GR604 Visual Development Guide National Park Service Rebranding

VISUAL DEVELOPMENT GUIDE N AT I O N A L PA R K S E R V I C E REBR ANDING

VISUAL DEVELOPMENT GUIDE N AT I O N A L PA R K S E R V I C E REBR ANDING

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CONTENTS 01 VISUAL RESEARCH 09

Brand Introduction

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Logo History

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Where We Stand

02 LOGO DEVELOPMENT

03 FINAL LOGO

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Initial Sketches

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Our New Logo

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Sketch Development

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Look-Alike Logos

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Further Exploration

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Sketch Refinement

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Logo Evolution

04 VISUAL I N SP I R AT ION 85

Introduction

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Visual Research

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“

Climb the mountains and get their good tidings. Nature’s peace will flow into you as sunshine into trees.

—John Muir

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Naturalist, Environmental Philosopher and America’s Wilderness Advocate

INTRODUCTION

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VISUAL DEV ELOPMENT GUIDE

VISUAL RESE ARCH

01 09

Brand Introduction

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Logo History

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Where We Stand

CHAP TER 01 | VISUAL RESE ARCH

Researching and understanding the history of your brand is important. It helps us uncover the reason and meaning behind every choice—from color, symbol, wordmark, and even the reasoning for a change.

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CHAP TER 01 | VISUAL RESE ARCH

BR AND INTRODUCTION

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N AT ION A L PA R K S E R V I C E

BR AND INTRODUCTION As a federal agency in the Department of the Interior, the National Park Service protects U.S. national parks with the help of volunteers and partnerships. Other aspects the brand protects are monuments, battlefields, military parks, historical parks/sites, lake shores, seashores, recreational areas, scenic rivers, trails and the White House. They do it for communities across all generations from families big and small. The purpose is to revitalize communities, preserve local history, celebrate heritage, and create opportunities for everyone to experience the great outdoors while being active.

The National Park Service as we know it today includes over 400 sites throughout the United States along with 5 sites in territories such as the Caribbean Sea and Central Pacific Ocean.

There is an additional focus on creating fun and meaningful opportunities for people of all ages to get outside and be active.

Through preserving the past and sharing it with the present, the National Park Service is creating a better future for everyone.

DID YOU KNOW? The second U.S. national park created is no longer a national park. Mackinac National Park in Michigan was established in 1875 and was returned to the state in 1895. It’s now considered one of Michigan’s State Parks.

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VISUAL DEV ELOPMENT GUIDE

LOGO HISTORY

1916

1949

The first logo established, but

Winning design by Dudley Bayliss (left) from the NPS Emblem Design

was never formally recognized

Contest. Not long after, NPS historian Aubrey Neasham spoke with

and left uncredited.

Director Newton Drury advising that the National Park Service logo needed to visually represent its main purpose, “...like an arrowhead, or a tree, or a buffalo.” He made a rough sketch (right) and sent a note to Director Drury saying, “This may be the germ of an idea for a NPS emblem...a good artist may do something with it.”

DID YOU KNOW? The 1949 emblem designed by Dudley Bayliss was never actually used, but at least he got to keep his $50 winnings!

CHAP TER 01 | VISUAL RESE ARCH

LOGO HISTORY

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1962 The arrowhead trademark became officially designated

1951 & 1954 After receiving the idea from historian Aubrey Neasham, the official emblem was in development. The arrowhead has been considered the official logo of the National Park Service since 1951. It was designed

by Herbert Maier and his team under the guidance of the new Director Conrad Wirth. Slight revisions were made and more details were added in later years. It began being used on plaques, brochures and patches on uniforms.

as the symbol to represent the National Park Service

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VISUAL DEV ELOPMENT GUIDE

LOGO HISTORY

C U R R E N T L O G O (2 0 0 0) The current logo of NPS was established in 2000. The elements of the logo refer to what makes up the national park system. The Sequoia tree and bison symbolize nature and wildlife while the mountains and water represent scenic and recreational values. Lastly, the iconic arrowhead represents the history of the National Park Service.

