An objective is an specific result that aims to be achieved in a certain time frame. For Fusion’s launch objectives have to be: Specific, Measurable, Achievable, and Relevant
- Launch the editorial platform -Communicate with the target audience -Achieve H2H communication to build relationships between the readers and the magazine -Implement marketing and communication 4.0 using digital to evoke emotional experiences -Position Fusion as the ideal magazine for men who are seeking for a grooming and clean lifestyle. -Earned media - Attract the attention and support of fashion brands -Attract VIC from established fashion brands -Generate traffic on Fusion’s website - Achieve high sales with the first issue of Fusion and the online platform.