on television.” “a riveting series” Heather Havrilesky, SALON.COM “ In any case, they are not sitting in a TV Studio, under TV lights, falling back on their professional personalities. The result seems at once more casual and more fabulous –like peeking over a fence at the Saturday afternoon party.” LOS ANGELES TIMES “ A rarefied glimpse into the friendships of famous people” Mekeisha Madden Toby, THE DETROIT NEWS

“ Watching Ruby Dee meet Alicia Keys is like watching a torch of elegance pass from one artistic generation to another. It feels warm, genuine and uplifting. It is precisely the kind of television that critics of the medium think networks should be producing more often. ” NEW YORK DAILY NEWS

“ The season debut of ‘Iconoclasts’ is an intriguing hour… a welcome antidote to what we usually get” Maureen Ryan, CHICAGO TRIBUNE

ICONOCLASTS | Press CONFIDENTIAL - DO NOT DISTRIBUTE - FOR DISCUSSION PURPOSES ONLY

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ICONOCLASTS RESEARCH

ICONOCLASTS | RESEARCH

EPISODES 1 - 4

ICONOCLASTS | EPISODES 1 - 4

EPISODES 5 - 6 NEXT GARDE

ICONOCLASTS | EPISODES 5 - 6 THE NEXT GARDE

ON-AIR & OFF-AIR DELIVERABLES

ON-AIR + OFF-AIR DELIVERABLES WHAT IS AN ICONOCLAST + INTROS

SUNDANCECHANNEL.COM/ICONOCLASTS

SUNDANCECHANNEL.COM/ICONOCLASTS