CHAP TER 01 | VISUAL RESE ARCH

LOGO HISTORY

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VISUAL DEV ELOPMENT GUIDE

Our mission is to protect and reintroduce America's natural and cultural resources by making it accessible for all to actively explore, enjoy, and discover.

CHAP TER 01 | VISUAL RESE ARCH

WHERE W E S TA N D

OUR VISION With the spirit to inspire and change the lives of today and tomorrow we must learn from yesterday. Through various services and partnerships with local organizations, the National Park Service will extend beyond preserving the wilderness, but preserve America’s rich history and connect urban communities with it’s natural resources. While the world continues to progress into a concrete, digital jungle, we will help protect and share the natural and cultural beauty of what makes the United States—united.

W H E R E W E S TA N D

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L OG O DE V E L OPME N T

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Initial Sketches

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Sketch Development

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Further Exploration

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Sketch Refinement

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Logo Evolution

CHAP TER 02 | LOGO DEVELOPMENT

When designing a logo, it’s always good practice to start by hand. Pencil sketches helps designers with visualizing ideas quickly while also being more efficient compared to jumping straight into the computer.

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CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

INITIAL SKETCHES

ROUND 01 To aid in visualizing the attitude of the brand, it is important to generate phrases that embody the soul of the core values of the brand. From the keywords discover, connect, and experience, the National Park Service’s terms can be evolved into three key phrases:

See what lies ahead DISCOVER

Common ground CONNECT

Stop & smell the flowers EXPERIENCE

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CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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KEY PHR ASE 01 See what lies ahead DISCOVER

Sometimes we can forget what is right around the corner. We must take it upon ourselves to uncover the beauty and joy of going outside.

In this camp, the concept is exploration and rediscovery. This is visualized through wordmarks, graphics, and symbols that represent the action of uncovering, discovering what’s outside, or looking beyond the horizon.

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Depictions of the sun and hills refer to the idea of enjoyment and endless possibilities.

The magnifying glass is a symbol that conveys the act of seeking knowledge and prospects.

Transforming the “S” into a trail alludes to the idea of discovering what’s ahead.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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The arrow head is a symbol of defense and protection in the Native American culture.

The imagery of a compass is another representation of exploration and discovery.

The shield is a universal and an easily recognizable symbol of defense and protection.

Signs can be found across different types of parks, trails and historical sites which guides people to explore various locations.

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An arrow in the form of a wordmark is a way to show growth and discovering beyond what is right in front of us.

Animals are generally found in nature parks. The bison is a nod to the first official National Park, Yellowstone.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

REFINED SKETCHES

INITIAL SKETCHES

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VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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KEY PHR ASE 02 Common Ground CONNECT

While the world is full of diverse people from all sorts of backgrounds, we all share Earth as our home. It is important that we band together in order to protect it.

In this camp, the concept is a combination of unity and protection. When we’re united, we’re stronger in our efforts to protect nature and our history. This is visualized through wordmarks, graphics, and symbols that represent linking together and preservation of nature and culture.

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Bear tracks refer to the animals that inhabit these parks. The footprint embedded into the bear track is a way to show the idea of commonalities between two different things.

A block/cube represents different parts or sides that make up a strong foundation. The letters would be a custom logotype.

Branching away from what could be found in the wilderness would be a shovel that refers to the urban activity of people tending to nature/garden.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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Puzzle pieces are a literal representation of linking different pieces together to create a whole.

Redwood trees are an iconic symbol of forests and nature.

They’re usually the type that are easily recognizable.

Pinecones were a way to showcase something growing/coming out of the ground. It’s also a nod to the original NPS logo.

Footprints signified leaving behind traces of ourselves in nature as well as the idea of leaving a positive impact on our world and generations to come.

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Although unsuccessful, there were explorations of various ways that show connection through wordmarks/logotypes.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

REFINED SKETCHES

INITIAL SKETCHES

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VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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KEY PHR ASE 03 Stop and smell the flowers EXPERIENCE

Enjoy and appreciate life as well as the world around us. Life can get hectic, so it is important to take time out of your day to relax in the outdoors.

In this camp, the concept is enjoying the beauty of nature and our communities to provide a reason to protect it. This is visualized through intricate wordmarks, graphics, and symbols that represent the beauty in preserving nature and culture.

