Customer Experience of Retail Stores: Survival Factor for Brick & Mortar Stores

Customer Experience of Retail Stores Survival Factor for Brick & Mortar Stores

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Mobile apps have affected the sales of brick and mortar stores. The influence of eCommerce is widespread, which is making it essential for retail physical stores to craft unique user experience.

Retail industry has seen a lot of technological advancements in the last decade. Integration of Internet of Things (IoT), Artificial Intelligence (AI) and Big Data has helped in boosting the sales of brick and mortar stores.

But under what circumstances retail physical stores chose to adopt these technologies?

Death of Brick and Mortar Stores eCommerce websites posed a serious threat to physical retail stores. There came a time when the death of these brick and mortar stores was confirmed, until retail outlets focused on user experience and turned the coin in their favor.

When retail industry experts gave a serious thought to declining sales of physical outlets, they decided to enhance user experience and include an element of innovation in it to regain lost customers. In an endeavor to improvise customer experience, retail experts took advantage of major technological advancements.

How Technology is Helping Retail Stores to Survive?

Internet of Things has reshaped retail industry to become more automated than ever. Smart shelves installed in retail physical outlets inform the shop owner of low stock products. This way, the shop manager can refill the products on shelves to maintain continuous supply of products to customers.

Artificial Intelligence isn’t utilized at its fullest in retail, though machine learning has established its footprints in the form of Amazon Go.

Customer Experience is the Key to Success For any business to survive, improvising on customer experience is the sure shot key to success. While nothing else worked to bring up the doomed brick and mortar stores, this was the only surviving element that helped stores to regain their glory.

Which customers would not like being pampered? While eCommerce offered customers with utmost convenience to shop anytime and anywhere, retail resorted to automation to redefine experience. This innovation worked in the positive way to boost sales of physical retail stores.

Wrapping it up‌ Retail industry is blooming under the influence of technology.

As long as they maintain high level of customer experience, there is no threat to its existence. Hidden Brains is a leading mobile app development company that helps retailers to implement IoT integrated solutions to turn their regular brick and mortar store into fully an automated one for enhanced customer experience. Discuss your requirements with Hidden Brains industry experts to explore what’s in store for you.

Discover possibilities by scheduling a consultation meeting with professionals.