MoMa Design Store

ICONIC by

PROJECT BY

JULIA GEHRIG / MARIONA CARRIÓN / MARIA PÉREZ

LARGE SCALE PROJECT

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PROJECT MOMA / DESIGN IDEA

RESEARCH

Lillie P. Bliss

Mary Quinn Sullivan

1929. Three women have a Dream To found a museum in New York to exhibit and collect modern art.

Abby Aldrich Rockefeller

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PROJECT MOMA / DESIGN IDEA

RESEARCH

1929. Alfred H. Barr Jr. Open place for everyone to experience modern art.

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PROJECT MOMA / DESIGN IDEA

RESEARCH

“AN ARTPIECE IS NOT COMPLETE UNTIL THE VIEWER INTERACTS WITH IT.” Jesus Soto

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PROJECT MOMA / DESIGN IDEA

CONCEPT

PROMOTE CREATIVITY IN PEOPLE THROUGH INTERACTIVE EXPERIENCES.

PROJECT MOMA / BRANDING

BRAND MESSAGES

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PROJECT MOMA / DESIGN IDEA

EXPERIENTIAL MOODBOARD

3. Technology 2. Art & Design

1.1. Colour

4. Installation

6. Movement

5.

Optical Effect

1. Penetrable, by Jesus Soto 2. The false mirror, by René Magritte 3. MoMA Lab: People, by Tony Lee, Jr. 4. Mirror Maze, by Es devlin 5. Heaven on Earth, by Shirin Abedinirad 6. Your uncertain shadow, by Olafur Eliasson

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PROJECT MOMA / SPACE PLANNING

SENSORIAL EXPERIENCES

Our senses awake creativity

PROJECT MOMA / SPACE PLANNING

OUR STORE

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PROJECT MOMA / SPACE PLANNING

ZONING EXPERIENCES

Kitchen/Living room

Lighting/Home/Furniture

Technology ZONING

Books

Exhibition products/MoMA exclusive

Kids STORE Jewellery/Apparel/Accesories

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PROJECT MOMA / SPACE PLANNING

CASHIERLESS STORE

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PROJECT MOMA / SPACE PLANNING

LAYOUT Kitchen/Living room 27m² 12%

Lighting/Home/Furniture 37m² 16%

Technology 41m² 18%

Exhibition products/ MoMA exclusive 34m² 15% Books 16m² 7% Kids 21m² 9% Jewellery/Apparel/Accesories 52m² 23%

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PROJECT MOMA / SPACE PLANNING

LAYOUT B A A

B

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Lighting, home deco & furniture / Kitchen EXPERIENCE: Auditive Drops Reference: Scent Drops at Grand Museum of Perfume in Paris by: Harvey & John

Take a drop, close your eyes, and listen...

Can you feel it? can you smell it?

A powerful experience that allows you to travel through time, memories, your imagination… More than 15 kitchen sounds to get inspired.

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Tech products and tools EXPERIENCE: Clouds Reference: Cloud Pink by Seoul-based creative Everyware (formed by Hyunwoo Bang and Yunsil Heo)

Ever wondered how clouds feel like? touch the screen and see what happens...

Not only you can see them, but you can create your own, just as you can enhance your creativity, by dreaming…

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Exclusive products & exhibition products EXPERIENCE: Immersive Cube Reference: “Two-way Protocols” by Zane Miller in The Fed Galleries

Being able to be inside a work of art is not something that happens every day. Bodies that enter the interior of the cube encounter a unique, immersive experience.

It allows you to become part of the project, the work of art. It allows you to feel and live it from a new perspective.

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Games & children’s products EXPERIENCE: Pin art Reference: Si ces murs pouvaient parler (If this walls could speak) Byme Architecture https://festivaldesarchitecturesvives.com/Si-les-murs

From childhood memories to real fun, here comes a human scale pinscreen, where kids can let their imagination fly and create stories with the woodsticks…

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Books EXPERIENCE: Cuddle Wall Reference: Andrew Kudless’s P_Wall, commissioned by SFMOMA

To be creative, one needs to feel calm, beloved, surrounded by peace.

One needs to concentrate, read, imagine…

Could a wall full of smooth and slurry fabric become the ideal input to get inspired and start thinking? We'll let you find out to finish this storyline…

PROJECT MOMA / SPACE PLANNING

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EXPERIENCE TYPES ZONE: Apparel & accesories EXPERIENCE: Cubic Mirror Reference: “Ring” by Arnaud Lapierre

Reflect about or see yourself reflected by a magical mirror wall.

Connect with yourself, go through, go around. An optical illusion that makes you engage and understand the space.

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PROJECT MOMA / SPACE PLANNING

BUYER PERSONA BIEL (19 years old)

SANTIAGO (26 years old)

Profession: Aduivisuals and graphic design.

Lives: Eixample, Barcelona City Transport: Bike and Motorbike Social Media: Instagram and Whatsapp Life Goals: Find a job related with my studies Likes when shopping: Aesthetic of a place Dislikes when shopping: when there’s no intuitive distribution of the products

Profession: Industrial Design Lives: Sant Antoni, Barcelona City Transport: Bike and Metro Social Media: Instagram, Whatsapp and Linkedin Future Goals: Travel a lot, and combine dancing while working.