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Building off the previous wordmarks, this particular camp and concept called for more intricacy. This exploration was inspired by rustic themes.

The idea of culture is represented through city skylines since cities are epicenters of diverse communities.

Graphic marks of badges were inspired by scout badges which signified recognition of going through a particular experience.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

INITIAL SKETCHES

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This scout badge incorporates the organic partnership between humans and nature.

Further explorations of badges in the form of shields show harmony between the different elements of nature and culture.

The idea of trees as the reflection from the city skyline represent a way to experience both “worlds.”

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Playing into the idea of fun, this symbol in particular is of hopscotch; a common game children play. The tree in the starting square refers to the idea of enjoying nature.

The sun in Native American culture symbolizes growth, while the rays signified direction.

VISUAL DEV ELOPMENT GUIDE

C H A P T E R 0 2 | L O G O D E V E L O P MKEY ENT PHRASE 01

REFINED SKETCHES

INITIAL SKETCHES

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VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

SECTION TITLE

“

Of all the paths you take in life, make sure a few of them are dirt.

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—John Muir Naturalist, Environmental Philosopher and America’s Wilderness Advocate

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CHAP TER 02 | LOGO DEVELOPMENT

SKETCH DEVELOPMENT

ROUND 02 Taking what we’ve down from Round 1, I decided to further develop the key phrase of “Common Ground.” The meaning of “Common Ground” means that we all have a similar goal in mind which is to protect our natural and cultural resources. We all live on this Earth, so it is our responsibility to defend it together.

Changing gears, this round focused on less illustrative work since details might be convoluted once the logo is reduced in size. Incorporating feedback from colleagues, this new round of logos is an exploration of common things found in different types of parks as well as shapely wordmarks and shields.

SKETCH DEVELOPMENT

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Across all different parks, you can usually find a bench. This is a literal representation of the idea “Common Ground.”

Organic and natural shapes reflect nature; whereas, the arrow alludes to the idea that we must protect it.

A possible name changes were considered to reflect the idea of protecting locally accessible parks in urban communities.

Another possible name change was Nature’s Protectors. This refers to one of the possible expansions for the rebrand.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

SKETCH DEVELOPMENT

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The NPS wordmark inspired by the form of an arrow. Separate pieces creating letterforms are a way to show linking together.

Incorporating a park sign within the letter ‘P’ as well as connecting the letter ‘N’ and ‘P’.

The symbolism of the shield is a literal representation of the idea to defend someone or something.

To represent the idea of different parts coming together to protect something, the NPS wordmark is drawn in the shape of a ribbon.

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Graphics of people were meant to represent the idea of “Common Ground” through community. The result felt too abstract.

Shield is created through people linking to show how coming together, we can protect the natural and cultural resources.

While the shield concept shown potential, it ultimately wasn’t protecting anything.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

REFINED SKETCHES

SKETCH DEVELOPMENT

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VISUAL DEV ELOPMENT GUIDE

DIG I TA L SKETCHES KEY WORD: CONNECT

Common Ground Without reaching hand-drawn refinement, the digital sketches and logo choices were not working. This lead me to go back and pick up the pencil again which you’ll see in Round 3 & 4.

My next plan of action was further exploration of shields that protected something and interesting wordmarks.

nps

CHAP TER 02 | LOGO DEVELOPMENT

DIGI TA L SK E T C H E S

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CHAP TER 02 | LOGO DEVELOPMENT

SECTION TITLE

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CHAP TER 02 | LOGO DEVELOPMENT

FURTHER E X P L OR AT ION

ROUND 03 Taking into consideration the feedback that was given to me, I referred back to my sketches from first round for shield inspiration. The shields from Round 02 lacked the visual representation of protecting nature and culture. Going back to the drawing board and refraining from jumping into digital sketches, I continued to explore the idea of shields protecting natural and culture resources.

In addition, a wordmark visually alluding to the idea of protection interested me. I chose a sketch from Round 02 and drew variations of it ranging between straight edges, slightly curved, and various angles.

