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Moodboard trustworthy freedom empowerment When creating this mood board, I wanted to portray my brand in a way that centered around the sense of familiarity, comfort, youth, and trust. My previous mood boards were too busy and bold and didn’t provide the right feeling. My final moodboard leans more on typographic styles through san-serif typefaces. Reason being, san-serifs have a very solid foundation similar to being like building blocks which I want my brand to come off as.