Likes when shopping: Good Costumer Service and staff, products within reach Dislikes when shopping: Small space between me and the furniture or products

MIREIA (35 years old) + RITA (6 years old) Profession: Graphic design Lives: Gracia, Barcelona City Transport: Bus, Metro, Walk Social Media: Instagram, Whatsapp, Linkedin Life Goals: Spend more time with Rita, and have my own studio, freelancece job.

Likes when shopping: An organised and clean space Dislikes when shopping: “Dangerous” products within reach of my kid

JORDI (65 years old) Profession: Architecture Lives: Sitges, Barcelona Transport: Metro, Car Social Media: Facebook, Whatsapp Life Goals: Find a job related with my passion and what I studied Likes when shopping: Good Costumer Service and staff.

Dislikes when shopping: Not finding what I’m looking for. Being followed by the staff…

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PROJECT MOMA / SPACE PLANNING

FURNITURE MODULAR DISPLAY Smile Plastics Recycled plastic Alba/Grey Mist

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PROJECT MOMA / SPACE PLANNING

FURNITURE HIGH SHELVES

Smile Plastics Recycled plastic Alba/Grey Mist

Wood Bamboo wood

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PROJECT MOMA / SPACE PLANNING

FURNITURE LOW SHELVES

Smile Plastics Recycled plastic Alba/Grey Mist

Wood Bamboo wood

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PROJECT MOMA / SPACE PLANNING

FURNITURE “L” SHELF Smile Plastics Recycled plastic Alba/Grey Mist

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PROJECT MOMA / SPACE PLANNING

FURNITURE JEWELLERY DISPLAYS

Glass

Black Steel

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PROJECT MOMA / SPACE PLANNING

LIGHTING

Decorative lighting

Furniture lighting

Architectural lighting

Product lighting

Furniture lighting

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PROJECT MOMA / SPACE PLANNING

LIGHTING Decorative lighting

Furniture lighting

Product lighting

Architectural lighting

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PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM

Green cast – Vink Translucent white methacrylate Black Steel Smile Plastics Recycled plastic Alba/Grey Mist

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PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM From Elevator

come l e W to ←

IC

ON

IC b y MoMA

PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM Stairs

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PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM Entrance

Green cast – Vink Translucent white methacrylate

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PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM

Green cast – Vink Translucent white methacrylate

Outside Store Black Steel

PROJECT MOMA / SPACE PLANNING

GUIDANCE SYSTEM Heights

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PROJECT MOMA / BRANDING

LOGOTYPE

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PROJECT MOMA / BRANDING

LOGOTYPE

Definition Of, relating to, or having the characteristics of an icon.

Widely known and acknowledged especially for distinctive excellence.

Similar to "classic," iconic is generally restricted to more recent, highly original, influential, or unique, works of art, artists, or performers Why this name?

Iconic Museum, Iconic Products, Iconic design.

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PROJECT MOMA / BRANDING

TYPOGRAPHY

by MoMA

Franklin Gothic Light & Bold

Quote by Jackson Pollock

The modern artist is working with space and time, and expressing his feelings rather than illustrating.

Logo ICONIC

Obviously Regular & Light

Quote by Yayoi Kusama

Every time I have had a problem, I have confronted it with the ax of art.

Guidance System

Franklin Gothic Light

Quote by Keith Haring

Am interested in making art to be experienced and explored by as many individuals as possible with as many different individual ideas about the given piece with no final meaning attached.

The viewer creates the reality, the meaning, the conception of the piece. I am merely a middleman trying to bring ideas together.

Corporative messages

Obviously Regular

Quote by Frank Lloyd Wright

Now a work of art is a work of nature, but it is a work of human nature. It is a work of the mind: and it's a work of the mind in circumstances for an occasion which, to which, for which, and which it may be supremely natural and simple and effective.

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PROJECT MOMA / BRANDING

COLOURS PANTONE 324 U #93d4d3 RGB: 144, 212, 211 CYMK: 51%, 0%, 23%, 0%

PANTONE 109 U #ffc941 RGB: 255, 201, 65 CYMK: 0%, 27%, 91%, 0%

PANTONE 144 U #ea904e RGB: 234, 144, 78 CYMK: 0%, 56%, 79%, 0%

PANTONE 2985 U #63b4e3 RGB: 99, 180, 227 CYMK: 67%, 7%, 1%, 0%

PANTONE BLACK U #605d59 RGB: 96, 93, 89 CYMK: 55%, 47%, 49%, 39% PANTONE 700 U #efadb6 RGB: 239, 173, 182 CYMK: 0%, 45%, 16%, 0%

PANTONE 354 U #31a464 RGB: 49, 164, 100 CYMK: 84%, 0%, 80%, 0%

PANTONE P 1-1 C #ffffff RGB: 255, 255, 255 CYMK: 0%, 0%, 0%, 0%

PANTONE 267 U #7a5ea8 RGB: 122, 94, 168 CYMK: 61%, 69%, 0%, 0%

PANTONE 206 U #ce4e66 RGB: 206, 78, 102 CYMK: 5%, 85%, 43%, 0%

PROJECT MOMA / BRANDING

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UNIFORMS

Tencel produced with pulp from sustainably planted eucalyptus

PROJECT MOMA / BRANDING

PACKAGING

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PROJECT MOMA / COMMUNICATION

SOCIAL MEDIA

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PROJECT MOMA / VISUAL MERCHANDISING

WINDOW DISPLAY

Selfinitiated project

by Lo Siento Studio