F U R T H E R E X PL O R AT IO N

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E X P L OR AT ION 0 1 SYMBOLS AND MISC.

This concept was the least successful. Coming up with a symbol to represent the role of the National Park Service was difficult. I used the symbol of an arrow point upwards to indicate growth. To incorporate nature and culture alongside the arrow, I combined symbols of a tree and a home.

Opposite of shields, the organic shape of a circle in the form of leaves was another way to symbolize protection and nature.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

F U R T H E R E X PL O R AT IO N

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E X P L OR AT ION 02 GR APHIC MARKS: SHIELDS

Continuing the exploration from the raw sketches, I tried to capture the essence of protecting nature and culture through community. This is shown through elements such as a skyline, home, nature (trees and leaves), and a shield. In some iterations, the house can also be viewed as an upwards arrow.

While this concept made the most sense for the brand, research showed that there are many existing brands that use a shield as their logo.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

F U R T H E R E X PL O R AT IO N

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E X P L OR AT ION 0 3 WORDMARKS: RIBBON

From the raw sketches, I decided to explore variations of the acronym ‘NPS’. The overall shape represents the idea of different parts linking together. The way the ribbon wraps around to form the letters alludes to the idea of protection.

In its final form, it will include the name “National Park Services.”

This concept showed the most potential for further refinement and exploration which will be evident in the upcoming round.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

F U R T H E R E X PL O R AT IO N

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CHAP TER 02 | LOGO DEVELOPMENT

SKETCH REFINEMENT

ROUND 04 Tightening up the sketching process, I further developed the ribbon wordmark to account for how the logo would appear digitally. This meant using the tools around me to help draw straight and curved angles. To accompany the wordmark logo, I drew a custom logotype.

SKETCH REFINEMENT

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WORDMARK REFINED

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

SKETCH REFINEMENT

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COLOR VA R I AT ION S

This direction is an abstract representation of the idea of protecting nature and culture through unity and diversity.

Together, we can make a positive impact on the environment and in our community.

The colors derive from nature representing sea, land, and sky—together the colors mimic a sunset signifying endless growth, happiness, and possibilities.

Even though it was an interesting take on the new NPS logo, it was too contemporary. In the end, we went back to the drawing board by taking inspiration from Round 01 because it better represented the identity and core values of NPS.

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P R O T E C T I N G N AT U R E A N D H I S T O R Y, F O R T H E E N J OY M E N T O F T H I S A N D F U T U R E G E N E R AT I O N S .

CHAP TER 02 | LOGO DEVELOPMENT

SECTION TITLE

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CHAP TER 02 | LOGO DEVELOPMENT

LOGO EVOLU TION

ROUND 05 While the wordmark was interesting, it didn’t fully represent the National Park Service. It was too ahead of its time and strayed far away from the brand’s popular identity. Going back to the original NPS conceptualized by Aubrey Neasham, the new logo should represent the primary role of the Park Service.

Reverting back to previous sketches, most notably from Round 01, there was something about the shields that sparked interest.

Taking this renewed inspiration, the National Park Service’s new logo was in on its way to completion.

LOGO EVOLUTION

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I N S P I R AT ION

The new development was inspired by the shields from Round 01, while the specific elements from Round 03 were incorporated in the new symbol. It made more sense to design a logo that represented the understanding of the National Park Service’s past while also representing the future of the brand.

This direction shows the connection between nature and urban communities.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

DIG I TA L REFINEMENTS

LOGO EVOLUTION

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LOGOT YPE SKETCH

To accompany a symbol, a custom logotype was attempted. The consistent roundness shape of each letter is to give off a welcoming, friendly feeling. The construction of the logotype accounts for x-height, ascenders, and descenders. To account for readability, adjustments were made to the digital refinements.

VISUAL DEV ELOPMENT GUIDE

CHAP TER 02 | LOGO DEVELOPMENT

DIG I TA L REFINEMENTS

SYMBOL & LOGOT YPE

LOGO EVOLUTION

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FINAL LOGO

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Our New Logo

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Look-Alike Logos

CHAPTER 03 | FINAL LOGO

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When it comes to deciding a final logo, it’s important to choose the one that best represents the heart of the brand. Getting to that logo, really consider what your brand stands for and the history of the brand.

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“

The clearest way into the Universe is through a forest wilderness.

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—John Muir

CHAPTER 03 | FINAL LOGO

L O O K- A L I K E L O G O S

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—Horace M. Albright 2nd Director of the NPS

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VISUAL DEV ELOPMENT GUIDE

OUR NEW LOGO

INTRODUCTION The new National Park Service logo takes inspiration from the intent of the original logo, which was to visually represent the role of NPS. Our new logo embodies the idea of protecting our natural and cultural resources together as a community.

Doing so, we can make a difference in our homes, neighborhoods, country, and most importantly—Earth.

+ Roof (Home)

Our symbol is a blend of a house, city, forest, and mountains to represent the different areas of impact. In addition, our logotype is a custom wordmark. Using a balance of straight edges and rounded shapes help show the harmony between natural and urban environments. The colors derive from our environment—golden sun, pine green and lastly purple mountain majesties. Together, the colors signify endless growth, happiness, and possibilities.

+ Sunrise (Happiness)

+ City (Neighborhood)

+ Forest (Nature)

Purple Mountain Majesties (Nationwide)

CHAPTER 03 | FINAL LOGO

OUR NEW LOGO

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CHAPTER 03 | FINAL LOGO

L O O K- A L I K E L O G O S

L O O K- A L I K E LOGOS

SIMIL AR LOGO RESEARCH Further research was done to ensure that the new logo we’re developing for the National Park Service doesn’t already exist. This helps to avoid designing logos that could possibly be mistaken for other brands or accusations of plagiarism.

DID YOU KNOW? California’s Sequoia National Park is home to the largest living single-stem tree in the world, named General Sherman. The tree is about 275 feet tall and weighs roughly 1,900 metric tons!

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SIMIL AR SHIELD LOGOS

Shields as logos are quite popular for their versatility.

It can have numerous means and could be the visual identity for different types of brands such as organizations, automobiles, and universities to name a few.

The National Park Service’s new logo takes on a different rendition of the shield making it unique to our brand.

For us it represents preservation, community, nature, and more.

The U.S. Forest Service is a federal agency in the Department of Agriculture. Their logo includes a tree as well as words; whereas the NPS developing logo does not include words inside the shield.

The University of Denver is a private research university in Denver, Colorado. While the shape of the shield is similar to the new NPS logo, ithas an image of the Rocky Mountains along with the campus.

Ferrari is an Italian luxury sports car manufacturer. Their logo portrays a horse in the middle along with an acronym name of the company.

Porsche is a German sports car manufacturer similar to Ferrari.

While their shield also has a horse, it also includes other symbols and a wordmark. The overall shape is similar to the NPS logo in development.

Gilead Sciences is an American biopharmaceutical company located in Foster City, California. Their logo consists of a two-toned shield with a leaf in the middle. It is usually accompanied with their wordmark.

CHAPTER 03 | FINAL LOGO

L O O K- A L I K E L O G O S

Inflammatix is a biotechnology company located in Burlingame, California. Their logo is a shield with 9 thick strokes in two colors. It is usually accompanied by a custom wordmark.

Palm Beach State College is a public college located in Florida.

To indicate the location of a beach, the shield includes an image of a palm tree, water, and the shoreline.

Madison Area Technical College is a public technical and community college located in Madison, Wisconsin. Their shield includes a structural building.

Warner Bros Pictures is a American mass media and entertainment conglomerate. Their shield is a simple, yet unique acronym wordmark.

Blue Shield of California is a non-profit corporation and health plan located in Oakland, California. Their logo is a shield with a rod of Asclepius that represents the healing and medicinal arts in Greek mythology.

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SIMIL AR SHIELD LOGOS

UPS is an American shipping and receiving company. It is known as one of the largest shipping couriers in the world. Their shield logo is simple and contains a wordmark inside.

Harley-Davidson is an American motorcycle company manufacturer that was established in 1903. Their shield logo mainly features a custom wordmark.

Chevron Corporation is an American energy company. Their logo isn’t necessarily a shield, but the two arrows refer to badges of rank.

Canada Dry is a soft drinks company owned by American company Keurig Dr Pepper. Their logo differs from NPS’s logo with the addition of the crown and an addition of a wordmark.

Lamborghini is an Italian manufacturer of luxury sports cars.

The shape of their shield is triangular with the addition of their wordmark and a graphic of a bull.

CHAPTER 03 | FINAL LOGO

L O O K- A L I K E L O G O S

SIMIL AR TREE LOGOS

Sierra Club is an environmental organization founded by John Muir. the shape resembles a circle with a tree in the middle.

In addition to the tree is the outline of Half Dome.

The Bureau of Land Management is a federal agency in the Department of the Interior. The similarity between this logo and our new logo is the inclusion of a tree/ While the shape is similar, the new NPS logo is a rounded shield.

Dollar Tree is a discount store company where items are priced at a dollar. Their logo consists of an abstract rendition of a tree while the tree trunk is in the form of the number one.

Timberland is an American manufacturer and retailer of outdoor clothing and footwear. Their logo is in the form of a circle with a bare tree in the middle accompanied with a custom wordmark.

National Tree Company focuses on selling artificial Christmas trees and holiday decorations. Their logo consists of a wordmark along with a triangle as a tree.

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VISUAL I N S P I R AT I O N

04 85

Introduction

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Visual Research

C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

When creating a strong visual identity for a brand, it’s good practice to see how the best-of-the-best are doing it and get inspiration from that. Brands with strong identities can be easily identifiable because of consistent branding.

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C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

RESEARCH A N D A N A LY S I S

INTRODUCTION Exploring numerous Visual Standards Guides from the brands that do it best can give us a better sense of how to effectively convey material and messages. After doing research from various brands, it is important to conduct thorough research and analyze what is successful and use it as inspiration.

INTRODUCTION

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VISUAL RESEARCH & A N A LY S I S NEW IDENTIT Y INTRODUCTION VMware clearly states the change of logo and how it relates back to the heart of the brand. The guide also does a successful job in providing the reasoning behind the change while giving a visual of the previous logo compared to the new one.

L O G O A N AT OM Y MTRL uses indications of a specified scale as well as clear space. On top of that, they provide the angle degree to show the symmetry and construction of the logo.

C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

V I S U A L R E S E A R C H & A N A LY S I S

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T YPE SPECS Cadence specifies the type family used for the brand and introduces it through a clear grid structure for readability.

By incorporating the alphabet in both upper and lower case, readers can see how each character will look in that typeface.

They also include visual examples as well as ways to use and don’t use the type for consistency.

MAIN ID COLORS Sumo Logic provides an in-depth breakdown of the colors based on primary, secondary, and neutral while also providing the specific colors’ pantone numbers, CYMK, RBG, and Hex code.

Additionally, they include color pairings and visual examples of the colors in use.

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VISUAL RESEARCH & A N A LY S I S LOGO DON’TS Exploratorium introduces the reason as to why you can’t change the logo. This messaging leaves a strong impact and impression because it gives off the feeling of staying true to the brand and it’s core. Exploratorium also provides specific reasons as to what you can’t do while also providing visual examples.

A LT E R N AT E V E R SION S OF L O G O The Nueva School does a successful job in showcasing the alternate uses of both the wordmark and the graphic. It breaks it down by uses in various colors, icons, and illustrations while also providing how to create the logo in other applications across their different programs, conferences, and platforms.

C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

V I S U A L R E S E A R C H & A N A LY S I S

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C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

SECTION TITLE

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This book is part of a student project intended for educational purposes only. It is not meant to represent the original National Park Service.

CONTENT ConstitutionCenter.org Outdoorproject.com NationalParksTraveler.org NPS.gov NPSHistory.com

IMAGES Andrew Lin NPS Historic Photo Collection NPSHistory.com NPS Gallery Pexel.com Steven Ngyuen Unsplash.com

T YPOGRAPHY Fairplex Wide OT Atten New

VISUAL DEV ELOPMENT GUIDE

C H A P T E R 0 4 | V I SUA L IN SPIR AT IO N

SECTION TITLE

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INTRODUCTION

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